Search the Community
Showing results for tags 'persuasion'.
Found 96 results
-
https://loopvids.s3.amazonaws.com/Aug18Post.mp4 There are a quite a lot of truisms. The problem with truisms is three fold. One is that they are popular. Two is that they are true. Three is where the problems begin. It's how our brain treats "knowledge" and "experience." If you hear something once, it might seem like a good idea. But if you hear it a bunch of times, and eventually begin to repeat it yourself, then it starts to FEEL very familiar. But familiar in a superficial way. Not in a deep, experiential way. You can tell that somebody has this level of "knowledge" when you ask them to explain EXACTLY what they mean. But they can't. They have a weird combination of KNOWING that something is true. They know it as well as their own name. But they can't explain HOW or WHY it's true. When people have ideas, you can tell how they explain them. They say things like, "Well if you think about it, it makes sense." Since that's how THEY experience it inside their own brain. They've ACCEPTED the idea from others. The idea makes them feel good. They've thought about that idea a whole bunch of times. But they've never take the time to actually take apart the idea. This type of thing pops up ALL OVER THE PLACE in self help and self development. Entire seminars are filled with gurus saying these truisms in a whole bunch of different ways. But never once explaining how EXACTLY to apply them. Here's an example. A very common, and often repeated marketing strategy is as follows: "Encourage their dreams, allay their fears, and throw rocks at their enemies." This SOUNDS fantastic. Who wouldn't want their dreams encouraged? Who wouldn't want their fears allayed? Who wouldn't want help throwing rocks at their enemies? Everybody would. Which is why this is GOOD advice and TERRIBLE advice at the same time. Good advice because it rings very true. Terrible advice because it doesn't explain HOW, specifically, to do that. For example, how, exactly would you ENCOURAGE somebody's dreams? You could say something silly and common: "You should TOTALLY go after your dreams!" Or ask them what their dreams are. And then say: "Yeah! You should totally do that!" Problem is that this is the SAME strategy that every other fake goof tries. If you went into an upscale department store, and tried on an expensive shirt, THIS is what they'd say: "That shirt looks great! You'll DEFINITELY get laid!" This is an ATTEMPT to encourage your dreams. Unfortunately, it's the same fake line that EVERY salesperson uses. Luckily, there is a very specific set of linguistic techniques that you can learn. To make it very easy to elicit and BUILD up their dreams. And some more specific linguistic techniques to ENCOURAGE their dreams. In ways they've NEVER experienced. Learn How: http://mindpersuasion.com/get-anybody/
-
https://loopvids.s3.amazonaws.com/Aug17Post.mp4 One of the driving forces of all livings is to maximize gains and minimize costs. Most animals, not even us humans, think in these terms. This is a very deep instinct. It has to be. Without even ascribing life to an entity, it must burn energy. Moving takes energy. Your car won't go without any gas. Animals won't be able to move without any fuel. They must consume at least as many calories as they burn. Or else they will die. The ONLY animals that exist must have some deep programming that makes them follow this rule. To MAXIMIZE what they get, and MINIMIZE what they spend. We can see this everywhere in human life. In our day to day life. And in human history. Whenever we buy something, we want to GET as much as we can, while spending as little as we can. Every invention was driven by deep desire get more while spending less. This is what drove the ancient desire behind alchemy. To turn regular dirt into gold. This is what drove the industrial revolution. The ancient Greeks had figured out how to spin something by boiling water. They boil the water, the steam rises and makes something spin around. If you can only burn wood, it's not very efficient. But if you can burn coal, it becomes VERY efficient. Imagine if you had a locomotive with a wood burning engine. You'd have to stop every couple miles. Everybody would have to get out and chop down a bunch of trees. But using coal? You can go a lot further by carrying a lot less WEIGHT. Even when we humans are thinking about doing something, this cost benefit analysis is ALWAYS running in the back of our minds. Especially when it comes to getting others to do what we want. That's why we LOVE the idea of magic words. If there WERE a collection of magic words, that would be FANTASTIC. That would be like ALCHEMY. The idea of walking up to a stranger, speaking these magic words, and then watching them EAGERLY do whatever you wanted. Well, guess what? There IS a way to do that. But it's not based on magic words. More about the kinds of QUESTIONS you ask. Questions that build up a TON of desire. Questions that are absolutely unimposing. Questions that are easy to answer. Questions that are enjoyable to answer. The more you ask, the easier it will be. Learn How: http://mindpersuasion.com/get-anybody/
-
https://loopvids.s3.amazonaws.com/Aug15Post.mp4 Cialdini laws can be found everywhere. These are very much like biases, in that you can see them in others, but it's very hard to see them in ourselves. For example, social proof, authority, and commitment and consistency are three of Cialdini's laws. And these three ideas are behind most beliefs in our brain. Most of us NEVER take the time to consider any of our most closely held ideas. Humans didn't evolve by being slow thinking logicians. Humans evolved by thinking quickly. As a means to an end. The END was not "truth." The END was safety, food, sex, social status, etc. Advertisers know all about Cialdini laws. Even before Cialdini showed up. Social proof, authority, scarcity, commitment and consistency, you'll find these in all things sold. But since they operate BENEATH conscious awareness, we can ONLY see them in other people. We are not robots, we are not Vulcans. We are ILLOGICALLY thinking, emotionally driven humans. And we very much NEED to believe we are logical. Normally, this isn't a problem. Normally, this is a BENEFIT. If you had to logically prove everything, not only would be you lonely, but you'd be EXTREMELY depressed. Unless you are hard core scientist who NEVER leaves the lab, (and is married to a robot sex doll), being illogical and emotional is WHO WE ARE. The problem comes when we try and PERSUADE others. We tend to make decisions emotionally. Based largely on Cialdini laws. But THEN, because we have a need to BELIEVE that we are logical and rational, even when we aren't, we come up with a logical sounding reason WHY we did what we just did. When we only tell ourselves these reasons, that's PERFECT. But if we use these SAME REASONS to try and influence others, it won't work. Since they aren't the REAL reasons. Luckily, there is a way to temporarily SHUT DOWN this post logic imagination. Which is essentially an ego protection tool. Once shut off (temporarily) you can talk to others to BUILD up their deep desire. The STRONGER their desire is, the more they'll enjoy talking to you. The more they'll be ATTRACTED to the things you are talking about. The more they'll want to DO THEM. The more they'll want to DO YOU, but you gotta be careful. Because this works VERY QUICKLY, and very strongly, the LAST thing you want is somebody you DON'T KNOW being super attracted to you. So go slow, and you'll be fine. Learn How: http://mindpersuasion.com/get-anybody/
