What is the goal of NLP?

[Trinity]

At some levels, NLP is about self-discovery, exploring identity and mission.  However, it's also about clarifying communication with yourself and others.  What do you see as the goal or purpose of NLP?

[Jorel]

I see the goal of NLP to be to improve what ever intention an individual a person wants to feel better about.  Most people I know use NLP to help others with psychotherapy.  So they are intending to us NLP to improve the lives of others.  I use NLP for sales, so my goal or purpose would be to communicate more effectively to my customers so they come to realize that the product I am offering is useful and can benefit them substantially.  

[Alxyz]

Damn!  I am late to this discussion too.
 

We can look back to the history of NLP, and its roots as originating from the study of the most effective therapy at the time.  And when look at the techniques of NLP, can’t it be classified as very effective communication tools?  Communication tools that go beyond the transfer of information, but also transfer emotional intensity like desire or disgust, whatever your frame intends your message to be?