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Found 102 results

  1. https://loopvids.s3.amazonaws.com/Feb13Post.mp4 Storytelling and hypnosis are very closely related. Therapeutic hypnosis and movies are essentially the same structure. You sit there and let another "entity" do your thinking for you. When you are in the therapist's office, he or she is talking, you've got your eyes closed, and your following along with their words. So long as their words are guiding you toward better and more resourceful emotions, you're pretty good. Similarly, when w watch a movie or even a TV show, we are letting the story do our thinking for us. Most of the time, this is just to relax our brain. But when a movie or show grabs our attention, it can move us through some very POWERFUL emotions. This is essentially what the Greeks discovered, and called Catharsis, way back in the day. A way to specifically move people through a series of specific feelings and emotions. In a way that would give them the feelings, but not of the risk. They could experience, pain, love, loss, grief, success, agony, etc., ALL without upsetting their real lives. The Hero's Journey story is essentially a well calibrated, motivational story. To give the hero enough confidence and get out there and kill the bad guys, and get the rewards. Fame, sex, admiration and respect. Most people spit words without much thought. We have half baked ideas and spit them out with randomly chosen words and phrases. But language is, or can be, EXTREMELY powerful. You can move people's emotions with your words. And once you realize this, you can move them ANYWHERE you want. To inspire, to motivate, to persuade, to seduce. And if you toss in a few well placed ambiguities, something very, very cool will happen. If you tell a story about dragons and knights, it can be pretty entertaining. But they'll remember it being about dragons and knights. But if you carefully calibrate WHERE you put in the specific vagueness, they will remember the story with THEM as the hero. Which means they'll take OWNERSHIP of the ideas in the story. This means with simple words, you can lead ANYBODY to make any decision you want. All while believing it was their idea. Not yours. They'll fall in love with you, if you want. They'll give you money, if you want. They'll wish they'd never met you, if you want. And anything else you can dream up. This hypnotic storytelling skill can be used anywhere words can be spoken. Clubs, bookstores, shopping malls, telephone calls, or anywhere else you can dream of. Learn How: https://mindpersuasion.com/sugar-baby-hypnosis/
  2. Nested Campfire Games: https://mindpersuasion.com/nested-campfire-games/ https://soundcloud.com/mindpersuasion/nested-campfire-games https://loopvids.s3.amazonaws.com/Jan28Loop.mp4
  3. https://loopvids.s3.amazonaws.com/Jan20Post.mp4 You can make a strong argument that written words are what gives us humans the ultimate advantage. Way back in the days of cave people, spoken words ruled. If you had the best ideas, the best ways of describing your ideas, you'd be in pretty good shape. If you could tell stories around campfire every night that would motivate and inspire all the young hunters, you'd be in pretty good shape. One way to think of these campfire stories is a way to slowly implant post hypnotic suggestions. Normally, when we think of post hypnotic suggestions, we think of movie hypnosis or stage hypnosis. Every time you hear your name, you'll jump around like a kangaroo. Even in the movie, "The Manchurian Candidate," they had the idea of a post hypnotic suggestion. The secret assassin would get a call, hear the secret phrase, and suddenly shift into assassin mode. How would this play out in ancient hunter-gatherer story telling? All the young kids would understand the adults need to go out hunting every day. And they would invariably experience death, or loss. Ten guys would go out hunting, and only nine would come back. So before they were very old, they would realize that hunting is both necessary, and VERY dangerous. So the stories told HAD to inspire them. To give them a positive motivation to hunt that HAD to be stronger than the fear. What kind of stories were they told? The same structure that is in modern books and movies. That fighting the bad guys is dangerous, but necessary. Necessary to protect your friends and family. But if you DO manage to kill the monster, the rewards are ENORMOUS. Fame, fortune, and the admiration of all the young ladies. This is, in a nutshell, the hero's journey, What, specifically, is the post hypnotic suggestion? That when you see the monster, you'll feel courage, motivation and deep desire to destroy him. This is the power of words. Spoken words are incredibly powerful. Written words much more so. Sure, they lack the tonality, the expressions, the social cohesion of all the kids listening to and responding to the story in real time. But what they lack, they make up for in potential scale. If you write an effective story, it could resonate for years. Across generations. This is precisely why copywriting is a powerful skill to develop. Sure, you could be a novelist or a scriptwriter. Write something that will entertain people. But if you can write words that move people, persuade them, spur them to action, this is real power. This is the human spirit. To read and write moving messages that make us feel incredibly courageous, so we can overcome our fear and destroy the demons. This is real, tangible, magic. Learn How: https://mindpersuasion.com/hypnotic-copywriting/
