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  1. https://loopvids.s3.amazonaws.com/May07Post.mp4 One powerful yet somewhat confusing law of influence is the idea of comparison and contrast. When we look at any one thing, we look at it differently under various scenarios. When that "thing" is by itself, it's got a certain subjective value. When that "thing" is next to something else, it's got a completely different value. If you can strategically put the "thing" next to something, that "thing" will be perceived as have a MUCH higher value, that if that "thing" was all by itself. Marketers use this with profitable cleverness. For example, a $300 coffee machine sits on a shelf, and nobody buys it. But they put it next to a $500 coffee machine that only has one more feature, and now that $300 coffee machine looks like a STEAL. Or a restaurant has a $50 wine as their top wine. Since it's the most expensive one on the list, nobody buys it. (This is an actual case study from a marketing text). So they hired a consult to help. Turns out the wine salesman sold them a LOT of $50 wine bottles. No problem says the consultant. But ONE case of $250 a bottle wine. Put THAT one at the top of the list. Now, compared to the $250 bottle of wine, the $50 bottle looks like a STEAL! They sell out within weeks. One more example. A company is about to report earnings. Everybody expects earnings to be $.75 a share. But they report $.80 a share. The stock SKYROCKETS. It BEATS expectations. They THOUGHT it would be only $.75 a share. So compared to that expectation, $.80 looks FANTASTIC. Now, the money question. How can you USE this little known facet of psychology? By practicing how well you communicate. First a bit of honesty. Most of us are NOT hot looking Chads. We don't have six packs, we aren't model gorgeous, if we tried to sneak on the cover of Men's Health we'd get arrested. That's absolutely PERFECT. So there you are, with your non-Chad clothing and your non-Chad face and your non-Chad body. But then you start speaking. BAM! The stories you tell, the gestures you use, the embedded commands you drop here and there. Way, way better than what ANYBODY expected. Even better, is if you practice speaking this way with regular people, you'll develop MASSIVE social proof. And since you'll be the one talking, and they'll be the one listening, you will ALSO have authority. This trifecta of unexpected seduction power works BEST if you don't look like a men's health cover model. And the more you practice this storytelling technique, the more ALL THREE of these psychological triggers of influence and seduction will work in your favor. Get Started: https://mindpersuasion.com/hypnotic-seduction/
  2. Social Proof Frame Strength: https://mindpersuasion.com/social-proof-frame-strength/ https://loopvids.s3.amazonaws.com/Feb17Loop.mp4
  3. https://loopvids.s3.amazonaws.com/Jan24Post.mp4 Once upon a time, a super genius invested in a certain asset. Because this super smart guy was smart, he got in early, and he got out early. He made a nice tidy profit. So far so good, right? But then a bunch of his friends got in AFTER he'd gotten out. And the price kept going up. More and more people kept jumping into this fantastic asset. This new thing that was making EVERYBODY around him rich. When he got in and out, before everybody else knew about this fresh new investment, he felt pretty good. But after he got out, all his buddies were getting rich. WAY richer than he got. As more and more people around him kept getting rich, he felt dumber and dumber. Pretty soon he couldn't take it any more. He felt like the money train was leaving without him. He started to imagine his future where all his buddies were rich, as they rode the money rocket to riches. Leaving him in the dust. So he got back in. And as soon as he got back in, it crashed. Hard. This guy lost nearly EVERYTHING. He went from feeling clever for getting in and out before anybody knew what thing was. To feeling like a fool for not making NEARLY as much as he could have. To feeling like much MORE of a fool than he ever thought possible. See, had he just sat on his wins, and been patient, it would have crashed anyway. Then he could have told all his buddies, "I told you so." But he didn't. See, his brain was taken over by the most COMPELLING force of human nature. Which is actually a combination of several instincts. Namely, social proof and scarcity. As social proof INCREASES, and scarcity also INCREASES, and you're not getting some, this will create FOMO. Fear of missing out. Once FOMO kicks in, it's very, very hard to NOT want to get some. Who is this mysterious investor who lost everything? Sir Isaac Newton. The same dude who invented gravity and calculus. The investment was one of the most famous bubbles of all time. The South Sea bubble. FOMO is very, very powerful if you can leverage it. Or imply it. If you can imply FOMO, you can sell anything. Huge advertising companies CREATE FOMO all the time. Huge marketing push to create massive buying desire. On release day, they have a limited supply. Once FOMO is set in the minds of consumers, people will buy shiny blocks of metal. It doesn't matter WHAT you are selling. The more FOMO you can imply, the more you'll sell. How, specifically, do you imply FOMO? By using a set of language techniques invented by another super genius of history. Namely, conversational hypnosis created by Dr. Milton Erickson. Learn this and you can create your own money train. Get Started: https://mindpersuasion.com/hypnotic-copywriting/
