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  1. Unless you know a lot about the violin, it's tough to tell a great player from a fantastic player. Sure, we can all tell somebody who sucks, and can probably tell somebody that's only "so-so," but that's about it. For most of us, our ears have to be trained to hear the difference between really good players and world famous players. Which is why the guy who played in the subway wasn't noticed by anybody. It was an interesting social experiment done by a local university. The guy was actually a world class violinist. One of the best in the world. But since most people don't know enough, or have trained enough ears to tell the difference, nobody noticed him. But there he was, all day standing in the corner of a New York subway, playing his violin with an actual hat on the ground. Sure, if he played on stage, the same people would feel lucky to be there. After all, the same guy on the stage would have a lot of supporting evidence for our primitive instincts. There'd be plenty of people in expensive clothes. His name would be prominently displayed. The place would be sold out. We would have tickets with a specific number written on them. These trigger three primitive instincts. Social proof (all the other well dressed people). Authority (the guy's name is prominently displayed everywhere). Scarcity (there are only a limited number of tickets). This is the difference between a standing ovation while thinking, "Wow, I'm going to remember this experience forever!" and wondering, "Who's that dude over there playing the violin? I don't even recognize the song..." Now, most of the time they do these studies because they KNOW what the results are going to be. These ideas have been known for a long time. And they've been used a long time. The the BEST way they are used is when we don't know it. That's how advertisers have been getting us to buy stuff. How politicians have been getting us to vote for the same idiots over and over. How we even follow organic trends that don't really make any sense. If you don't know what these laws of influence are, you'll be open to manipulation. If you DO take the time to learn them, you can use them. However you want. And you can use them conversationally, so you don't even need "props" like violin players. Just your ideas, and your words. And that will be enough. Learn How: Seven Laws
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