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Found 45 results

  1. https://loopvids.s3.amazonaws.com/Oct22Post.mp4 In sales there is an idea of the laydown. A customer who puts up zero resistance. They walk in and say they are thinking buying one of your products. You give a short presentation or demo, and boom. Bob's your Uncle. "Sounds great!" They say, pulling out their credit card. A similar experience happens with dating. But since dating is much more complicated, and subconscious, we tend to use more complex metaphors. For sales, it's easy. Since the buyer was easy to persuade, you can use metaphors to describe the buyer. One reason is you see tons of customers all day. Or like once when I went to get a haircut. I just wanted a buzz, so it was easy. They lady looked at me and said: "Customers like you are easy money." That's pretty blatant. But it's also true. With sales and customers, there are plenty of metaphorical labels that essentially describe the same thing. Doing very little work to get money from the customer. Even customers know this. They often refer to themselves as being "easy." But dating and relationships are much different. Very few people date like they sell things to customers. So the metaphors are much different. They are generally not used to describe the person, but the experience. To the extent they DO describe the person, they are somewhat derogatory. She's an easy lay. He's got deep pockets. When we are NOT being derogatory, we describe the experience of meeting people. The experience of getting to know people. Usually in terms of losing time. Or how well we "click" together. Even Einstein understood this. He described relativity in terms how the BEST way to pass time, and the WORST way to pass time. Times moves very slowly when you are sitting on a hot stove. Times moves very quickly when you are sitting with a pretty girl. In both sales dating, there are a lot of metaphors that indicate it's very much OUT of our control. In both dating and sales, they say it's a numbers game. The more shots on goal you take, the higher your chances of scoring. The more you keep putting people in your sales funnel, the more sales you'll get coming out the bottom. But this assumes that both the salesperson and the relationships seeker don't have much persuasion technology. Other than to say, "Here's the product, what do you think?" Or "Here I am, what do you think?" But it turns out there is a very easy to significantly INCREASE the value of what they think. About you or your product. Learn How: https://www.udemy.com/course/get-anybody/
  2. https://loopvids.s3.amazonaws.com/Oct18Post.mp4 The first job I ever had was the one of the most fun. It was at movie theater. Lots of high school and college kids. Working the counters on Friday and Saturday nights was pretty fun. People waiting in line, on dates or with friends. Buying junk food and looking forward to a couple hours of relaxing entertainment. Everybody in a good mood. People happy to buy, and people happy to sell. When little kids go door to door to sell stuff, it's kind of the same situation. Since they don't feel a connection with sales and survival, it's much more playful. Even if they are competing to see who can sell the most raffle tickets or whatever, it's still pretty fun. Most people don't yell a little kids selling things for a decent cause. So even if they get "rejected," the "rejectors" are pretty friendly about it. And the "rejectees" don't see much of a difference between a sale and a rejection. It's still an enjoyable interaction with another friendly human. An interesting concept from economics is that nobody will trade anything unless they believe they are getting more than they are giving. So when people buy popcorn, candy, and soda on a Friday night, they WANT the popcorn and candy and soda MORE than the money they are paying for it. So they are happier AFTER they exchange. When they are walking toward the theater with an armful of delicious junk food. If they are with a date, even better. If they have an expectation of seeing a popular movie, even more better. IF humans didn't love buying things, nobody would ever invent anything. If we weren't highly social animals, we wouldn't be compelled to live in large cities. Situations like selling popcorn to happy people on Friday night are enjoyable because EVERYTHING is aligned. It's a pure desire satisfaction exchange. Even kids selling raffle tickets door to door is a pretty well aligned desire satisfaction exchange. People might not want to buy any raffle tickets, but most normal adults enjoy talking to normal kids. Especially normal kids that are out trying to do something worthwhile. The entire human experience is based on these positive desire-exchanges. Everything we do is to get MORE of the positive desire-exchanges. Everybody has within their brain an endless collection of these desires they'd like to fulfill. So if you can figure out a way to get them talking about those desires, in rich detail, they'll never, ever forget you. And they'll be willing to do nearly anything to keep that feeling alive. Learn How: https://www.udemy.com/course/get-anybody/