  4. Ancient Alien Mythology: https://mindpersuasion.com/ancient-alien-mythology/ https://loopvids.s3.amazonaws.com/Jan18Loop.mp4
  5. Multiple Consciousness Singularity: https://mindpersuasion.com/multiple-consciousness-singularity/ https://soundcloud.com/mindpersuasion/multiple-consciousness-singularity https://loopvids.s3.amazonaws.com/Dec20Loop.mp4
  6. Unstable Death Wobbles: https://mindpersuasion.com/unstable-death-wobbles/ https://soundcloud.com/mindpersuasion/unstable-death-wobbles https://loopvids.s3.amazonaws.com/Dec11Loop.mp4
  7. https://loopvids.s3.amazonaws.com/Dec10Post.mp4 There's a pretty cool technique from covert hypnosis. It's called "blurred realities." It's when you are quoting somebody, but it's not clear who. This can create a sense of confusion. Confusion is kind of like taking up brain processor resources, so you can slip ideas into their brain more easily. For example, if you walked up to a really cute girl and said: "I think you're pretty. I think you should give me your phone number." It would be absolutely clear what was going on. Saying that directly, unless you were super confident, would make you nervous. Hearing that directly, unless SHE was super confident, would make her nervous. Nervousness tends to HEIGHTEN the conscious critic. On the other hand, supposed you walked up and said this: "Hi, you remind me of my brother's wife. When they meet he walked right up, looked her in the eye and said, you are the most beautiful woman I've ever seen, I think we should be together." This is also referred to as the "quotes pattern." It allows you to say some blatant things to people with absolute plausible deniability. Another way to use the blurred reality is to tell a bunch of stories within a bunch of stories. And inside one of the nested stories, one character is talking to another character. But the things that character says to the other character also hold true other stories around that middle story. They also can work between the story teller and the story listener. This will give the listeners are very slippery feeling their brain. It is a very real, very unexpected, and very fuzzy hypnotic effect. And it will make you, the storyteller, seemingly capable of real magic. But there's also another way to use the blurred reality technique. Start to talk about your own abstract feelings and emotions. Not just the direct emotions, but emotions about emotions, and judgments about emotions. This takes some courage, since you'll need to look inside and explore your own emotions. But here's the cool part. We ALL, more or less, have those same emotions and meta emotions. So when you talk about your own emotions, you can apply the blurred reality technique. By deliberately using your pronouns in a specific way, even though YOU are talking about, and referencing YOUR OWN inner emotions, the other person will start to believe you are reading their minds. Which will make you seem like a much more powerful wizard. A mind reading wizard. Something most people only believe exist in movies and comic books. But there you are. In the flesh, performing real magic. Learn How: https://mindpersuasion.com/cold-reading/
  8. https://loopvids.s3.amazonaws.com/Nov28Post.mp4 Most of us love movies with an unexpected twist. Like when the "Sixth Sense" first came out, people couldn't stop talking about it. Whether it was done deliberately is anybody's guess, but this kind of thing is a fantastic marketing strategy. One, because it's a great way to create word of mouth, free, advertising. Two, it induces people to watch this again and again. The first time, you see the twist and you're: "Whuhhh????" The second time you watch it through trying to see all the things that SEEM obvious the second time around, but were completely hidden the first time around. This is storytelling at it's finest. When you tell a story, people talk about that story, and people want to consume this over and over again. Essentially, this is how the storytelling instinct was calibrated, over tens or perhaps hundreds of thousands of years. Every night, somebody in the tribe would tell a story. Probably most of them were pretty lame. People would fall asleep halfway through. People would wander what kind of secret weed the storyteller was smoking. But every once in a while, you'd get a "Sixth Sense" type story. These are the stories people would remember. And then retell. You