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  1. Value can either be subjective or objective. When we humans go shopping for food, the food must be something we can digest and get energy from. To that extent, the food has objective value. Beyond that, we can choose food that we enjoy eating. Or we enjoy our state of health that the food supports. To that extent, most of the food we eat has both objective and subjective value. If you were ONLY concerned with the objective value of any food, you might be consuming something like tasteless protein shakes that had a scientifically determined combination of nutrients. On the other hand, if you were ONLY concerned with your food's subjective value, you might only eat fast food. Many of the things we do have a mix of subjective and objective value. The things we NEED tend to have a minimum amount of subjective value. Furniture, for example, has to be sturdy, even, and stable. Cars need to runs smoothly and not explode while we are driving them. But once we get the objective part settled, there is a lot of subjective leeway. Since pretty much all cars and all furniture satisfy the objective requirements, they are shopped for and sold by their subjective value. If you walked onto a car lot, for example, and the guy started by explaining exactly why driving somewhere is better than walking, you'd think you walked onto some reality comedy TV show. When it comes to subjective value, we can further separate it into conscious and unconscious. When you're staring up at the menu, you don't really spend a lot of time CONSCIUSLY deciding what you want. We more or less turn off our conscious brains, and let our subconscious decide. This happens as we slowly glance over the menu items, and wait for a "feeling" that tells us that is what we want. We even say this out loud when we are glancing over a menu in a restaurant. "I don't know what I want." It's as if we are waiting for our subconscious to TELL US (through feelings) what we want. This happens on an even deeper level when we are mingling socially. When reading from a menu, it's a clear mix of conscious and subconscious. We wait until our subconscious "pings" us and then our conscious minds take over. When were are mingling socially, that "ping" is a very slow evolving collection of feelings. When looking at menu items, it's quick and obvious. But with people, it's slow and evolving. Luckily, there's a way to significantly JACK UP your subconscious value that others will perceive. Turns out that same signals advertisers use (social proof, scarcity, etc.) to promote products can be used to "promote" yourself. Socially and subconsciously. Learn How: http://mindpersuasion.com/walk-away/
  2. Frame is a very squirrely concept. Mainly because the frame of any situation is shifting consciously. Also because frame is very, very subjective. It's never anything that can be proven or disproven. It's very much a "might makes right" kind of thing. That term, "might makes right" tends to be associated with physical battles and quests for military power. But it's very appropriate when speaking of inter-personal frame battles. Whoever has the strongest frame will determine the outcome. Strongest is very similar to being the "mightiest." In a sense, saying that the whoever has the strongest frame will get their outcome is essentially another way of saying "might makes right." A car salesman is talking to a customer. Both have their own intention. The customer wants the cheapest price possible. The salesman wants the highest price possible. The word "might" doesn't seem to apply. Especially when they finally agree on a price, it's usually a compromise, they shake hands, and they are BOTH happy. But you could also say that their "joined frame" of cooperation over a single goal, the transaction itself, become the strongest or mightiest frame. This is what creating win-win outcomes is all about. It STILL obeys the rules of the "strongest frame" or "might makes right." Even Sun Tsu said the best way to "conquer" and enemy was to make him your friend. One of the strange ways in which the frame control idea presents itself is how we present ourselves to others. Particularly strangers, and particularly non-verbally. We all walk the earth projecting our state whether we like it or not. We are also reading the state of others as they are projecting. Since most of us are in our heads most of the time, nobody ever notices this. But there is always a TON of information being sent and received. Every time there are people around. Subconscious, non-verbal communication is ALWAYS happening. And WHAT we are communication is ALWAYS related to our "state." How we feel about ourselves. How we feel about ourselves related to the situation. In a sense, there is ALWAYS a "might makes right" frame battle going on. OUR idea of ourselves, that we are projecting, and THEIR idea of who we are, based on WHAT we are projecting. Most people don't even notice that this is happening, let alone realize that VERY MUCH of this is under our control. Because with a little practice, you CAN project a VERY STRONG frame. It's a lot like learning how to walk and move with a more confident posture. Kind of like learning to walk and move with a more confident mindset. With a little practice, the results can be astounding. Learn More: http://mindpersuasion.com/walk-away/
  3. admin

    How To Close Any Deal

    Long time ago I sold cars. Learned a lot about persuasion. Both sides tend to use a lot of strategies. One thing customers tend to is to leave. When done correctly, this definitely increases the motivation of the seller. Especially if it's a beginning salesperson without a lot of experience. A customer will come on and look around. The salesperson will see them, get excited. He'll talk to them for a while. Sometimes an hour or so. They'll seem pretty interested. He'll start to anticipate a fat commission. Finally they get down to brass tacks. But then they decide the price isn't right, get up and leave. This, of course, makes the sales person DESPERATE. When they are sitting their negotiation, he's planning on how he'll spend his commission. Probably wondering HOW MUCH he'll get. But as soon as they get up and leave, now he's facing the very likely prospects of ZERO COMISSION. And since ANY commission is better than zero, he'll do ANYTHING to make a sale. This is something that all humans know intuitively. The idea that whoever wants the deal the LEAST has all the power. This isn't only in sales or seduction. This is in ANY KIND of conversation, where both parties want slightly different outcomes. And unlike sales where you have to LITERALLY get up and walk away, in interpersonal conversations, it's very easy to RADIATE that same energy. Without saying anything, the other person will start to get DESPERATE. They'll be like the salesperson who is suddenly facing the prospect of getting NOTHING. And since ANYTHING is better than nothing, they'll start to become VERY generous with their side of the bargain. Most of the time, we only can radiate this "walk away energy" if we REALLY DO have a better deal somewhere else. But there are plenty of ways to shift your thinking, so you radiate that energy even if you DON'T have a better deal somewhere else. Most people try this and don't get away with it. Because it's pretty hard to fake. It's like trying to bluff when EVERYBODY can tell you're bluffing. The trick is to CONVINCE YOURSELF you aren't bluffing. To expand your thinking so that NO MATTER what the "offer" is you can imagine a better one out there somewhere. And the more REAL you make that mental image, the STRONGER your congruent, "walk away energy" will be. And the more DESPERATE the other person will be to "make a deal." Not just in sales and seduction. But everywhere. Learn How: http://mindpersuasion.com/walk-away/
  4. admin