-
https://loopvids.s3.amazonaws.com/Aug14Post.mp4 Being assertive is difficult. Very few people are naturally assertive. Even people who are considered assertive are really aggressive. To be truly assertive means to speak your truth without any emotional energy. The idea is you say what's on your mind, and accept ANY response from the other person. To be assertive means that you CANNOT change the thinking or behaviors or ideas of the other person. Theoretically, this is the BEST way to communicate. To effectively speak your truth. Clearly state your boundaries, your intentions and desires. Accept the people that respect you. Disqualify the people that don't. However, there is a HUGE difference between theory and reality. In THEORY we only need to eat 2200 calories a day. In THEORY we should be getting 8 hours of sleep a night. Theories don't help much. Because WE live in reality. And the reality about asking for what you want is it's HARD. Most people suck at it. Most people are timid when asking for more water at a restaurant. Walk up to an attractive person and "state our truth?" Please! "Hi, I just wanted to tell you that I think you're very attractive and I would very much enjoy having sex with you." In THEORY, that's all you need. But in reality? You'd get punched in the FACE! Clearly, we need another plan. A better plan. An easier plan. Sure, you COULD approach ten people a day, until you build up some confidence. But what if you get punched ten times a day, in the FACE?! You could find a therapist that would help you get to your deeper issues. Heal your inner child. Connect with your higher power. Ain't nobody got time that! We want results, we want them quick. AND we are lazy, and impatient. Luckily, there is a solution. A set of simple questions you can ask. Questions that are easy to answer. Questions that don't make it seem like you are trying to GET something. Questions that are all about THEM. NEVER about you. Questions that will build up their desire. So strongly, they'll start to see YOU through that desire. Which means everything will be THEIR idea. And since you NEVER need ANY kind of close, or speak any kind of "truth," you'll never feel even a HINT of anxiety. Nor will there ever be any rejection. This does require you DO a couple of things. But they are NOT things that create any anxiety or invite any rejection. Learn How: http://mindpersuasion.com/get-anybody/
-
https://loopvids.s3.amazonaws.com/July26Post.mp4 Like most people, I enjoy watching movies. I also enjoy TV shows. And like most, some movies and TV shows I enjoy watching over and over. But I've noticed that the ones I enjoy watching more than once fall into two different categories. The first are TV shows that keep my attention, but they plots are pretty complicated. So when I watch them again, especially after a year or so, I kind of forget what happens at the end. Many of these are mysteries, and the plot is so convoluted you need to pay close attention. Frequently I'll watch them again, but forget who the killer is. But other shows are much different. That first group, I can really only watch twice. The first time, then about a year later, long enough to forget what happened, but once more. But that's it. Other, rare, shows and movies are ones I can watch many times. Even when I KNOW everything that is going to happen. These are very well written. The characters have a lot of depth. But more than just clever writing, the characters RESONATE. I can see myself in them. I can identify with a lot of the issues these characters are going through. Every once in a while, a work of fiction will be able to do this for different generations. This is when they start to be called "classics." Because they resonate with true human NATURE. The kind that doesn't change from generation to generation. Cultures, fashion, interests change. But deep nature does not. It's easy to forget this. To get lost in fads and trends and memes. But deep beneath all of this, human nature is the SAME as it has been for thousands of years. Tens of thousands of years. Which means if you understand this nature, you will understand people. Even people you don't know. Even people from different cultures and different languages. This idea isn't very popular. It's popular to believe that all people are unique in their own special way. But the science says otherwise. Linguistics says otherwise. Jungian psychology says otherwise. Mythology says otherwise. Anthropology says otherwise. Underneath our complex conscious thought patterns lies a very simple animal. Understand THIS and you can do magic. Speak to THIS and you can move people. Leverage THIS and you can get people to do anything you want. Learn How: http://mindpersuasion.com/instinct-persuasion/
-
https://loopvids.s3.amazonaws.com/July25Post.mp4 Some of the easiest advice is the hardest to apply. A very common, universally known idea in storytelling is to "show, don't tell." Yet watch plenty of huge budget movies, with A-list stars, and they can't seem to follow this simple advice. Many movies start off with characters TELLING very critical backstory information. It's like the writers KNOW that information is critical, but they want to get it out of the way. Most action movies are like this. Zero character development. About 20-30 minutes of SETUP, and then a whole slew of action scenes. On the other hand, there are plenty of LONG slow, evolving dramas on streaming services. One of the best shows ever IS one of the best shows ever BECAUSE it was one long character arc. Breaking Bad is a very slow CHANGE in character from an under-achieving science teacher to an EVIL GENIUS. Nothing was TOLD to the viewer. The shifts in character were SHOWN, very slowly, over five seasons. We love this because we get a real feeling of discovery. Whenever we DISCOVER something, it feels very much like OUR OWN interpretation. But despite how OBVIOUS this is, it's very hard for us to DO. We LOVE to TELL other people what's what. We love the idea of telling people OUR IDEAS and having OUR IDEAS somehow magically create the behaviors we want. Nearly all sales people are trained like this. To BLAST the customer with a whole bunch of reasons why the SALESPERSON thinks the customer should buy the product. Whenever we want to alter the behavior other people, we put things in THEIR perspective. Not ours. This is HARD to do. We believe OUR IDEAS are so AWESOME, that if they only hear them, they'll do whatever we want. But if you can manage to turn off your ideas, for just a few minutes, you can get pretty much anybody to do anything. By targeting two levels. One is the things they want, need, and desire as individuals. Two is their deeper instincts. When you can align these two, they will be BEGGING to obey you. So long as you can tell a story. A story in which they'll DISCOVER their own interpretation. Once they do, they will OWN the decision. The decision they found. The same one you HID there just for them to find. Like a magic Easter egg. Learn How: http://mindpersuasion.com/instinct-persuasion/
