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https://loopvids.s3.amazonaws.com/Feb09Post.mp4 A shortcut way to understand human nature is to look at our instincts. It's very easy to get lost in the metaphors of human thinking. But Cialdini found that most of the reasons we do things are simple and outside of our conscious awareness. And those reasons are few. Social proof, authority, commitment and consistency, and sex. We all like to think we are complex angels with a lot of esoteric reasons behind our thinking. Complex and rational reasons that we sort of understand ourselves, but are hard to articul