    How To Rule Your World

    A very common question when attempting to persuade is wondering what to say. Somebody has an idea of what they want from somebody else. And they imagine that outcome is going to come as a result of a verbal interaction. You SAY something, they take those words into their brain, and respond by DOING or SAYING the thing you WANT them to do or day. Most of the time this is exactly how it works. Even when ordering a beer from a bartender. Or asking for time on the street. The structure is the same. Step one, get their attention. Step two, say whatever it is you want to say. Step three, hope they respond the way you want them to. Step four, repeat from step two as many times as needed. You either keep going until you get what you want, accept a compromise, or give up. This is pretty much the strategy we learn since childhood. From delivering a one hour sales pitch to asking somebody in an elevator to hit the "three" button. But it's not the ONLY way. It's often not even the BEST way. Because there is a LOT of things we do now, that we didn't do before. And many of those things didn't involve somebody else asking us or telling us. Nevertheless, we took cues from our environment. Sometimes consciously, sometimes unconsciously. Most of the time unconsciously. Most people never think in these terms. Most people just kind of bounce around, and let their environment shape their behavior. But if you take a step back, and see how this process works, you can understand it. You can BE that environment that operates on others. WITHOUT their conscious knowledge. So long as you do it ethically, you can slowly change their behaviors to anything you want. In fact, to those close to you (friends, family members, coworkers) you are ALREADY doing this. So all it really involves is taking something that is happening unconsciously and haphazardly, and making it conscious and deliberate. This will give you a lot more direct influence over others. In a way where they won't ever know the difference. Pretty soon you'll be able to slowly shift the behavior of ANYBODY you want. The more you imagine this, the more you can see how POWERFUL this can be. Because essentially, you will be secretly in charge of YOUR WORLD. And nobody needs to know but you. Learn How: http://mindpersuasion.com/people-training/
  5. Everything we do has deep reasons and surface reasons. And not from a metaphysical sense. From a purely biological, scientific sense. On a very deep level, we are driven by instincts. Every single thing we do is it satisfy one or more combinations of instincts. Hunger is the easiest to understand. Because it involves taking something physical that we can see, touch, and smell. And through the process of eating, or satisfying our deep hunger instinct, we take that STUFF from OUTSIDE of our body, and put it INSIDE of our body. And while it is INSIDE our body, our body transforms it from STUFF to ENERGY that we can use to get around. This process of eating is EXTREMELY important. As such, much of any culture is centered around this experience. But at the very core, on the deepest level, is this extremely ANCIENT instinct that drives all biological entities to GET ENERGY needed to continue to stay alive. It's unlikely the many animals besides us humans think much about eating. But how we satisfy our hunger instinct shows that there are deep reasons, and surface reasons. The deep reasons are ancient. The surface reasons are cultural, contextual, and literally INFINITE. If you get into a fight with your spouse because they got the wrong cake for a party, this is a surface level disagreement over a very deep and ancient instinct. Every single decision about every single action (past, present or contemplated) contains both elements. Deep, instinctive levels. And surface level, conscious and rational reasons. Whenever we persuade others, the more of ALL the reasons we understand and target, the better of a persuader we can be. Something as simple as eating, for example, is rarely done in isolation. There are usually social instincts being satisfied at the same time. Often there is hopefully some sexual instincts being eventually satisfied. Meaning getting together for dinner is one step in a longer intention to satisfy sexual and romantic instinctive needs. No matter WHO you are intending to persuade, the more you understand about ALL LEVELS of their unmet needs, the easier you can persuade them. Most folks ONLY focus on the surface level ideas. These surface level ideas will always need language. Because language only speaks to surface level things. But the deeper you go, the less language you need. The deeper you go, the less of their conscious minds that you need. If you go deep enough, and subtle enough, you can persuade them without EVER needing to engage their conscious minds. Meaning you can get them to do ANYTHING, and they'll never know it was you. This can lead to MANY interesting outcomes. Learn More: http://mindpersuasion.com/people-training/
  6. There’s a saying in NLP that you can’t not communicate. Meaning that everything you do, conscious or unconscious, verbal or non-verbal, is a kind of communication. You are always transmitting SOME type of information. On a deeper level, you can say that we can’t not PERSUADE. Communication requires two people. Even if those two people are imaginary people living inside your head. Any data that is transmitted from one person to another is done for a REASON. That reason is to change the state of the receiver. Sometimes this is a conscious intention, sometimes it’s an automatic, and unconscious intention. Many of our communication strategies have been built into us by evolution. Since we are social creatures, we’ve evolved to always give signals to those around us. We don’t usually think of these as communication or persuasion, but they work that way. For example, if you were having a pleasant conversation with a friend, and they suddenly looked over your right shoulder with a huge look of fear on their face, you would IMMEDIATELY turn around to see what was up. They didn’t plan on communicating or persuading, but that’s what happened. As social animals, we’ve evolved to always be sending signals to one another for that reason. In the above example, this requires only ONE person in the group to spot the predator, and communicate the existence of the predator to everybody