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The Twin Emotions That Drive All Behavior


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One historian described the history of humanity as a scared and lazy people doing everything they could to become safer and work less.

This sounds like a slam on humanity.

But it's really true for ALL living creatures.

There are two basic functions behind  this statement.

One is getting needed energy for survival.

All animals need to do this.

And they need to be as efficient as possible.

Now, in our modern society, as much of a trainwreck it is becoming, this seems to be a no-brainer.

You need food, you go to the store.

Or order it online.

But for the huge majority if life on Earth, getting food was very, very difficult.

There was ALWAYS a battle, just like there is now, between the calories you burn, and the calories you consume.

Every animal has that deep instinct programmed in the origins of it's DNA.

Any animal that DIDN'T have that would go extinct.

So right off the bat, getting MORE than energy than you burn is the prime directive.

This is where the laziness comes in.

Being lazy means spending as LITTLE effort as possible to get the MAXIMUM benefits.

All animals have this.

If they didn't, they wouldn't exist very long.

How does this play out in modern life?

If you are buying things you want to get the MOST VALUE for the LEAST amount of money.

If you want to get laid, you want to get the HOTTEST partner with the least amount of risk.

You want to find the EASIEST and QUICKEST to learn skills to get you the BEST career.

Inventors and entrepreneurs that come up with inventions that make things easier for the masses get paid like crazy.

All from the "lazy instinct."

What about the "scared" part?

In the quest for better returns for less effort, we can't die.

Or break our legs, or get eaten by a bear.

EVERY ANIMAL has this natural fear built in.

This is exactly why Mountain Gorillas are on the verge of extinction.

Wait, what?

Mountain Gorillas, to us humans, seem utterly terrifying.

But if one alpha Mountain Gorilla comes up against another one, they will feel a fear MUCH, MUCH more powerful than we will of them.

That's why every troupe of mountain gorillas needs a HUGE area to live in.

Their ENTIRE LIVES and instincts are built around NOT running into another group of gorillas.

Because they need so much land, they are on the verge of extinction.

What the heck does any of this have to do with anything?

When you understand these two programs, fear and laziness, that are always running in EVERYBODY'S brains, you'll understand human nature.

Human decision making.

Human fears, human desires, and everything in between.

Even better, you'll be able to pace where they are, and lead them WHEREVER you want them to be.

Learn How:


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