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One huge mistake people make when setting goals is how they think of them.

The language used to describe goals is as if they are things.

We use abstract or intangible nouns as if they were real things.

This is what George Lakoff, a linguist and student of Noam Chomsky found.

Looking at the word we use WITH those intangible nouns gives us an idea of HOW we think, subconsciously, about intangible nouns.

For sample, why are we "in" a meeting?

A meeting is not a real thing.

It's a temporary, shared hallucination.

But we say "in" a meeting as if it were some kind of container.

Are  you "in" a meeting when you're sitting around in the meeting room waiting for everybody to show up?

Suppose the meeting is over, and there are only three people, and all three people are in an elevator.

Are you still "in" a meeting?

But what about being "on" a team.

Why "on" a team and not "in" a team?

One, because teams exist for many months or years.

Two, is a focus on a meeting is inward.

The focus of a team is outward.

You travel around and fight against another teams.

Like you're "on" your horse fighting against another guy who is "on" his horse.

This is a pretty cool rabbit hole to get stuck in.

The metaphorical meanings of all the words we use.

Anyhow, back to goals.

We treat goals as if they are singular objects.

I'm going to get a burrito.

I'm being followed by the cops and I want to lose them.

I want to get rid of this ingrown hair.

I want to "lose" weight.

I want to "get" out of debt.

I want to "get" smarter.

These make it seem like you do a bunch of stuff, "get" the goal, and go back to your life.

This is one reasons why most people suck a getting goals.

But another reason is want to HURRY UP and get them over with.

Kind of like having a difficult conversation with your boss or partner.

You feel it as an uncomfortable thing.

Grit your teeth, get it done, and relax.

This makes goals TWICE as difficult to get.

A much better, and much easier way is to think in terms of continuously improving.

So slowly and steadily that you can do a little bit each day.

For example, there are plenty easy, very short, daily "exercises" you can do to improve your memory.

To improve your focus.

To improve your creativity.

To improve your articulation.

And once this becomes a daily HABIT, you're memory will always be improving.

Your focus will always be improving.

Your creativity will always be improving.

Your articulation will always be improving.

Your BRAIN will always be improving.

Get Started:


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