  4. https://loopvids.s3.amazonaws.com/Nov27Post.mp4 I used to have this friend that liked doing magic tricks. It was his hobby. But not the tricks themselves, the actual performance of the tricks. Nowadays, with YouTube, there are plenty of people, who make plenty of money, doing tricks on camera. For those who are introverted, yet highly skilled in technical tricks, this is a dream come true. The more you practice, the more you learn, the more money you'll make. My friend told me he had a "magic demon" living inside him. Not really a demon, just a metaphor. Whenever he saw a crowd of people he HAD to do tricks. He always have a few large coins and some cards. That's all he needed. He would just start working the crowd, and doing tricks with coins and cards. He never got any negative reactions. Something about doing magic tricks triggers some kind of ancient filter in humans. We LOVE the idea of magic. So even if some goof is doing bar tricks, we HOPE they are successful. This is something that we even talk about. "Do anything interesting last weekend?" "Well, sort of." "What do you mean?" "I saw this guy down at the bar doing these tricks, disappearing coins, things like that. It was pretty cool." This is why doing simple magic tricks is a FANTASTIC way to pick up girls. Which is why my buddy learned magic in the first place. Just being surrounded by people who are watching you and listening to you will create both social proof AND authority. Two things that instinctively trigger attraction. But you can do magic without any props. This is the heart of mentalism. Doing what is essentially "word magic." This is actually much easier than doing physical magic. ESPECIALLY if nobody is expecting it. If you overtly promote yourself as a mentalist, people will expect you to do some crazy things with your words. But when you learn some simple covert technology, you can drop in brain bombs anywhere you want. This is kind of like humor, but a little different. Humor works by leveraging confusion with a small window. For example, simple jokes are based on something called phonetic ambiguity. Two words that sound the same but mean different things. For example, what did the beach say when the tide came in? Long time no see/sea! But when you take this same type of technology and stretch it out much WIDER than the normally short attention span, it creates a FANTASTIC effect. A very pleasant, "who was that guy" effect. One that will do the same thing as actual magic. Create social proof and authority. And if you want, tons of attraction. Learn How: https://mindpersuasion.teachable.com/p/party-hypnosis/
  5. https://loopvids.s3.amazonaws.com/Oct01Post.mp4 I was reading some forum a few days ago and somebody was talking about a "hack" they'd discovered. It was pretty silly, not really a hack. It involved taking handful of cereal, putting it in their mouth, and then taking a swig of milk. Like eating a "bowl" of cereal without needing a spoon or a bowl. Not something I would call a "hack." But words tend to do that. A lot of technical words start off with very specific meaning, but as they bleed through the collective consciousness, their meaning becomes more and more vague. Studying the origins of phrases is pretty interesting. But also pretty impossible. Since up until the internet, phrases for spoken for a LONG TIME before anybody wrote them down. A "hack" of course, is a way get around normal safeguards and security protocols. It sounds kind of cool. But it also requires a ton of intelligence and confidence. Two things most people don't have. So we "reframe" those words to mean something WE can do. I don't really think taking a handful of cereal and a swig of milk is something to brag about. It also kind of defeats the purpose of a true hack. If you were a real "hacker" you wouldn't brag about your exploits online. Another reason words like "hack" and "cheat" get filtered into the collective consciousness. You get to do the normal, everyday stuff you do. But by giving it those edgy sounding labels, you get to pretend you are special. When in reality, you are doing the same things everybody else is doing. Most people are terrified of leaving the center of the herd. Most people are terrified of standing up and LEADING the herd. We would rather use language that sort of sounds like we're cutting edge leaders, but we're still safely in the middle of the herd. Clever advertisers know all about this. The frame their products to sound very cutting edge, and advanced. At the same time they sell them to the masses. There are, however, still cheats and hacks. Just not the kind most people know about. They do require that you think independently. That you aren't going to wait around for permission. Or somebody else to go first to prove that it's safe. Turns out if you can ditch THOSE TWO common herd desires, that's a hack unto itself. Because once you ditch the herd, there are plenty of hacks just waiting. In broad daylight. Learn More: http://mindpersuasion.com/seven-rules/