  3. https://loopvids.s3.amazonaws.com/Oct12Post.mp4 Pretty people have it much easier than non pretty people. This is something that everybody kind of feels, and knows, but it's extremely hard to talk about. But it happens to be one of those things that can lead to some stunning realizations. A rough metaphor would be if you have deep money anxiety. Like most people do. Most people hate to balance their bank account. You go to the ATM, and even if you know you just got paid, you got this horrible fear of getting the dreaded, "insufficient funds" message. This leads to all kinds of horrible, mostly subconscious, conclusions. The halo effect is similar. If we do admit there IS a halo effect, it's bad for everybody. At least initially. If you are one of the pretty people, it means that it's not really YOU that's doing the work. It's your genetic gifts. Nobody gives a crap about your ideas and thoughts and beliefs. So long as they are coming out of a pretty face, that's good enough. This is why naturally attractive people HATE to be told that their success is largely due to their looks. On the flip side, normal looking folks like us HATE the halo effect idea just as much. Since we're NOT genetically gifted with gorgeous looks, there's not much we'll EVER be able to do. Both sides are correct, but only in a VERY superficial way. Because with a little effort, you can CREATE your own halo effect. No matter HOW you look. How's that? First, let's understand exactly HOW the halo effect works. It's not conscious. It's purely subconscious. The halo effect is when we feel a deep physical attraction. A deep and ancient POSITIVE feeling. And whatever the pretty person is talking about will be UNCONSCIOUSLY associated with that ancient, deep, positive feeling. It's critical to understand this is NOT conscious. Which means if you can CREATE a positive feeling in the other person, it will have the SAME effect. Even better is a genetically based halo effect has only one setting. Because it's based on their physical presence. But a custom made halo effect is based on their unique dreams and desires and fantasies. Which means you can BUILD it as strongly as you want. And since it's based ONLY on the ideas that exist inside THEIR brain, it doesn't matter WHO you are. It doesn't matter WHAT you look like. Not only does it NOT matter who you are or what you look like, since EVERYBODY'S got an endless stream of desires in their brain, you can use this technique on anybody you want. Learn How: https://www.udemy.com/course/get-anybody/
  4. https://loopvids.s3.amazonaws.com/July6Post.mp4 One way to think about sales is pure numbers. You can certainly increase your success by learning techniques. You can definitely increase your success by studying your mistakes, and the stuff that worked. It's kind of a "fantasy desire" to get 100% success, but this is impossible. So ultimately, it WILL boil down to numbers. If you talk to ten people, you'll make three sales, for example. Once that gives you a decent daily income, then you start to increase other things. Like how QUICKLY you can disqualify those 7 people who aren't interested. Everything in life can be seen through this lens. Of a numbers game. Once you accept this, and once you accept your level, then it's a matter of becoming more efficient. Of getting the SAME results with less effort. Many people don't like to fail. They try something, and it doesn't pan out. But you can significantly DECREASE the "pain" of failure. The MORE you put all your HOPES on the success of that one thing, the more it will hurt IF you fail. The more you see that one "thing" as one thing among many, the LESS the outcome will matter. This is a LONG GAME strategy. To see EVERYTHING through two lenses. A short term, in the moment lens. And a long term, part of a long term strategy lens. That way, no matter WHAT happens, you'll gain something. Even if you fail, you will still INCREASE your skills. We all have this basic strategy built into our brain. Trial and error. Or trial and feedback. The idea that "there's no such thing as failure, only feedback," is a clever saying. And it's a very OLD clever saying. The trick is not only understand that intellectually. The real task is to understand that emotionally and subconsciously. For some things, that's easy. Learning to play a new video game. Learning to make something from a recipe. These things have a built in acceptance of "trial and error." The things with that build in acceptance we don't even call trial and error. We call it PRACTICE. The real trick is how to see MORE STUFF through this lens of practice. Just the word, "practice," has built in the idea of long game strategy. Turns out there are plenty of ways to slowly TRAIN in the ability to feel, not just know, this practice with many more things. Particularly social skill and financial skills. Because once you subconsciously can practice these just like you can practice video games, then ALL PARTS of life are fun and exciting. Learn How: http://mindpersuasion.com/self-esteem/
  5. Twin Flame Hypnosis and Reunion: https://mindpersuasion.com/twin-flame-seduction/ https://loopvids.s3.amazonaws.com/Jun17Loop.mp4
  6. https://loopvids.s3.amazonaws.com/Jun14Post.mp4 Most sales is a numbers game. Especially direct to consumer. Business to business sales is a little different. Since there's usually a lot more money, and they money being spent is not usually coming out of anybody's pocket. Business to business sales is not as dependent on commissions. But retail sales of large ticket items usually is. And numbers is king. If you are a salesperson, the more people you talk to, the more chances you have. Even from the owner's standpoint, it's the same. The more people you hire, the better your chances. Consider two possibilities. One is you spend a lot of time and money hiring people and training them. This will get the owner a certain number of sales per month. The second possibility is to just hire whoever walks in the door. Turns out this is much more effective. To hire people, give them the bare bones training and then turn 'em loose. Because you'll usually get a few people that are naturals. Pareto principle says that the top 20% will make 80% of the sales. But how they are trained is kind of interesting. The salespeople are trained to talk to a manager before the customer leaves. The salesperson tells the customer that they want to go grab a business card and give to them before they leave. The customer waits, and the salesperson runs inside. The salesperson finds a manager, and tells them what objection they are stuck on. They manager tells the salesperson what to say, and they salesperson runs back to the customer and says EXACTLY the