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  1. https://loopvids.s3.amazonaws.com/Feb15_Post.mp4 Of of the most baffling things in American History were the Salem Witch Trials. A small town of settlers in the late 1600's suddenly went crazy. Everybody was accusing everybody else of being witches. 19 people were killed for being witches. As far as researchers and historians can tell, this was a weird mix of church ideology, different land ownership ideas, family X vs. family Y, and no real "authority" to keep people from eating each other. Add in a few hysterical young adolescent types, feeling the natural se
  2. Our brains are always looking for shortcuts. One way to frame this is we humans are pretty silly. Plenty of experiments demonstrate this. The Milgram experiment showed that 2/3's of us will blindly follow the orders of an authority figure. Even when that authority figure is telling us to physically harm another human. 2/3's of people gave another guy a "shock," even while he was begging them to stop, simply because the authority said it was OK. The shocks were fake, and the experiment was only to see how many would actually give a dude a shock. They thought i
  3. https://loopvids.s3.amazonaws.com/Feb12_Post.mp4 Our future is a reflection of our past. Meaning the stuff we've continued to do, is the stuff we will continue to do. Most of us hope to change, but if we're honest, we don't assume full responsibility for this change. We expect SOMETHING to change. And that something is generally the world. If you listen most people complain about most things, we tend to blame others for our problems. So we naturally expect our problems to vanish by OTHER PEOPLE suddenly deciding to change their behavior. In fact, this is
  4. https://loopvids.s3.amazonaws.com/Feb11_Post.mp4 The halo effect is a very real thing. Or as it is commonly called, "beauty privilege." Of course this is one of those "truths" we very much don't like to accept. If you ARE a pretty person, you very much want to believe your success is due to something in your control. Not your lucky genetics. Similarly, for us non-beauties, we don't like to believe looks matter so much. Because if they REALLY do matter as much as we think they do, that means us non-beautiful types are screwed. But here's the thing. T
  5. https://loopvids.s3.amazonaws.com/Feb10_Post.mp4 Marketers are very clever people. At least some of them are. The ones that truly understand human nature. One of my favorite examples is way back in the day, when they had TV commercials. These were the proto-type infomercials. Before the informercials highly choreographed. When they should show some product, explain a few benefits and then you'd "call the number on your screen." The very first time they tried this, they said: "Call now, operators are standing by." Nobody called. The person
  6. https://loopvids.s3.amazonaws.com/Feb09_Post.mp4 Once upon a time, a hotel had a problem. They weren't getting through to their customers. They were in an area that had a lot of drought. And if you've ever stayed in a hotel, particularly a nice one, having the people come in ever day and clean is pretty nice. They come in, make up the bed, put in clean towels. The problem was that during the drought, the city was charging a LOT for water. The hotel figured if they could get the hotel guests to re-use their towels, just like most people do at home, they'd save
  7. https://loopvids.s3.amazonaws.com/Feb02_Post.mp4 One night, a long time ago, I was out with a bunch of friends. We were in some bar, having some drinks. And the conversation, and the language, was what you'd expect. Sex talk, dirty jokes, F-bombs like crazy. Then somebody decided to go get some food. So we stumble down the street to restaurant. And we carried our conversational theme, and our f-bombs with us. And halfway through our conversation, one guys face goes white. Then he starts laughing. We looked around and realized why. Just beh
  8. https://loopvids.s3.amazonaws.com/Dec27Post.mp4 You can get away with a lot if you act like you know what you are doing. This is understandable from a couple of different viewpoints. One is that most people are uncertain. This comes out in many social experiments. The Ash Conformity tests show that people will go along with the crowd, even when they know what the crowd is doing is wrong. A single test subject is given a simple visual problem. Super easy. But then that same test subject is put in a room with other "test subjects." Those other "test s
  9. https://loopvids.s3.amazonaws.com/Aug21Post.mp4 A common "truism" in dating and seduction communities is to not listen to what "she" says, but to watch what "she" does. The idea is that women will say one thing, but do another. This is true, but it's true like confirmation bias is true. This type of behavior is very easy to see in others. Very hard to see in ourselves. So, what does the previous "truism" mean, particularly about human behavior? That what we say and what we do seem to always be different things? One way this comes out is in marketing s
  10. https://loopvids.s3.amazonaws.com/Aug18APost.mp4 One of the primary assumptions in persuasion and influence is our logical minds aren't involved. This idea pops up in a lot of places with a lot of different descriptions. Cialdini showed we are influenced by things outside of our conscious awareness. If you've ever tried to use logic to get a girl or a guy to sleep with you, it probably didn't work. Logical arguments rarely work unless we are building rockets or doing brain surgery. Choosing movies, choosing dinner, choosing short term or long term romantic partner
  11. https://loopvids.s3.amazonaws.com/Aug14APost.mp4 One thing our brain does very, very well is take shortcuts. Our brains are VERY fast, but that does come with a cost. All things come with a cost. The cost for how fast our brains are is how inaccurate they are. As much as we love thinking we are "right," most of the time, we aren't. One way to think about this that our brains aren't really "truth seeking entities," rather they are "perception chambers" that are more of a means to an end. In some ways, our lives are much less chaotic today than when our mind-bo
  12. https://loopvids.s3.amazonaws.com/July31Post.mp4 Externalizing is a useful instinct. To blame things outside of ourselves for our failures. We can do an imaginary split test and see why. Imagine two hunters, going after two animals. Two different valleys, but otherwise the same. They both throw their spears and they both miss. The guy WITHOUT the externalizing instinct has a very OBJECTIVE description of what just happened. He realizes his spear throwing abilities are not what they could be. Sure, he'll still go after that animal. But he'll
  13. https://loopvids.s3.amazonaws.com/May07Post.mp4 One powerful yet somewhat confusing law of influence is the idea of comparison and contrast. When we look at any one thing, we look at it differently under various scenarios. When that "thing" is by itself, it's got a certain subjective value. When that "thing" is next to something else, it's got a completely different value. If you can strategically put the "thing" next to something, that "thing" will be perceived as have a MUCH higher value, that if that "thing" was all by itself. Marketers use this with profita
  14. Social Proof Frame Strength: https://mindpersuasion.com/social-proof-frame-strength/ https://loopvids.s3.amazonaws.com/Feb17Loop.mp4
  15. https://loopvids.s3.amazonaws.com/Jan24Post.mp4 Once upon a time, a super genius invested in a certain asset. Because this super smart guy was smart, he got in early, and he got out early. He made a nice tidy profit. So far so good, right? But then a bunch of his friends got in AFTER he'd gotten out. And the price kept going up. More and more people kept jumping into this fantastic asset. This new thing that was making EVERYBODY around him rich. When he got in and out, before everybody else knew about this fresh new investment, he felt pretty good.