have a whole bunch of tribes all telling and retelling the BEST stories from all time, and you end up with a pretty good collection. This is essentially how mythology is formed. The stories that make up the collective consciousness of any culture. Storytelling is an instinct. Story listening is an instinct. And just like our food instinct, some stories "taste good" and some taste kid of lame. And just like you can LEARN to cook good tasting food, you can LEARN to tell some pretty decent stories. The "twist" is the basis of pretty much all humor. You tell a long story, and the "punchline" is the ending that is NOT what everybody expected. Or an ending that has a few meanings at the same time. In non-humorous story, this "punchline" isn't called a punchline. It's called the twist. Or sometimes the "reveal." This word has the same meaning of the "reveal" at the end of a magic trick. This is essentially the same feeling of a well told story. A magic trick, but only with words. This is why stage magicians who practice sleight of hand are ALSO some of the very best story tellers. Being able to use your words to create mind magic is a FANTASTIC skill to have. It will open plenty of doors in ways few people know exist. Get Started: https://mindpersuasion.teachable.com/p/party-hypnosis/
  9. Acoustic Resonance Brainwashing: https://mindpersuasion.com/acoustic-resonance-brainwashing/ https://soundcloud.com/mindpersuasion/acoustic-resonance-brainwashing https://loopvids.s3.amazonaws.com/Oct26Loop.mp4
  10. Medieval Historian Disaster: https://mindpersuasion.com/medieval-historian-disaster/ https://soundcloud.com/mindpersuasion/medieval-historian-disaster https://loopvids.s3.amazonaws.com/Oct15Loop.mp4
  11. https://loopvids.s3.amazonaws.com/Oct07Post.mp4 A long time ago I had to teach a bunch of kids some magic tricks. It was for this summer program. Me and another lady had to come up with a bunch of magic tricks to teach two summer school classes. One group was 4-5 years old, the other was 6-7. To make things worse, they didn't want to spend a lot of money. So we couldn't buy tricks. Luckily, we found a bunch of "self working" card tricks. Tricks that require you stack the deck before hand. With a stacked deck, you can deal them out in a specific way to make the cards come up unexpectedly. This way, the kids didn't need to learn any complicated sleight of hand. Just start with a deck, remember how to deal the cards, and it would work out. The main part was practicing the stories to tell while doing the trick. Turns out this is the main part of many magic tricks. Talking while doing the tricks. Many advanced magic tricks are based on sleight of hand. Of actually doing some very complicated work. To make it much easier, you can tell some stories. The more interesting the story is, the less likely the audience will pay close attention to your hands. Since people LIKE watching magic tricks, they go along with whatever story you are telling. This requires people KNOW that they are seeing a magic trick. For people who like magic, whenever a magician starts to do a trick, and starts into a magician's story, they naturally listen. Or if you are a world famous comedian up on a stage, they'll shut off their brains and listen to you talk. Nearly every other time you are in a conversation with somebody, they WON'T turn off their brain and listen. This is not a comfortable thought, but every time you find yourself in a conversation with somebody, whatever YOU are saying is ALWAYS going to be in competition with the ideas in their brain. Dale Carnegie famously said that everybody is always listening to their favorite radio station, WII-FM. "What's in it for me." So unless you are talking specifically about THEM, (which most people don't) they are going to wait for an opening. Whenever you pause, so they can talk about them. And they are talking about them, that's exactly what YOU will do. This is exactly what we all do. But there is a VERY EASY way to talk about them. And it won't take long to lead them to WHEREVER you want. Using ONLY their ideas. Learn How: https://www.udemy.com/course/get-anybody/
  12. Alien DNA Sampling Theory: https://mindpersuasion.com/alien-fermi-dna-strategy/ https://loopvids.s3.amazonaws.com/Sept01Loop.mp4
  13. Only Ten Parts Per Million: https://mindpersuasion.com/scrambled-brain-tacos/ https://loopvids.s3.amazonaws.com/Aug30Loop.mp4