same thing. If the salesperson has enough patience, they'll learn a lot. For many people in many social situations, this is IDEAL. To have some secret person to run to whenever they get into trouble, and to be told EXACTLY what to say. This is essentially the story of Cyrano de Bergerac. Cyrano was a word magician. But he had a huge nose. His buddy, Christian was a good looking guy but had no game. Cyrano would tell Christian EXACTLY what to say to Roxanne, the girl they both loved. This type of thing has been done over and over. We like this story because we all WISH we could have some secret helper telling us EXACTLY what to say in social situations. In fact, this is what we tell ourselves. I WOULD go and talk to that person, but I DON'T know what to say! If I KNEW what to say, it would be easy! But here's the funny thing. What to say is EXTREMELY easy when you can read emotions. When you can effectively read the emotions of others, conversations and social situations are much, much easier. How do you do that? Learn How: http://mindpersuasion.com/eq/
  7. One of the greatest sales pages ever was for the Wall Street Journal. It told a simple story. One of two guys. Each came from an average town. Each went to an average college. Each got an average degree. Each had an average family. Each had an average job. But one guy had access to information. Information that many others didn't. And because of that information, that average person (with an average background and average education and average job) had extraordinary success. The message, of course, was simple. That even if you are average, if you have access to information, you can have extraordinary results. But they never specifically said WHAT that information was. The only alluded to this mysterious source of information. And this was told through a very simple, very engaging, and very interesting story. At the end of this story, there was a number to call to order the Wall Street Journal. This sales page ran for TWENTY YEARS. Why was it so successful? One is it PACED the reader's experience. Most readers are average. Two is it let the reader come to the conclusion on their own. It didn't say SPECIFICALLY, "If you buy the Wall Street Journal, you'll become successful!" It let the reader come to that conclusion on their own. And it made perfect sense. Having access to information WILL help you be more successful. This sales letter followed Dale Carnegie's golden rule of persuasion. That you can get anybody to do anything so long as they believe it is their idea. So when readers got to the bottom of that sales page, the decision to call and order the Wall Street Journal WAS their idea. You'll find that the most successful sales letters are told in story format. Story format allows you to pace your target. And it allows you to follow Carnegie's advice. Tell a story correctly, and they'll take whatever advice you want them to take. All the while believing it is THEIR idea. This doesn't only work in sales pages. In fact, it works MUCH BETTER in off the cuff, spur of the moment stories. Stories that DON'T start with, "once up a time." Stories that DO start with, "That's like this friend I had..." And away you go. All you need to do is listen. Pace their fears, pace their desires, and you'll get them to do anything. Learn How: http://mindpersuasion.com/storytelling-magic/
  8. Linguistic reframes are a powerful tool. These are when you take a meaning assumed by somebody, and flip it around until it means something else. Whenever two people are having a conversation, one person will set the frame. The other person will accept the frame. Consider the idea that even among old friends, there is always a very subtle frame contest going on. The word "contest" is too strong. It implies some kind of overt competition. But this is rarely the case. Imagine an old couple. Who has been married for decades. They've evolved a kind of understanding. For when who leads and who follows. This will change based on the context. With close friends it's the same. In some situations, one person leads and the other follows. When the situation changes, the frame hierarchy will change. This is one reason why we become friends with the people we become friends with. It's easy to follow and easy to lead. But when two people are having a conversation and they don't know each other, this "frame contest" will seem less subtle. Sometimes very overt. Especially in something like sales. But the rule is the same. Whoever controls the frame, controls the outcome. The customer wants the cheapest price possible. The salesperson wants the highest price possible. The context is buying or selling, depending on the viewpoint. The frame is exactly HOW this context will play out. This is when skills like reframing come in handy. A very common objection is the price objection. "Gee, I really love this but it's just too expensive." Another common objection, which is a bit more vague is the need to shop around. "Gee, I really like this, but I'd still kind of like to shop around a bit." The problem with reframing STATED objections is they usually aren't the entire story. There is usually something going on beneath the surface. Ultimately, it comes down to value. If the customer REALLY BELIEVED that the product was WELL WORTH the price, they wouldn't need to shop around. This is why it is very helpful to collect objections. Even if you aren't selling anything. To have any idea of the POTENTIAL issues that may come up. And then pre-frame them. How do you pre-frame them? With stories. Stories about other customers, or other people who match your target. Stories with characters that had those same objections, but found out a way to overcome them. This why, BEFORE the objection even comes up (whatever you want from your target) you'll pace it and overcome it. In a way this will create a kind of "objection short circuit" in their brain. So of the objection DOES start to come up, it will vaporize on its own. And they'll never know. Learn How: http://mindpersuasion.com/storytelling-magic/
