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https://loopvids.s3.amazonaws.com/July18Post.mp4 One very common metaphor when it comes to sales is to "sell the sizzle, not the steak." What does this mean? To appeal to people's emotions, rather than their logic. If you sell the steak, you can talk about where it came from. The kind of beef. How it was raised, what it was fed, etc. But when you sell the SIZZLE you sell how the product will be interpreted by the senses. That's because we humans are not nearly as logical as we'd like to believe. Sure, you may do some research on a product. Read