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  1. Slowly Leave The Pack Behind: https://mindpersuasion.com/slowly-leave-the-pack-behind/ https://mindpersuasion.com/3x3/
  2. Secret Weapon Brain: https://mindpersuasion.com/secret-weapon-brain/ https://mindpersuasion.com/3x3/
  3. https://loopvids.s3.amazonaws.com/Feb15_Post.mp4 Of of the most baffling things in American History were the Salem Witch Trials. A small town of settlers in the late 1600's suddenly went crazy. Everybody was accusing everybody else of being witches. 19 people were killed for being witches. As far as researchers and historians can tell, this was a weird mix of church ideology, different land ownership ideas, family X vs. family Y, and no real "authority" to keep people from eating each other. Add in a few hysterical young adolescent types, feeling the natural sexual feelings that comes with puberty and young adulthood, and pretty soon some literally CRAZY ideas start swirling around. As soon as everybody has the idea in their head that THEY might be KILLED for any random reason, something very sinister happens. Since everybody believes that it's LIKELY they might be killed, since a few others have been killed without any real reason, self preservation takes over. And everybody else is competing with everybody else to convince everybody else to kill the OTHER guy. Imagine, for example, you've got at teenager who suspects the adults are looking at her funny. And she believes she's just one wrong accusation away from getting a noose slipped around her neck. What is the RATIONAL human thing to do in this situation? Come up with a logical, rational, carefully laid out argument about WHY you are NOT a witch? Nope. Find somebody else to shift everybody's attention. And all you need is a couple others who feel the same way YOU do, and EVERYBODY will pile on. This is, from a structural level, the SAME things that happen in school bullying. Particularly when the teacher or administration is too "scared" to take action. All you need is two or three bullies to terrify everybody. The "hive mind" will choose the weakest kids. Not because they want to hurt the weakest kids, rather they want the bullies to focus on the weakest kids rather than them. The Salem Witch trials were essentially a Junior High School bullying scenario writ large. This is how powerful NEGATIVE social proof is. If it swirls into a negative feedback loop, it is LITERALLY deadly. Either with a bunch of executed "witches" or with bullied kids killing themselves. Social proof is far from a clever marketing gimmick. It is perhaps THE most powerful force of human nature. Most people do EVERYTHING they can to avoid NEGATIVE social proof. To blend in, to avoid speaking out on any controversial topics, or calling attention to themselves. But social proof is as much of an INSIDE game as it is a real thing. Which means you can MANAGE your own level of social proof. Most people treat things like social proof as if they were weather systems. Completely out of their control. But you can slowly build your OWN social proof. First in mind. Then in your behavior. Then how you slowly and covertly imply social proof within normal conversations. So you don't have to hope or wish or avoid. You can create, and enjoy. Enjoy what? Enjoy everybody enjoying you. Learn How: https://mindpersuasion.com/social-proof/
  4. Our brains are always looking for shortcuts. One way to frame this is we humans are pretty silly. Plenty of experiments demonstrate this. The Milgram experiment showed that 2/3's of us will blindly follow the orders of an authority figure. Even when that authority figure is telling us to physically harm another human. 2/3's of people gave another guy a "shock," even while he was begging them to stop, simply because the authority said it was OK. The shocks were fake, and the experiment was only to see how many would actually give a dude a shock. They thought it'd be around 1-2%. But as mentioned above, it was about 2/3's. And it is that much every time they replicated this. Another brainless human trait was shown during the Ash conformity test. A dude does a super simple visual test. Easy peasy. But when he's surrounded by other people. These other people, so he thinks, are doing the same thing he's doing. But in reality, the are purposely picking the WRONG answer just to see how it will affect him. And similar to Milgram, about 2/3's of people go along with the crowd. These two "triggers," authority and social proof, are very, very hard to defend against. Some say this is bad, and example of how brainless most people are. But on the other hand, if we were super logical like Vulcans, we would have gone extinct a long, long time ago. So, consider that whether this is good or bad isn't really the best question. What is the best question? How can you best USE these ideas? The idea of "selling" something, or even getting an idea across PURPOSELY using the idea of authority is as old as time. Many academics believe that Sun Tsu, the famous Chinese General may be a made up person. Not to con or fool anybody. But to get MORE people to understand all those time-tested battle strategies. Similarly, it's commonly believed that world-famous Einstein wrote a letter to Roosevelt suggesting that maybe the Americans should get a nuke before the Nazis did. This is partially true. It was actually a group of physicists, some ex-Germans who knew what Hitler was up to. But they figured if they wrote a letter to Roosevelt and signed it: "A bunch of scientists you've never heard of before," he might not have even read it. So they approached Einstein, explained the problem and asked him to be their "front man." And since world famous Einstein had MAD authority at that time, Roosevelt read the letter and took action. You could even say that the strategic use of authority kept the Nazis from getting nukes, which would make today's world MUCH different. Now, most people know about things like social proof and authority. But then they think to themselves: "Yeah, but I don't have any social proof or authority." You may not now, but getting some is much easier than most people realize. Many psychologists have done plenty of studies that all you need to do is "prime the pump." And POOF. Crazy social proof and authority. Learn How: https://mindpersuasion.com/social-proof/
