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  1. How To Demonstrate Real Authority: https://mindpersuasion.com/how-to-demonstrate-real-authority/ https://mindpersuasion.com/3x3/
  2. https://loopvids.s3.amazonaws.com/Feb19_Post.mp4 There's something in economics they call "excess capacity." Like if the economy is booming, and everybody is building. Say you built a bowling ball factory during the booming economy. This isn't as silly a metaphor as you might think. One of the things that boomed during the post WWII boom were bowling alleys. And when the economy is growing it makes sense to keep building. But when the economy shrinks, it's kind of hard shift on a dime. So, suppose your bowling ball factory is capable of producing 1,000,0
  3. https://loopvids.s3.amazonaws.com/Feb09_Post.mp4 Once upon a time, a hotel had a problem. They weren't getting through to their customers. They were in an area that had a lot of drought. And if you've ever stayed in a hotel, particularly a nice one, having the people come in ever day and clean is pretty nice. They come in, make up the bed, put in clean towels. The problem was that during the drought, the city was charging a LOT for water. The hotel figured if they could get the hotel guests to re-use their towels, just like most people do at home, they'd save
  4. https://loopvids.s3.amazonaws.com/Feb05_Post.mp4 Imagine two or three of your best traits. Your absolutely most attractive characteristics. Not ones that exist, but ones that could exist. Ones that aren't exactly fantasy (Like being able to fly), but things you genuinely like about yourself. Things you'd also very much like to IMPROVE about yourself. Like you are really friendly. Or you've got a great sense of humor. Or even a non-personality trait. Like something you really like to study or learn. (not video game hacks!) Even something yo
  5. https://loopvids.s3.amazonaws.com/Feb01_Loop.mp4 One common but rare experience is meeting somebody you just "click" with. Not necessarily in a romantic setting, but a friendship or even a random conversation. For example, when I was younger I used to play golf. I sucked, and I had some hand me down clubs, but it was fun. If only to get outside and walk around on the grass for a couple hours. But one thing you run into when playing golf is if you aren't playing with four people, you end up getting stuck with somebody. They send out groups of four every five m
  6. https://loopvids.s3.amazonaws.com/Dec30Post.mp4 There are three very simple, yet powerful ideas, that, when put together, will make all the difference. The first one is imagined to be good, but is really bad. The second and third are thought to be neutral, but are, in really, utterly fantastic. The first one: That is the idea of SHOULD. Most everybody has an idea of what other people SHOULD do. This is the source of all frustration, as the Buddha once said. Thinking somebody SHOULD do something, and then they don't, is frustrating. You learn a pick
  7. https://loopvids.s3.amazonaws.com/Dec26Post.mp4 There's an interesting scene from the old movie, "Jaws." That movie has a lot of iconic scenes. This isn't really one of them. But it is kind of interesting. Not likely an original scene, as this particular scene, in different forms, but the same structure, can be found everywhere. Not just the movies. Anyhow, it was early in the movie. A few people had washed up dead. A bunch of people were arguing over what to do. Nobody had any real authority. Everybody was talking over everybody else.
  8. https://loopvids.s3.amazonaws.com/Dec21Post.mp4 Presuppositions are pretty cool. If you understand how to read them. How to use them. For example, if you are selling anything, you'd have a much better time if the product was popular. But if you said: "This product is very popular," it would only work if it matched what the customer was already thinking. Meaning if you knew it was popular, and you knew they knew it was popular. So you'd be pacing what was already in their mind. This is good. On the other hand, if you weren't sure if they knew
  9. https://loopvids.s3.amazonaws.com/Dec18Post.mp4 A common question regarding any social situation is what went wrong. Or what did "they" mean when they said "that." This does seem logical. Nobody likes problems. Everybody likes to get over problems. To understand problems. This is part of our makeup. Our wiring. To learn from our mistakes. This is the BEST way to learn. To make an UNEXPECTED mistake. Then figure out what happened. And do better next time. So it seems logical to use this strategy socially. You're having a
  10. https://loopvids.s3.amazonaws.com/Dec17Post.mp4 The flow state is a very sought after state. Normally it involves athletes that are in competitive sports. The flow state is when you've got a very high level skill trained into unconscious competence. But because it's a competitive sport, you have no idea what's coming next. A similar but completely different kind of flow state is the kind musicians talk about. But those guys practice their songs a kajillion times. But even then, the feedback loop between the audience and the musicians is unexpected. This
  11. https://loopvids.s3.amazonaws.com/Dec07Post.mp4 One of the coolest ideas, in my option, about the big bang is the idea of time and space. Meaning that time and space itself expanded after the big bang. For example, imagine a balloon, existing as a tiny speck. Then the balloon quickly inflates. And suppose there are a bunch of self aware, really tiny societies living on the surface of the balloon. So long as the balloon will continuously expand (like they think the universe is) every society will think THEY are the center of the universe. No matter which point
  12. https://loopvids.s3.amazonaws.com/Nov24Post.mp4 I love horror movies. Good horror movies are hard to find. But the ones that ARE good, are really good. Believable character arcs. A careful calibration of deep and ancient human fears. Especially ones that have a really SICK reveal at the end. Who the villain is, etc. One such movie is "Orphan." Good build up, horrific ending. Starts out pretty predictable. Couple is thinking about adopting. They adopt a kid that SEEMS normal, but then everything falls apart. I remember one scene i
  13. https://loopvids.s3.amazonaws.com/Nov23Post.mp4 My very first experience with legal, commercialized gambling was as an observer. Way back in college, my buddy knew this guy that was a big time gambler. We drove a couple hours to watch him play. All I knew were the characters on TV. This guy was nothing like that. Since then, I've been to a lot of casinos. And most gamblers are, more or less, like the dudes on TV. But this guy was different. My buddy and I followed him around the casino. Finally he stopped at a table. A card game. He s
  14. https://loopvids.s3.amazonaws.com/Nov23Post.mp4 My very first experience with legal, commercialized gambling was as an observer. Way back in college, my buddy knew this guy that was a big time gambler. We drove a couple hours to watch him play. All I knew were the characters on TV. This guy was nothing like that. Since then, I've been to a lot of casinos. And most gamblers are, more or less, like the dudes on TV. But this guy was different. My buddy and I followed him around the casino. Finally he stopped at a table. A card game. He s
  15. https://loopvids.s3.amazonaws.com/Nov21Post.mp4 Jigsaw puzzles are fun. When I was a kid, way back in the day, they were fun. They are fun today. Go to any hobby type shop and you'll find tons of jigsaw puzzles. They say humans like puzzles in general. It feels good when we solve them. It feels good when we find two missing pieces that are supposed to be together. This ancient instinct, of solving puzzles, helped us to find food when it wasn't obvious. Stick a bunch of atoms in a container, add a little bit of heat and they'll start hooking up.
