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Found 7 results

  1. Weaponized Psychology: https://mindpersuasion.com/weaponized-psychology/ https://loopvids.s3.amazonaws.com/Jan19_Loop.mp4
  2. https://loopvids.s3.amazonaws.com/July26Post.mp4 It's very hard for our brains to see structure. Even when it's pointed out, it's easy to forget. Like you might take a class in popular music theory. You might spend a lot of time studying chords and chord progressions. How chord progressions are constructed. What it means to have chord-discord etc. You might spend a lot of time studying what they call the "wheel of fifths." You might even get into the ancient cult of Pythagoras. Who noticed, experimentally, that certain ratios sound very, very nice together. A piece of string, 3x that length, and 5x that length, all vibrating together sound very pleasing. You may even take a deep dive into philosophy, anatomy and biology, and try to understand, "why" some scales make us feel happy, some sad, some other, very specific emotions. You can spend an entire CAREER studying stuff like this. But as soon as your favorite song comes on the radio? You FORGET all about structure, and focus on content. The melody, the lyrics, and things you remember while singing along in your car. It's very HARD to see both structure AND content at the same time. It's easy to lose yourself in the content. It's hard to maintain a detached, objective viewpoint when studying structure. Music structure, story structure, character arc structure. It's very EASY to lose yourself in a song or a book or even a silly TV show. This works with humor just as well. Humor has a structure. One that can be studied, learned, and improved. Consider an old Groucho Marx joke: "Last night I shot an elephant in my pajamas. How he got into my pajamas, I'll never know!" If you don't know anything about structure, and you hear that joke, you'll laugh. And think the common thought of: "I don't know how people come up with jokes like that." But once you understand the structure of that joke, you'll never think that again. Because YOU will be coming up with jokes like that. Every day if you want. For example, that "elephant in my pajamas" joke is based on something called "Scope Ambiguity." In the first sentence, we assume the modifying phrase, "in my pajamas" is applied to the shooter. But in the second sentence, we find it's applied to the elephant. Once you understand this structure, you can start writing your own. Sure, most of them will suck pretty bad. "Yesterday I had a banana split with my ex girlfriend." "The banana and ice cream were good, but my ex girlfriend wasn't as delicious as I'd hoped." But every once in a while, you'll come up with a pretty good one. Which you can drop in any conversation you want. For example, that silly ex girlfriend joke can be used any time somebody is talking about getting together with their ex. Just this one structure, if you practice a few minutes a day, will turn YOUR brain into a comedy goldmine. How many structures are there? Enough to keep you busy for a long, long time. And to give enough material to NEVER run out. Learn How: https://mindpersuasion.com/humor-brilliance/
  3. https://loopvids.s3.amazonaws.com/July12Post.mp4 There's an interesting movie called, "Chef." It's got tons of big name actors. The main character is played by a guy known more for producing all the Marvel superhero movies. In the movie, the main character was a chef. But he wanted to create really high quality food. His boss wanted him to create commercially viable, high quality food. Right off the bat this sounds like a metaphor for the dudes own life. Maybe he always wanted to produce deep emotional classics, but he found himself producing shallow but highly profitable superhero movies. Anyhow, he has a disagreement with his boss (Dustin Hoffman), and quits. Then his buddy shows up, and says he's got an idea. Why don't we buy a "taco truck?" Another name for these things is a "roach coach." Anyhow, the rest of the movie was an enjoyable "feel good" movie about this chef, his son, and his buddy. On a road trip across America, selling food to folks out of his "taco truck." His kid would tweet where they would be next, and a crowd of raving fans would be waiting. It was a good movie. I enjoyed watching it. But something was a bit "off" about it. So I read a bunch of other opinions to see if online folks agreed. And I found that yes, most people enjoyed it, but it was missing something. Finally I figured it out. There was very little conflict. As soon as a problem popped up, a solution just kind of showed up. So it was enjoyable to watch, but not MOVING. What, exactly, does that description mean? What does it mean when a book, or a movie, a comic book, a song or a story related to us by a friend, "moves" us? What, exactly is moving? Our emotions. And just from happy to a different kind of happy to yet another different kind of happy. That's kind of what the roach coach movie was about it. We need ALL the emotions. And in a believable way. We need to feel fear, worry, anxiety, deep