-
https://loopvids.s3.amazonaws.com/July23Post.mp4 One of the biggest problems of modern society our attention span. Some studies put our attention span the same as a goldfish. Not sure how accurate that is, but there is a LOT of data suggestion we are getting dumber, lazier and far less capable. For example, if you look at the grade level of presidential state of the union speeches since WWII (75 years ago), they have been slowly getting worse and worse. In the 50s a typical presidential speech was at the twelfth grade level. Today it's much lower. And it's been STEADILY declining. Another thing that has been getting worse and worse is our ability to DELAY gratification. This makes total sense. Imagine living a 100 years ago. No TV, very scarce radio. Everything you COULD know about world had to be READ and understood. Naturally, people back then were MUCH more informed. Today, if something is more than a couple hundred words, our eyes glaze over and our minds start to drift. This is both terrible and fantastic, depending who you are. If you are somebody who can't focus for very long, then it sucks. But if you CAN still think relatively strongly and have a decent level of intelligence, this gives you a HUGE advantage. Because despite how seemingly lazy and stupid most of us have become, deep down inside we are the SAME humans we've been for thousands of years. Before they invented the printing press, people had to REMEMBER a ton of stuff. The only people nowadays who even come close to utilizing their total brain power are career stage actors. People who have memorized DOZENS or even HUNDREDS of plays. The guys who have to get up in front of tons of people and REMEMBER a short story worth of words. Not just the basic idea, but the EXACT words in the EXACT order. And not the stuff that's on TV. Well written stuff. Like Shakespeare. Even better, they've got to say them CONGRUENTLY. This means they've got to remember them intellectually and emotionally. Ancient storytellers did the same thing. Viking storytellers were capable of telling ancient Norse sagas, some that went on for HOURS. All from memory. This is the POTENTIAL of the human mind. A potential that most people would be TERRIFIED to even think about. Even if you only scrape the surface of what's possible, you can be a shining star surrounded by dullards DESPERATE for somebody to tell them what to do. Desperate for somebody to capture and lead their attentions, imaginations, and emotions. Learn How: http://mindpersuasion.com/instinct-persuasion/
-
https://loopvids.s3.amazonaws.com/July21Post.mp4 I was listening to this "pundit" the other day. He was talking about the "ideal" way to express your skills, or live a good life, or whatever "pundits" like to talk about. He said the ideal situation is where you have a set of skills that you ENJOY doing, that there is a market for, that will earn you some money AND will allow you to "do good." The first three are perfect. In fact, you really only need the first two. Skills that you enjoy doing and will make you money. The only caveat is that money is VOLUNTARILY being given to you. If you were a highly skilled bank robber, and enjoyed robbing banks, then that wouldn't really qualify. People sometimes feel a need to add on a "do good for society" whenever they talk about making money. As if there is something inherently WRONG with ONLY wanting to make money. That unless you are ALSO taking time to "do good" (whatever that means) then ONLY making money isn't enough. But when you do something and somebody VOLUNTARILY gives you money in exchange, that IS good. Imagine that you and a friend decided to trade $20 bills. Just for fun. How would that feel? Pretty silly. Now imagine trading a $20 for $21. That would feel better. That's why people LIKE to buy things. We WANT the thing we are getting MORE than the money we are paying. If you run the BEST bread shop in town, and people LOVE to come and buy your bread, then you ARE doing good. Selling bread that people enjoy buying IS doing good. You have a skill that you ENJOY. Baking the best bread around. That skill is getting you PAID. So long as that money is coming from happy people who EAGERLY hand over the cash in exchange for the bread, there's NOTHING ELSE you need for a happy life. At least from a making money, career, financial stability standpoint. And in a few happy relationships, and Bob's your uncle. This idea rests on top of ANCIENT instincts. Instincts that drove people to act selfishly. Not an evil selfish. But a very ancient and very MUTUALLY BENEFICIAL selfish. The mutually beneficial selfishness that makes bees and flowers team up. And dogs and humans. And humans and humans. The SAME mutually beneficial selfishness that makes people WANT to develop skills to sell things to people who EAGERLY pay them. This is a very DEEP and very ANCIENT human desire. Everybody has it. Everybody WANTS to express. Learn to leverage it, and you can motivate people to do anything. Learn How: http://mindpersuasion.com/instinct-persuasion/
-