  5. https://loopvids.s3.amazonaws.com/Feb12_Post.mp4 Our future is a reflection of our past. Meaning the stuff we've continued to do, is the stuff we will continue to do. Most of us hope to change, but if we're honest, we don't assume full responsibility for this change. We expect SOMETHING to change. And that something is generally the world. If you listen most people complain about most things, we tend to blame others for our problems. So we naturally expect our problems to vanish by OTHER PEOPLE suddenly deciding to change their behavior. In fact, this is the CORE structure of everybody's, even the most famous intellectual's, strategy to change the world. Some have some very beautiful ideas. They sound really good. But at their core, the problem lies in OTHER PEOPLE suddenly changing their behavior. They hide this idea very well. They rarely say that "those other people" are doing it wrong. At least the intellectuals. Politicians are very keen on saying "those other people." But intellectuals tend to use "we." "We need to do a better job of doing X,Y,and Z." What they really means is "those other people who aren't behaving the way I think they should behave SHOULD do a better job of X,Y, and Z." This SOUNDS good. This FEELS good. But it doesn't really change ANYTHING. On a group level, or on a persona level. Even worse is if you start to BELIEVE it's really not your "fault." That it really IS somebody else's responsibility. This is a comfortable idea. This is a very POPULAR idea. But if you choose what is POPULAR, you will have plenty of company. In fact, this is everybody's GO TO strategy. To BE as average as possible. Most people would rather be smack dab in the middle of a "poor me" party than actually suck it up and MAKE changes. Rather than WISHING others would do it for you, why not just do it? Rather than accepting popular excuses, you will BECOME a popular leader. How do you do this? First, by accepting that statement, your future is a reflection of your past. But not just nodding and saying, "Yeah, man that's true." To look at that statement. And to look inside your brain. Because you CAN change your past. Not with a time machine or a jumping into a parallel universe. But by changing how you DETERMINE your past. Your past, as you think about it in mind, is the past that creates your future. And that past, that is referenced in mind, CAN be changed. Slowly, steadily, and SAFELY. Nobody needs to know but you. At least nobody knows what you're doing inside you brain. But they WILL notice changes in your behavior. More confidence, more authority, and more natural leadership. This will change your filters, so you start to SEE things others don't. You'll be able to DO things others can't. And that's just the beginning. Learn More: https://mindpersuasion.com/social-proof/
  6. https://loopvids.s3.amazonaws.com/Feb11_Post.mp4 The halo effect is a very real thing. Or as it is commonly called, "beauty privilege." Of course this is one of those "truths" we very much don't like to accept. If you ARE a pretty person, you very much want to believe your success is due to something in your control. Not your lucky genetics. Similarly, for us non-beauties, we don't like to believe looks matter so much. Because if they REALLY do matter as much as we think they do, that means us non-beautiful types are screwed. But here's the thing. The halo effect is real. Academically tested and verified. But there are few other things besides super-gorgeousness that have a similar effect. Just to be clear, let's understand exactly what we mean. A gorgeous person says something. Maybe up on a stage, maybe on YouTube. And we look at her (usually her) and we think: Wow, that is so profound! Of course that "profound" message is coming through a VERY instinctively pleasing filter. And because we aren't Vulcans or Robots, that instinctively pleasing feeling is subconscious attached TO the message. So if a smelly homeless guy walks up to us on the street and says the EXACT same thing, we won't think it's profound. We'll think it's the dumb ramblings of a drunk smelly dude. Lucky for us non-gorgeous types, physical beauty is only ONE thing that can augment the words or ideas coming out of our mouths. Just for example's sake, take a look at some ugly ass dudes with some very INSANE messages. Who also had tons of people who thought, sometimes LITERALLY, that those weird sayings coming from ugly ass dudes were directly from GOD. Of course, I'm talking about cult leaders. These dudes are NOT the type you see on magazine covers. (Unless the magazine is nutjob weekly...) The question for us is HOW can we cultivate some of those non-beauty traits? Another thing we've got on our side is us non-Vulcan monkey-people communicate A LOT through subconscious channels. Facial expressions, eye movements, speaking speed and tonality. All can DEMONSTRATE a non-beauty type halo effect. But it's pretty hard to FAKE this kind of stuff. The first step is to build it in mind, by carefully looking back through your past history. To find examples of this non-beauty halo effect. Next is to speak with a certain type of "covert hypnosis" that implies, subconsciously, that you have this type of non-beauty halo effect. The next is kind of spooky, but kind of cool. Kind of a "hive mind recognition." When everybody knows, and everybody knows that everybody knows. And this is all spread subconsciously throughout the crowd. And when this happens, you will have generated cult-like-levels of this instinctively pleasing, and socially powerful "halo effect." What is this thing? Marketing types refer to it as "social proof." When everybody notices there's something about you. And everybody is noticing that everybody is noticing there is something about you. Which will make everybody WANT you. No gorgeousness or six packs required. Learn How: https://mindpersuasion.com/social-proof/
  7. https://loopvids.s3.amazonaws.com/Feb10_Post.mp4 Marketers are very clever people. At least some of them are. The ones that truly understand human nature. One of my favorite examples is way back in the day, when they had TV commercials. These were the proto-type infomercials. Before the informercials highly choreographed. When they should show some product, explain a few benefits and then you'd "call the number on your screen." The very first time they tried this, they said: "Call now, operators are standing by." Nobody called. The person who wrote the script and the "call to action" wasn't a marketer. They were more of a "guesser" about human nature. But since nobody called, they had to bring some pros. They only changed one line. They left the product description, features and benefits, etc., alone. All they did was change: "Call now, operators are standing by" to "If operators are busy, please call again." And BOOM. Tons of sales. The first one "operators are standing by" conjures up an imagine of a bunch of operators WAITING for somebody to call. If they are waiting for somebody to call, that means NOBODY is calling. Nobody calling = ZERO social proof. On the other hand, "if operators are busy, please call again," means PLENTY of people are calling. Maximum social proof. And the thing about social proof is that it often doesn't exist in a vacuum. If operators are busy, that means tons of people are calling. If tons of people are calling, not only does this MEAN social proof