emotional loss, sadness, anger, and hopefully, triumph of some kind at the end. A study was done by a kajillion different fictional novels. By some kind of super computer. The plots were similar on one VERY profound way. Every time something good happened, something bad happened. The characters solved or otherwise got over the bad thing, and experienced a good thing. Just like in music. Resonance - dissonance - resonance. Chord - discord - chord. The most common story structure is the hero's journey. The entire story leads up to a MASSIVE show down. Good buy vs. bad guy. Not always people. Often situations, inner struggles, but the structure is the same. A long build up, a final battle and a victorious hero. Why do we like this kind of structure? It resonates with our ideal life. We all struggle. We all face obstacles. Every single day. There's two responses to this. The roach coach response, where we pretend there ARE no obstacles. Or the heroic response. Where we embrace the obstacles. Do battle with them. And conquer them. Get Started: https://mindpersuasion.com/obstacle-obliteration/
  4. https://loopvids.s3.amazonaws.com/Mar27Post.mp4 Structure is everywhere. Joseph Campbell found that most myths from around the world have the same structure. One he called the "monomyth." Commonly called the "hero's journey." Same basic structure, over and over. Similarly, most popular music has the same basic chord progressions. Once you tune your mind to hear these common chord progressions, you'll see them everywhere. Structure is something that we need to choose to see. It's not something we normally see. Even if you've studied music or mythology your entire life, it's very EASY to "forget" momentarily about structure and focus on content. The melody and the words. The characters and their unique battles of good vs. evil. On the flip side, if you are a pop music writer or a Hollywood screen writer, you can essentially write the SAME THING over and over and over. Different melodies and lyrics on top of the same chord progression. Different characters and battles on top of the same hero's journey. Thought also has similar structure. This can give you huge advantage. How? Once you learn the basic structure of thought, you can talk about the same things and over. Sure, the people you are talking to will think you are talking about different things. Just like most people hear all the songs as being different. Or all the movies as having different characters and stories. But from a structural level, you will see them as being very similar. One of Joseph Campbell's books was called, "The Hero With 1000 Faces." This was because every hero is essentially the SAME CHARACTER. Dorothy, Luke Skywalker, Harry Potter, Peter Parker, Neo, all go through the same character arc. Which means if you can understand the STRUCTURE of human thought, you'll have a massive advantage. The structure of thought is the same as the structure of language. From your perspective, you are having the SAME conversations over and over. From their perspective, you are one of the most profound conversationalists they've ever met. Or the most compelling salesperson they've ever met. Or the most romantic seducer they've ever met. Or the most engaging storyteller they've ever met. This will make it very easy for you to never worry about what to say. Never worry about what to ask. And just like movies and music, once you KNOW the structure, it's easy to flip to either side. Structurally, from a building side. Content based, from an enjoyment side. See the structure beneath words, and lead every conversation, and every emotion exactly where you want them to be. Learn How: https://mindpersuasion.com/deep-mind-persuasion/
  5. One of the most confusing things about being human is our conscious mind. We have this idea that our conscious mind is in control. Plenty of metaphors have our conscious minds as the "captain" of the ship, while our "unconscious" or "subconscious" is like a powerful child that takes commands from our captain-conscious. But in reality, it's not so simple. Especially when they hook people up to machines and measure how things happen. Scientist estimate that up to 95% of the time, our conscious mind is a LAGGING entity. Meaning our mind-body system interprets and responds to the world around us. Only AFTER our mind-body system starts to engage, then does our conscious mind figure out what's going on. The best they can guess is our conscious mind (that we think is in control) is an after-the-fact story telling device. Imagine if you were a CEO of a huge company. But something happened, and you had to bring your young son or daughter to work. Imagine they were a pretty quiet and obedient kid. So you could put them in an office, with a large window overlooking the factory, and give them a bunch of crayons and coloring books. So while you and the rest of the folks are your company were busily getting things done, your kid was in the office looking out the window and drawing pictures. And making up stories about what she saw, and incorporated those imaginations