https://loopvids.s3.amazonaws.com/July20Post.mp4 One of the biggest problems in modern society is social approval. In ancient human societies, social approval was essentially the currency. Today, the currency is money. Duh. You work, applying your unique set of skills. They pay you money, and you take that money and buy whatever you want. But in ancient times, BEFORE money was invented, the "currency" was social status. This allowed ancient societies to THRIVE based on selfish behaviors. Any society that DEPENDENDED on non-selfish behavior wouldn't have lasted long. How was did selfish behavior work? Every day, dudes went out hunting. They wanted to get the BIGGEST kill possible. Not because it was the right thing to do. Not because it was what other people THOUGHT they should do. Not because they were worried about being a positive role model. Because whoever came back with the BIGGEST kill got treated like a ROCK STAR. Including a ton of sex. This INSTINCT made EVERYBODY want to kill the biggest animal possible. Tribes filled with these types of people, with that type of instinct, ALWAYS had enough to eat. The more any ancient hunter CONSISTENLY brought back big kills, the more social status he had. The more social status he had, the better life he had. But his social status, his ROCK STAR status, was directly connected to his productivity. How many calories he acquired. This was a perfectly calibrated system. Today, it's pretty messed up. We WANT social status, and we very much like the IDEA of getting social status, but it can easily BACKFIRE. Because nearly all socials status today is NOT connected to real productivity. You can buy a bunch of bling on your credit card, go way into debt and still kind FAKE IT. This is the whole idea of "keeping up with the Jones'." The underlying concept beneath the famous saying: "We buy things we can't afford to impress people we don't like." Because EVERYBODY is competing with each other to get FAKE social status. But guess what? That ancient instinct still lives inside everybody. That's why we LOVE hero's journey movies. Where hero's go out, kill the bad guy, and get ROCK STAR treatment. This is EXACTLY what our instincts CRAVE. Which means this is a very useful instinct to leverage. Take any idea, and wrap it around this ancient instinct, and people will be BEGGING to do what you want. All without knowing what's going on. This can make you more persuasive then ever. Learn How: http://mindpersuasion.com/instinct-persuasion/
-
https://loopvids.s3.amazonaws.com/July19Post.mp4 The most common persuasion strategy is the features and benefits strategy. When in actual sales, the salesperson is taught to memorize a huge list of features and benefits. Then they rattle them off to any customer that walks in the door. The idea is that if they hit enough of the customer's hot buttons, the customer will have enough buying desire. On TV shows and movies, effective salespeople do this with plenty of charisma. The customer just needs to stand there and be mesmerized by the beautiful metaphors the salesperson comes up with. Even if non-sales persuasion, this is the common, go-to technique for most people. The persuader tries to convince the target why the target should do want the persuader wants. Based on the ideas that exist in the persuader's brain. To the extent that there is a natural OVERLAP between the persuader's brain and the target's, this will work. But there often isn't. This is AS FAR as most persuaders go in their thinking. Of trying to find some kind of MAGIC WORDS to MAKE the target do what the persuader wants. Sales, persuasion and seduction. A much more enlightened approach is to find out the kinds of things the target likes or wants. In sales, this is called eliciting the criteria. First you find out EVERYTHING you can about the target's desires. THEN you take those desires that came from THEIR BRAIN and try and show htem how YOUR idea will satisfy THEIR desires. This works better than the features and benefits approach. It's not nearly as confrontational. But it's also still pretty limited. Why? Because it requires that the target KNOW what they want. AND it requires the conversation ALLOW for such questions. Many times it doesn't. Especially when overt persuasion isn't appropriate. For example, suppose you wanted to give somebody some advice. Somebody you knew. Somebody that you KNEW would benefit from the advice. But they CAN'T see it from their perspective. It's VERY HARD to elicit criteria under this scenario. At least CONSCIOUS criteria. We humans have tons of UNCONSCIOUS criteria. An infinite amount, essentially. At least as long as we are thinking and breathing. If you can leverage THIS unconscious criteria, ALL persuasion is MUCH easier. Luckily, this deep criteria, is very similar from person to person. Which means once you figure it out, the SAME strategies will work on plenty of people. For whatever reasons you want. Learn How: http://mindpersuasion.com/instinct-persuasion/
-
https://mindpersuasion.com/get-anybody/
-
https://loopvids.s3.amazonaws.com/July17Post.mp4 One powerful way to use covert hypnosis is as a delivery mechanism. It's often thought that hypnosis requires a lot of advanced language patterns, memorization and a lot of ability to ready body language. It can, but only if the idea you are trying to present to your target is complex. This usually happens in therapy situations. Where the client WANTS to do something, but they can't. Like quick drinking, or become more assertive, or lose weight. When we humans WANT to do or not do something, but we don't know how, the reasons are usually very complex. So naturally, the language required to unpack and dismantle those deep reasons will be equally complex. But for most normal people, getting them to DO something is pretty easy. So long as the THING you are getting them to do is not dangerous, life threatening, or will cause any emotional or social damage. Much better if you have a strong idea that they'll ENJOY doing that thing. To do this, it's pretty easy. First, take the thing you WANT them to do. Next, connect it to a UNIVERSAL HUMAN DESIRE. The things we ALL want. A good "go to" human desire is increased social status. Not FAKE social status, but real social status. The kind that gets them genuine social validation and appreciation. Then you can DELIVER this simple, "linguistic equation" inside of a hypnotic delivery system. Language that is both compelling and vague. Vague so they aren't exactly sure WHAT is going on. But with enough compelling CONTENT mixed, they'll be INTERESTED. A good way to introduce vagueness is with something called a "lack of referential index." This is when you introduce a couple of PROPER nouns, and then use a whole bunch of pronouns. Example: The other day I went to the library with my friend and his sister, who is really hot. We asked the librarian, also really cute, for some fantasy books since she is entering a gaming competition and wants to brush up on her fantasy language skills. She picked up a book about a princess and a wizard, and started to read it out loud. He looked at her and said that if you practice the deep language of instinctive persuasion, you can get anybody to do anything. And once you have the ability to get anybody to do anything, people will admire and respect you, for all the reasons you want. Which will help YOU to help them get those things they desperately need, but are too uncertain to get themselves. Making you even more of a natural leader. Learn How: http://mindpersuasion.com/instinct-persuasion/
-