  9. https://mindpersuasion.com/thousand-virgin-sacrifice/
  10. A useful statement is that you can lead a horse to water, but you can't make him drink. A horse is trained to obey the rider. You pull one way, the horse goes that way. You pull the other way, the horse goes the other way. Speed up, slow down, stop, the same structure. Now, why would a horse be in front of water and NOT drink? Obviously, because he's not thirsty. Another way to express this truism is you can kind of manipulate people's actions, but you can't really manipulate their internal desires. Supermarkets and those who engineer them have been trying for years. They set up the store so we, the customers, are led wherever they want us to go. And their entire angle is to try to create buying desire. Colorful packages, enticing smells, sexy people, TV branding, etc. These are all designed to lead US to PRODUCTS and make us BUY. If you put a horse in front of water, he'll only drink if he's thirsty. Put a human in front of a bunch of products that we really don't need, and it turns out you CAN make us buy. But that only goes so far. This is only possible with a HUGE combination of VERY EXPENSIVE elements. TV advertising, lots of research and development. Training us to go to the same supermarket over and over. For individuals, it seems we're stuck with the horse model. For example, you COULD get a girl to come to your place, but this is NOT going to automatically make her want to jump your bones. You COULD convince a potential customer to let you in their house so you can give them a twenty minute product pitch. But it WON'T automatically make them desperate to buy. However, both of these are locked into the horse model. The rider of the horse gives the horse EXTERNAL stimulus that changes the horses EXTERNAL behavior. It does nothing for the horses INTERNAL desires. When you get a girl to your place, or your demo in front of a customer, it's essentially the same thing. A bunch of EXTERNAL IDEAS to move their behavior. But just like the non-thirsty horse, it won't do much for their desires. Luckily, there is a much easier way. It's based on absolutely DITCHING the idea of giving them a bunch of external ideas. And instead, carefully and slowly pulling their desires from the inside out. And making them bigger and bigger and bigger. So big they will naturally go after their desires. And with a little bit of practice, you can carefully build their desires so they'll go WHEREVER you want. And DO whatever you want. Learn How: http://mindpersuasion.com/deep-mind-persuasion/
  11. Many sales people have a common problem. It's the same problem people have when persuading anybody. If you're a guy, this "problem" comes when asking for the number. Or leaning in for the kiss. Or any type of "close." Closing can be applied to any next step. For example, if you are a salesman, you convert cold leads into warm leads by CLOSING the appointment. Then you hopefully turn warm leads into customers by CLOSING the sale. If you're a guy talking to a girl at a bar, you turn her from a "cold lead" into a "warm lead" by closing for the number. Since this is the MOST difficult part, it gets most of our attention. But in reality it should be the EASIEST part. The most NATURAL part. Think of it this way. If you are a salesperson, the client shouldn't need ANY convincing to buy the product. To them, it should feel just like buying a product on their own. They have a desire, they find the product, the grab it and head toward the register. Closing anxiety only happens when you imagine they need convincing. That they aren't quite ready to buy the product. That they aren't quite ready to give you their number. The paradox is the more worried you are, the less likely it will happen. Anxiety gives off a negative vibe. Negative non-verbal energy. The same kind of negative non-verbal energy that makes cats and dogs sketchy around you. So when you even THINK about building up to the close, you are also building up that negative energy. From the other person's perspective, while you were just chatting them up or explaining the product, you were relaxed. This, paradoxically, is when their interest is highest. The LONGER you worry about closing, the LOWER their buying temperature becomes. To a completely impartial, mind-reading, alien observer, this would seem EXTREMELY strange. There you are, with a HOT PROSPECT in front of you. But BEFORE you decide to close, you TURN DOWN their buying temperature. What's the answer? Forget about closing. Instead, focus on building as much desire as you possibly can. If you are selling anything, the customer will eventually tell you to shut up and sell it to them. If you are chatting up a guy or a girl, they will eventually close you. Because when you build desire the RIGHT WAY, they will feel stronger desire with you than they've ever felt before. And when we humans feel this, we want more. So when you can create this high level of desire in others, they will make it VERY EASY on you. Learn How: http://mindpersuasion.com/deep-mind-persuasion/
