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The idea of ROI can be found everywhere.

But only if you know where to look.

From a business standpoint, if you don't have a good handle on ROI, you'll be broke in a hurry.

ROI, of course, stands for return on investment.

If you spend $10,000 on the back end, and you only make back $8000, that's not so good.

You'd be in a position of having done a lot of work, and coming up negative $2K.

You could have done NOTHING and kept the original $10K.

Of course, it's not so simple.

Particularly in business.

That $10K may pay itself off in many ways that you can't possibly anticipate.

This is why running a successful business is MUCH more complicated than the common, "Spend money to make money" idea.

But the idea of ROI exists on an instinctive level.

All animals would go extinct in a hurry if they didn't always have a positive ROI or a positive EROI.

EROI meaning "energy return on investment."

A monkey that spends 200 calories getting a banana that only has 100 calories is going to be negative 100 calories.

Not a good strategy.

What is likely the most complex area of ROI is in self development.

Plenty of people spend plenty of time and money in expensive seminars.

Famous gurus charge several thousand for a weekend or a week long seminar.

If you ONLY measured this from a financial standpoint, most seminar attendees would be net negative.

I doubt that very few people could show that they were making an average of $50K per year.

Then they spent $10K on a "guru" seminar, and are now making $100K per year.

This is where our insanely powerful self deception kicks in.

We say things like, "Well at least I know."

Or, "Yeah, it was a fantastic experience!"

This is when it gets VERY confusing.

Did they go there to learn things to make more money or get more action, and THEN after it was over, use their hindsight bias to REFRAME their intention as having a great experience?

Vacations are great experiences.

And they can be expensive.

So, how do you know the difference?

When it comes to self improvement, consider forcing yourself to look for positive ROI.

Learning things that can help immediately.

To do some exercises, to see some tangible results, which tells you that you ARE making progress, and not just pretending.

One of the EASIEST ways to do this is to change some very subtle parts of your behavior.

Specifically, how you talk.

The tone of your voice.

The spaces in between your words.

These kinds of things are easy to do.

And you'll quickly get some positive feedback.

No guru seminars required.

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