but it also IMPLIES scarcity. And fast on the heels of social proof AND scarcity is FOMO. Fear of missing out. The most motivating force of human nature. FOMO is the cause of ridiculous stock bubbles. Buying frenzies of things people don't even know. Only if they wait too long, they'll miss out. These means everybody else will have one, except for THEM. Even if you have NO IDEA what it is that everybody else haves, this is NOT a good feeling. If you can create social proof and scarcity, and enough so it generates FOMO, you can sell anything. But the best thing to associate social proof, and the implied scarcity is too YOURSELF. Most people today are super NINJAS when doing the opposite. Most people are desperate for pretty much anything. Blowing up anybody's phone, for example, will DESTROY scarcity, which has the follow up feeling of ZERO social proof. "Hmm, this person has been blowing up my phone for days. Not only must they be desperate, but they must have ZERO other options." This is the LEAST attractive label anybody can give you. How do you create the opposite? Especially if you are starting from ZERO? Three simple steps. First in your mind. Then in your language. Then in reality, and after that comes all the benefits. Learn How: https://mindpersuasion.com/social-proof/
  8. https://loopvids.s3.amazonaws.com/Feb09_Post.mp4 Once upon a time, a hotel had a problem. They weren't getting through to their customers. They were in an area that had a lot of drought. And if you've ever stayed in a hotel, particularly a nice one, having the people come in ever day and clean is pretty nice. They come in, make up the bed, put in clean towels. The problem was that during the drought, the city was charging a LOT for water. The hotel figured if they could get the hotel guests to re-use their towels, just like most people do at home, they'd save a lot of money. For example, say you've got 100 guests. And each guest expects a fresh towel ever day. It takes a lot of water to wash 100 towels. So, if they could convince the guests to re-use their towels, once, or even twice, that would save a lot of water, and a lot of money. So they started putting small reminders in the hotel. "Please re-use your towels to save water." Didn't work. So they tried again. "Please re-use your towels to help protect the environment." Nope. Then they called in some marketing experts. "Did you know that over 80% of guests re-use their towels to help save water, and the environment?" Bingo! Now, why did this last statement work? Particularly when the rest didn't? All the previous pleas were kind of private conversation. Hotel and guest. But then added that one extra bit. "Over 80% of guests do this, why don't you?" This added in social proof. We humans are very keen on staying safely within the pack. Look for this, and you'll find it everywhere. Any product that has social proof will sell like hotcakes. Get ENOUGH social proof, and you can sell sacks of dirt. Sounds goofy? When I was a kid, people were buying little rocks. Except they called them "pet rocks." You bought a rock. It came in a box. It had a name and a backstory. Why would people buy rocks? Because it was popular. Everybody was doing it. And everybody wants to do what everybody else is doing. This also works, as you'd guess, in social situations. You show up anywhere with a crew of pretty people and EVERYBODY is going to want some of you. Show up on your own, and people won't even notice you. This CAN be a problem if you don't happen to have a crew of pretty people. But here's the thing. Like in this hotel cards, social proof can be essentially created out of nothing. One card with a bunch of words doesn't do squat. One card with different words that CREATE THE ILLUSION of social proof convince people to re-use their towels. Can you use this socially? To get EVERYBODY to want to be on your team even if you show up alone? Why yes, yes you can. Learn How: https://mindpersuasion.com/social-proof/
  9. https://loopvids.s3.amazonaws.com/Feb02_Post.mp4 One night, a long time ago, I was out with a bunch of friends. We were in some bar, having some drinks. And the conversation, and the language, was what you'd expect. Sex talk, dirty jokes, F-bombs like crazy. Then somebody decided to go get some food. So we stumble down the street to restaurant. And we carried our conversational theme, and our f-bombs with us. And halfway through our conversation, one guys face goes white. Then he starts laughing. We looked around and realized why. Just behind us, was a table with a couple adults and a bunch of kids. And here we were, still talking about sex, blowjobs, and dropping f-bombs like crazy. It was pretty embarrassing to say the least. I don't know if the kids her us, or the adults did, but it FELT like we were breaking some kind of unwritten rule. If you're on a bar, and it's over 21, and everybody's boozing it up, dropping f-bombs is perfectly fine. But in a family restaurant, not so much. We humans tend to self-regulate like this. We "augment" our behavior based on our environment. This modern behavior rides on top of our ancient social programming. To behave in a way that elicits positive responses from people, and avoid negative responses. But like many other instincts, when this rises to the conscious level, it can be difficult. We know what NOT to do to AVOID negative social signals. But what to do to GET positive social signals isn't so easy. Particularly when you realize that in the past, we KNEW what to do, to get those positive social signals, because we were around people that we had known our own lives. All the good behavior, and the bad behavior, was highly calibrated. This is a large component of social anxiety. It's EASY to avoid negative social signals. Wear the same color shirt as the wall, and hope nobody sees you. But what if we WANT to engage socially? What if we WANT positive social responses, but from STRANGERS? Particularly sexy strangers? Strangers we WANT to be friend with? We want to IMPRESS them. Or as the dating folks say, we want to Demonstrate High Value, or DHV. How, specifically, do we do that? That most common answer is to keep trying. That it's a numbers game. To keep taking shots on goal, and hope some of them go in. This CAN work. But it's VERY inefficient. At BEST, and after years of practice, you MIGHT get a 10% success rate. Or or a 90% FAILURE rate. But what if you could REVERSE this? By reversing the strategy, you could reverse the numbers? Meaning that the MAJORITY of people you interacted with would think FONDLY of you? What would THAT do for your confidence? Learn More: https://mindpersuasion.com/first-impressions/