  12. I've had a lot of sales jobs. Every one of them involved memorizing a pitch. Either a loose structure, or a word by word pitch. Selling cars, for example, involves a ten step process. And just like a sales letter, the whole point of each step is to get to the next step. It took me a while to figure out exactly WHY sales companies do this. It's the same theory as selling itself, or even talking to girls or guys to get numbers. It's all based on percentages. If you are selling vacuum cleaners door to door, then it's just a matter of knocking on enough doors. Once you have your pitch down, and you've got your numbers figured out, it's pretty mechanical. Knock on 30 doors to sell one vacuum cleaner. If that one vacuum cleaner makes you $100 in commissions, that comes out to $3.33 per door. Same with cold calls. Once you figure out the numbers, it's mechanical. But this is EXACTLY how sales companies see salespeople they hire. Pure numbers. If you see a neighborhood with 300 doors, that means ten sales. Any company KNOWS that they are locked into the Pareto principle. Otherwise known as the 80/20 rule. They know that 20% of their sales staff will sell 80% of the stuff. How do they know which is which? That's the thing. They don't need to know. Nor do they need to care. For every ten people they hire, they figure two will be decent. The other eight? They treat those JUST LIKE the vacuum cleaner sellers treats the folks who DON'T buy. Everything CAN be seen through this numbers game. Talk to enough people, and you'll eventually figure out your own numbers. How many calls you need to make before you make a sale. How many girls you need to approach before you get a number. How many job interviews you go on before you get an offer. But this ASSUMES that each one of those (girls, calls, jobs, etc.) is seeing the SAME YOU. The same you shows up and gives the same pitch. This is easy, once you memorize your pitch. But it's very time consuming. And worst of all, you've got to face a TON of rejection. Luckily, there is a much EASIER way. One that doesn't involve ANY rejection. What IS rejection? You make an offer, and they say, "No thanks." Your "offer" (whatever it is) is REJECTED. This other method doesn't involve making ANY OFFER. Instead, it is only about asking questions. Question about them. Questions that are EASY to answer. Questions that make then FEEL GOOD about themselves. The more of these easy questions you ask, the better they'll feel. And pretty soon they'll start to subconsciously associate those good feelings with YOU. And they'll be the ones making YOU and offer. And pleading with you to accept it. Learn How: http://mindpersuasion.com/deep-mind-persuasion/
  13. Brain dead simple persuasion and seduction techniques https://mindpersuasion.com/deep-mind-persuasion/
  14. https://mindpersuasion.com/nested-frame-control/
  15. Long time ago I sold cars. Learned a lot about persuasion. Both sides tend to use a lot of strategies. One thing customers tend to is to leave. When done correctly, this definitely increases the motivation of the seller. Especially if it's a beginning salesperson without a lot of experience. A customer will come on and look around. The salesperson will see them, get excited. He'll talk to them for a while. Sometimes an hour or so. They'll seem pretty interested. He'll start to anticipate a fat commission. Finally they get down to brass tacks. But then they decide the price isn't right, get up and leave. This, of course, makes the sales person DESPERATE. When they are sitting their negotiation, he's planning on how he'll spend his commission. Probably wondering HOW MUCH he'll get. But as soon as they get up and leave, now he's facing the very likely prospects of ZERO COMISSION. And since ANY commission is better than zero, he'll do ANYTHING to make a sale. This is something that all humans know intuitively. The idea that whoever wants the deal the LEAST has all the power. This isn't only in sales or seduction. This is in ANY KIND of conversation, where both parties want slightly different outcomes. And unlike sales where you have to LITERALLY get up and walk away, in interpersonal conversations, it's very easy to RADIATE that same energy. Without saying anything, the other person will start to get DESPERATE. They'll be like the salesperson who is suddenly facing the prospect of getting NOTHING. And since ANYTHING is better than nothing, they'll start to become VERY generous with their side of the bargain. Most of the time, we only can radiate this "walk away energy" if we REALLY DO have a better deal somewhere else. But there are plenty of ways to shift your thinking, so you radiate that energy even if you DON'T have a better deal somewhere else. Most people try this and don't get away with it. Because it's pretty hard to fake. It's like trying to bluff when EVERYBODY can tell you're bluffing. The trick is to CONVINCE YOURSELF you aren't bluffing. To expand your thinking so that NO MATTER what the "offer" is you can imagine a better one out there somewhere. And the more REAL you make that mental image, the STRONGER your congruent, "walk away energy" will be. And the more DESPERATE the other person will be to "make a deal." Not just in sales and seduction. But everywhere. Learn How: http://mindpersuasion.com/walk-away/
  16. https://mindpersuasion.com/golden-rules-of-persuasion/
  17. There’s a pretty cool phenomenon called “dead water.” It’s when two different layers of water are different temperatures. And they are going in separate directions. You can’t tell from the surface. You’ll be sailing along, and suddenly you’ll stop. You won’t see anything, but your boat suddenly slows down. But if you set up an experiment, where you can watch from the side, it’s clear what’s happening. Many people do things for different reasons. Often, we don’t know ourselves why we do things. There are the surface structure reasons that we tell ourselves. Then there are the deeper reasons that we sometimes know, but sometimes don’t. If you’ve ever gotten pretty close to success, but then blew yourself out, that’s why. On a deep level, you had beliefs that were incongruent with what you wanted on the surface. This is commonly called “self sabotage.” If you pay close attention to how people speak, you can actually tell what their deep beliefs are. These are the beliefs they use conversationally, but in a very subtle way. Once you train yourself, you can see these deep beliefs everywhere. So much you can understand other people MORE than they understand themselves. What you DO with this information is up to you. It can help you know who to trust, and who not to. It can help you understand what people REALLY want, and figure out how to give it to them. Even better is when you can deliberately SPEAK with these deep beliefs. Most people only speak and understand these deep beliefs subconsciously. It creates the “feelings” we get about other people. Whether we like them, trust them, or want to have nothing to do with them. Needless to say, understand how to speak in these deep beliefs is a VERY powerful skill to have. A skill this powerful takes practice. To be sure, it’s not something you’ll understand just be reading about it. But if you take the time to understand it (which is easy) and to practice it (which is easy but takes time and consistency) you will be VERY effective in all forms of communication. Speaking and writing. For any purpose. Learn More: http://mindpersuasion.com/hypnotic-copywriting/
