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  1. https://loopvids.s3.amazonaws.com/Sept12Post.mp4 One of the weirdest ideas is about how we think about how we think. Or how we think about what we do. The general consensus, among advertisers and neurologists is most of our actions are driven by emotions and instincts. Then, a split second later, we come up with an after-the-fact story about why we did what we just did. We don't like the idea that our lives are being bounced around like a ping pong ball without our knowledge. Part of the function of our ego, it seems, is to maintain a sense of control. So, wh
  2. https://loopvids.s3.amazonaws.com/Sept08Post.mp4 Whenever two people are having a conversation, it can be seen as a frame battle. The word "battle" is probably not the best one. Two friends playfully trying to "out-insult" each other isn't a battle. Two friends playing one-on-one basketball wouldn't be considered a "battle." But consider that EVERYTHING can be viewed as a competition. Now, most of these competitions are friendly and enjoyable. Friendly, enjoyable competitions are the reason the video game industry is a BILLION dollar a year industry.
  3. https://loopvids.s3.amazonaws.com/Sept07Post.mp4 Humans have a lot of instincts. Instincts that drive our behaviors. If you tried to fight your instincts with your conscious mind, you'd lose every single time. This is why the willpower diet will never work. Just deciding consciously to stop eating past a certain number of calories per day won't work. Your hunger instinct is the result of millions of years of natural selection. Since way before we were self aware humans. Whoever was the hungriest, won. They were the most motivated to find food.
  4. https://loopvids.s3.amazonaws.com/Sept06Post.mp4 If you study sales, you'll eventually run into objections. Things customers say that indicate they don't want to buy. The next step is to figure out how to "reframe" those objections. So when the customers says them, you can come up with somebody better. The best reframes are the ones that turn a reason NOT to do something into a reason TO do something. For most sales people, this is about as far a they get. But a much more effective and enlightened approach is to anticipate the objections before they come u
  5. https://loopvids.s3.amazonaws.com/Sept03Post.mp4 Memorized lines are very, very tempting. These go all the way back to the dawn of time. Of using some kind of magic words to shortcut the regular effort. Tons of diets and get rich quick schemes are based on the idea of circumventing normal efforts. Nowhere is this more prevalent in the area of dating and seduction. Think of the typical male fantasy for sex. To see what this is, structurally, you don't have to look much further than porn. Particularly something like "Bang Bus." Guys are driving down t
  6. https://loopvids.s3.amazonaws.com/Sept02Post.mp4 One common truism is that you can lead a horse to water, but you can't make him drink. This can mean a lot of different things. If you're driving a car on a road trip, and you see a gas station, you stop and fill up. Without GPS or a plan, you don't know where the next gas station will be. Our hunger instinct was calibrated under the same premise. Whenever you see food, you eat food, since you don't know when the next food opportunity will be. But if you are riding a horse, and you see some water, you can't fil
  7. https://loopvids.s3.amazonaws.com/Aug30Post.mp4 Human nature is much simpler than most people realize. That's because our "nature" was calibrated for a much simpler life. Get food, stay safe, and have sex. All of these were tied together. The more you produced, in excess of consumption, the more of an "alpha" you were. This was mostly true before we invented agriculture. The dudes who killed the biggest animals, and shared the excess, got the most social love. The dudes who did this consistently, had the highest status. Those with the highest status
  8. https://loopvids.s3.amazonaws.com/Aug26Post.mp4 Voltaire famously said he only needed ten minutes to talk away his ugly face, and he'd bed the queen of France. Maybe he was being truthful. Maybe was really just bragging to his buddies. But the idea is very, very compelling. In one episode if "The Last Kingdom," a serial drama that takes place when the Vikings were running around creating havoc in pre-united England, one character gave another some very good advice. The character giving the advice was leaving. The character receiving advice was going to hang a
  9. Dual Planet Theory: https://mindpersuasion.com/dual-planet-theory/ https://loopvids.s3.amazonaws.com/July16Loop.mp4
  10. https://loopvids.s3.amazonaws.com/July11Post.mp4 There are a lot of sales jobs that have the same basic structure. Low entry requirements. Very little training. If you can manage to sell, you can make a lot of money. Most do not. This is the Pareto Principle in action. Or the 80-20 rule. 20% of folks do most (80%) of the work. Work, of course, being relative. 20% of any books for any given publisher will get most of the sales. 20% of dudes will bang most of the ladies. 20% of the salespeople at any sales company will make most of the
  11. https://loopvids.s3.amazonaws.com/Jun27Post.mp4 When I was a kid, me and my friends would play football. Usually two on two, or three on three. In the street, or somewhere. This was way back in the days when it was safe to play outside. Often, when somebody's mom would come looking for them, we'd use the "next touchdown wins" rule. Even if one team was ahead by a lot, we wanted to make it exciting till the very end. This also made it feel like we had control. So that nobody could blame somebody else's mom for interrupting the game, when they were JUST
  12. https://loopvids.s3.amazonaws.com/Jun26Post.mp4 I love eating peanuts. Particularly in the shell. Ever since I was a kid, I loved eating peanuts in the shell. I'll get a really big bowl, and dump a bunch of unshelled peanuts. Then I'll slowly dig around while I'm watching a movie on TV or something. Theoretically, I could keep the uneaten peanuts on one bowl, and put the shells in another bowl. But part of me likes the treasure hunting aspect. Of digging around in a bowl of mostly peanut shells, hoping to find one that hasn't been eaten. Sometimes I
