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  1. https://loopvids.s3.amazonaws.com/Aug27Post.mp4 Most have heard the truism, "The map is not the territory." This sounds pretty simple, and pretty self evidence. You have a bunch of mountains in front of you. And you've got a map of the same mountains. The map is a 3'x 5' piece of paper. The mountains are miles and miles of dirt and trees and water and infinitely complex life forms. Obviously, the map is not the territory. Or if you're standing in a fast food place, trying to decide what to order. There are the descriptions, and there is the food.
  2. https://loopvids.s3.amazonaws.com/July13Post.mp4 One old school piece of advice that is very useful is "everything in moderation." For example, if all you ate were donuts, you'd be in bad shape. Or peanut butter, or boiled chicken breasts, etc. For food, humans are omnivores. That's why they'll never be a shortage of weird diets. The pickle diet. The blueberry pancake diet. The peanut butter ice cream diet. In fact, our ability to eat pretty much anything is a result of the ancient sexual division of labor. Monkeys can only eat bananas. Bo
  3. https://loopvids.s3.amazonaws.com/July09Post.mp4 Your brain is an incredible machine. Many people believe that self aware, AI is just around the corner. Consider that this is not likely. Sure, if you tell a good story about your AI company, you'll get a lot of attention. A lot of venture capital funding. From rich guys hoping to put their brains inside a computer before they die. But consider that just the process of reverse engineering our brain is next to impossible. Here's an example to illustrate why. Imagine you had a sales page. You sold
  4. https://loopvids.s3.amazonaws.com/Feb08Post.mp4 The halo effect is a real effect. One that everybody tries very hard to pretend is not a real effect. Plenty of studies indicate that our physical appearance plays a much bigger role than we'd like to believe. Taller, more attractive men get more VC money, compared to everybody else. (VC = venture capitalist) Attractive job applicants get hired more so than normal ones, even when they are coached to give silly answers to interviewer questions. You'd think that VC's and hiring people would be more interested in r
  5. https://loopvids.s3.amazonaws.com/Oct29Post.mp4 Exercising is important. Few, if any, people would say that exercise is NOT important. Anything related to health is both critical, and easy to ignore. It's easy ignore because it's usually acceptable. Meaning even if you have a slight bit of flab overhanging your belt, and you get winded walking up stairs, most of us always have MORE pressing issues. Money issues, relationship issues, career issues, etc. Only when health problems get up and in our faces to we take notice. This is one of the reasons we spen
  6. https://loopvids.s3.amazonaws.com/Oct04Post.mp4 The stone age ended and the bronze age started when ancient humans figured out how to use metal. Most historians figured it was by accident. Most groundbreaking discoveries are by accident. Most of the tech inventions of the 70's were unexpected byproducts of the space race in the late 60's. Bronze and other metals exist as ore. Mixed in with rocks. They suspect that somebody had a fire, like they normally did. And they found that part the rock melted out when it got hot. And reformed. And the ref
  7. One of the most baffling questions about us humans is our consciousness. Our self awareness. Neurologists know a great deal about our brains. About how our neurons work together. The parts of the brain that are responsible for certain things. They do studies on prayer and meditation, and find benefits. They can do magnetic resonance imaging of our brains while we are doing certain things. As a science, they do what scientists do. They look at something, measure it as carefully as they can, and then attempt to explain what it is they are looking at.
  8. https://mindpersuasion.com/specialty-coffee-and-the-speed-of-light/ Our Brains Are Not As Accurate As We Think
  9. There are a lot of interesting metaphysical questions. One is the old one about the tree falling in the forest. If it does, and nobody is there, does it make a sound? The actual answer, from science, is no, it does not. How can this be? Sound, and everything else we "perceive" are really internally generated. In order for "sound" to exist, there has to be a measuring device. If a tree falls, it will make pressure waves vibrate through the air. Those happen whether somebody there or not. But in order for this pressure waves to be turned into sound, t
  10. One of Cialdini's important laws is called "Commitment and Consistency." It's kind of complex how it works, especially from a persuasion standpoint. It's the idea behind sales funnels. You buy a product for $3. Then you buy another product for $19 from the same place. Then you buy another one for $49. Sales funnels use this PLUS scarcity. Each additional sales is a "one time offer." So they are combining TWO of Cialdini's laws. The law of Commitment and Consistency (you already bought one, so one more is consistent) and Scarcity (one time offer)..
