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Our brains are always looking for shortcuts.

One way to frame this is we humans are pretty silly.

Plenty of experiments demonstrate this.

The Milgram experiment showed that 2/3's of us will blindly follow the orders of an authority figure.

Even when that authority figure is telling us to physically harm another human.

2/3's of people gave another guy a "shock," even while he was begging them to stop, simply because the authority said it was OK.

The shocks were fake, and the experiment was only to see how many would actually give a dude a shock.

They thought it'd be around 1-2%.

But as mentioned above, it was about 2/3's.

And it is that much every time they replicated this.

Another brainless human trait was shown during the Ash conformity test.

A dude does a super simple visual test.

Easy peasy.

But when he's surrounded by other people.

These other people, so he thinks, are doing the same thing he's doing.

But in reality, the are purposely picking the WRONG answer just to see how it will affect him.

And similar to Milgram, about 2/3's of people go along with the crowd.

These two "triggers," authority and social proof, are very, very hard to defend against.

Some say this is bad, and example of how brainless most people are.

But on the other hand, if we were super logical like Vulcans, we would have gone extinct a long, long time ago.

So, consider that whether this is good or bad isn't really the best question.

What is the best question?

How can you best USE these ideas?

The idea of "selling" something, or even getting an idea across PURPOSELY using the idea of authority is as old as time.

Many academics believe that Sun Tsu, the famous Chinese General may be a made up person.

Not to con or fool anybody.

But to get MORE people to understand all those time-tested battle strategies.

Similarly, it's commonly believed that world-famous Einstein wrote a letter to Roosevelt suggesting that maybe the Americans should get a nuke before the Nazis did.

This is partially true.

It was actually a group of physicists, some ex-Germans who knew what Hitler was up to.

But they figured if they wrote a letter to Roosevelt and signed it:

"A bunch of scientists you've never heard of before," he might not have even read it.

So they approached Einstein, explained the problem and asked him to be their "front man."

And since world famous Einstein had MAD authority at that time, Roosevelt read the letter and took action.

You could even say that the strategic use of authority kept the Nazis from getting nukes, which would make today's world MUCH different.

Now, most people know about things like social proof and authority.

But then they think to themselves:

"Yeah, but I don't have any social proof or authority."

You may not now, but getting some is much easier than most people realize.

Many psychologists have done plenty of studies that all you need to do is "prime the pump."

And POOF.

Crazy social proof and authority.

Learn How:

https://mindpersuasion.com/social-proof/

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