  6. https://loopvids.s3.amazonaws.com/Sept26Post.mp4 One of the hardest things to do as a human is to be responsible. The easiest thing to do in modern times is to find a reason, outside of yourself, for why you can't get what you want. Plenty of modern movements are centered around this common idea. It works like this. You've got somebody who wants something, but can't get. The first step is to externalize the problem. Something that worked fantastically in our ancient past. You throw a spear at an animal, and you miss. It's GOOD to get angry at the animal, rather than yourself. That angry makes you WANT to kill that mother-effer much more. So you do. Today, that has the opposite effect. Like most of our ancient instincts. Especially if what you want comes from other people. Getting mad at animals so you'll be more motivated to KILL THEM is fantastic. Getting mad at PEOPLE is not fantastic. But that's the instinct. So our hero has NOT gotten what he wanted, and his natural instinct is to EXTERNALIZE the problem onto others. The next step is to find other people who have SIMILAR issues. Now that externalized problem has SOCIAL PROOF. They get together once a week to complain about this issue. Now this problem has SOCIAL PROOF and COMMITMENT and CONSISTENCY. Two very powerful Cialdini laws. The group gets big enough and some guy writes a book about it. Has a popular YouTube channel with a couple hundred thousand subscribers. Maybe he even goes on TV. Now this problem, that has been externalized, has THREE Cialdini laws of influence. Social proof, commitment and consistency, and AUTHORITY. Once it gets to this level, it is INSANELY hard to detach from this. Now for the money question: You have TWO choices. Choice one is to stay safely in this "tribe." A tribe that offers three very COMPELLING and POSITIVE instinctive feelings. Social proof, authority and commitment and consistency. But the COST of this is you will NEVER get that original THING that you wanted. What's the other choice? To break free of the tribe. To think for yourself. To MAYBE improve yourself enough to actually GET that thing. What's the "thing"? It could be ANYTHING related to other people. Sex, relationship, money, business, etc. In case you hadn't noticed, both benefits have associated costs. All benefits have associated costs. The first situation has IMMEDIATE benefits. Social proof, authority, and commitment and consistency. But LONG TERM costs. Not getting the thing you want. The second choice has short term costs. Ditching all those positive feelings of the group. The benefits, are long term. One is easy. One is not. One leads to actual success. One does not. Which will you choose? Get Started: http://mindpersuasion.com/seven-rules/
  7. https://loopvids.s3.amazonaws.com/July18Post.mp4 One very common metaphor when it comes to sales is to "sell the sizzle, not the steak." What does this mean? To appeal to people's emotions, rather than their logic. If you sell the steak, you can talk about where it came from. The kind of beef. How it was raised, what it was fed, etc. But when you sell the SIZZLE you sell how the product will be interpreted by the senses. That's because we humans are not nearly as logical as we'd like to believe. Sure, you may do some research on a product. Read consumer reports to find out the specifics. But most of our decisions are emotional. Even huge decisions like where to go to college. That's why kids like to go and take a tour of college campuses. Even when buying important things like houses, our emotions play major part. Advertisers know that many of our decisions are based on social proof and authority. This is why McDonalds has always listed the billions of burgers they've sold. This is why famous actors use their VOICE to sell cars. These authority and social proof based decisions are made BENEATH conscious awareness. Even when we are deciding what to wear, we quickly and subconsciously imagine how our social peers might respond. How those we would LIKE to be our social peers would respond. One thing that is also very powerful, in addition to social proof and authority, is the HALO effect. Attractive people sell things and are more persuasive than non attractive people. Study after study demonstrates this. Does this mean if you are NOT attractive, you can't be persuasive? Does this mean if you DON'T have authority, you can't be persuasive? Does this mean if your idea DOESN'T have social proof, you can be persuasive? Not at all. The reason advertisers LOVE these three very powerful factors is they are SET and FORGET. They create a script or an ad campaign, fill it with persuasive tech, hire a hot model and set it loose. Once it's created, it just runs on auto pilot. Interpersonal persuasion is actually MUCH EASIER. Because there is one trigger that is much more powerful than authority, social proof and the halo effect. If you can leverage this much more powerful instinct, you'll be more persuasive than any authority, social proof, or even a sexy halo effect. Hit this ONE instinct, and you'll easily be able to get anybody to do anything. Learn How: http://mindpersuasion.com/instinct-persuasion/