else. But more importantly, that message comes with an intention. To persuade the receiver to DO SOMETHING. When it comes to conscious persuasion, we usually think of using carefully chosen words. If you’re a little kid, this usually means repeating the request over and over until it’s fulfilled. If you’re an adult, this can be done many ways. Sweet talking your target. Using carefully worded phrases that covertly hypnotize them. Whether you are selling or seducing, words can be EXTREMELY powerful. But they have one major drawback. The idea or behavior you induce with your words will be very short lived. Every time you sell something, you’ll have to use those same words over and over. Every time you seduce somebody (either the same person each time or a different person each time) you’ll have to use carefully chosen words. Needless to say, the words you use will have to closely match the outcome you are creating. But about long term behaviors? Can you induce your targets to perform long term behaviors, not just once, but permanently? Yes you can. Of course, it takes a little bit longer. But the flip side is it’s much more subconscious. Meaning the tradeoff is you need fewer words. And once you learn how, you can train anybody to do anything. And keep doing it. Permanently. Learn How: http://mindpersuasion.com/people-training/
  7. Watching actors give speeches is interesting. Especially when they are nervous. For example, if they give a thank-you speech after getting an award, they frequently rely on notes. (Assuming they don’t go off on a political tangent...) These are people that are the absolute best in the world at communicating carefully crafted words. Normally, the words are written by experts. The actors practice them over and over. When they make movies, they take plenty of takes. They record them from plenty of angles. Even the crappiest movies on Netflix are practiced and filmed and dubbed and cut together. So when you see an A-lister giving a speech, it’s always interesting to see how NORMAL they sound. It’s very easy to imagine that people actually talk like they do in the movies. But when giving a speech in front of others, even the most skilled communicators in the world are too terrified to glance away from their notes. If you ever watched politicians go off on rants, that too is very practiced. Politicians practice those rants over and over in front of staff. AND they hire professional coaches. The idea of somebody just standing up and speaking eloquently and spontaneously off the top of their head is EXTREMELY rare. Even “man on the street” interviews on the news are rehearsed. They stop a guy, and spend a few minutes going over what he wants to say, and let him practice a few times. The people that are the most eloquent persuaders are salespeople. And they are eloquent because they have the SAME conversations with the SAME people over and over. Practicing spontaneous speaking is NOT something most people consider. But it IS something YOU can practice. Funny thing is you don’t need to speak to practice. Because just like martial arts, you can practice certain MOVES over and over again. Until those individual MOVES become second nature. There are certain “moves,” or linguistic patterns that can be practiced over and over, through writing. And since practicing these will build in new neurological connections, you’ll be able to speak in these linguistic patterns. This is something very few people are aware of. Even fewer take the time to practice. So when you make this a habit, you’ll have major advantage. Whenever, and however you do your speaking. AND your writing. Writing, of course, allows you the ability to take something that is already written, already out there being read, and slowly tweak it. So it keeps getting better. Learn How: http://mindpersuasion.com/hypnotic-copywriting/
  8. Everybody loves resonance. Of course, few people ever take the time to study the scientific aspects of it. But if you’ve ever had fun on a swing as a kid, you were a perfect student of resonance. Scientifically, resonance is vibrating a system with an externally applied force, where the externally applied force is the SAME frequency as the system. Kids swing their legs with the same frequency as the kid-swing system. This is how they can get such big oscillations. It’s also how a group of soldiers allegedly collapsed a bridge. Their marching cadence was the same frequency as the bridge. And they got such big oscillations, the bridge collapsed and everybody dies. Of course, this may be a myth. They tried to prove (or disprove) this on the TV show, “Myth Busters,” and were unable to. Resonance is also how you can run your fingers around the rim of a wine goblet, and get it to sing. The small jumps, due to the friction between your finger and the glass, are the SAME frequency as the wine goblet. And by varying the level of wine, you change the resonance frequency, and therefore the pitch. This is how those guys on YouTube can play music with wine goblets. Resonance is also how professionally trained singers can break glass. This is similar to the soldiers on the bridge. The soldiers marched at the same frequency of the bridge until it broke. The singer sings at the same frequency of the glass until it breaks. Humans also can have a resonance frequency. When two people “click” that’s what this means. They are on the same “wavelength.” Their energy is overlapping on many levels. This is those magical dates that start off as simple “meet and greets” and end up as marathon conversations that you NEVER want to end. Most people think these are rare and chance events. But you know better. You know that by studying the art of conversational hypnosis, you can deliberately resonate with a great number of people. And if you can create a carefully written sales page that resonates with a great number of people, you can make a HUGE amount of money. This is why doing this via text is actually MUCH easier. In a conversation, once the words leave your mouth, you can’t re-speak them. But once you’ve got a sales letter and some traffic, you can tweak it. Just like a little kid on a swing keeps tweaking his legs until he’s got the MAXIMUM oscillations. Setting up a sales page and tweaking it until you’ve got MAXIMUM conversations is basically the same process. Learn How: http://mindpersuasion.com/hypnotic-copywriting/
  9. admin