  14. https://loopvids.s3.amazonaws.com/July25Post.mp4 Some of the easiest advice is the hardest to apply. A very common, universally known idea in storytelling is to "show, don't tell." Yet watch plenty of huge budget movies, with A-list stars, and they can't seem to follow this simple advice. Many movies start off with characters TELLING very critical backstory information. It's like the writers KNOW that information is critical, but they want to get it out of the way. Most action movies are like this. Zero character development. About 20-30 minutes of SETUP, and then a whole slew of action scenes. On the other hand, there are plenty of LONG slow, evolving dramas on streaming services. One of the best shows ever IS one of the best shows ever BECAUSE it was one long character arc. Breaking Bad is a very slow CHANGE in character from an under-achieving science teacher to an EVIL GENIUS. Nothing was TOLD to the viewer. The shifts in character were SHOWN, very slowly, over five seasons. We love this because we get a real feeling of discovery. Whenever we DISCOVER something, it feels very much like OUR OWN interpretation. But despite how OBVIOUS this is, it's very hard for us to DO. We LOVE to TELL other people what's what. We love the idea of telling people OUR IDEAS and having OUR IDEAS somehow magically create the behaviors we want. Nearly all sales people are trained like this. To BLAST the customer with a whole bunch of reasons why the SALESPERSON thinks the customer should buy the product. Whenever we want to alter the behavior other people, we put things in THEIR perspective. Not ours. This is HARD to do. We believe OUR IDEAS are so AWESOME, that if they only hear them, they'll do whatever we want. But if you can manage to turn off your ideas, for just a few minutes, you can get pretty much anybody to do anything. By targeting two levels. One is the things they want, need, and desire as individuals. Two is their deeper instincts. When you can align these two, they will be BEGGING to obey you. So long as you can tell a story. A story in which they'll DISCOVER their own interpretation. Once they do, they will OWN the decision. The decision they found. The same one you HID there just for them to find. Like a magic Easter egg. Learn How: http://mindpersuasion.com/instinct-persuasion/
  15. All Your Memories Are Belong To Us: https://mindpersuasion.com/memory-confusion-experiment/ https://soundcloud.com/mindpersuasion/all-your-memories-are-belong-to-us https://loopvids.s3.amazonaws.com/July25Loop.mp4
  16. https://loopvids.s3.amazonaws.com/July23Post.mp4 One of the biggest problems of modern society our attention span. Some studies put our attention span the same as a goldfish. Not sure how accurate that is, but there is a LOT of data suggestion we are getting dumber, lazier and far less capable. For example, if you look at the grade level of presidential state of the union speeches since WWII (75 years ago), they have been slowly getting worse and worse. In the 50s a typical presidential speech was at the twelfth grade level. Today it's much lower. And it's been STEADILY declining. Another thing that has been getting worse and worse is our ability to DELAY gratification. This makes total sense. Imagine living a 100 years ago. No TV, very scarce radio. Everything you COULD know about world had to be READ and understood. Naturally, people back then were MUCH more informed. Today, if something is more than a couple hundred words, our eyes glaze over and our minds start to drift. This is both terrible and fantastic, depending who you are. If you are somebody who can't focus for very long, then it sucks. But if you CAN still think relatively strongly and have a decent level of intelligence, this gives you a HUGE advantage. Because despite how seemingly lazy and stupid most of us have become, deep down inside we are the SAME humans we've been for thousands of years. Before they invented the printing press, people had to REMEMBER a ton of stuff. The only people nowadays who even come close to utilizing their total brain power are career stage actors. People who have memorized DOZENS or even HUNDREDS of plays. The guys who have to get up in front of tons of people and REMEMBER a short story worth of words. Not just the basic idea, but the EXACT words in the EXACT order. And not the stuff that's on TV. Well written stuff. Like Shakespeare. Even better, they've got to say them CONGRUENTLY. This means they've got to remember them intellectually and emotionally. Ancient storytellers did the same thing. Viking storytellers were capable of telling ancient Norse sagas, some that went on for HOURS. All from memory. This is the POTENTIAL of the human mind. A potential that most people would be TERRIFIED to even think about. Even if you only scrape the surface of what's possible, you can be a shining star surrounded by dullards DESPERATE for somebody to tell them what to do. Desperate for somebody to capture and lead their attentions, imaginations, and emotions. Learn How: http://mindpersuasion.com/instinct-persuasion/
  17. Control The Narrative - Control The World: https://mindpersuasion.com/origins-of-the-gods/ https://loopvids.s3.amazonaws.com/Jun03.mp4
  18. Second Hand Stories and Real Magic: https://mindpersuasion.com/inter-mental-magic/