  10. https://loopvids.s3.amazonaws.com/Dec27Post.mp4 You can get away with a lot if you act like you know what you are doing. This is understandable from a couple of different viewpoints. One is that most people are uncertain. This comes out in many social experiments. The Ash Conformity tests show that people will go along with the crowd, even when they know what the crowd is doing is wrong. A single test subject is given a simple visual problem. Super easy. But then that same test subject is put in a room with other "test subjects." Those other "test subjects" are really part of the experiment. They purposely choose the wrong answer to the simple question. And 2/3 of the time, the real test subject goes right along with them. This is social proof in action. Most humans are strongly dependent on the human hierarchy. Most humans, when around strangers don't automatically assume authority. They put ten people in a room and give them a task. One guy or gal ends up on top. This means 9 out of 10 people look around for somebody to tell them what to do. This means that MOST PEOPLE will not assume authority. So if YOU assume authority, they'll just stay out of your way. So when you ACT LIKE you know what you are doing, people will just ASSUME you know what you are doing. They've done TONS of studies to indicate this. Even the way we DRESS demonstrates this kind of authority. For example, back before ATM cards were a thing, and people would write checks, they did this experiment. They sent a bunch of dudes around town. Half were dressed casually. Jeans, t-shirts, collared shirts without ties, etc. The other half were dressed professionally. Business suits, etc. ALL of them went to restaurants, ordered, ate, etc. Then ALL of them tried to pay by check, and said they'd "forgotten" their ID. MOST of the casually dressed dudes had problems. "Uh, yeah, sorry, we need to see an ID to let you pay by check." FEW of the suit wearing dudes had issues. "Yes, sir, that shouldn't be a problem." Moral of the story? Act with authority and you can get away with a lot. No, you won't be able to roll into a bank, wearing a nice suit and waltz into the vault and stroll on out with a duffel bag full of cash. But most people WILL defer to you in most situations. Particularly social situations when most people are only PRETENDING to not be dying on the inside from social anxiety. Now, how do you RADIATE authority in these situations? You could PRETEND, and wear expensive clothing, etc. Or you could radiate DEEP and ANCIENT authority. Delivered by your voice. Humans have been SPEAKING to one another for tens of thousands of years. Wearing fancy clothes? Not so much. Get REAL authority: https://mindpersuasion.com/commanding-voice/
  11. https://loopvids.s3.amazonaws.com/Aug21Post.mp4 A common "truism" in dating and seduction communities is to not listen to what "she" says, but to watch what "she" does. The idea is that women will say one thing, but do another. This is true, but it's true like confirmation bias is true. This type of behavior is very easy to see in others. Very hard to see in ourselves. So, what does the previous "truism" mean, particularly about human behavior? That what we say and what we do seem to always be different things? One way this comes out is in marketing studies. If you asks somebody if they like brand X, they'll usually tell you they do. But if you WATCH people, their behaviors will tell a different story. A much more accurate story. One long term study was done on weight loss. They first did a study on various diets, etc. But the results didn't make much sense. Until they realized they were making a cardinal marketing study error. The data that didn't make any sense was based on "self reported" data. So they decided to follow people around. And it turned out that most people reported eating less than they really ate. Nobody suspected these people were blatantly lying. But when humans say things, we tend to "alter" what we are talking about to make ourselves look better. This is why the truism if not listening to what "she" says, and instead watching what "she" does is good advice. But not just for women you are trying to date, but for EVERYBODY. If you've ever given job interviews to people, they will say ANYTHING to get the job. So if you ask questions and take their answers at face value, you might end up hiring somebody who has NO IDEA how to do what they say they can do. This is a part of human nature. This comes out in many, many ways. For example, most people will hold that money, or at least the love of money, is "evil." That rich people are only rich because they are "evil." Now, is this an absolute truth, or this a handy self deception so you don't feel so bad about not being rich? What would happen if you found a sack of money? A lot of money? Turn it into cops, since money is evil? Or keep it? These are tough questions. Another way to see the difference between what people say and what people do, is how they handle "leadership." The things people say what they want in a leader is much, much different than the people they'll actually follow. Just like the things people say they what they want in a partner is different from the people they actually chase. But when a REAL leader shows up, people WILL follow them. Even if they don't want to. How can you BE that leader that people will follow, even if they pretend they don't want to? Learn How: https://mindpersuasion.com/stage-wizard/
  12. https://loopvids.s3.amazonaws.com/Aug18APost.mp4 One of the primary assumptions in persuasion and influence is our logical minds aren't involved. This idea pops up in a lot of places with a lot of different descriptions. Cialdini showed we are influenced by things outside of our conscious awareness. If you've ever tried to use logic to get a girl or a guy to sleep with you, it probably didn't work. Logical arguments rarely work unless we are building rockets or doing brain surgery. Choosing movies, choosing dinner, choosing short term or long term romantic partners, even choosing things like cars and houses, logic is not a main component. We buy things based on how we feel. We date people based on how they make us feel. We choose food, friends, and our clothing based on how we feel. If you want to have a lot of fun, but also make some enemies, find out why people believe what they do. If you stay calm enough, and use enough meta model questions, it won't take long to find that the root of most beliefs is the following. "I believe it because the guy on TV said it was true." Now, nobody will ever say that. They'll say things like, "that's been proven already." But unless they are a scientist themselves, the idea that "it's been proven" has been taken at face value by the guy on TV. The Milgram experiment showed how clueless we are in the face of authority. Nearly 70% of people gave what they thought was an electric shock to a stranger, only because some goof in a lab coat said it was OK. The internal mental resistance to shocking some poor guy is pretty high. Believe what some academic goof says on TV? Not so much. But you need to be careful with these ideas. Running around proving the ideas that exist in people's brains are FALSE won't make you any friends. Dissecting people's beliefs is about as ANTI a party skill as you can get. So, why not take the opposite route? Instead of trying to disprove people's beliefs, or to blindly accept beliefs from authority figures, why not BE the authority figure? Turns out this is pretty easy. You don't have to be on TV. You don't have to hand out business cards with a PHD after your name. All you need to do is ACT LIKE an authority figure. This is the SAME as having a strong frame. There are plenty of very easy, very subconscious behavioral "hacks" to project very powerful authority energy. People will accept your "authority," and people will follow you because of it. Learn How: https://mindpersuasion.com/stage-wizard/