  18. One of the most powerful forces of persuasion is authority. The Milgram experiment showed this. A guy in a white coat pretended to be an authority figure. And ONLY on his say-so, people would shock some poor guy. Even to the point where the guy was BEGGING for the pain to stop. The pain and the shocks were fake. The study was a set up. What they really wanted to see was how high of a shock somebody would give a stranger ONLY because the authority said so. The shocks were fake, but the person giving them didn’t know it. Nearly 70% of people gave shocks ONLY because the authority said so. Before they did the study, they figured only a small percentage would give them. The results horrified EVERYBODY. The uncomfortable truth about us humans is that when an authority speaks, we pretty much turn off our brains. We do what they say. We believe what they say. Mostly without even the slightest question. This leads to some VERY uncomfortable truths. One of them is that for many of us, the ONLY REASON we believe what we believe is because some authority figure said so. (It HAS to be true! The guy on TV said so!) On the other hand, if you can LEVERAGE authority, you can convince anybody to do pretty much anything. This is why famous actors do car commercials and other goofy ads. Simply by seeing the famous actor, people buy WAY MORE STUFF. It turns out the REASON they are an authority is irrelevant. Only that they ARE an authority. Which is famous actors, singers and athletes can get away with talking about stuff they really don’t much about. Another POWERFUL idea in persuasion is Dale Carnegie’s golden rule. Which says you can get ANYBODY to do ANYTHING (or believe anything) so long as they think it was THEIR idea. Turns out there is a very clever way to combine these two laws. How? If you KNOW the pain that your customer or target is feeling, you can create the idea that YOU are an authority. If you can accurately describe the pain they are going through, even if it’s very slight pain, they will start to think YOU are an authority. And because it will feel like THEIR idea, it will have a very powerful effect. So when you recommend a SOLUTION for their pain, they’ll accept it without resistance. This is a very powerful technique in copywriting. One you can use in many, many areas. Combined with some hypnotic techniques, it can be your own secret weapon. Learn How: http://mindpersuasion.com/hypnotic-copywriting/
  19. Lately there have been a ton of superhero movies. Seems that every couple of weeks there is another one. This isn’t really anything new. Way back in ancient Greece, they had the same kind of deal. They would tell stories of the gods. And gods were their version of superheroes. Sort of like humans, but with extra powers. This must mean that all of us WISH we were more powerful than we really are. We like to listen to stories of gods or superheroes and imagine that was really us. The closest thing to superheroes might be athletes or rock stars. They might not be able to fly around, but they can do things that most people can’t. Or they can do things most people CAN, but they do it much better. In comic books and mythology, superheroes are made. Bitten by spiders, or they created a magic suit. But in real life, getting real skills takes practice. Everybody that we think of as having more skills, enough to get up on stage or in front of a crowd, only have those because they’ve practiced. Turns out this is the REAL skill. Of making the decision to practice something every day. Because if you practice something everyday, it’s only a matter of time before you can do that thing better than everybody else. The question, then, is what should you practice? You could practice something like juggling. Or maybe balancing a banana on your nose or something. Or you could practice something INSANELY useful. Something so useful you could use it any time you communicate. If you practice enough, this one skill can make you a TON of money. The best part is ALL IT TAKES is practice. No special equipment. No special degrees or training. No special place. Only your brain, a pen and some paper. If you practice this simple skill every day for only 30 minutes, pretty soon you’d be skilled enough to make some money. And once you start making money, that’s when it really starts to get fun. Because then, the more you practice, the more you’ll make. You won’t find a lot of skills that can promise that. What skills, specifically, are these? Find Out: http://mindpersuasion.com/hypnotic-copywriting/