  19. It's hard to withhold giving advice. For example, somebody you know is having some problem. Since they are trapped INSIDE the problem, they don't have such an objective view. Since you can see the problem from the OUTSIDE, the solution is clear. But for some reason, whenever we give people advice, they don't take it. When people give US advice, we don't take it. Why is this? There are a couple of reasons. One is that advice sounds and feels like people are telling us that they know more about us than the situation. And since we are the ones trapped inside the situation, this doesn't make us feel very good. Another reason is the more we think about any problem we are having, the more we tend to externalize the problem. If we are having a problem with our boss, it's because of him, so the solution must come from him. If we have an issue with any person, we'll tend to externalize it to them. The more we do this, the more we can only accept a solution coming from them. So when somebody comes up and says, "Hey, why don't you try this," it's very much like the OPPOSITE of our solution. Our solution is for THEM to change. The unasked advice sounds like WE should change. And we don't like that. Nobody does. This can be very maddening if YOU are the advice giver. Especially if YOU had the very same problem. And you solved it the same way as the advice you are giving. Fortunately, there's a very powerful way to COVERTLY give people advice. So they'll take it. This works by delivering so covertly they'll later remember it was THEIR idea. Why would you want to do this? It gives you a much more powerful, much more effective and much more RELAXED way to essentially tell others what to do. So long as you LET THEM take the credit for the idea, you can get people to do whatever you want. How do you do this? By telling a couple of stories. First tell a story that paces the problem. Then tell a story that paces a POSSIBLE solution. What kind of stories? The easy kind. The natural and common kind. About a friend of a friend. And something that happened to them. That way, you'll sound like any other goof telling seemingly UNRELATED stories about something happened. All the while covertly planing ideas in their brains. Ideas they'll accept. Ideas they'll obey. Needless to say, this gives you an INCREDIBLE amount of power. Learn How: http://mindpersuasion.com/storytelling-magic/
  20. Stone Cold Serial Killer: https://mindpersuasion.com/serial-killer-hobby/
  21. There are a lot of goofy ideas about hypnosis that come from the movies. The stereotypical movie hypnotist is a guy who just snaps his fingers and puts people into a trance. Then he delivers a few post-hypnotic suggestions and then snaps his fingers again. The poor guy comes out of trance, and does goofy things. One typical trope that shows up occasionally is when the hypnotist dies. He'll put some guy in a trance as part of a stage show. And then give him a post hypnotic suggestion to only cluck like a chicken. Then the guy will be clucking like a chicken. Everybody in the audience is laughing, etc. But then the hypnotist dies. The joke being that without the hypnotist to UNDO the trance, the poor guy will be clucking like a chicken the rest of his life. In reality, hypnosis is much more complicated. And while it IS possible to embed post hypnotic suggestions, they're not quite like they make it in the movies. How, exactly, do you do it? One way is with the cooperation of the subject. For example, suppose a guy wants to quit smoking. And the hypnotist gives him the suggestion to think about breathing clean, mountain air every time he gets a cigarette craving. In this situation, putting in the post-hypnotic suggestion is an attempt to AUGMENT a concurrently existing CONSCIOUS desire. The post hypnotic suggest will help the guy REMEMEMBER, but he still has to do the work on his own. To FORCE his brain to take time to imagine the clean mountain air. Hypnosis is not nearly as AUTOMATIC as we'd like to think. Especially when it comes to making people do things they WOULDN'T otherwise do. Like cluck like a chicken up on stage in front of a bunch of strangers. But you CAN use hypnosis to slowly move people AWAY from things they fear, and TOWARD things they want. Especially if something is keeping them stuck. This is the main reason why we LOVE telling each other stories. Ever since the dawn of time, people have been telling each other stories. These stories are not random. Nor are they purely for entertainment. One of the MAIN reasons for most ancient stories is expressly to put in these post-hypnotic suggestions. This is the classic hero's journey story. What is the post hypnotic suggestion embedded within the hero's journey? When you see the super villain, you will feel courage, and you will be MOTIVATED to kill him. This type of story is PERFECT for ancient humans who had to survive in a very scary world. And who had to often face large, scary animals. Having a HUGE COLLECTION of hero's journey stories in their brains gave them the confidence. You can do the same thing. Create the ideal stories, with the ideal post hypnotic suggestions built in. Then you can get people to do whatever you want. Learn How: http://mindpersuasion.com/storytelling-magic/