  16. https://loopvids.s3.amazonaws.com/Nov27Post.mp4 I used to have this friend that liked doing magic tricks. It was his hobby. But not the tricks themselves, the actual performance of the tricks. Nowadays, with YouTube, there are plenty of people, who make plenty of money, doing tricks on camera. For those who are introverted, yet highly skilled in technical tricks, this is a dream come true. The more you practice, the more you learn, the more money you'll make. My friend told me he had a "magic demon" living inside him. Not really a demon, just a metaph
  17. https://loopvids.s3.amazonaws.com/Oct01Post.mp4 I was reading some forum a few days ago and somebody was talking about a "hack" they'd discovered. It was pretty silly, not really a hack. It involved taking handful of cereal, putting it in their mouth, and then taking a swig of milk. Like eating a "bowl" of cereal without needing a spoon or a bowl. Not something I would call a "hack." But words tend to do that. A lot of technical words start off with very specific meaning, but as they bleed through the collective consciousness, their meaning becomes more and m
  18. https://loopvids.s3.amazonaws.com/Sept26Post.mp4 One of the hardest things to do as a human is to be responsible. The easiest thing to do in modern times is to find a reason, outside of yourself, for why you can't get what you want. Plenty of modern movements are centered around this common idea. It works like this. You've got somebody who wants something, but can't get. The first step is to externalize the problem. Something that worked fantastically in our ancient past. You throw a spear at an animal, and you miss. It's GOOD to get angry at the an
  19. https://loopvids.s3.amazonaws.com/July18Post.mp4 One very common metaphor when it comes to sales is to "sell the sizzle, not the steak." What does this mean? To appeal to people's emotions, rather than their logic. If you sell the steak, you can talk about where it came from. The kind of beef. How it was raised, what it was fed, etc. But when you sell the SIZZLE you sell how the product will be interpreted by the senses. That's because we humans are not nearly as logical as we'd like to believe. Sure, you may do some research on a product. Read
  20. Love, Amnesia and Instincts: https://mindpersuasion.com/jungian-love-instincts-and-fate/ https://loopvids.s3.amazonaws.com/July17Loop.mp4
  21. Secrets of Unlimited Authority https://mindpersuasion.com/over-the-line/
  22. We humans do very well when are constrained by external factors. For example, one way to "dry out" or get clean is to go to a facility where there are NO drugs or alcohol. You are surrounded by professionals all there to help you get clean. There are zero temptations. No triggers that make you want to relapse. This is the same structure dieters use to carefully fill their fridges with ONLY healthy food. It's nearly impossible to effectively lose weight if you've got a freezer full of ice cream and bagel dogs. The easiest way to STOP bad habits is to remove ou
  23. Music is a fascinating subject. On one hand, you can describe it with an extreme amount of specificity. Chords, notes, progressions all have mathematically defined components. All music is based on the idea of standing waves. You have two kids with a jump rope, and they can ONLY create certain wave lengths. One wave equal to the length of the rope. Two halves of that same wave, etc. The length of the string (piano, violin) determines the sound when you pluck it. The size of the resonance chamber (trumpet, trombone, etc) determines the sound that comes ou
  24. A very common idea in business is split testing. Even way before the internet, split testing was common. Markers know that if they want to get useful data, they need to do something other than ask people directly. Psychologists tell us that when we answer questions, we usually give answers that make us look good. Or if some marketing company is having some kind of focus group, they usually have to pay people. And since the person who is paying you is asking the questions, this also makes us give less than honest answers. But when they can set up situations where w
  25. Most of the time our brains work as repeaters. We soak up ideas from others, and then pass them right along. Way back in the days of dangerous living, Mother Nature decided that a fast and inaccurate brain was much better than a slow and accurate brain. So we developed a LOT of short cuts in thinking. Our brains are VERY expensive organs. Independent thinking is VERY difficult. Two of the most powerful short cuts in thinking are social proof and authority. Most people are perfectly OK so long as they are in a group of like minded people who are being directed
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