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https://loopvids.s3.amazonaws.com/Dec23Post.mp4 The idea of ROI can be found everywhere. But only if you know where to look. From a business standpoint, if you don't have a good handle on ROI, you'll be broke in a hurry. ROI, of course, stands for return on investment. If you spend $10,000 on the back end, and you only make back $8000, that's not so good. You'd be in a position of having done a lot of work, and coming up negative $2K. You could have done NOTHING and kept the original $10K. Of course, it's not so simple. Particularly in business.