  22. One of the greatest sales pages ever was for the Wall Street Journal. It told a simple story. One of two guys. Each came from an average town. Each went to an average college. Each got an average degree. Each had an average family. Each had an average job. But one guy had access to information. Information that many others didn't. And because of that information, that average person (with an average background and average education and average job) had extraordinary success. The message, of course, was simple. That even if you are average, if you have access to information, you can have extraordinary results. But they never specifically said WHAT that information was. The only alluded to this mysterious source of information. And this was told through a very simple, very engaging, and very interesting story. At the end of this story, there was a number to call to order the Wall Street Journal. This sales page ran for TWENTY YEARS. Why was it so successful? One is it PACED the reader's experience. Most readers are average. Two is it let the reader come to the conclusion on their own. It didn't say SPECIFICALLY, "If you buy the Wall Street Journal, you'll become successful!" It let the reader come to that conclusion on their own. And it made perfect sense. Having access to information WILL help you be more successful. This sales letter followed Dale Carnegie's golden rule of persuasion. That you can get anybody to do anything so long as they believe it is their idea. So when readers got to the bottom of that sales page, the decision to call and order the Wall Street Journal WAS their idea. You'll find that the most successful sales letters are told in story format. Story format allows you to pace your target. And it allows you to follow Carnegie's advice. Tell a story correctly, and they'll take whatever advice you want them to take. All the while believing it is THEIR idea. This doesn't only work in sales pages. In fact, it works MUCH BETTER in off the cuff, spur of the moment stories. Stories that DON'T start with, "once up a time." Stories that DO start with, "That's like this friend I had..." And away you go. All you need to do is listen. Pace their fears, pace their desires, and you'll get them to do anything. Learn How: http://mindpersuasion.com/storytelling-magic/
  23. No matter what form of persuasion you are using, it must conform to human nature. Specifically, nobody will do anything unless they believe, consciously or unconsciously, it is in their best interests. This can seem confusing when we are on the outside looking in. We see people doing CRAZY things. Seemingly self-destructive things. Why would somebody do something that is so blatantly self destructive? This question is IMPOSSIBLE to answer. Even for the person doing the thing. From inside our own heads, there are costs and benefits to everything we do. Every action, big or small, long or short, includes costs and benefits. It's going to cost us time, money, energy, etc. What are the benefits? Money, social status, good feelings associated with survival (sex, food etc). But this is also based on how we PERCEIVE our reality. And how we judge our skills. And from inside our own heads, we never know the totality of these. Otherwise we would NEVER make mistakes. If you've ever made a decision that you later regretted, here's what happened. BEFORE you took action, you estimated that the benefits would outweigh the costs. But after you took action, with the added clarity of hindsight, you saw that the costs actually outweighed the benefits. So even from INSIDE our own heads, deciding what to do is rarely simple. This is why persuading others is complicated. We MUST convince them the costs are going to be LESS THAN the benefits. AND they must believe us. When it comes to persuasion, there are plenty of kinds. Hard sell, soft sell, overt, covert. But there is a much easier way. First, you understand all the things that cause us instinctive pleasure. The things that EVERY HUMAN wants. Positive validation, genuine social recognition, looking back at GOOD decisions, being recognized as a role model. Next, you understand the things every human DOESN'T WANT. Being a social outcast, trying and failing in front of others, being recognized as being an idiot, not being socially wanted, etc. Once you understand these, it's story time. You spin a bunch of stories that move them AWAY from the problem state, and TOWARD the solution state. And if you want them to do something specific, make THAT the thing that the character in your story did to achieve all the good things. And move away from the bad things. That way, they'll see this character taking actions. They'll see the GOOD RESULTS they got. And they'll naturally decide, "Hmm, maybe I should try that." And they'll try it. They'll do what YOU wanted, but it will be THEIR decision. Learn How: http://mindpersuasion.com/storytelling-magic/