https://loopvids.s3.amazonaws.com/July16Post.mp4 A very common desire among would-be persuaders is a secret collection of magic words that would work on anybody. The idea is very compelling. It's as old as written language itself. Ever since the dawn of time, humans have struggled to survive. The idea of conjuring magic to shortcut the necessary work is therefore very compelling. For the longest time, people sought out alchemy. Isaac Newton, the guy who invented calculus and physics, was an alchemist. Not in the modern sense of the word. But back then, BEFORE they figured out chemistry and the structure of atoms and molecules, they really had no idea what the difference between dirt and gold was. So the idea was compelling. To figure out a way to turn dirt into gold. Of course, to the modern brain, this sounds silly. Like it should only happen in fantasy cartoons. But this idea is the source of ALL human invention. To always be dreaming of an EASIER way of doing something. When they discover it, it seems like magic. Then they figure it out, explain it, refine it, etc. And it's no longer magic. But you can't take something that SEEMS like magic, and then explain it scientifically, unless you BELIEVE in magic. At least some type of science that hasn't been discovered yet. Which is essentially what the famous quote is all about. Science, when it's far above our level of understanding, IS magic. Modern desires for conversational alchemy are similar. In the movies, it's pretty easy. If you remember McFly from back to the future, he had a memorize line that was SUPPOSED to make his future wife fall in love with him. But he mispronounced it. He MEANT to say, "You are my destiny." But instead, he said, "You are my density." But he recovered, said it correctly, and it worked. Like magic. This is the core idea of a magic spell. You say it correctly, and it works. You say it incorrectly, and it doesn't work. But is there modern magic? Linguistic alchemy? Yes, but not in the way most people are looking. People are looking for memorized statements. Phrases and patterns. Like in the movies. The trick is not in SAYING the right things, in the right order. But asking the right questions in the right order. This makes this type of magic much more flexible. Much more applicable. Friends, strangers, lovers and everybody in between. Learn How: http://mindpersuasion.com/instinct-persuasion/
-
https://loopvids.s3.amazonaws.com/July14Post.mp4 One common complaint about modern society is the idea of consumerism. That there is something wrong with buying stuff, only to want to buy more stuff later. A famous quote describes this as follows: "We buy things we can't afford to impress people we don't like." But if you look at the underlying REASONS beneath those very common behaviors, you'll find some truth. First, let's look at the buying part. Humans are consumers. We MUST be, or else we'll die. We need to keep eating. And for the bulk of our history, we had to get food ANY WAY possible. One of those ways was to forage. This is something that no modern human has experienced. Not like our ancestors did. Imagine ALWAYS being hungry. And NEVER knowing WHERE or WHEN you would find food. What is foraging, exactly? Always looking and collecting ANYTHING that looks good. You keep looking, you keep eating, you keep collecting. This INSTINCT was perfect in an ancient environment. This ancient instinct translated into modern times creates a never ending desire to BUY STUFF. We might call this the "shopping mall" instinct. What about the part about impressing people we don't like? Another instinct that worked PERFECTLY back in the day, but pretty much SUCKS now. Back in the day, we lived with the same people our entire lives. We DEPENDED on them, and they DEPENDED on us. So when we brought back a big bag of STUFF that we'd gotten from foraging, it VERY MUCH impressed them. Whoever brought back the MOST stuff, the BEST stuff, got the MOST social validation. This is a VERY POWERFUL social instinct. Think of it this way. A cave guy or gal out foraging ONLY for themselves of their family wouldn't be motivated to get very much stuff. But that same guy or gal driven by an instinct to want to IMPRESS people would be driven to get more stuff. And since this stuff was NECESSARY stuff that helped the tribe survive, this was a VERY POWERFUL instinct. A very USEFUL instinct. To go out, get stuff, and impress people with your stuff. Today, that translates into the famous quote. Underneath ALL modern messed up behaviors are very powerful instincts. Instincts that CANNOT be turned off. No more than you can NOT get hungry. This means if you take the time to learn WHAT these instincts are, this will give you an incredible amount of power. Powers of influence over others. Speak to these deep instincts, and you can get people to do ANYTHING. Learn How: http://mindpersuasion.com/instinct-persuasion/
-
https://loopvids.s3.amazonaws.com/July12Post.mp4 Getting an opponent to commit is a highly regarded skill in sports. For example, if you are basketball, and you're on offense. And you pretend you are going one way, so much that the opponent believes you, you can get him to "commit." Meaning that his momentum is going that direction. But since your momentum isn't, as you were only pretending, you can shift. But since he's committed, he can't. The more effectively you can do this, the better you look. This is a very common strategy. Used in sports and war. It's the basis of the Normandy invasion. The allies tricked the Germans into thinking they were attacking somewhere else. Hoping the Germans would commit all their resources in that other place. It's also a common tactic used in both sales and cons. If you're in sales, a very useful technique is to flip the script somehow. So the customer is trying to convince the salesperson to sell him the product. Sometimes this happens naturally. When there are more customers than products. Sometimes that is engineered. The companies purposely OVER advertise. Creating HUGE demand. Only to deliver less products than they KNOW are being demanded. In con movies, it's somewhat similar. To trick the mark into really WANTING what the con man wants them to want. Then the con man pulls back, essentially "conning" the mark into trying to persuade the con artist to let him in on the deal. All of these techniques involve getting the target to OWN the decision. Any time you can get anybody to OWN a decision, you don't have much to worry about. When we don't own the decision, bad things can happen. Imagine somebody convinces you to do something, and you're ONLY doing it on their recommendation. Then it doesn't work out. AND it ended up costing you something. It's very natural, in this situation, to feel TRICKED. To feel CONNED. But when somebody OWNS the decision, even if it doesn't work out, they won't get angry. Normally, we do this to ourselves. When we RATIONALIZE after the fact. It's a very common way to preserve the integrity of our ego. But you can also engineer this. By leveraging your targets deep instincts. So not only will they OWN the decision, but they'll THANK YOU. Even if it doesn't work out. What kinds of things can you get people to do? Whatever you want. Learn How: http://mindpersuasion.com/instinct-persuasion/