  16. https://loopvids.s3.amazonaws.com/Nov08Post.mp4 One of the curious things about us humans is our self awareness. The concept is incredibly simple, but it's also extremely baffling. Neurologists and other scientists really have no idea what it is. We sort of know how to describe it, and we know when it's gone (when we're sleeping or passed out). But exactly HOW it works is a mystery. All we know is we are aware of our own thinking process. But this can make us think we have much more power than we really do. Being aware of something doesn't mean you can c
  17. https://loopvids.s3.amazonaws.com/Nov05Post.mp4 A very important aspect of human nature is our dreaming mind. Ever since humans invented fire, the battle for hierarchical supremacy has been a thinking contest. All the young cave kids would look up at the stars at night and dream. Now they might somebody slay the monster like the hero of the stories. Life way back then was VERY harsh, but very simple. The two critical things for ANY living entity is food (energy) and sex. For humans, this was manifested through the dreaming mind. The storytelling and stor
  18. https://loopvids.s3.amazonaws.com/Oct29Post.mp4 One of the reasons we love fiction so much is it's much more entertaining that regular life. From a purely instinctive standpoint, ancient stories and archetypes served to give us something to live up to. This same idea showed in Dale Carnegie's books and trainings. If you want to motivate somebody to do something, give them a positive idea or image to live up to. Imagine little cave kids sitting around a fire. They're listening to the old storyteller tell another story about hero's and monsters. They hero kills
  19. https://loopvids.s3.amazonaws.com/Oct24Post.mp4 One of my favorite shows from a few decades ago was the X-files. Not just because it was about aliens or anything. But how it was written. Specifically, the two characters could each describe what had happened, during any particular episode, according to their own viewpoint. The doctor could always and legitimately describe things scientifically. The UFO guy could always describe things paranormally. Many movies that this kind of ambiguity build in. When it ends, nobody's sure what really happened. Som
  20. https://loopvids.s3.amazonaws.com/Oct21Post.mp4 It's very compelling to take a sideline approach. To take a break, study the game, and get ready to get back in. But it's easy to "stay" on the sidelines. Much longer than we need to. There's an interesting parallel between reading self help books and reading fiction. When we read fiction, a really good story, it "pulls us in." A good story has relatable characters. A compelling story arc. Both resonate with our ancient instincts. Stories are just as necessary as food or sex or social validation.
  21. https://loopvids.s3.amazonaws.com/Oct12Post.mp4 Feedback loops are critical. Not just for humans, for all living things. Even species require the necessary constraints of nature's feedback loop. For example, consider a human technique for self improvement. You have an objective in mind. Something simple, like playing a simple song on the piano. You look at the notes as your guide. You take your understanding of the notes, through your eyes, into your brain, and try to make your fingers move. If they move at the right rhythm and hit the right keys at
  22. https://loopvids.s3.amazonaws.com/Oct10Post.mp4 Self deception is one of our most powerful traits. This was very necessary back in the old days. If humans were like Vulcans, who only were based on pure logic, we would have died out a long, long time ago. Imagine a group of ancient "logical" hunters finding some wooly mammoth tracks. They followed them, and found some wooly mammoth poop. Then they'd calculate how far ahead of them the wooly mammoth was based on how dry the poop was. If they were purely logical, they would have had a certain cutoff. Maybe
  23. https://loopvids.s3.amazonaws.com/Oct03Post.mp4 If you want to get a girl to like you, you've got to spark her ancient interest. Logic won't do the job. Attraction between humans works pretty much like attraction between humans and food. I know, silly metaphor, but go with me on this. You're hungry, and glancing over at the various things at the buffet. Fries, chicken wings, potatoes, maybe some baked lasagna. Your brain is not going over a bunch of logical proofs to help you decide what to get. You are looking and see which food makes you FEEL the best
  24. https://loopvids.s3.amazonaws.com/Sept21Post.mp4 One of our biggest worries is knowing what to say. Job interviews, meeting new friends, talking to cute guys or girls. When two people meet each other for the first time, even with random strangers, we go into a kind of "defense mode." Everybody has a whole bunch of different layers. When you are with old and close friends, you can "let it all hang out." Fart, burp, drop as a many f-bombs as you want. But if you did that during a job interview, or on a first date, it would probably backfire. This makes rat
  25. https://loopvids.s3.amazonaws.com/Sept18Post.mp4 The world is a messed up place. The world has always been a messed up place. The world will always be a messed up place. Everybody has to compete for scarce resources. If you can organize a society with enough forethought and patience, you can make it pretty fair. But even then, people will figure out how to scam the system. Historians and anthropologists recognize this. During the caveman days it was really hard to be a slacker. Everybody knew everybody. And the more you produced, the more love
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