  24. Most sales involves memorizing a pitch of some sort. The stereotypical sales person is the guy or gal who can deliver that pitch with maximum charisma. Even a BETTER salesperson can sort of "read" the customer and deliver a pitch. This is based on the idea that the salesperson knows WHY people SHOULD buy the item or service in question. It's fundamentally based on the salesperson doing the talking, and the customer doing the listening. This is why VERY charismatic people are the BEST salespeople. The have a certain "halo effect." What is a halo effect? It's when the generally attractive subconscious energy of the person talking is ATTACHED to the thing they are talking about. This mostly happens with VERY attractive women. For example, imagine two real estate people. One is a SUPER GORGEOUS woman. The other is a plain looking, middle aged dude. Both have the SAME pitch. The EXACT same words come out of each of their mouths. But when the middle aged dude speaks, it's flat and monotonous. Like he wishes he were somewhere else. The gorgeous woman, on the other hand is EXTREMELY charismatic. She's bubbly, happy, touch-feely, and gives off the impression that she wouldn't want to be ANYWHERE else on earth. Clearly, the woman would sell more than the man. Even though they are using the SAME words. But BOTH cases still involve taking the ideas out of the head of the salesperson, and putting them in the head of the customer. In both cases, the customer is a passive listener to the salesperson's pitch. So long as the salespeople GUESS about what's important to the customer, they can do pretty well. When it comes to GUESSING what the customer wants, it's not so easy. Two people buying the same car might have completely different reasons. But the deeper you go, the better you can "guess." If you go deep enough, you don't need to guess. Because if you go deep enough, we ALL want the same things. These same things are based on our deep instincts. When you speak to these deep instincts, it is VERY EASY to move people. This is why we love movies and fiction so much. These things MOVE US on a deep, instinctive level. If you speak to people on such a level, you can move people conversationally. AS MUCH as their favorite movie. Leaving them speechless, profoundly moved, and willing to do ANYTHING to keep that feeling. What might YOU use this for? Learn How: http://mindpersuasion.com/storytelling-magic/
  25. Our language is absolutely filled with metaphors. When people think of metaphors, we usually think of poetry, or literature, or fairy tale type storytelling. But it's hard to speak more than a few words before tossing out a few metaphors. Just take a look that last sentence. "Words" is a metaphor. It is a collection of sounds or squiggly lines that mean absolutely NOTHING to the untrained eye. And they represent and "idea" in mind, another metaphor. If we wanted to be super specific, each "idea" would have to be described according to the EXACT neural configuration. Something that's not even scientifically possible. So every WORD we use is a metaphor unto itself. An extremely OVER SIMPLIFIED description of something much more complex. So when we put a bunch of these words together, to describe a much more complex metaphor, it's metaphor made up of smaller metaphors. And how, exactly, do we "get" these metaphors "out there"? According to that original sentence, we "toss them out." In reality, we move our mouths and throats and make a bunch of sounds. Nobody is actually "tossing" anything. But HOW we describe the "way" we "toss" these things out is instructive. A lot of times, we actually SAY, we are going to "put this out there." We PREFACE a collection of metaphors by saying: "I'm just gonna put this out here..." In reality, this is a BAD idea. Why? One, it breaks the rule of Carnegie. That you can get anybody to do anything so long as they think it was THEIR idea. As soon as you SAY, "I'm just going to put this out there..." it is IMPOSSIBLE to NOT associate that thing you "put out there" with YOU. So if you are including any ADVICE in that "thing" you are "putting out there," BEFORE you even mention the advice, you essentially OBLITERATE any chances it will be taken. Why? Because the OPPOSITE of Carnegie's rule is that NOBODY likes unasked for advice. What's the solution? Easy. It comes from fiction. Fiction, of course, being a very, very, very LONG string of metaphors. What does fiction teach us? SHOW, don't tell. When you SAY, "I'm just gonna put this out here..." you are TELLING. How do you SHOW instead? Don't preface that THING you are putting out there by saying you are putting it out there. Just put it out there. How? Just say it. And LEAVE it for the other person to discover ON THEIR OWN. If you build these metaphors correctly, and put them out there correctly, your targets will do WHATEVER you want. Without EVER knowing how you snuck those ideas into their brains. Learn How: http://mindpersuasion.com/storytelling-magic/
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