  8. Love, Amnesia and Instincts: https://mindpersuasion.com/jungian-love-instincts-and-fate/ https://loopvids.s3.amazonaws.com/July17Loop.mp4
  9. Secrets of Unlimited Authority https://mindpersuasion.com/over-the-line/
  10. We humans do very well when are constrained by external factors. For example, one way to "dry out" or get clean is to go to a facility where there are NO drugs or alcohol. You are surrounded by professionals all there to help you get clean. There are zero temptations. No triggers that make you want to relapse. This is the same structure dieters use to carefully fill their fridges with ONLY healthy food. It's nearly impossible to effectively lose weight if you've got a freezer full of ice cream and bagel dogs. The easiest way to STOP bad habits is to remove ourselves from temptation. It is very hard to remain around temptation, and stop the bad habits by sheer willpower. This goes way beyond "bad" habits. You can decide on specific behaviors that will HELP you get whatever outcomes you want. And you can decide what specific behaviors will KEEP you from getting those same outcomes. But unlike dieting and going clean, setting up your environment to make it EASY to do the things that will help you is not so easy. For example, one common activity that is not so much a "bad habit" but it's one we intuitively KNOW is not going to get us closer to ANY goal is wasting too much time watching TV or reading social media. You can use an hour of free time to do whatever you want. You can do things that are both enjoyable and productive. You can do things that are productive and not so enjoyable. You can do things that are not productive at all, and not really enjoyable. Most of the time, there is a limit on how much we can tweak our environments. Which means we HAVE to develop that habits that aren't dependent on our environment. What can make it even more difficult is some of these things are not so easy to measure, especially in the moment. It's pretty easy to check and see if you are reading social media or practicing a skill. But sometimes, what we do or not do is an internal, mental thing. How we think, and how we behave socially. One thing that most of us do WAY TOO MUCH is making ourselves TOO AVAILABLE. It's nice to think that you can just show up, "be yourself" and wait for the magic to happen. But even relaxing socially, especially if you want to make a positive impression on others requires conscious planning. One of these is by the impression you LEAVE THEM WITH. If you wait to long, you'll leave a bad one. If you leave EARLIER than you want to, you'll leave a good one. This is something that definitely takes practice. But it is one habit that will have enormous benefits. Learn More: http://mindpersuasion.com/walk-away/
  11. Music is a fascinating subject. On one hand, you can describe it with an extreme amount of specificity. Chords, notes, progressions all have mathematically defined components. All music is based on the idea of standing waves. You have two kids with a jump rope, and they can ONLY create certain wave lengths. One wave equal to the length of the rope. Two halves of that same wave, etc. The length of the string (piano, violin) determines the sound when you pluck it. The size of the resonance chamber (trumpet, trombone, etc) determines the sound that comes out. The size and tension of a drum creates the pitch of sound. Certain music creates certain feelings. Major chord progressions create happy feelings. Minor chord progressions create sad feelings. Not just in some people, in all people. But emotions are impossible to define. The best writers are the best writers because they can describe emotions in great detail. But even then, they don't describe them directly. They use tons of metaphors to help. And even then, they write and rewrite those same passages over and over. (Hemingway once said it's best to write drunk and edit sober). Most of us, though, are HOPELESS when it comes to describing our emotions. Yet these mathematically precise sound waves can repeatedly create these extremely undefinable emotions within us. And when we are "resonating" certain emotions within us, we can resonate with each other. This is what happens when two people are on the same "frequency." When you go on a blind date, thinking maybe it might last an hour, but you end up talking until dawn. Same wavelength, resonating with one another, on the same page, clicking. These are all descriptions of harmonic resonance. You can find it everywhere. In people, on swing sets in the park, in cuckoo clocks, within any system. But like anything else in science, it can be good, or it can be bad. Harmonic resonance between two people "clicking" is perhaps the best feeling humans can experience. Especially if it happens AFTER sex. When you lay in bed talking for hours. But it can also be the WORST thing to happen. When large crowds start to resonate, they can burn down cities. Once it starts, it's nearly IMPOSSIBLE to stop. Most people don't even think about this stuff. They just like of go with the flow. When it's good, it's good. When it's bad, oh well. Understanding these social structures can be invaluable. You can consciously create good experiences, and keep our of bad experiences. This requires "going meta" so you can slowly build the BEST social resonance experiences. And step back when they start to get ugly. When you can consciously choose your social resonance, so that it resonates with your OWN goals, life can become magic. Learn How: http://mindpersuasion.com/gurutrap/