  20. A common idea in self help is that what we resist, persists. This is a very simple statement, and it’s true only in certain situations. Generally it means that if we ignore something, it doesn’t make it go away. It only makes it worse. For example, if you’ve got a physical problem, and you ignore it, it might get worse. If you have an open wound, and you ignore it, it will get infected and could potentially kill you. This is true with emotional issues as well. If you have some kind of fear or anxiety that you don’t address, it will get worse. Or if you have an issue with one of your coworkers, and you ignore it, hoping it will go away, it will tend to get worse. On the other hand, sometimes these types of problems DO go away. You might have a toothache, for example. And you might “resist” the idea of going to the dentist. But the toothache might actually go away on it’s own. Our bodies are pretty resilient, and often times they CAN heal themselves. One way resistance shows up is when we pre-frame the resistance of others. It’s kind of a weird way of looking at things, but often times people respond to us how we respond to us. To see this, imagine two people. One guy is super confident. Another guy is super nervous. They both same the SAME THING to two different girls. The confident guy is successful. The nervous guy is not. Clearly, the words are irrelevant. The nervous guy IMAGINED failure, this made him nervous and he failed. The confident guy IMAGINED success, this made him confident, and he succeeded. The trick then, whenever talking to others, in any kind of persuasive way, where you have a specific outcome in mind, is to ASSUME CONFIDENCE. Of course, this is easier said that done. It’s like saying, “All you need to do to lose weight is eat less and exercise more!” If it were only that easy! But there is a trick you can do. To guarantee a good outcome. (unfortunately this only works with communication, not with weight loss!) And that is to forget about YOUR ideas. And talk to the other person about THEIR ideas. When you are super confident, it gives the other person a good feeling. And it’s that good feeling that makes whatever you say work. But you don’t have to really be confident to create a good feeling. You just need to talk to them about things they feel good about. This means looking at the ideas in THEIR head, and forgetting about the ideas in your head. This will make them feel good, and WANT to keep talking to you, no matter HOW you feel. Learn How: http://mindpersuasion.com/sell-anything/
  21. One common idea is de-cluttering. You can de-clutter your house. By throwing out all the junk you haven’t used. Make a lot more space. Seeing a clean and spacious house can have some positive effects on your house. On the flip side, there are those folks who are “hoarders.” There are a few TV shows about them. Guys and gals who have normal, ordinary lives. But inside their house it looks like a non-stop tornado. Tons of junk they never use. Covering up the stove, even the fridge. On one show I watched, they showed a guy bringing his girlfriend over for the first time. She thought he was a normal guy, until she saw the inside of his house. Most of us think our brains and ideas are like that. That the people who think we are “normal” would flee in terror if they saw what we had in our brains. This is a common archetype in many love stories. The hero falls for the girl, but he’s secretly terrified. That if she finds out what he’s REALLY like, she’ll vanish. This archetype works because EVERYBODY feels this way. Everybody is worried hidden skeletons in the brain. Which is why even if you are talking to a close friend, and they are absolutely willing to listen, it can be VERY HARD to express EXACTLY what’s on your mind. Which is why if YOU can help OTHERS to express what’s on their mind, they’ll see YOU as a hero. A super hero. This is much, much, easier than you think. But it does require a bit of an effort that most don’t know about. It takes a little bit more than just saying, “Tell me everything.” That’s actually not only pretty lazy, but it puts the burden on them. Instead, there’s a way to not only make it EASY for them to get what’s on their mind out in the open, but a way to do it that doesn’t even require they speak. Seriously? Yes, seriously. It requires patience and clever thinking on your part. And absolutely ZERO judgement. But it is very easy to learn. And once you see how versatile this is, you’ll be recognized by everybody who knows you as a super-genius communicator. One SIMPLE application of this technique is to make a TON of money in sales. It involves getting the deep ideas of what the customer wants, and making it BIG and BRIGHT and SPECIFIC. All without them talking much. Then you just connect that big, bright, specific idea to whatever it is you’ve got, and they will be begging to buy it. Learn How: http://mindpersuasion.com/sell-anything/
  22. When I was a kid my sisters and I would play with balloons. We'd take a blown up balloon, and create static electricity by rubbing it on something. Then you could use it to make your hair stand up. Like magic. Later, I saw a humongous machine that essentially did the same thing. In the middle was this long rubber conveyer belt kind of thing. Only it was vertical. It picked up static electricity down in the ground, and then deposited it into this big metal sphere up on top. Same principle as the balloon trick. On either side of the big metal sphere on top were two smaller metal spheres. When enough charge had been collected in the central sphere, a large bolt of electricity would shoot out to one of the smaller, side spheres. It was bright and loud. Essentially a lightning machine. This is also pretty much the same thing that makes real lighting. The static electricity builds up in the clouds, and when it's strong enough, it hits something on the Earth. The same principle of little kids and balloons can deliver death. Energy is energy. It just does what it does. If you can build it up and control it, you can do some pretty good stuff. Fly big planes around the world. Go to the moon and back. Maybe even mars. This is physical energy. Human energy is the same. Only not too many people know how to leverage it. Like non-human energy, human energy has polarity. Metaphorically speaking. There is "pulling" energy, and "pushing" energy. Most people use pushing energy. They take their ideas, their wants, their thoughts, their opinions and try to shove them into as many brains as possible. But it's much easier to use pulling energy. And it works just like the balloon trick. Meaning if you can generate enough of THEIR energy by PULLING instead of pushing, you can get it to "stick" to anything you want. And human energy is much more complicated that simple electricity. Human energy comes in many flavors. Which means whatever "flavor" the thing is you want them to do, that's the "flavor" of the energy you pull out. Maybe flavor isn't the right word. Maybe "frequency" or something is better. Or perhaps "category." Like "food" energy, or "love" energy, or "vacation" energy. So long as you match their category energy to the category you want them to do, they'll do it. For their reasons. Since it will be their energy you're using. Learn How: http://mindpersuasion.com/sell-anything/