    Dead Water Beliefs

    There’s a pretty cool phenomenon called “dead water.” It’s when two different layers of water are different temperatures. And they are going in separate directions. You can’t tell from the surface. You’ll be sailing along, and suddenly you’ll stop. You won’t see anything, but your boat suddenly slows down. But if you set up an experiment, where you can watch from the side, it’s clear what’s happening. Many people do things for different reasons. Often, we don’t know ourselves why we do things. There are the surface structure reasons that we tell ourselves. Then there are the deeper reasons that we sometimes know, but sometimes don’t. If you’ve ever gotten pretty close to success, but then blew yourself out, that’s why. On a deep level, you had beliefs that were incongruent with what you wanted on the surface. This is commonly called “self sabotage.” If you pay close attention to how people speak, you can actually tell what their deep beliefs are. These are the beliefs they use conversationally, but in a very subtle way. Once you train yourself, you can see these deep beliefs everywhere. So much you can understand other people MORE than they understand themselves. What you DO with this information is up to you. It can help you know who to trust, and who not to. It can help you understand what people REALLY want, and figure out how to give it to them. Even better is when you can deliberately SPEAK with these deep beliefs. Most people only speak and understand these deep beliefs subconsciously. It creates the “feelings” we get about other people. Whether we like them, trust them, or want to have nothing to do with them. Needless to say, understand how to speak in these deep beliefs is a VERY powerful skill to have. A skill this powerful takes practice. To be sure, it’s not something you’ll understand just be reading about it. But if you take the time to understand it (which is easy) and to practice it (which is easy but takes time and consistency) you will be VERY effective in all forms of communication. Speaking and writing. For any purpose. Learn More: http://mindpersuasion.com/hypnotic-copywriting/
  10. They say that we’ve got to see an advertising message about six times before we take action. This is a pretty old statistic based on old advertising techniques. Billboards, TV ads, newspaper ads, etc. Things that pop up and only exist in our peripheral attention. For example, you’re sitting and watching TV, and an ad pops on. You don’t pay attention to the ad very much. So we watch ads passively like we watch most TV. There are a lot of variables that determine how well a TV ad slips into your brain. What kind of a day you are having. The interest (or lack) you have on the TV show. Wether you are putting off doing something (like the dishes) or are finished for the day. Reading long sales pages are something else entirely. The longer people read, the more their interest is held. And if you have a well written sales page, based on slippery slope technology, they’ll get more and more interested. Especially when you apply fractionation. Fractionation is a very misunderstood concept. People think it’s a quick and easy “trick” to use to seduce women. But it’s a type of covert hypnosis. It can only be used WITHIN covert hypnosis. It’s not something that can be used on it’s own. Unless you are conversationally fluent in covert hypnosis, you can’t use fractionation. It’s kind of like an advanced photoshop technique. Until you learn the basics of photoshop, you can’t learn any advanced photoshop techniques. So, what IS fractionation? It’s when you slip the reader (or listener) in and out of hypnosis. In a conversation or on a slippery slope. Every time they slide BACK INTO hypnosis, it will be much deeper. This is essentially the process of fractionation. Slowly pulling them OUT and slowly putting them BACK IN to a comfortable and pleasant state of hypnosis. Being able to do this conversationally takes a LOT of practice. But you can also do it through text. It requires a fairly long, slippery slope sales letter. But so long as they keep sliding DOWN that sales letter, if they are also sliding IN and OUT of hypnosis, you can use fractionation. So by the time they get to the END of the sales letter, it will FEEL LIKE they have been EXPOSED to the product several times. Many guys do this with girls and seduction without really knowing they are using fractionation. Meet her in one part of the bar. Take her to another part. Take her to another bar. Take her out for waffles. Done correctly, it will FEEL LIKE 4-5 dates, but in ONE NIGHT. And after four or five dates, or four or five exposures to the product, THAT is when the ACTION happens. Learn More: http://mindpersuasion.com/hypnotic-copywriting/
  11. admin

    The Paradox Of Learning

    There is a lot of mythology built into any kind of self help idea. And that’s because we ourselves have a lot of inner conflicts. It’s very normal for us humans to believe two things on two different levels. Especially any beliefs that might cause us any ego damage. We keep our REAL beliefs deep below the surface. And our fake beliefs up close to our consciousness. Our real beliefs are what drive our LONG TERM actions. These deep, real beliefs are the ones that sabotage us. It’s similar in structure to a guy who has very good “short term game” but not such a great personality. Since he’s got fantastic short term game, he can do pretty well with the ladies. But after a month or two, when he runs out of “techniques” his real personality will start to show. That’s when the relationship crumbles. It’s the same for girls. Once you get past the surface level beauty, and down into her real personality, things can fall apart. For beliefs, we can try really hard on a conscious level, and have some success. But then our deep REAL beliefs will mess us up. One of the ways this surface structure belief works in self help is any idea that learning is quick and easy. This lets us believe that if we read a book, or attend a seminar, or accept any idea, it’s going to actually change our behavior. In the realm of self-help, it this seems very much true. But in other areas, this same idea would be extremely silly. Nobody thinks that by watching a bunch of videos on playing the piano would make you a fantastic piano player. Nobody thinks that by reading a book on martial arts would make you an exceptional martial artist. Both of these require lots of practice. The harsh truth about any self development is it’s EXACTLY the same. Most anything worth doing will require a lot of practice. It’s kind of like the old saying about genius. 1% inspiration and 99% perspiration. For most things that will get you the stuff you want, it’s the more or less the same ratio. A little bit of learning, and a LOT of practice. The question becomes what to practice. Because if you spend a lot of time practicing the wrong thing, you’ll end up with a skill nobody wants. Which is why you should practice something that will give you a skill MANY people not only want, but will pay you a lot of money for. What skill is this? Being persuasive, both in writing and conversationally. The ideas are fairly simple. The practice is where it’s at. Learn How: http://mindpersuasion.com/hypnotic-copywriting/
  12. A lot of efficiencies are built into our mind-body systems. The more you do something, the more efficient you get. This is built into our sensory systems. If you keep perceiving the same things, you’ll get much more efficient. Meaning you brain will naturally learn to perceive MORE information with LESS energy. A good example is chess players vs. non-chess players. If you take a NON chess player, and show them a chess board configuration, they’ll only remember a certain amount of data. The types of pieces, where they are, etc. But if you take an experienced chess player, they’ll look at the same board, and in LESS time, remember MORE information. BUT with a very important caveat. If the chess board is set up as if an actual game were in process, the chess player would remember it EXACTLY the way it is. Because their brains have learned to see STRUCTURES. They’ll immediately see which pieces are threatening other pieces. Which pieces have been taken. They can even recognize the actual game, if it is a famous one. But here’s the kicker. If the chess board is arranged completely randomly, so it’s NOT set up as if it were mid-game, but with the pieces truly scattered randomly around the board, the chess player won’t be able to remember ANY MORE than a non-chess player. Our brains, then, only become more EFFICIENT with respect to specific structures. So the more you learn and practice any particular structure, the BETTER your brain will get at using that structure. The more you practice, the more efficient your brain will be. You’ll see and use MORE with LESS brain energy. So, what structures should you study? Becoming a chess master would be kinda cool. But in reality, there’s not a lot of money in chess. And if you’ve ever been to a chess tournament, they aren’t exactly known for their after-parties, if you catch my drift. And chess skills can really ONLY be applied to chess. How about another common structure, that you can apply ANYWHERE? What structure is that? Language, of course. The more you CONSCIOUSLY learn and PRACTICE the specific structures of language, the more effectively you can use it. And the more effectively you can recognize it. Meaning you can USE language to implant any ideas in anybody’s brain you want. And you can RECOGNIZE language to SEE all the ideas people THINK they are hiding. This is about as close to a REAL super power that you can develop. Learn More: http://mindpersuasion.com/hypnotic-copywriting/
  13. admin