  12. A very common idea in business is split testing. Even way before the internet, split testing was common. Markers know that if they want to get useful data, they need to do something other than ask people directly. Psychologists tell us that when we answer questions, we usually give answers that make us look good. Or if some marketing company is having some kind of focus group, they usually have to pay people. And since the person who is paying you is asking the questions, this also makes us give less than honest answers. But when they can set up situations where we behave naturally, that is about as accurate as the information gets. For example, they'll send two flyers out to two different zip codes. Then they measure the sale changes in each zip code. This is an old school way of split testing. If they did this for a few months, eventually they'd get an ad that worked pretty well. But here's the interesting part. If somebody came along and asked the advertising company WHY that particular ad was working so well, what would the answer be? Since ad guys get paid a lot, they would tend to justify their salaries by explaining their theory as to WHY the ad worked so well. (Which is again an example of people not able to tell the TRUTH when answering a question). But the reality is that NOBODY would know exactly WHY the ad worked so well. Remember, that ad was the result of a whole bunch of split testing. If they KNEW why the ad worked, they wouldn't have needed to do the split testing in the first place. Most people that have any kind of success get it the same way. Nobody knows at the beginning of their career know EXACTLY how they will be successful. In fact, the most successful people are successful because they admit to themselves early on they have no idea how they will be successful. (huh?) They essentially turn their entire lives into a split test. They just keep trying things. They do more of what works, and less of what doesn't. EXTREMELY few businesses are started with a completely brand new product. NEARLY EVERY business is created by copying what works, and changing it slightly. And even then, it takes a lot of trial and error testing. Which creates a strange problem. We have world filled with "experts." But HOW and WHY they became experts is anybody's guess. Especially theirs. Just like those imaginary admen a couple sentences before, they really don't know WHY their final ad worked so well. And most people who are successful also don't really know WHY they are so successful. If they DID, they would have done that from the beginning. Instead of spending their entire lives on trial and error. The problem comes as if we listen to these experts as if they KNOW how to become successful. When they really have no idea. In reality, listening to "experts" feels like it makes perfect sense, when it's the LAST THING you should be doing. What should you be doing? Starting your OWN path of trial and error learning, and ditch the experts. Learn More: http://mindpersuasion.com/gurutrap/
  13. Most of the time our brains work as repeaters. We soak up ideas from others, and then pass them right along. Way back in the days of dangerous living, Mother Nature decided that a fast and inaccurate brain was much better than a slow and accurate brain. So we developed a LOT of short cuts in thinking. Our brains are VERY expensive organs. Independent thinking is VERY difficult. Two of the most powerful short cuts in thinking are social proof and authority. Most people are perfectly OK so long as they are in a group of like minded people who are being directed by a recognized authority. But it gets kind of fuzzy when we start to consider the ideas in our heads. If we have a question, we ask our friends. "Is this right?" we ask. Since we all have the same ideas in our brains, all given to us from the same authority figure, everybody says the same thing. "Yeah, this is right," they say. Normally, this is perfectly fine. But then again, most folks are comfortable doing the SAME things every day for their entire lives. It's been said that MOST of us live lives of "quiet desperation." Meaning we ALWAYS have a collection of unmet needs, anxieties, and stuff we WANT but can't get. The problem comes when we realize that actually doing something DIFFERENT requires breaking from the pack. Of thinking and acting differently from our social reference group. So most of us THINK about it, but don't do it. We are QUIET, since we are afraid of breaking from the pack. We are DESPERATE because we want things our current lives are producing. Most folks will live their ENTIRE