-
https://loopvids.s3.amazonaws.com/Jun10Post.mp4 Science is, at it's core descriptive. Meaning they look at things, and describe what happens. To the extent that what they describe is repeatable, they can predict what's going to happen. Even things that are complex, yet repeatable, can be used scientifically without really knowing why. A prime example is anesthesia. Tens of thousands of time per day, people are knocked out, cut open, sewed back up, and are perfectly fine. A week or so later they can get up and walk around like nothing happened. But WHY, exactly, does anesthesia work? Truth is nobody really knows. They have a lot of educated guesses, but beyond that, they're not sure. This is especially true with ANYTHING involving us humans. Sure, if you're doing experiments on things like plants or interactions between inanimate objects, you can do it over and over. But you can't really do that with humans. So any time anybody talks about us humans, especially when people start tossing numbers around, it's ONLY a metaphor. And metaphors are NOT the "thing" they are trying to describe. The are less complex descriptions of more complex things. So we can understand. Why do we want to understand? Well, there are only two reasons. One is to have an academic, logical, rational understanding. But since with humans this is impossible, there's only one other option. And that is because we want to achieve an objective. For doctors and anesthesiologists, the objective is simple. To be able to knock 'em out, cut 'em open, sew 'em back up, and send them on their way. So long as they can achieve that, HOW, exactly it happens is not so important. Often times we humans tend to overly focus on the metaphor. Usually when we DON'T WANT to look at our objectives. This is very common in social situations. Somebody will toss about a metaphor about this or that social idea. And instead of seeing that metaphor for what it is, a tool to help GET IN THE GAME, we instead focus on the metaphor. We want to dissect the metaphor. Try to outdo each other with BETTER and CLEVERER metaphors. This is what they mean when they say, "Don't look at the finger, look where it's pointing." A very common example of this is whenever people talk about our subconscious mind. The subconscious is a metaphor. The conscious is a metaphor. They describe different categories of thinking and behavior. Very GENERAL categories. You KNOW when you're stuck up in metaphorical la-la land when you're worried about the SPECIFIC intentions of your "subconscious." "Maybe I should wait because my subconscious wants me to do this or that or the other thing..." Uh huh. Instead, consider just getting in the game and having some fun. http://mindpersuasion.com/eq/
-
Everybody loves a sense of humor. It's rare that humor doesn't have a place. But developing a sense of humor can seem difficult. You could try and memorize a bunch of jokes. Which could work, but then again it could backfire. Timing is an important part of humor. If you tell the wrong joke at the wrong time, you'd be better off having kept your mouth shut. Being funny in a SPONTANEOUS way is much better. A very basic and common way would be to simply know a whole bunch of jokes and anecdotes. So when somebody says something, you can say: "That's like the guy who..." and away you go. So long as the joke is relevant, you'd be pretty good. However, it would also be clear that all these anecdotes would be MEMORIZED. It would be a kind of prepared spontaneity. This is how many stand up comedians make it LOOK LIKE they are riffing in the moment. The art of improvisation is learning to work with WHATEVER you get. However, being able to accept everything that is coming at you, and responding with MEMORIZED humor still requires you MEMORIZE a ton of jokes. This is what those world class improv guys do. They memorize a TON of short routines on a TON of subjects. So no matter what comes AT them, they can flip it around into something funny. From a structural standpoint, this is the same as a salesperson who practices overcoming TONS of objections. And in TONS of different ways. If you want to develop your sense of humor, do you need to go to all this work? No, you do not. It's much easier to notice the build in "funny" structure of language. Once you get the hang of this, you can easily riff on ANYTHING anybody says. Not only for humor, but for mind bending silliness. This comes from understanding the structure of hypnosis. Not direct hypnosis, where you walk around swinging a watch. But COVERT hypnosis. Where the only person who knows what's going on is you. Once you learn the structure of covert hypnosis, you'll find TONS of opportunities built into every day language. This will give you a huge range of riffing potential. Turning statements into silliness. Turning certainty into confusion. Even getting away with saying the CRAZIEST things. Things that make people laugh out loud, and then suddenly forget. In between thoughts and words is TREASURE. Treasure that only you will be able to see. Learn How: http://mindpersuasion.com/party-hypnosis/
-
The quickest way to become the alpha of any group. https://mindpersuasion.com/public-speaking-confidence/
-
- 1
-
-
- ebook
- public speaking
- (and 3 more)
-
https://mindpersuasion.com/easy-and-effective-persuasion-techniques/
-
It's hard to withhold giving advice. For example, somebody you know is having some problem. Since they are trapped INSIDE the problem, they don't have such an objective view. Since you can see the problem from the OUTSIDE, the solution is clear. But for some reason, whenever we give people advice, they don't take it. When people give US advice, we don't take it. Why is this? There are a couple of reasons. One is that advice sounds and feels like people are telling us that they know more about us than the situation. And since we are the ones trapped inside the situation, this doesn't make us feel very good. Another reason is the more we think about any problem we are having, the more we tend to externalize the problem. If we are having a problem with our boss, it's because of him, so the solution must come from him. If we have an issue with any person, we'll tend to externalize it to them. The more we do this, the more we can only accept a solution coming from them. So when somebody comes up and says, "Hey, why don't you try this," it's very much like the OPPOSITE of our solution. Our solution is for THEM to change. The unasked advice sounds like WE should change. And we don't like that. Nobody does. This can be very maddening if YOU are the advice giver. Especially if YOU had the very same