    The Golden Trifecta

    I watched an interesting documentary the other night. It was trying to frame itself as neutral, but the narrator was far from neutral. You could tell by the presuppositions she was using. Presuppositions are linguistic structures we use to hide the ideas we don’t want questioned. Since it’s a part of language, we all do it unconsciously. We all have ideas we very much like to believe, but we would be hard pressed to come up with a rational reason WHY these are true. When we use these ideas in a sentence, we hide them inside these linguistic presuppositions. And unless you take the time to train yourself to see them consciously, they will work like they are supposed to. One person will be talking, and all of these subconsciously hidden ideas will slide from one brain to another. When we more or less AGREE with the other person, it gives us a very positive feeling. But also very vague. If we more or less DISAGREE with what they are saying, it will come across as them “rubbing us the wrong way” but we don’t exactly know WHY. Most of us rarely get that “rubbing the wrong way” feeling because we tend to hang out with our own “kind.” Confirmation bias in action. Our friends are our friends mainly BECAUSE we share a lot of those same beliefs. As we naturally use language, we use these presuppositions to hide ideas we LIKE to believe but would never be able to logically defend. But when you TRAIN yourself to use these linguistic presuppositions, you’ll not only spot them everywhere, but you can consciously choose WHICH beliefs to slip inside their brains. Now, what ideas, specifically, would you want to slip inside their ideas? Since you can use these just as well (if not better) in text, you could slip in ideas about a product you might be promoting. That it has a TON of social proof. That it has a TON of authority behind it. And that it’s going to be GONE very quickly. These three ideas, (authority, social proof and scarcity) can sell a lot of products. The golden trifecta. So if you can slip in these three ideas associated with your product, your service, or YOU (on a resume, for example) the person reading it will FEEL those things. But since they’ll be hidden, they’ll just kind slide off the page directly into their brain. How do you learn these? By doing writing drills. Learn Them Here: http://mindpersuasion.com/hypnotic-copywritng/
  14. admin

    How To Practice Thinking

    Being a good speaker is considered to be a particular skill. Being a good writer is also considered to be a particular skill. A common experience is to read a lot of books by a particular writer. Then you go and see him or her speak, and you’re a bit under-whelmed. Once a friend of mine and I in college had that experience. There was one professor that had written a philosophy textbook. And it was a pretty cool textbook. At least we thought so at the time. When we found out he was coming to campus to give a speech, we were excited. Until we saw him speak. My friend was so dismayed, he started killing time by counting how often this speaker said, “uh...” while he was speaking. He was absolutely brilliant in writing. But you wouldn’t know it by how he spoke. This is why we consider speaking and writing to be two different skills. But in reality, they are very tightly connected. To be a good speaker, OR to be a good writer, you first have to be a good THINKER. With average thoughts, the BEST you can possibly be is an average speaker OR writer. But here’s the thing. You CANNOT practice one or the other WITHOUT simultaneously practicing your thinking. If you practice speaking, you must also practice thinking. If you practice writing, you must also practice thinking. So in a roundabout way, you can IMPROVE your speaking without actually speaking. Meaning if you practice writing, this will improve your thinking. Then it’s just a matter of EXPRESSING those thoughts. Since you have already mastered how to THINK those thoughts. The other way is much more difficult. Imagined if you ONLY practice thinking by practicing speaking. This would take a lot longer. Because you could only improve your thinking as you spoke. Not just in random conversations with friends, but in actual speeches in front of people. Clearly, if you ONLY practiced thinking by practicing giving speeches, it would take a while. But practicing thinking through writing would significantly accelerate the quality of your thought. Especially if you followed a specific training program. Designed to make you INCREDIBLY persuasive. Most people practice writing simply by writing. This would be like practicing basketball without a coach, and just playing with whoever was down at the playground. But if you practiced writing by following a set of drills and specific techniques, you could improve very quickly. Which means if you ever switched over to speaking, it would just be a matter of expressing the highly developed thoughts already in mind. After all, thinking, writing and speaking are skills. And like all skills, the more you practice, the better you get. Learn More: http://mindpersuasion.com/hypnotic-copywriting/
  15. Lately there have been a ton of superhero movies. Seems that every couple of weeks there is another one. This isn’t really anything new. Way back in ancient Greece, they had the same kind of deal. They would tell stories of the gods. And gods were their version of superheroes. Sort of like humans, but with extra powers. This must mean that all of us WISH we were more powerful than we really are. We like to listen to stories of gods or superheroes and imagine that was really us. The closest thing to superheroes might be athletes or rock stars. They might not be able to fly around, but they can do things that most people can’t. Or they can do things most people CAN, but they do it much better. In comic books and mythology, superheroes are made. Bitten by spiders, or they created a magic suit. But in real life, getting real skills takes practice. Everybody that we think of as having more skills, enough to get up on stage or in front of a crowd, only have those because they’ve practiced. Turns out this is the REAL skill. Of making the decision to practice something every day. Because if you practice something everyday, it’s only a matter of time before you can do that thing better than everybody else. The question, then, is what should you practice? You could practice something like juggling. Or maybe balancing a banana on your nose or something. Or you could practice something INSANELY useful. Something so useful you could use it any time you communicate. If you practice enough, this one skill can make you a TON of money. The best part is ALL IT TAKES is practice. No special equipment. No special degrees or training. No special place. Only your brain, a pen and some paper. If you practice this simple skill every day for only 30 minutes, pretty soon you’d be skilled enough to make some money. And once you start making money, that’s when it really starts to get fun. Because then, the more you practice, the more you’ll make. You won’t find a lot of skills that can promise that. What skills, specifically, are these? Find Out: http://mindpersuasion.com/hypnotic-copywriting/
  16. admin