  13. https://loopvids.s3.amazonaws.com/Aug14APost.mp4 One thing our brain does very, very well is take shortcuts. Our brains are VERY fast, but that does come with a cost. All things come with a cost. The cost for how fast our brains are is how inaccurate they are. As much as we love thinking we are "right," most of the time, we aren't. One way to think about this that our brains aren't really "truth seeking entities," rather they are "perception chambers" that are more of a means to an end. In some ways, our lives are much less chaotic today than when our mind-body systems were calibrated. But in other ways, they are WAY more chaotic. For direct survival, like staying safe, getting food, keeping out of the elements, life is much EASIER. But for managing our social instincts, and getting into happy romantic and sexual situations, life is WAY more complicated. But we STILL have our fast thinking, largely inaccurate brains. Luckily we can us that to our advantage. If you want to master the social game, you can spend TONS of time learning to read and interpret various signals. You can learn some powerful inter-personal communication skills. To keep track of what's going on up on the surface, as well as the complex and subconscious emotional interplay going on much deeper. And from this angle, life is very much like a never ending video game. Master one level, and move up to the next level. And every next level, you've got to pretty much start all over again. This is a worthy endeavor. This can be a very ENJOYABLE endeavor. If you are an outgoing, people person who loves to get in there and mix it up with strangers, this can be a fine hobby, and a fine career. But just like video games, there are plenty of hacks. One thing all human brains are hard wired to see is both social proof and authority. As much as we won't like to accept this, most us won't do squat without enough social proof. And most of the ideas in our brains come from recognized authority figures. Tons of psychological studies, going back decades, verify this. If you are trying to sell something, and you have neither social proof NOR authority, it's going to be tough. But if you have not only social proof and authority, but also scarcity, you can sell people boxes of dirt to people and they'll be grateful. So, what's the "hack?" Certain behavioral elements RADIATE authority. And this authority will generate its own social proof. And once people "feel you" as an authority, and they see all the other social proof people who also see you as an authority, this will create scarcity. After all, there is only one YOU. And this "hack" does not require you spend years working your way up the various levels. You can START at the top. Learn How: https://mindpersuasion.com/stage-wizard/
  14. https://loopvids.s3.amazonaws.com/July31Post.mp4 Externalizing is a useful instinct. To blame things outside of ourselves for our failures. We can do an imaginary split test and see why. Imagine two hunters, going after two animals. Two different valleys, but otherwise the same. They both throw their spears and they both miss. The guy WITHOUT the externalizing instinct has a very OBJECTIVE description of what just happened. He realizes his spear throwing abilities are not what they could be. Sure, he'll still go after that animal. But he'll do so with the realization that he needs to work on his skills. Now imagine the second guy. WITH the externalizing instinct. The one that IMMEDIATELY blames things outside himself for "his" failures. He throws and spear, and misses. But he gets ANGRY not at himself, at that animal. That ANGER makes him try again a little bit QUICKER. With a little bit more motivation, fueled by that anger. Over a few hundred generations, people with the externalizing instinct would tend to survive better. So here, we are, a few million years later. We STILL have that same instinct. Like many of our other instincts they CAN mess us up today. Like hunger. If your only criteria for food was that it tasted good, you'd be in bad shape. But you know you've successfully managed your hunger instinct many times before. You've successfully managed plenty other instincts before. This is the prime skills of an enlightened human. To NOT be driven mindlessly by instincts. To make rational choices. This externalizing instinct is no different. But this can present itself in insidious ways. Especially when combined with FALSE ideas we picked up when we were young. This is what drives MOST limiting beliefs. We all have plenty of memories of trying to express ourselves, and getting shut down. This creates some very POWERFUL limiting beliefs. We try to express ourselves, and we fail. Then we come up with an externalized reason. Even worse is we find plenty of others with those SAME externalized reasons. This creates social proof. If our social group is large enough (social media, etc.) they're be a few AUTHORITY figures. Now we've got social proof, authority, false beliefs from childhood AND the externalizing instinct. Unless you bring all these ideas up to the conscious level, and dismantle them, these can keep you trapped. Inside a cage of your own making. Or you can get to work. And take apart this cage. And live your life the way you want. Learn How: https://mindpersuasion.com/anxiety-killer/
