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What PT Barnum Didn't Say


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PT Barnum is famous for saying there is a sucker born ever minute.

He's also famous for saying to never give a sucker an even break.

But the second half of that statement is usually left off.

The one that describes WHY, exactly, suckers are suckers.

And that is that suckers ARE suckers because they are willing to believe something that is TOO GOOD to be true.

The corollary is that you can't con and honest man.

Because an honest man knows that if something SOUNDS too good to be true, there's usually a hidden catch.

Most of us humans, however, are suckers.

Or we can be.

It doesn't take much to con us.

With a little bit of understanding of human nature, it's pretty easy.

For one, we are all programmed to MAXIMIZE what we get and MINIMIZE what we give.

Normally, this is perfectly healthy.

The guy selling you something wants to get the HIGHEST price possible.

The guy buying that thing wants to get the LOWEST price possible.

This eternal battle, between buyer and seller, is the underling principle between supply and demand.

But at the same time, we have tons of biases.

Tons of things that tilt our view of "reality."

And plenty of con artists, advertisers, politicians, cult leaders and other scam artists know how to make us BELIEVE that something is too good to be true.

But at the same time, we are told that we have FREE WILL.

That ultimately, it's up to us.

This is the intention behind the ANCIENT saying, "Caveat Emptor."

Buyer beware.

How can you be more "aware?"

By understanding human nature.

Not just the popular aspects of human nature.

Not just the stuff that plenty of people nowadays use an excuse for their lack of success.

But ALL of human nature.

Ultimately, the game of life will keep on rolling.

Without or without us.

Life is not going to stop and wait for you to catch up.

Which means we've got two choices.

Hang out on the sidelines, and wait for somebody to make it EASIER.

Wait for the rules to change.

Wait for it to be more "fair."

Or we can figure out how it works, as best as we can.

And then get in and get some.

Turns out this isn't NEARLY as difficult as it seems.

Which is one of the BIGGEST cons out there.

That it is SUPPOSED to be fair.

That pretty soon it WILL be fair.

Maybe that's to TRICK US into staying on the sidelines.

To make it easier for those already IN the game.

Only one way to find out.

Learn How:


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