into her pictures. The factory is our mind-body system. The little kid in the office drawing pictures and making up stories is our conscious minds. This is the best guess based on data from scientists who hook people's brains up. Our consciousness, which we think is thinking and contemplating and reasoning and deducing, is really just watching things happen and making up stories. Sure, when you're doing calculus homework or building something, your conscious mind is fully engaged. But when you're doing anything else, anything that could be described as "going with the flow" your conscious is just sitting back watching things happen. Which means it is VERY EASY to overthink ANYTHING that we do. So much that if you ever catch yourself wondering what to do, you're probably thinking too much. When it comes to communicating with others, almost EVERYBODY gets it backward. Since EVERYBODY, unless they are surrounded ONLY by close friends, are ALWAYS thinking and worrying about what to say and do. So when you flip the script, back to the NATURAL way, it will be a lot easier. This takes some practice, but it's pretty easy. Because it requires practicing WITHOUT speaking. You need to re-train your conscious mind to get back in the back seat where it belongs. So the rest of you can have a lot more fun. Learn How: http://mindpersuasion.com/communication/
  6. Context is crucial. Something happening in one context is good. Not so good in another. A guy gets rejected by a girl, it could be the worst thing that ever happened to him. On the other hand, if he's with his friends and they are playfully hitting on every girl in site, a particularly clever rejection can make their evening. Especially if it gets everybody laughing. This is one context that can make almost everything better. A few years ago, they released a bunch of pictures from cold war Russia. Never before seen scenes from inside the Iron Curtain. Some were pretty bleak. Shops with the same stuff. One picture was of a big room with people selling apples. They all had the same apples. And they all had the same prices. Nobody looked very happy. But in other pictures, people looked extremely happy. Why? Even though in some pictures they didn't even have shoes, they were smiling. Because they were hanging with their friends and family. If you are rich and alone, it can suck. But if you are poor yet surrounded by loved ones (and a few bottles of vodka) then there's a reason to party. This is the secret of the human spirit. With the right relationships, people will thrive in any context. This is the very best frame through which to see the world. The frame of a loyal and supportive crew. This is one of the reasons why gangster movies, especially about Italian Mafia, is so compelling. We humans love the idea of loyalty. Of having a "family" that you can always depend on, that will never turn on you. That will help you bury the bodies, and never tell a soul. Most people think these relationships are only created by chance. You're either "lucky" or your not. But with an understanding of human nature, and the human condition, you create these loyal relationships at will. Learn How: Love Hypnosis
  7. I saw this goofy movie with Kevin Hart the other night. Called the "Wedding Ringer." About a guy who was a "best man for hire." For guys getting married that didn't have any friends. The two of them (the guy getting married and the fake best man) were coming up with a believable backstory. Kevin Hart's character explained what to do if somebody asks a question and he didn't have an answer. "If it's man, say something that doesn't make sense. If it's a woman, compliment her on something." Since this was a comedy, the guy of course got it backward. He was complimenting dudes and saying weird things to girls. However, the reason this was funny, was because it touched on one of our "common human fears." And ANY movie will be successful (comedy or not) if they touch on and deal with these common human fears or worries. In this case, being in a conversation, having somebody say something, and then have NO idea what to say next. This is one of the things that keeps guys stuck talking to their buddies instead of cute girls. "I don't know what to say!" This CAN be difficult if you are thinking on a CONTENT level. The actual stuff you talk about. But when you think on a STRUCTURAL level, it's EASY. You can take anything that anybody else says and rearrange it, slice it up, and shuffle it any way you like. You can spend the REST OF YOUR LIFE trying to learn CONTENT based skills. The actual STUFF you talk about. Having new and exciting experiences. (In the movie, they faked a bunch of "adventure" pictures to paint an exciting picture of their imaginary past together). But with STRUCTURE, any experience will work. In fact, you can take just a few ordinary, mundane experiences and by applying different STRUCTURES, you can be the most exciting guy at ANY party. And you'll be the one that everybody else will want to talk to. Learn How: Click Here To Learn More
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