    Write Yourself Rich

    Being able to sell is a very powerful skill. If you can sell, you can make a lot of money. Even if you only barely escaped from high school, being able to convince somebody to buy something will get you paid. No degrees or certificates required. People have been buying and selling since the dawn of time. When it comes to creating effective products, you need a lot of skills. Entrepreneurial skills. Market research skills. Research and development skills. Finance and budget skills. That’s just to be able to create a product. It’s very rare that the person who has the above skills is also going to have a collection of selling skills. Which is why all companies are willing to pay tons of money for these persuasive skills. But even a more valuable skill that is even in higher demand is to be able to sell with words. Written words. Because a well written sales letter can get you paid for many years. There are plenty of benefits of selling through text. One is you don’t have to sit around waiting for customers. Two is you don’t have to face rejection. Just put up a sales page and wait for the traffic. Three is you can ALWAYS improve a sales page. Compared to face to face selling, once the customer leaves, you can’t do much. Even better is you can continue to improve your writing skills without needing to talk to customers. Face to face selling practice requires people. But with writing, you can write every day and keep improving. Especially when you consider all the persuasive technology you can include in your writing. Things like covert hypnosis. Linguistic presuppositions. The Milton Model. All the sleight of mouth patterns. So much that if you create ONE sales page, it can keep getting you paid for life. All these can also be used in a one-on-one setting. But it requires a LOT of practice. Writing, on the other hand, you can write and rewrite as often as you want. Each time adding in more covert hypnosis to make it even more powerful. If you like the idea of writing for a living, or even just to make a little on the side, this latest guide is just for you. Check it out: http://mindpersuasion.com/hypnotic-copywriting/
  17. admin

    People Training

  18. admin

    Third Level Persuasion

    The first level of persuasion is the features and benefits level. This is when you memorize as many “reasons” why your idea should be accepted by them. It’s almost like a performance. You need to be articulate, charismatic, and strong willed. To the extent that enough of your ideas sound good to them, they’ll accept them. The more charismatic you are, the more effective this will be. The more attractive you are (halo effect) the easier this will be. The second level is when you ASK them what they want. Turn off your own brain for a minute, and expand THEIR desires as much as possible. Then carefully take THEIR desires and covertly “rearrange” them so they match what YOU would like them to do. This is the Dale Carnegie strategy. That you can get anybody to do anything so long as they think it was their idea. This is EXTREMELY effective. No charisma required. No halo effect required. No memorized list of features and benefits required. You DO have to develop enough rapport for them to TRUST YOU with their deep desires. This is the tough part. You can’t just walk up to a stranger and expect them to start spilling their guts. That's where the THIRD level of persuasion comes in. It combines the BEST of both parts. You do all the talking, so they don’t have to. But you already KNOW the things they want. You already KNOW their deep desires. So when you describe YOUR ideas in the terms of THEIR deep desires, something pretty cool will happen. One, they’ll naturally go along with whatever you want them to. Two, they’ll be ASTOUNDED that you, somebody they just met, knows SO MUCH about them. How is this possible? By first going inside your own mind. And drilling down beneath the surface structure ideas that make us SEEM separate from one another. And getting to that DEEP LEVEL where we are all very similar. When you speak to them on THIS level, it will FEEL familiar. This will give them a wonderful mix of emotions. One, they will FEEL that you KNOW them. Two, they’ll recognize they just met you. Those two mixed together will add up to a belief in your telepathic skills. Or at the very least your DEEP UNDERSTANDING of them as individuals. So even if you don’t persuade them to do anything, even if you just MENTION a few deep truths about them, they’ll NEVER forget you. Learn How: http://mindpersuasion.com/cold-reading/
  19. admin