  15. https://loopvids.s3.amazonaws.com/May07Post.mp4 One powerful yet somewhat confusing law of influence is the idea of comparison and contrast. When we look at any one thing, we look at it differently under various scenarios. When that "thing" is by itself, it's got a certain subjective value. When that "thing" is next to something else, it's got a completely different value. If you can strategically put the "thing" next to something, that "thing" will be perceived as have a MUCH higher value, that if that "thing" was all by itself. Marketers use this with profitable cleverness. For example, a $300 coffee machine sits on a shelf, and nobody buys it. But they put it next to a $500 coffee machine that only has one more feature, and now that $300 coffee machine looks like a STEAL. Or a restaurant has a $50 wine as their top wine. Since it's the most expensive one on the list, nobody buys it. (This is an actual case study from a marketing text). So they hired a consult to help. Turns out the wine salesman sold them a LOT of $50 wine bottles. No problem says the consultant. But ONE case of $250 a bottle wine. Put THAT one at the top of the list. Now, compared to the $250 bottle of wine, the $50 bottle looks like a STEAL! They sell out within weeks. One more example. A company is about to report earnings. Everybody expects earnings to be $.75 a share. But they report $.80 a share. The stock SKYROCKETS. It BEATS expectations. They THOUGHT it would be only $.75 a share. So compared to that expectation, $.80 looks FANTASTIC. Now, the money question. How can you USE this little known facet of psychology? By practicing how well you communicate. First a bit of honesty. Most of us are NOT hot looking Chads. We don't have six packs, we aren't model gorgeous, if we tried to sneak on the cover of Men's Health we'd get arrested. That's absolutely PERFECT. So there you are, with your non-Chad clothing and your non-Chad face and your non-Chad body. But then you start speaking. BAM! The stories you tell, the gestures you use, the embedded commands you drop here and there. Way, way better than what ANYBODY expected. Even better, is if you practice speaking this way with regular people, you'll develop MASSIVE social proof. And since you'll be the one talking, and they'll be the one listening, you will ALSO have authority. This trifecta of unexpected seduction power works BEST if you don't look like a men's health cover model. And the more you practice this storytelling technique, the more ALL THREE of these psychological triggers of influence and seduction will work in your favor. Get Started: https://mindpersuasion.com/hypnotic-seduction/
  16. Social Proof Frame Strength: https://mindpersuasion.com/social-proof-frame-strength/ https://loopvids.s3.amazonaws.com/Feb17Loop.mp4
  17. https://loopvids.s3.amazonaws.com/Jan24Post.mp4 Once upon a time, a super genius invested in a certain asset. Because this super smart guy was smart, he got in early, and he got out early. He made a nice tidy profit. So far so good, right? But then a bunch of his friends got in AFTER he'd gotten out. And the price kept going up. More and more people kept jumping into this fantastic asset. This new thing that was making EVERYBODY around him rich. When he got in and out, before everybody else knew about this fresh new investment, he felt pretty good. But after he got out, all his buddies were getting rich. WAY richer than he got. As more and more people around him kept getting rich, he felt dumber and dumber. Pretty soon he couldn't take it any more. He felt like the money train was leaving without him. He started to imagine his future where all his buddies were rich, as they rode the money rocket to riches. Leaving him in the dust. So he got back in. And as soon as he got back in, it crashed. Hard. This guy lost nearly EVERYTHING. He went from feeling clever for getting in and out before anybody knew what thing was. To feeling like a fool for not making NEARLY as much as he could have. To feeling like much MORE of a fool than he ever thought possible. See, had he just sat on his wins, and been patient, it would have crashed anyway. Then he could have told all his buddies, "I told you so." But he didn't. See, his brain was taken over by the most COMPELLING force of human nature. Which is actually a combination of several instincts. Namely, social proof and scarcity. As social proof INCREASES, and scarcity also INCREASES, and you're not getting some, this will create FOMO. Fear of missing out. Once FOMO kicks in, it's very, very hard to NOT want to get some. Who is this mysterious investor who lost everything? Sir Isaac Newton. The same dude who invented gravity and calculus. The investment was one of the most famous bubbles of all time. The South Sea bubble. FOMO is very, very powerful if you can leverage it. Or imply it. If you can imply FOMO, you can sell anything. Huge advertising companies CREATE FOMO all the time. Huge marketing push to create massive buying desire. On release day, they have a limited supply. Once FOMO is set in the minds of consumers, people will buy shiny blocks of metal. It doesn't matter WHAT you are selling. The more FOMO you can imply, the more you'll sell. How, specifically, do you imply FOMO? By using a set of language techniques invented by another super genius of history. Namely, conversational hypnosis created by Dr. Milton Erickson. Learn this and you can create your own money train. Get Started: https://mindpersuasion.com/hypnotic-copywriting/
  18. https://loopvids.s3.amazonaws.com/Nov27Post.mp4 I used to have this friend that liked doing magic tricks. It was his hobby. But not the tricks themselves, the actual performance of the tricks. Nowadays, with YouTube, there are plenty of people, who make plenty of money, doing tricks on camera. For those who are introverted, yet highly skilled in technical tricks, this is a dream come true. The more you practice, the more you learn, the more money you'll make. My friend told me he had a "magic demon" living inside him. Not really a demon, just a metaphor. Whenever he saw a crowd of people he HAD to do tricks. He always have a few large coins and some cards. That's all he needed. He would just start working the crowd, and doing tricks with coins and cards. He never got any negative reactions. Something about doing magic tricks triggers some kind of ancient filter in humans. We LOVE the idea of magic. So even if some goof is doing bar tricks, we HOPE they are successful. This is something that we even talk about. "Do anything interesting last weekend?" "Well, sort of." "What do you mean?" "I saw this guy down at the bar doing these tricks, disappearing coins, things like that. It was pretty cool." This is why doing simple magic tricks is a FANTASTIC way to pick up girls. Which is why my buddy learned magic in the first place. Just being surrounded by people who are watching you and listening to you will create both social proof AND authority. Two things that instinctively trigger attraction. But you can do magic without any props. This is the heart of mentalism. Doing what is essentially "word magic." This is actually much easier than doing physical magic. ESPECIALLY if nobody is expecting it. If you overtly promote yourself as a mentalist, people will expect you to do some crazy things with your words. But when you learn some simple covert technology, you can drop in brain bombs anywhere you want. This is kind of like humor, but a little different. Humor works by leveraging confusion with a small window. For example, simple jokes are based on something called phonetic ambiguity. Two words that sound the same but mean different things. For example, what did the beach say when the tide came in? Long time no see/sea! But when you take this same type of technology and stretch it out much WIDER than the normally short attention span, it creates a FANTASTIC effect. A very pleasant, "who was that guy" effect. One that will do the same thing as actual magic. Create social proof and authority. And if you want, tons of attraction. Learn How: https://mindpersuasion.teachable.com/p/party-hypnosis/