  23. One thing that gets us humans into trouble is when we are stuck inside our own brains. One thing you learn (or you should learn) in any NLP class is going “meta.” Of being able to see things from a third person perspective. This is hard to do, especially if you are in the middle of ANY kind of situation that is emotionally difficult. It’s similar to how our hunger instinct messes us up. If you were a fitness coach, it would be VERY EASY to tell another person EXACTLY what they should do to achieve their fitness goals. Even without much training, we can all do this. Tell our friends that if they want to lose weight, all they have to do is eat less and exercise more. From inside your own brain, this is nearly impossible. Another situation that is difficult is any romantic entanglements we find ourselves in. Giving others advice is pretty easy. Take it slow, be confident, be yourself, let things happen naturally and organically. But from within the system, it’s much more difficult. The opposite relationships are equally true. We’ve all known other people who are in trainwreck relationships. EVERYBODY can see the train is crashing from the outside. But from the inside, it seems that everything is OK. Addictions are similar. Seeing OTHER people with addiction issues is easy. Recognizing them from inside our own brains is next to impossible. This is the whole point of the “rock bottom.” This is when the person with the addiction is FORCED to acknowledge the issue. What do all these have in common? They are all situations that are LONG LASTING. Relationships, food, addictions, all are situations that keep happening. Which is why it’s so hard to “go meta” in these situations. Not only do you have to “go meta” to see the problem, you have to STAY meta to solve the problem. Fortunately, there are TONS of resources on how to deal with many issues. However, if you want to GO and STAY meta when dealing with short term issues, it’s much, much easier. Especially people you are dealing with on a short term basis. Any kind of sales or persuasion situation. Because once you GO and STAY meta for the duration, it is EXTREMELY easy to get others to do whatever you want. All you need to do is STAY META long enough, to get them to see why it’s in THEIR best interests, based on THEIR subjective reasons, to do what YOU want. And the thing with going meta, it’s an easy thing to learn. Especially when you go meta and get FANTASTIC results. It will make all those other issues a lot easier. Learn More: http://mindpersuasion.com/sell-anything/
  24. Isaac Newton is considered a genius. He wrote a book on physics that accurately described the world. So much that the world was considered “Newtonian.” But then as people learned about more and more stuff, it turns out that “Newtonian” physics was just an approximation. On a very large scale, things were “relativistic” because of Einstein’s general and special theories of relativity. And on a very tiny scale, things made even less sense. One of my favorite metaphors of science is that knowledge is like an island. The stuff we don’t know is like the ocean. And finding new “knowledge” is like finding a new piece of coastline on an island. But for each couple hundred yards of coastline you discover, there’s WAY MORE ocean out there that goes with it. The more we discover, the more we realize just how absolutely clueless we really are. One thing that makes things much more difficult is that our brains are capable of some pretty fantastic hallucinations. Ancient humans sat around, looked up at the stars and came up with some deeply complex myths and metaphors. We still do the same thing. This CAN make things WAY more complicated than they need to be. For example, you’ve got a hunter and his prey. Both want to live. But one wants to eat the other. If the prey runs away, it will live. If the hunter kills the prey, he and his tribe survive. On an internal, human consciousness level, this can represent and epic struggle of good vs. evil. But on the surface, it’s simply a matter of one organism acting on its environment to acquire the needed calories (energy) for survival. Many things can be seen through this simple dichotomy. Super simple and basic, OR, super complicated and metaphysical. Often we humans tend to WAY overcomplicate things. We overthink, over worry, over analyze. One of the ways we do this is whenever we try and persuade others. We have all these massively complicated reasons why we think the OTHER person should do what we want. And the more worried we get, the more complex these reasons become. But if you switch to the simple model, your reasons aren’t important at all. All you need to do is expand their desires, and you can attach them to anything. This is hard. Because turning off your own desires and reasons makes it seem like you are letting them “win.” Maybe in the short run. But if you keep your intention intact, it will happen. But it will happen for THEIR reasons. If you can accept this idea, of getting people to do what YOU want but for THEIR reasons, you can get them to do ANYTHING. Learn How: http://mindpersuasion.com/sell-anything/
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