problem. And you solved it the same way as the advice you are giving. Fortunately, there's a very powerful way to COVERTLY give people advice. So they'll take it. This works by delivering so covertly they'll later remember it was THEIR idea. Why would you want to do this? It gives you a much more powerful, much more effective and much more RELAXED way to essentially tell others what to do. So long as you LET THEM take the credit for the idea, you can get people to do whatever you want. How do you do this? By telling a couple of stories. First tell a story that paces the problem. Then tell a story that paces a POSSIBLE solution. What kind of stories? The easy kind. The natural and common kind. About a friend of a friend. And something that happened to them. That way, you'll sound like any other goof telling seemingly UNRELATED stories about something happened. All the while covertly planing ideas in their brains. Ideas they'll accept. Ideas they'll obey. Needless to say, this gives you an INCREDIBLE amount of power. Learn How: http://mindpersuasion.com/storytelling-magic/
-
Linguistic reframes are a powerful tool. These are when you take a meaning assumed by somebody, and flip it around until it means something else. Whenever two people are having a conversation, one person will set the frame. The other person will accept the frame. Consider the idea that even among old friends, there is always a very subtle frame contest going on. The word "contest" is too strong. It implies some kind of overt competition. But this is rarely the case. Imagine an old couple. Who has been married for decades. They've evolved a kind of understanding. For when who leads and who follows. This will change based on the context. With close friends it's the same. In some situations, one person leads and the other follows. When the situation changes, the frame hierarchy will change. This is one reason why we become friends with the people we become friends with. It's easy to follow and easy to lead. But when two people are having a conversation and they don't know each other, this "frame contest" will seem less subtle. Sometimes very overt. Especially in something like sales. But the rule is the same. Whoever controls the frame, controls the outcome. The customer wants the cheapest price possible. The salesperson wants the highest price possible. The context is buying or selling, depending on the viewpoint. The frame is exactly HOW this context will play out. This is when skills like reframing come in handy. A very common objection is the price objection. "Gee, I really love this but it's just too expensive." Another common objection, which is a bit more vague is the need to shop around. "Gee, I really like this, but I'd still kind of like to shop around a bit." The problem with reframing STATED objections is they usually aren't the entire story. There is usually something going on beneath the surface. Ultimately, it comes down to value. If the customer REALLY BELIEVED that the product was WELL WORTH the price, they wouldn't need to shop around. This is why it is very helpful to collect objections. Even if you aren't selling anything. To have any idea of the POTENTIAL issues that may come up. And then pre-frame them. How do you pre-frame them? With stories. Stories about other customers, or other people who match your target. Stories with characters that had those same objections, but found out a way to overcome them. This why, BEFORE the objection even comes up (whatever you want from your target) you'll pace it and overcome it. In a way this will create a kind of "objection short circuit" in their brain. So of the objection DOES start to come up, it will vaporize on its own. And they'll never know. Learn How: http://mindpersuasion.com/storytelling-magic/
-
- 1
-
-
- persuasion
- sales
- (and 2 more)
-
No matter what form of persuasion you are using, it must conform to human nature. Specifically, nobody will do anything unless they believe, consciously or unconsciously, it is in their best interests. This can seem confusing when we are on the outside looking in. We see people doing CRAZY things. Seemingly self-destructive things. Why would somebody do something that is so blatantly self destructive? This question is IMPOSSIBLE to answer. Even for the person doing the thing. From inside our own heads, there are costs and benefits to everything we do. Every action, big or small, long or short, includes costs and benefits. It's going to cost us time, money, energy, etc. What are the benefits? Money, social status, good feelings associated with survival (sex, food etc). But this is also based on how we PERCEIVE our reality. And how we judge our skills. And from inside our own heads, we never know the totality of these. Otherwise we would NEVER make mistakes. If you've ever made a decision that you later regretted, here's what happened. BEFORE you took action, you estimated that the benefits would outweigh the costs. But after you took action, with the added clarity of hindsight, you saw that the costs actually outweighed the benefits. So even from INSIDE our own heads, deciding what to do is rarely simple. This is why persuading others is complicated. We MUST convince them the costs are going to be LESS THAN the benefits. AND they must believe us. When it comes to persuasion, there are plenty of kinds. Hard sell, soft sell, overt, covert. But there is a much easier way. First, you understand all the things that cause us instinctive pleasure. The things that EVERY HUMAN wants. Positive validation, genuine social recognition, looking back at GOOD decisions, being recognized as a role model. Next, you understand the things every human DOESN'T WANT. Being a social outcast, trying and failing in front of others, being recognized as being an idiot, not being socially wanted, etc. Once you understand these, it's story time. You spin a bunch of stories that move them AWAY from the problem state, and TOWARD the solution state. And if you want them to do something specific, make THAT the thing that the character in your story did to achieve all the good things. And move away from the bad things. That way, they'll see this character taking actions. They'll see the GOOD RESULTS they got. And they'll naturally decide, "Hmm, maybe I should try that." And they'll try it. They'll do what YOU wanted, but it will be THEIR decision. Learn How: http://mindpersuasion.com/storytelling-magic/
- 3 replies
-
- 1
-
-
- persuasion
- storytelling
- (and 2 more)
-