  13. https://loopvids.s3.amazonaws.com/Jun21Post.mp4 How would you like to be remembered? No, not like that! This isn't for your funeral! But after you have a conversation with a cute guy or girl? How would you like to be remembered? When they see your text, for the FIRST time after the conversation, what would you like them think? How would you like them to feel? This is ONE simple reframe to get you a little bit out of your anxiety state. Most of us see a cutie across the room. We want to talk to them. So we focus ONLY on the impending conver
  14. https://loopvids.s3.amazonaws.com/Jun20Post.mp4 Our instincts were calibrated WAY before our brains evolved. Which is good. Really good. Our instincts are essentially automatic compulsions to keep us doing things that are healthy, and avoiding things that are dangerous. One instinct that everybody struggles with is eating. Here's an interesting experiment you can try. Wait until you are really hungry. Like, really, really hungry. And fix yourself (or order) something absolutely DELICIOUS. And while you eat that delicious food, try to do some
  15. https://loopvids.s3.amazonaws.com/Jun08Post.mp4 When people vibe together, it is a fantastic feeling. The famous, "instant connection" pattern intends to do this. But it kind of misses the mark. It violates the basic rule of fiction, which is show, don't tell. That is, if you assume it was intended to actually be used. It also violates Dale Carnegie's basic rule of persuasion. That you can get anybody to do anything, so long as they believe it was their idea. If you're talking about an instant connection, it's not their idea. In case you aren't fami
  16. https://loopvids.s3.amazonaws.com/May08Post.mp4 One of the biggest problems guys have is with noticing IOI, or indicators of interest. This is mainly due to social anxiety. Anxiety burns up a ton of brainpower. With so much energy being spent on worrying, it's hard to notice all the micro-movements that would be a wide open invitation. From the ladies' perspective, this is extremely FRUSTRATING. In her mind, she is sending you MASSIVE signals. From inside her mind, it works like this. She WANTS to get your attention. But if she is TOO obvious, it wi
  17. Social Charisma https://loopvids.s3.amazonaws.com/SC_Sales.mp4
  18. https://loopvids.s3.amazonaws.com/May07Post.mp4 One powerful yet somewhat confusing law of influence is the idea of comparison and contrast. When we look at any one thing, we look at it differently under various scenarios. When that "thing" is by itself, it's got a certain subjective value. When that "thing" is next to something else, it's got a completely different value. If you can strategically put the "thing" next to something, that "thing" will be perceived as have a MUCH higher value, that if that "thing" was all by itself. Marketers use this with profita
  19. https://loopvids.s3.amazonaws.com/May06Post.mp4 Back when I was in high school, I ran cross country. And even before that, I was an avid jogger. And I used to play these tricks on myself when I was out running. One of them was when I turned up my street, and only had a hundred yards left, I would play mind games on myself. I would pretend that I was running to the end of my street. But my house was only halfway up. This would give me some mental energy to push all the way through. This was to counter a habit I'd had of slowing into the finish line.
  20. https://loopvids.s3.amazonaws.com/May05Post.mp4 One man's problem is another man's opportunity. The same situation, seen from a more resourceful mindset, looks much, much different than it does to somebody with a more limited mindset. For example, plenty of guys get at least a little bit upset when their lady gushes over movie stars or musicians or athletes. Some see this as a sign of disrespect. That she should refrain from speaking about such feelings. Or even having such feelings. Most guys have a false beliefs that they are super hero alpha killers.
  21. https://loopvids.s3.amazonaws.com/May04Post.mp4 There are two basic ways we humans fall in love. Slowly, and quickly. When it happens quickly, consider that this MUST be based on superficial ideas. Simply because we humans are so complex. And it takes a LONG TIME to get to know us. So when you meet somebody, and you fall in love with them very QUICKLY, it CAN'T be about things you know about them. But at the same time, we all have experiences having a HUGE crush on people we rarely know. How is this possible? For one, we all have a "love instinct."
  22. https://loopvids.s3.amazonaws.com/May03Post.mp4 Recently I saw some photos from the old Soviet Union. They had a centrally managed economy. This means their super bureaucratic, ultra corrupt central government had to choose what everybody could buy and sell, and for how much. The result was very little creativity. The picture was of some fruit store. But all the dudes selling stuff had boxes of the same apples. And the apples didn't look that appealing. When Nikita Khrushchev visited that states, they showed him around an American supermarket. The d
  23. https://loopvids.s3.amazonaws.com/May02Post.mp4 What do women want? Nobody knows, not even women. Of course, for men it's pretty much the same thing. A bigger and more accurate question would be what do us humans want? Nobody knows, not even us humans. There are many reasons for this. One of them is there are too many choices. Kind of like being super hungry and standing at a MASSIVE buffet. You're hungry, but you can ONLY eat a couple plates. Without even knowing what it's called, we commonly deal with what economists call "opportunity costs."
  24. https://loopvids.s3.amazonaws.com/May01Post.mp4 The halo effect is a real thing. Unfortunately, it's one of this things most people have a vested interest in NOT believing. Pretty people very much don't want to believe it. They want to believe their success is due to something BEYOND their genetic gifts. But it's pretty simple, both how it works and WHY it works. Step one is to understand what specifically makes pretty people, particularly pretty ladies, so "pretty." "Pretty" in modern terms is "healthy and can have a lot of kids" according to ancient cave
  25. https://loopvids.s3.amazonaws.com/Apr30Post.mp4 Henry Ford was a genius. He, of course, became rich and famous for creating a mass produced car. Not inventing the car, but inventing a way to build a ton of cars quickly and cheaply. There's a famous pair of pictures from back in the day. Both are pictures of the same street in New York. One has a bunch of horses, and a few cars. Another has a bunch of cars, and a few horses. They were only taken ten years apart. This is what they mean by "disruptive technology." When you can make something WAY b
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