    How To Read Their Mind

    There’s an ancient saying that we all have three faces. The face we show to the world. The face we show to ourselves. And then our real face. Our real face is hidden from us by ourselves. One of the ways this stays hidden is through the common idea of “projection.” It’s very difficult to accept all of our shortcomings and problems. It’s much easier to point out those same problems in others. It keeps us from looking inward. If you CAN manage to look inward (very scary!) and accept yourself, you can gain MASSIVE amounts of peace. Just for the sake of argument, assume that EVERYBODY in the world that bothers you only does so because they remind you of YOU on some level. And the more you accept ALL parts of you, the less “those people” out in the world will bother you. There is another VERY POWERFUL result from looking inward and accepting all of the parts of you. And that is you’ll recognize that all the other people in the world have the SAME parts. Human nature is ubiquitous. There aren’t some humans that are “one way” and another set of humans that are “another way.” Within each chest, they say, beats the same heart. This is the secret to TRULY connecting with others. By FIRST going inside and connecting with yourself. Since most people are terrified of doing this, it makes it almost IMPOSSIBLE to truly connect with others. Without going inside, there is always going to be a barrier between you and everybody else. But when you go inside, and accept all parts of you, you will naturally and easily connect with others. But from THEIR perspective, you will seem INCREDIBLY unique. Open, insightful, even psychic. Since you will KNOW more about them than they know about themselves. Even before you even speak to them. This will make people crave your presence. This is both easy and difficult. Easy because you can build this “connect-ability” all on your own. Difficult because you’ve got to dig into your mind, your emotions, and fully embrace EVERYTING about you. This takes some time and some journaling. But if you take the time, you will such powerful powers of deep connection people will truly believe you can read their minds. Because in a sense, you will be able to. Learn How: http://mindpersuasion.com/cold-reading/
  20. admin

    The Two Castles

    There are two basic ways to influence somebody. One way is the common way. To try and use the ideas in YOUR head and convince them to do what YOU want, for YOUR reasons. Most salespeople use this technique. Ultimately, it’s based on the very ancient “might makes right strategy.” It’s in the form, “MY ideas for what you should are better than YOUR ideas for what you should do.” This can come across as a gentle persuasion, or a hard sell. But it’s still a might-makes right strategy. The opposite is by turning OFF the ideas in your head. And carefully pulling the ideas out of THEIR head. Then carefully re-arranging THEIR ideas into YOUR suggested behaviors. Since you are using THEIR ideas, it will seem like THEIR decision. This is essentially the Dale Carnegie strategy. The one that says you can get anybody to do anything so long as you can get them to believe it was their idea. But there is another way. A much deeper way. One that goes BEYOND the idea of “separation.” Both of the above strategies are based on the assumption that YOUR ideas and THEIR ideas are two DIFFERENT ideas. But the much DEEPER technique involves going DEEPLY enough so that you both share the SAME ideas. It involves reading them below the level of conscious communication. Below the level of language. Even below the level of conscious thought. Kind of like if you had two separate castles behind two large and separate walls. And a huge river in between them. On the SURFACE they would appear to be two different kingdoms. And communication between the kingdoms would require a huge amount of effort. Until you find the DEEP passageway connecting them. One that was built LONG AGO. When they were once the SAME kingdom. Humans are the same way. We SEEM separate on the surface. But deep below, we are really the same. When you communicate on THAT level, they will REMEMBER the connection. Subconsciously. Deeply. Powerfully. What’s even better, is they don’t need to speak. You “read” them, and speak to them using a very careful set of hypnotic language patterns. They only need to listen, and REMEMBER the deep connection. Learn How: http://mindpersuasion.com/cold-reading/
  21. admin

    Self Healing Toothaches

    A common idea in self help is that what we resist, persists. This is a very simple statement, and it’s true only in certain situations. Generally it means that if we ignore something, it doesn’t make it go away. It only makes it worse. For example, if you’ve got a physical problem, and you ignore it, it might get worse. If you have an open wound, and you ignore it, it will get infected and could potentially kill you. This is true with emotional issues as well. If you have some kind of fear or anxiety that you don’t address, it will get worse. Or if you have an issue with one of your coworkers, and you ignore it, hoping it will go away, it will tend to get worse. On the other hand, sometimes these types of problems DO go away. You might have a toothache, for example. And you might “resist” the idea of going to the dentist. But the toothache might actually go away on it’s own. Our bodies are pretty resilient, and often times they CAN heal themselves. One way resistance shows up is when we pre-frame the resistance of others. It’s kind of a weird way of looking at things, but often times people respond to us how we respond to us. To see this, imagine two people. One guy is super confident. Another guy is super nervous. They both same the SAME THING to two different girls. The confident guy is successful. The nervous guy is not. Clearly, the words are irrelevant. The nervous guy IMAGINED failure, this made him nervous and he failed. The confident guy IMAGINED success, this made him confident, and he succeeded. The trick then, whenever talking to others, in any kind of persuasive way, where you have a specific outcome in mind, is to ASSUME CONFIDENCE. Of course, this is easier said that done. It’s like saying, “All you need to do to lose weight is eat less and exercise more!” If it were only that easy! But there is a trick you can do. To guarantee a good outcome. (unfortunately this only works with communication, not with weight loss!) And that is to forget about YOUR ideas. And talk to the other person about THEIR ideas. When you are super confident, it gives the other person a good feeling. And it’s that good feeling that makes whatever you say work. But you don’t have to really be confident to create a good feeling. You just need to talk to them about things they feel good about. This means looking at the ideas in THEIR head, and forgetting about the ideas in your head. This will make them feel good, and WANT to keep talking to you, no matter HOW you feel. Learn How: http://mindpersuasion.com/sell-anything/
  22. admin

    Skeletons In Your Brain?

