Jump to content
Mind Persuasion Forum
Sign in to follow this  
jsposito

George: another word definition please

Recommended Posts

Frame is the "meaning" you put on the "reality" that is happening around you.

 

Frame Control is holding to your meaning in face of opposition.

 

A salesman having a conversation with a customer will have a frame that "this conversations means I'm going to sell a product today."

 

The customer may  have the frame of "this conversation means I'm going to find out some product information today."

 

Whoever has the STRONGEST frame, the MOST frame control, will usually override the other person's frame with their own frame.

 

A salesman with weak frame will not make many sales. A salesman with a strong frame will make a lot of sales.

 

INCREDIBLY STRONG frame control is what makes cult leaders to powerful.

 

They believe in some crazy stuff, but the STRENGTH of their beliefs, or the STRENGTH of their frame, is what draws people in.

 

Humans are not drawn to content (the stuff people believe) nearly as much as we are drawn to structure (the frame that holds the content.)

 

A strong frame will ALWAYS win, regardless of the content.

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
Sign in to follow this  

×
×
  • Create New...