  19. https://loopvids.s3.amazonaws.com/Oct01Post.mp4 I was reading some forum a few days ago and somebody was talking about a "hack" they'd discovered. It was pretty silly, not really a hack. It involved taking handful of cereal, putting it in their mouth, and then taking a swig of milk. Like eating a "bowl" of cereal without needing a spoon or a bowl. Not something I would call a "hack." But words tend to do that. A lot of technical words start off with very specific meaning, but as they bleed through the collective consciousness, their meaning becomes more and more vague. Studying the origins of phrases is pretty interesting. But also pretty impossible. Since up until the internet, phrases for spoken for a LONG TIME before anybody wrote them down. A "hack" of course, is a way get around normal safeguards and security protocols. It sounds kind of cool. But it also requires a ton of intelligence and confidence. Two things most people don't have. So we "reframe" those words to mean something WE can do. I don't really think taking a handful of cereal and a swig of milk is something to brag about. It also kind of defeats the purpose of a true hack. If you were a real "hacker" you wouldn't brag about your exploits online. Another reason words like "hack" and "cheat" get filtered into the collective consciousness. You get to do the normal, everyday stuff you do. But by giving it those edgy sounding labels, you get to pretend you are special. When in reality, you are doing the same things everybody else is doing. Most people are terrified of leaving the center of the herd. Most people are terrified of standing up and LEADING the herd. We would rather use language that sort of sounds like we're cutting edge leaders, but we're still safely in the middle of the herd. Clever advertisers know all about this. The frame their products to sound very cutting edge, and advanced. At the same time they sell them to the masses. There are, however, still cheats and hacks. Just not the kind most people know about. They do require that you think independently. That you aren't going to wait around for permission. Or somebody else to go first to prove that it's safe. Turns out if you can ditch THOSE TWO common herd desires, that's a hack unto itself. Because once you ditch the herd, there are plenty of hacks just waiting. In broad daylight. Learn More: http://mindpersuasion.com/seven-rules/
  20. https://loopvids.s3.amazonaws.com/Sept26Post.mp4 One of the hardest things to do as a human is to be responsible. The easiest thing to do in modern times is to find a reason, outside of yourself, for why you can't get what you want. Plenty of modern movements are centered around this common idea. It works like this. You've got somebody who wants something, but can't get. The first step is to externalize the problem. Something that worked fantastically in our ancient past. You throw a spear at an animal, and you miss. It's GOOD to get angry at the animal, rather than yourself. That angry makes you WANT to kill that mother-effer much more. So you do. Today, that has the opposite effect. Like most of our ancient instincts. Especially if what you want comes from other people. Getting mad at animals so you'll be more motivated to KILL THEM is fantastic. Getting mad at PEOPLE is not fantastic. But that's the instinct. So our hero has NOT gotten what he wanted, and his natural instinct is to EXTERNALIZE the problem onto others. The next step is to find other people who have SIMILAR issues. Now that externalized problem has SOCIAL PROOF. They get together once a week to complain about this issue. Now this problem has SOCIAL PROOF and COMMITMENT and CONSISTENCY. Two very powerful Cialdini laws. The group gets big enough and some guy writes a book about it. Has a popular YouTube channel with a couple hundred thousand subscribers. Maybe he even goes on TV. Now this problem, that has been externalized, has THREE Cialdini laws of influence. Social proof, commitment and consistency, and AUTHORITY. Once it gets to this level, it is INSANELY hard to detach from this. Now for the money question: You have TWO choices. Choice one is to stay safely in this "tribe." A tribe that offers three very COMPELLING and POSITIVE instinctive feelings. Social proof, authority and commitment and consistency. But the COST of this is you will NEVER get that original THING that you wanted. What's the other choice? To break free of the tribe. To think for yourself. To MAYBE improve yourself enough to actually GET that thing. What's the "thing"? It could be ANYTHING related to other people. Sex, relationship, money, business, etc. In case you hadn't noticed, both benefits have associated costs. All benefits have associated costs. The first situation has IMMEDIATE benefits. Social proof, authority, and commitment and consistency. But LONG TERM costs. Not getting the thing you want. The second choice has short term costs. Ditching all those positive feelings of the group. The benefits, are long term. One is easy. One is not. One leads to actual success. One does not. Which will you choose? Get Started: http://mindpersuasion.com/seven-rules/
  21. https://loopvids.s3.amazonaws.com/July18Post.mp4 One very common metaphor when it comes to sales is to "sell the sizzle, not the steak." What does this mean? To appeal to people's emotions, rather than their logic. If you sell the steak, you can talk about where it came from. The kind of beef. How it was raised, what it was fed, etc. But when you sell the SIZZLE you sell how the product will be interpreted by the senses. That's because we humans are not nearly as logical as we'd like to believe. Sure, you may do some research on a product. Read consumer reports to find out the specifics. But most of our decisions are emotional. Even huge decisions like where to go to college. That's why kids like to go and take a tour of college campuses. Even when buying important things like houses, our emotions play major part. Advertisers know that many of our decisions are based on social proof and authority. This is why McDonalds has always listed the billions of burgers they've sold. This is why famous actors use their VOICE to sell cars. These authority and social proof based decisions are made BENEATH conscious awareness. Even when we are deciding what to