    One common idea is de-cluttering. You can de-clutter your house. By throwing out all the junk you haven’t used. Make a lot more space. Seeing a clean and spacious house can have some positive effects on your house. On the flip side, there are those folks who are “hoarders.” There are a few TV shows about them. Guys and gals who have normal, ordinary lives. But inside their house it looks like a non-stop tornado. Tons of junk they never use. Covering up the stove, even the fridge. On one show I watched, they showed a guy bringing his girlfriend over for the first time. She thought he was a normal guy, until she saw the inside of his house. Most of us think our brains and ideas are like that. That the people who think we are “normal” would flee in terror if they saw what we had in our brains. This is a common archetype in many love stories. The hero falls for the girl, but he’s secretly terrified. That if she finds out what he’s REALLY like, she’ll vanish. This archetype works because EVERYBODY feels this way. Everybody is worried hidden skeletons in the brain. Which is why even if you are talking to a close friend, and they are absolutely willing to listen, it can be VERY HARD to express EXACTLY what’s on your mind. Which is why if YOU can help OTHERS to express what’s on their mind, they’ll see YOU as a hero. A super hero. This is much, much, easier than you think. But it does require a bit of an effort that most don’t know about. It takes a little bit more than just saying, “Tell me everything.” That’s actually not only pretty lazy, but it puts the burden on them. Instead, there’s a way to not only make it EASY for them to get what’s on their mind out in the open, but a way to do it that doesn’t even require they speak. Seriously? Yes, seriously. It requires patience and clever thinking on your part. And absolutely ZERO judgement. But it is very easy to learn. And once you see how versatile this is, you’ll be recognized by everybody who knows you as a super-genius communicator. One SIMPLE application of this technique is to make a TON of money in sales. It involves getting the deep ideas of what the customer wants, and making it BIG and BRIGHT and SPECIFIC. All without them talking much. Then you just connect that big, bright, specific idea to whatever it is you’ve got, and they will be begging to buy it. Learn How: http://mindpersuasion.com/sell-anything/
  23. When I was a kid my sisters and I would play with balloons. We'd take a blown up balloon, and create static electricity by rubbing it on something. Then you could use it to make your hair stand up. Like magic. Later, I saw a humongous machine that essentially did the same thing. In the middle was this long rubber conveyer belt kind of thing. Only it was vertical. It picked up static electricity down in the ground, and then deposited it into this big metal sphere up on top. Same principle as the balloon trick. On either side of the big metal sphere on top were two smaller metal spheres. When enough charge had been collected in the central sphere, a large bolt of electricity would shoot out to one of the smaller, side spheres. It was bright and loud. Essentially a lightning machine. This is also pretty much the same thing that makes real lighting. The static electricity builds up in the clouds, and when it's strong enough, it hits something on the Earth. The same principle of little kids and balloons can deliver death. Energy is energy. It just does what it does. If you can build it up and control it, you can do some pretty good stuff. Fly big planes around the world. Go to the moon and back. Maybe even mars. This is physical energy. Human energy is the same. Only not too many people know how to leverage it. Like non-human energy, human energy has polarity. Metaphorically speaking. There is "pulling" energy, and "pushing" energy. Most people use pushing energy. They take their ideas, their wants, their thoughts, their opinions and try to shove them into as many brains as possible. But it's much easier to use pulling energy. And it works just like the balloon trick. Meaning if you can generate enough of THEIR energy by PULLING instead of pushing, you can get it to "stick" to anything you want. And human energy is much more complicated that simple electricity. Human energy comes in many flavors. Which means whatever "flavor" the thing is you want them to do, that's the "flavor" of the energy you pull out. Maybe flavor isn't the right word. Maybe "frequency" or something is better. Or perhaps "category." Like "food" energy, or "love" energy, or "vacation" energy. So long as you match their category energy to the category you want them to do, they'll do it. For their reasons. Since it will be their energy you're using. Learn How: http://mindpersuasion.com/sell-anything/
  24. admin

    The Train Wreck Pattern

    One thing that gets us humans into trouble is when we are stuck inside our own brains. One thing you learn (or you should learn) in any NLP class is going “meta.” Of being able to see things from a third person perspective. This is hard to do, especially if you are in the middle of ANY kind of situation that is emotionally difficult. It’s similar to how our hunger instinct messes us up. If you were a fitness coach, it would be VERY EASY to tell another person EXACTLY what they should do to achieve their fitness goals. Even without much training, we can all do this. Tell our friends that if they want to lose weight, all they have to do is eat less and exercise more. From inside your own brain, this is nearly impossible. Another situation that is difficult is any romantic entanglements we find ourselves in. Giving others advice is pretty easy. Take it slow, be confident, be yourself, let things happen naturally and organically. But from within the system, it’s much more difficult. The opposite relationships are equally true. We’ve all known other people who are in trainwreck relationships. EVERYBODY can see the train is crashing from the outside. But from the inside, it seems that everything is OK. Addictions are similar. Seeing OTHER people with addiction issues is easy. Recognizing them from inside our own brains is next to impossible. This is the whole point of the “rock bottom.” This is when the person with the addiction is FORCED to acknowledge the issue. What do all these have in common? They are all situations that are LONG LASTING. Relationships, food, addictions, all are situations that keep happening. Which is why it’s so hard to “go meta” in these situations. Not only do you have to “go meta” to see the problem, you have to STAY meta to solve the problem. Fortunately, there are TONS of resources on how to deal with many issues. However, if you want to GO and STAY meta when dealing with short term issues, it’s much, much easier. Especially people you are dealing with on a short term basis. Any kind of sales or persuasion situation. Because once you GO and STAY meta for the duration, it is EXTREMELY easy to get others to do whatever you want. All you need to do is STAY META long enough, to get them to see why it’s in THEIR best interests, based on THEIR subjective reasons, to do what YOU want. And the thing with going meta, it’s an easy thing to learn. Especially when you go meta and get FANTASTIC results. It will make all those other issues a lot easier. Learn More: http://mindpersuasion.com/sell-anything/