LIVES in this state. Too scared to leave the pack, and the comfortable suggestions of authority figures. But wishing we could get MORE than being a mindless member can provide. Here's the thing. If getting stuff ABOVE AVERAGE were easy, everybody would do it. There is, however, a clever shortcut. A way to slowly re-build our social proof and authority. Kind of like slowly replacing a diet of fast food with healthy food. You don't switch at once. You take your time to find replacement food that is HEALTHY, but also tastes pretty good. This takes time, but it's VERY POSSIBLE. We can slowly and consciously replace both our social reference group and the authorities we follow. Not based on the comfort, but the results. Just like we can reverse engineer our food, we can reverse engineer our social instincts. Getting us MUCH BETTER results without having to go without the positive aspects of social proof and authority. Learn More: http://mindpersuasion.com/gurutrap/
  14. A common selling point for any money making system is "autopilot." We instinctively like any system that doesn't require much thought. Other marketing labels that indicate "no thinking required" is plug-n-play, turnkey business, etc. Even folks that are going to set up a physical shop and sell physical stuff are tantalized by the word, "turnkey." The idea being that you pay the money, you get the key, and that's all you need. Put the key in the lock, open the door and POOF! Customers show up out of nowhere and starting buying whatever you've got. Another things that humans do VERY WELL is ignore plenty of data. We necessarily only pay attention to a small fraction of what's going on. Otherwise we'd go insane. We've all got TONS of biases. Cognitive dissonance, confirmation bias, normalcy bias, FOMO, and plenty of others. These tend to drive our behaviors much more than we know. One of the biggest success stories in the franchise world is the first few people who started their own McDonalds back in the day. This was the first time the franchise model was put to the test. The biggest success stories were young couples that had ZERO business experience. This is often used as a standard marketing story, to entice others to buy franchises. What's usually not mentioned is that while this young, no-business-experience couple DID end up making millions, they worked hard. VERY HARD. Twelve hour days, seven days a week. For YEARS. This is what's often not stated in this "auto pilot," turnkey, "business in a box" type marketing plans. The very harsh truth of life is if you ONLY DO what everybody else does, you ONLY GET what everybody else gets. What's even more difficult is so long as we are going along with the group, it FEELS normal. The problem is our instincts are kind of flipped. Just like hunger. Back when hunger was calibrated, it DROVE us to find food. Now, if we OBEY our hunger instinct, it's very dangerous. Similarly, the "Go with the crowd" instinct USED to be a motivation tool. To drive the ENTIRE GROUP to success. Today it does the opposite. If you play it safe, go with the group, you end up not getting ANYTHING. Often times the trick is to do the OPPOSITE of what the group is doing. But this is difficult. It is extremely difficult to go it alone. But if you first choose what you want, and THEN choose the right group, you can get the best of both worlds. If you do that, going with the group will get you CLOSER to what you want. The trick is to shop around and BUILD your own social reference group. Most people do it backwards. They FIRST choose a group and then just accept whatever the group wants. If you do it the other way, life is MUCH EASIER. Learn More: http://mindpersuasion.com/gurutrap/
  15. One of the best skills you can develop is to "go meta." This just means to be able to switch perspectives. For example, plenty of people know or knew somebody that was in an unhealthy relationship. Everybody outside could tell. But the person inside thought everything was OK. It's easy to see things when you have an objective perspective. But from inside, with a subjective perspective it's difficult. So being able to switch to an objective standpoint is VERY helpful. And not just in noticing bad things and getting out of them. Most of the stuff that makes us people do things is unconscious. Take social proof, for example. Everybody's heard about it. Everybody can talk about it, see examples of it. But for humans, social proof is kind like water to a fish. Fish don't notice the water until they're out of it. We humans don't really notice social proof until we don't have ANY of it. Just imagine doing things OPPOSITE to everybody else. Wearing clothes nobody else wore. Using phrases nobody else used. Imagine acting, talking and dressing like somebody from the 1800's. It would be VERY HARD to keep it up very long. Everywhere you went, people would look and stare. Being a complete OUTSIDER is very hard for us humans to do for very long. We always need SOME KIND of social group to reference, even mentally. This is very powerful if you can leverage it. Figure out way to get you, your idea your product "socially proofed." If you show up with a group of girls to