Most sales involves memorizing a pitch of some sort. The stereotypical sales person is the guy or gal who can deliver that pitch with maximum charisma. Even a BETTER salesperson can sort of "read" the customer and deliver a pitch. This is based on the idea that the salesperson knows WHY people SHOULD buy the item or service in question. It's fundamentally based on the salesperson doing the talking, and the customer doing the listening. This is why VERY charismatic people are the BEST salespeople. The have a certain "halo effect." What is a halo effect? It's when the generally attractive subconscious energy of the person talking is ATTACHED to the thing they are talking about. This mostly happens with VERY attractive women. For example, imagine two real estate people. One is a SUPER GORGEOUS woman. The other is a plain looking, middle aged dude. Both have the SAME pitch. The EXACT same words come out of each of their mouths. But when the middle aged dude speaks, it's flat and monotonous. Like he wishes he were somewhere else. The gorgeous woman, on the other hand is EXTREMELY charismatic. She's bubbly, happy, touch-feely, and gives off the impression that she wouldn't want to be ANYWHERE else on earth. Clearly, the woman would sell more than the man. Even though they are using the SAME words. But BOTH cases still involve taking the ideas out of the head of the salesperson, and putting them in the head of the customer. In both cases, the customer is a passive listener to the salesperson's pitch. So long as the salespeople GUESS about what's important to the customer, they can do pretty well. When it comes to GUESSING what the customer wants, it's not so easy. Two people buying the same car might have completely different reasons. But the deeper you go, the better you can "guess." If you go deep enough, you don't need to guess. Because if you go deep enough, we ALL want the same things. These same things are based on our deep instincts. When you speak to these deep instincts, it is VERY EASY to move people. This is why we love movies and fiction so much. These things MOVE US on a deep, instinctive level. If you speak to people on such a level, you can move people conversationally. AS MUCH as their favorite movie. Leaving them speechless, profoundly moved, and willing to do ANYTHING to keep that feeling. What might YOU use this for? Learn How: http://mindpersuasion.com/storytelling-magic/
-
- 1
-
-
- persuasion
- storytelling
- (and 2 more)
-
Our language is absolutely filled with metaphors. When people think of metaphors, we usually think of poetry, or literature, or fairy tale type storytelling. But it's hard to speak more than a few words before tossing out a few metaphors. Just take a look that last sentence. "Words" is a metaphor. It is a collection of sounds or squiggly lines that mean absolutely NOTHING to the untrained eye. And they represent and "idea" in mind, another metaphor. If we wanted to be super specific, each "idea" would have to be described according to the EXACT neural configuration. Something that's not even scientifically possible. So every WORD we use is a metaphor unto itself. An extremely OVER SIMPLIFIED description of something much more complex. So when we put a bunch of these words together, to describe a much more complex metaphor, it's metaphor made up of smaller metaphors. And how, exactly, do we "get" these metaphors "out there"? According to that original sentence, we "toss them out." In reality, we move our mouths and throats and make a bunch of sounds. Nobody is actually "tossing" anything. But HOW we describe the "way" we "toss" these things out is instructive. A lot of times, we actually SAY, we are going to "put this out there." We PREFACE a collection of metaphors by saying: "I'm just gonna put this out here..." In reality, this is a BAD idea. Why? One, it breaks the rule of Carnegie. That you can get anybody to do anything so long as they think it was THEIR idea. As soon as you SAY, "I'm just going to put this out there..." it is IMPOSSIBLE to NOT associate that thing you "put out there" with YOU. So if you are including any ADVICE in that "thing" you are "putting out there," BEFORE you even mention the advice, you essentially OBLITERATE any chances it will be taken. Why? Because the OPPOSITE of Carnegie's rule is that NOBODY likes unasked for advice. What's the solution? Easy. It comes from fiction. Fiction, of course, being a very, very, very LONG string of metaphors. What does fiction teach us? SHOW, don't tell. When you SAY, "I'm just gonna put this out here..." you are TELLING. How do you SHOW instead? Don't preface that THING you are putting out there by saying you are putting it out there. Just put it out there. How? Just say it. And LEAVE it for the other person to discover ON THEIR OWN. If you build these metaphors correctly, and put them out there correctly, your targets will do WHATEVER you want. Without EVER knowing how you snuck those ideas into their brains. Learn How: http://mindpersuasion.com/storytelling-magic/
-
Every culture has a rich history of storytelling. Norse culture had a particularly interesting technique. The would tell stories that had basic elements built in. Then the storytellers would only have to remember those basic plot points. They connected them mentally to certain parts of a warrior's armor. Just like the modern memory technique of the memory palace. Where you connect items you want to remember to rooms in a house. The way the tellers of the Norse Sagas used this technique was similar. They would connect the very basic plot points to a warriors armor. That way, they could go off on wild tangents. Based on the crowd, how they were reacting. The location, local culture, etc. Then they would eventually make their way back to the next point on the armor, which they associated with the next plot point in the story. Back in those days, if you were a professional storyteller, you had to develop a pretty good memory. Especially the Vikings, who didn't write much down. One might say we have a huge brain, a huge imagination and a potentially a huge memory to support our natural storytelling skills. That storytelling, and story listening is a very important human instinct. This means if you want to become a great storyteller, you already have the instinctive programming built into your brain. Why would you want to become a great storyteller? With a story, a collection of metaphors, or even a simple anecdote, you can get a point across MUCH more powerfully. You can deliver advice much more covertly and persuasively. You can be a much more entertaining and appreciated party guest. You don't need to get up on stage. Or even be known as a great storyteller. All you need to do is understand the structure of human fear and desire. After all, every story every told PACES human fear, and moves the listener toward better outcomes. You probably already have plenty of raw story materials in your brain. All you need is a little practice, and you can start developing your story instinct. What can you use this for? Sales, seduction, inspiration, motivation, healing, or plain old entertainment. Learn How: http://mindpersuasion.com/storytelling-magic/
-
- 1
-
-
- storytelling
- memory techniques
- (and 3 more)