  11. There are plenty of pretty good time travel movies. My favorite is one called "Primer." This is a fantastic example of the writing advice, that you should "show," rather than tell. More mainstream and Hollywood type movies pretty much dumb everything WAY down. There was another movie where a couple of scientists were going toward the center of the earth, to reverse the rotation. And they were arguing over something you'd learn in high school physics. Primer wasn't like that. You actually have to watch it a few times to fully understand the time travel theory
  12. Humans are inherently scared and lazy. Many historians describe human history as a story of a scared and lazy people doing everything they can to make life easier and safer. Most of the time, we humans don't do things unless we have to. Unless our backs are forced against the wall. At the same time, humans are locked into the law of averages. Meaning there is NO guarantee that if our "collective" backs are pushed to the wall, then ALL OF US will survive. All that's needed is a FEW OF US figure something out. History is filled with these long trends called "Ma
  13. A lot of efficiencies are built into our mind-body systems. The more you do something, the more efficient you get. This is built into our sensory systems. If you keep perceiving the same things, you’ll get much more efficient. Meaning you brain will naturally learn to perceive MORE information with LESS energy. A good example is chess players vs. non-chess players. If you take a NON chess player, and show them a chess board configuration, they’ll only remember a certain amount of data. The types of pieces, where they are, etc. But if you take an experien
  14. There’s a lot of similar themes in movies. One common idea is when a couple has been together for a while. Either a relationship or a friendship. And one person says to the other, “I know you better than you know yourself.” This makes perfect sense. From inside our own heads, there is a swirl of subjectivity. But from an external, objective perspective, some things are pretty easy to see. One common example is if somebody is in a bad relationship. Everybody outside the relationship sees it as a trainwreck waiting to happen. But from inside the rela
  15. There are plenty of paradoxes in life. Some are pretty cool. On a deeper level, these aren't really paradoxes. They are a function of how our brains perceive reality. Our brains evolved to perceive macro events. Apples falling from trees, counting discretely. For example, the main reason we have a base ten number system is because we have ten fingers. But in reality, you can have any base number system you want. Way back in the day, nobody needed to write anything down. Then people stopped hunting and began farming. And this is when they needed
  16. Both humor and hypnosis are based on carefully used ambiguity. Why is six afraid of seven? Seven ate nine. 7 8 9 Ate and eight are phonetic ambiguities. Same sound, different meaning. Luckily, English has tons of built in potential for ambiguity. The more you understand, the more you can fade people's brains at will. When most people talk, most people listen. But WHILE they are listening, they are busily trying to come up with something else to say. Something to ADD to the conversation. There are basically two ways to keep people from doin
  17. One of the reasons for human dominance on Earth is flexibility. The first time this showed up was when there was a split among gender roles. This was WAY back before this became an issue. Before humans could even talk. For every other animal, except us humans, the males and females each get the same kind of food. Male and female sharks both eat fish. Male and female rabbits eat carrots. Male and female monkeys eat bananas. But for some reason, male pre-humans started hunting. And female pre-humans started gathering. At the same time. This allow
  18. If you read any copywriting book they'll go over the idea of a slippery slope. The purpose of the headline is to get you to read the sub headline. Which has the purpose of getting you to read the next part. If you watch any video sales letter, it follows the same form. A common video sales letter structure is to create a "hook" and then hold off on delivering. For example: "Let me tell you about a great new technique that allows you to turn sand into gold. But first, let me tell you a little about myself... It all started when I fell asleep at the library..."
  19. Beavers build dams. Bees build hives. Ants build hills. Certain slugs look around for certain shells. Scientists call this an "extended phenotype." A genotype is the actual genes. The phenotype is the thing the genes create. For example, the genotype for blue eyes is a specific sequence of nucleotides on your DNA. Then the DNA unravels, turns into RNA, and turns into a mini-protein assembly line. Individual pieces float down, link into the RNA, then link together and float off into your body. Those pieces of proteins link together in the final
  20. At the same time, our brains are our best and worst asset. They are our best when we can solve problems and come up with creative solutions. One of the coolest ideas is what Adam Smith called the "invisible hand." He was describing the simple laws of supply and demand. It's a very basic, but extremely powerful concept. It's kind of like a meta-communication system for the hive mind of Earth. Another aspect is how the "hive mind" can creatively solve problems. So long as the problem is obvious enough, it will eventually be solved. Because any problem that
  21. The concept of Yin and Yang is prevalent in society. It's generally meant to be a balance of male and female energy. For example, you had a bit of stress, couldn't sleep, etc, you might go to a holistic health practitioner, instead of a western style doctor. Maybe you would see an acupuncturist. He might say that your Yin and Yang is out of balance. Too much male energy, not enough female energy. Makes sense, right? Once you were "back in balance," once the male and female energies were in harmony, the anxiety would go away. So far so good? Only thi
  22. Making progress is a good feeling. It's actually one of the best feelings. They say that there are two tragedies in life. Achieving your goals and not achieving your goals. Why is this? If you achieve your goals, it feels good. Really good. But that feeling quickly fades. If you've ever won a sports championship, you know the feeling of letdown. You spend so much time and energy focusing on the big game, it feels fantastic when you win. But then a couple days later, there's something missing. Similarly, if you spend a significant amount of
  23. There are a lot of troubling statistics about modern society. One is that the average attention span of people is getting shorter and shorter. It's kind of a paradox of technological success. All humans are driven to want to get more with less effort. Ever since the dawn of time, the most common human thought has been, "There's got to be an easier way to do this!" Even Bill Gates once said the ideal employee is both intelligent and lazy. Lazy because he's driven to do less work. Intelligent because he figures out way to get more outcome with less effort.
  24. It's very common for people to slowly change how they think as they age. It's makes perfect sense from an objective standpoint. A young person looks out at the world, sees a bunch of stuff, and then compares that stuff to the stuff in their brain. The longer you are alive, the more stuff you have in your brain to compare stuff to. Structurally, it's very similar to thinking about a do-it-yourself job with only a couple of tools, vs. a huge toolset of tools. With only a screwdriver, some nails and a hammer, you wouldn't be able to accomplish much. But with an entir
  25. Thinking about brainpower requires brainpower. Brainpower is different than other skills. Very different. If you had zero upper body strength, you would know it. You could see somebody doing a pushup, and not be able to. You could see somebody benching 300 lbs, and not be able to. You could imagine what you couldn't do. But with brainpower, you are limited to what you can imagine. Meaning that we can't imagine what we can't imagine. One of the ways this presents itself is when we look at something AFTER it has been figured out. Before, it's one
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