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How To Invent Ancient Stories


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All humans have unmet desires.

We are essentially desire fulfilling organisms.

We eat, sleep, consume information.

All in a cycle.

You might eat different food from day to day, but you still have to eat.

You might enjoy different leisure activities from day to day, but they still serve the same purpose.

Mental stimulation without mental effort.

One thing we humans like is stories.

Short stories, long stories, epic sagas.

And those have the same structures as well.

Lately superhero movies have been very popular.

Joseph Campbell wrote a book years ago called "The Hero With 1000 Faces."

One indication that we like the same stories over and over and over.

Which is very helpful if you need to communicate anything.

If you take whatever message you'd like to give, and put it in a story format, it will be very effective.

Most of the best sales letters are in story format.

Regular characters doing regular things.

Overcoming regular problems.

Weave your idea in there, and they'll go right along with it.

This is a lot easier than it seems.

Of course, it will take practice.

But once you've got it down, you can use the same message over and over.

Told in more or less the same story, over and over.

Just like Campbell found.

We humans respond in the same ways to the same stories.

So if you speak in story language, your message will be very well received.

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