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  1. https://loopvids.s3.amazonaws.com/Apr13Post.mp4 Why do we humans love stories so much? Not just stories, but storytellers? Maybe because they move us through some very powerful and enjoyable emotions. Way back in ancient Greece, they discovered the idea of Catharsis. Of being able to experience non-normal emotions, without having to experience the real and dangerous events that normally produce those emotions. Way back when they first started showing silent movies people were AMAZED. They actually believed that trains were going to come out of the screen. Today, that seems silly, but back then, when the technology was new, it must have been terrifying. Every since the dawn of time, we've been telling each other stories. Since this happens in EVERY culture and has been, it must be a human instinct. So the question is, what does this instinct get us? Instincts only are "kept" if they provide us with some kind of a benefit. So, what would be the benefit of storytelling, and story listening? One way to think about this would be to do a split test. Imagine two tribes of people. One with a storytelling instinct, one without one. Right off the bat we can think of TONS of benefits. When any of the non-storytelling hunters went out, all they would have in their brain is their own experiences, both good and bad. The successes, the failure, the deaths they've witnessed. On the other hand, consider the storytelling tribe. What would THEY have in their brain? Epic tales of heroes killing monsters. Of destroying the villain and winning the heart and love of the young gorgeous princess. Or however they thought of "princesses" back in the days of cave people. Another way to think of storytelling is as a way to implant post hypnotic suggestions. A guy is out hunting, perhaps not seeing anything worth killing. Then he sees a big lumbering wooly mammoth. A non-storytelling caveman would see that, and INSTANTLY imagine both the good and the bad. But a storytelling caveman? Since his head had been filled with epic hero stories, he would IMMEDIATELY see this "monster" as an opportunity of a LIFETIME. If could manage to kill this monster, he would be a HERO. All the dudes would respect and admire him. All the ladies would LOVE him. Two different situations. One guy's head filled with harsh life experiences. The other guy's head filled with epic heroic sagas of good guys, bad guys, brave heroes and grateful followers. This INSTINCT lives in all our heads. It has since the dawn of time. And it will continue to do so FAR into the future, far beyond what we can possibly imagine. Master this skill, and you will master everything. Learn How: https://mindpersuasion.com/storytelling-magic/
  2. https://loopvids.s3.amazonaws.com/Apr06Post.mp4 Humans love to dream. Everything that exists today was once an imagination in somebody's head. Napoleon Hill talked about turning "thoughts into things." This idea is absolutely true, but unfortunately a little bit misunderstood. Yes, every single thing was once an imagination before it was real thing. Tables, chairs, basketballs, planes, telephones, racquetball courts, etc. Bees, ants, beavers keep building the same thing over and over. Humans are similarly programmed. Only we don't build the same things over and over. We slowly and continuously IMPROVE what's all around us. Here's where it gets a bit complex. Yes, "we" turn thoughts into things. Yes, everything was once a thought in "somebody's head. But this has always been a competition. EVERYBODY can dream about stuff that doesn't yet exist. But very few people can actually TURN those dreams into reality. This is basic economics. Everybody has a plan for a building downtown. They all pitch their idea to the city developers. Only ONE idea will be chosen. Since the DAWN OF TIME, every dude laid awake at night dreaming about how to BETTER acquire needed resources. The winner of the daily productivity contest got the most social validation, and the most sex. This is STILL true today. Musicians, artists, business people all DREAM of how to become the BEST at what they do. The rewards are still the same. More social validation, more money and of course, more SEX. This is the deep DREAM of every breathing human. If you can create something MAGNIFICENT, you will become famous. You will get paid. You will GET LAID. However, this is a crowded market place. There are the very few people who are actually on the front lines of creation. For example, for every A+ list actor, there are THOUSANDS willing to do ANYTHING just to get a few seconds on screen. People are SO desperate for Hollywood fame, they'd rather be in PORNO's than go home a failure. Here's a seemingly unrelated tidbit. During the gold rush, (1849) the people that got the RICHEST were not the diggers of gold. They were the sellers of gold digging equipment. Shovels, pickaxes, etc. Even Levi-Straus, the famous blue jean company, got their start selling special gold digging denim. What's this got to do with anything? Step one is to realize that EVERYBODY has a deep and relentless dreaming brain. Everybody has the never ending fantasy of doing SOMETHING, and then becoming rich and famous. You can COMPETE with them. Or you can leverage this information to CAPTURE their imaginations. To capture and lead their emotions. How? Tell them simple stories that RESONATE with the never ending human dreaming mind. Do this, and they'll associate their DEEP DREAMS with YOU. Learn How: https://mindpersuasion.com/storytelling-magic/
  3. One of the laws of economics is the idea of an opportunity cost. Everything has a cost. Even free stuff. (There's generally a reason why it's free...) Even if you shift in your seat, you are spending energy (a calorie or two) to end up in a more comfortable position. But when thinking of doing or buying things, we usually only think of the direct costs. At least consciously. If you want a burrito, for example, it will cost five bucks. Or maybe some kind of effort, if the burrito store is a ways from your house. But also embedded into getting anything is the idea of opportunity cost. If you get a burrito, for example, you can't simultaneously get a cheeseburger. You COULD, but eating a burrito AND a cheeseburger would be a different experience than only eating a burrito. This is one of the things that can hold us back, on a subconscious level. We want something. But we also know that if we get that "something" we can't have another "thing." Us humans like the idea of a vague but positive future. This is why we like going on trips, birthday parties or other exciting things that are coming in the future. A feeling of positive expectation, where you aren't quite sure WHAT is going to happen is a pretty good feeling. And that vague positive expectation goes away when you KNOW what you are getting. We very much like the idea of "winging it." Some of the best experiences we have are when unexpected things happen. If you are in a relationship, and you start doing the same things over and over again, it can get boring. If you go to the same restaurant for dinner every night, it can get boring. But on the flip side of unexpected GOOD things is unexpected BAD things. As much as we love exciting adventures, we HATE dangerous risk. It can be very tough to find a balance. It can also be very easy to find yourself stuck. Wishing you could do something different (since what you're doing is pretty boring). But at the same to anxious or even scared to try something different. If you feel this way, even sometimes, it could be a signal that our social instincts are out of calibration. The whole purpose we have social instincts is to keep us within a safe and acceptable range. Very much like Goldilocks. Not too scary, but not too boring. Just right. But if your social instincts are out of whack, things could seem MORE scary than they really are. And when you Re-Calibrate your social instincts, you won't have to think very much. Just get in the game and have fun. Learn More: Ego Taming
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