wear, we quickly and subconsciously imagine how our social peers might respond. How those we would LIKE to be our social peers would respond. One thing that is also very powerful, in addition to social proof and authority, is the HALO effect. Attractive people sell things and are more persuasive than non attractive people. Study after study demonstrates this. Does this mean if you are NOT attractive, you can't be persuasive? Does this mean if you DON'T have authority, you can't be persuasive? Does this mean if your idea DOESN'T have social proof, you can be persuasive? Not at all. The reason advertisers LOVE these three very powerful factors is they are SET and FORGET. They create a script or an ad campaign, fill it with persuasive tech, hire a hot model and set it loose. Once it's created, it just runs on auto pilot. Interpersonal persuasion is actually MUCH EASIER. Because there is one trigger that is much more powerful than authority, social proof and the halo effect. If you can leverage this much more powerful instinct, you'll be more persuasive than any authority, social proof, or even a sexy halo effect. Hit this ONE instinct, and you'll easily be able to get anybody to do anything. Learn How: http://mindpersuasion.com/instinct-persuasion/
  22. Love, Amnesia and Instincts: https://mindpersuasion.com/jungian-love-instincts-and-fate/ https://loopvids.s3.amazonaws.com/July17Loop.mp4
  23. Secrets of Unlimited Authority https://mindpersuasion.com/over-the-line/
  24. We humans do very well when are constrained by external factors. For example, one way to "dry out" or get clean is to go to a facility where there are NO drugs or alcohol. You are surrounded by professionals all there to help you get clean. There are zero temptations. No triggers that make you want to relapse. This is the same structure dieters use to carefully fill their fridges with ONLY healthy food. It's nearly impossible to effectively lose weight if you've got a freezer full of ice cream and bagel dogs. The easiest way to STOP bad habits is to remove ourselves from temptation. It is very hard to remain around temptation, and stop the bad habits by sheer willpower. This goes way beyond "bad" habits. You can decide on specific behaviors that will HELP you get whatever outcomes you want. And you can decide what specific behaviors will KEEP you from getting those same outcomes. But unlike dieting and going clean, setting up your environment to make it EASY to do the things that will help you is not so easy. For example, one common activity that is not so much a "bad habit" but it's one we intuitively KNOW is not going to get us closer to ANY goal is wasting too much time watching TV or reading social media. You can use an hour of free time to do whatever you want. You can do things that are both enjoyable and productive. You can do things that are productive and not so enjoyable. You can do things that are not productive at all, and not really enjoyable. Most of the time, there is a limit on how much we can tweak our environments. Which means we HAVE to develop that habits that aren't dependent on our environment. What can make it even more difficult is some of these things are not so easy to measure, especially in the moment. It's pretty easy to check and see if you are reading social media or practicing a skill. But sometimes, what we do or not do is an internal, mental thing. How we think, and how we behave socially. One thing that most of us do WAY TOO MUCH is making ourselves TOO AVAILABLE. It's nice to think that you can just show up, "be yourself" and wait for the magic to happen. But even relaxing socially, especially if you want to make a positive impression on others requires conscious planning. One of these is by the impression you LEAVE THEM WITH. If you wait to long, you'll leave a bad one. If you leave EARLIER than you want to, you'll leave a good one. This is something that definitely takes practice. But it is one habit that will have enormous benefits. Learn More: http://mindpersuasion.com/walk-away/
  25. Music is a fascinating subject. On one hand, you can describe it with an extreme amount of specificity. Chords, notes, progressions all have mathematically defined components. All music is based on the idea of standing waves. You have two kids with a jump rope, and they can ONLY create certain wave lengths. One wave equal to the length of the rope. Two halves of that same wave, etc. The length of the string (piano, violin) determines the sound when you pluck it. The size of the resonance chamber (trumpet, trombone, etc) determines the sound that comes out. The size and tension of a drum creates the pitch of sound. Certain music creates certain feelings. Major chord progressions create happy feelings. Minor chord progressions create sad feelings. Not just in some people, in all people. But emotions are impossible to define. The best writers are the best writers because they can describe emotions in great detail. But even then, they don't describe them directly. They use tons of metaphors to help. And even then, they write and rewrite those same passages over and over. (Hemingway once said it's best to write drunk and edit sober). Most of us, though, are HOPELESS when it comes to describing our emotions. Yet these mathematically precise sound waves can repeatedly create these extremely undefinable emotions within us. And when we are "resonating" certain emotions within us, we can resonate with each other. This is what happens when two people are on the same "frequency." When you go on a blind date, thinking maybe it might last an hour, but you end up talking until dawn. Same wavelength, resonating with one another, on the same page, clicking. These are all descriptions of harmonic resonance. You can find it everywhere. In people, on swing sets in the park, in cuckoo clocks, within any system. But like anything else in science, it can be good, or it can be bad. Harmonic resonance between two people "clicking" is perhaps the best feeling humans can experience. Especially if it happens AFTER sex. When you lay in bed talking for hours. But it can also be the WORST thing to happen. When large crowds start to resonate, they can burn down cities. Once it starts, it's nearly IMPOSSIBLE to stop. Most people don't even think about this stuff. They just like of go with the flow. When it's good, it's good. When it's bad, oh well. Understanding these social structures can be invaluable. You can consciously create good experiences, and keep our of bad experiences. This requires "going meta" so you can slowly build the BEST social resonance experiences. And step back when they start to get ugly. When you can consciously choose your social resonance, so that it resonates with your OWN goals, life can become magic. Learn How: http://mindpersuasion.com/gurutrap/
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