a club, you will be MUCH MORE attractive than if you show up alone. The ONLY DIFFERENCE is the people around you. If you dress the same, walk and talk the same, just having attractive people around you will make you more attractive. But if to create social proof, you need other people, right? Nope. Ideas like social proof and authority are VERY EASY to imply. This is the power of conversational hypnosis. It's based on vague ideas that are interpreted by the listener. So when you use words or phrases that IMPLY social proof, your listener will translate them in their mind to the PERFECT social proof. Even if in your mind, that "social proof phrase" means "you and your two buddies," it will be interpreted by your listener to be the PERFECT amount of social proof. The perfect number and kind of people. This allows you to create the "entourage effect" linguistically. Learn How: Seven Laws
  16. Unless you know a lot about the violin, it's tough to tell a great player from a fantastic player. Sure, we can all tell somebody who sucks, and can probably tell somebody that's only "so-so," but that's about it. For most of us, our ears have to be trained to hear the difference between really good players and world famous players. Which is why the guy who played in the subway wasn't noticed by anybody. It was an interesting social experiment done by a local university. The guy was actually a world class violinist. One of the best in the world. But since most people don't know enough, or have trained enough ears to tell the difference, nobody noticed him. But there he was, all day standing in the corner of a New York subway, playing his violin with an actual hat on the ground. Sure, if he played on stage, the same people would feel lucky to be there. After all, the same guy on the stage would have a lot of supporting evidence for our primitive instincts. There'd be plenty of people in expensive clothes. His name would be prominently displayed. The place would be sold out. We would have tickets with a specific number written on them. These trigger three primitive instincts. Social proof (all the other well dressed people). Authority (the guy's name is prominently displayed everywhere). Scarcity (there are only a limited number of tickets). This is the difference between a standing ovation while thinking, "Wow, I'm going to remember this experience forever!" and wondering, "Who's that dude over there playing the violin? I don't even recognize the song..." Now, most of the time they do these studies because they KNOW what the results are going to be. These ideas have been known for a long time. And they've been used a long time. The the BEST way they are used is when we don't know it. That's how advertisers have been getting us to buy stuff. How politicians have been getting us to vote for the same idiots over and over. How we even follow organic trends that don't really make any sense. If you don't know what these laws of influence are, you'll be open to manipulation. If you DO take the time to learn them, you can use them. However you want. And you can use them conversationally, so you don't even need "props" like violin players. Just your ideas, and your words. And that will be enough. Learn How: Seven Laws
  17. Humans are hard wired to respond to scarcity. We want what we can't get. However, scarcity has to be applied correctly for it to work. Meaning if you hid in your closet, starting now until the end of time, you'd be scarce. But nobody who you didn't already know wouldn't notice anything. Before you "make yourself scarce" you've got to "demonstrate value." Personally, I don't really like term, "demonstrate value." It makes it sound like you have to walk up to girls and do tricks or something, and then run away. A better term is "generate attraction." A simple way to get girls to like you is to generate attraction and then leave, BEFORE you wear out your welcome. Most guys do the opposite. They get a smile from a girl and go and talk to them until the girls literally decides she's got to move from the location to get rid of the guy. This is the "make the ho say no" strategy, and it's a horrible one. It's purposely creating an uncomfortable feeling that she feels BECAUSE of you. On the other hand, consider the "hit and run" strategy. You get a smile, you flirt for a few seconds, and then you split. She will WISH you stayed longer, and you'll feel that. If you do this as a confidence building exercise, it will work wonders. Meaning you aren't trying to get numbers or names or anything. Only flirt, smile and leave. Or flirt, conversation, and leave. Do this enough and you'll build in an experience of "girls want more of me." Not, "girls are always making excuses to get away from me." And eventually you'll meet a girl that WON'T let you get away. Learn How: Click Here To Learn How
  18. Hey George, I would like to request for a video that works on social proof, with regards to seduction. i.e. you have incredibly strong social proof you have ridiculously powerful social proof girls flock to you all the time girls proactively chase you for romantic relationships Thank you.
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