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Showing results for tags 'persuasion'.
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https://loopvids.s3.amazonaws.com/Sept20Post.mp4 A long time ago, I lived in a really small town. In a foreign country. Not so many gorgeous girls. Then I went to a much bigger city. My eyes almost popped out of my head. I had sort of "re-calibrated" my beauty standards, based on the small town. So when I saw what I otherwise would have thought of as "normal" beauty, I felt like I was momentary surrounded by super models. Of course, it didn't take long for economics to rear its ugly head. The most ancient law of the planet, and the universe. Th
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https://loopvids.s3.amazonaws.com/Sept12Post.mp4 One of the weirdest ideas is about how we think about how we think. Or how we think about what we do. The general consensus, among advertisers and neurologists is most of our actions are driven by emotions and instincts. Then, a split second later, we come up with an after-the-fact story about why we did what we just did. We don't like the idea that our lives are being bounced around like a ping pong ball without our knowledge. Part of the function of our ego, it seems, is to maintain a sense of control. So, wh
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https://loopvids.s3.amazonaws.com/Sept08Post.mp4 Whenever two people are having a conversation, it can be seen as a frame battle. The word "battle" is probably not the best one. Two friends playfully trying to "out-insult" each other isn't a battle. Two friends playing one-on-one basketball wouldn't be considered a "battle." But consider that EVERYTHING can be viewed as a competition. Now, most of these competitions are friendly and enjoyable. Friendly, enjoyable competitions are the reason the video game industry is a BILLION dollar a year industry.
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https://loopvids.s3.amazonaws.com/Sept07Post.mp4 Humans have a lot of instincts. Instincts that drive our behaviors. If you tried to fight your instincts with your conscious mind, you'd lose every single time. This is why the willpower diet will never work. Just deciding consciously to stop eating past a certain number of calories per day won't work. Your hunger instinct is the result of millions of years of natural selection. Since way before we were self aware humans. Whoever was the hungriest, won. They were the most motivated to find food.
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https://loopvids.s3.amazonaws.com/Sept06Post.mp4 If you study sales, you'll eventually run into objections. Things customers say that indicate they don't want to buy. The next step is to figure out how to "reframe" those objections. So when the customers says them, you can come up with somebody better. The best reframes are the ones that turn a reason NOT to do something into a reason TO do something. For most sales people, this is about as far a they get. But a much more effective and enlightened approach is to anticipate the objections before they come u
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https://loopvids.s3.amazonaws.com/Sept02Post.mp4 One common truism is that you can lead a horse to water, but you can't make him drink. This can mean a lot of different things. If you're driving a car on a road trip, and you see a gas station, you stop and fill up. Without GPS or a plan, you don't know where the next gas station will be. Our hunger instinct was calibrated under the same premise. Whenever you see food, you eat food, since you don't know when the next food opportunity will be. But if you are riding a horse, and you see some water, you can't fil
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https://loopvids.s3.amazonaws.com/Aug30Post.mp4 Human nature is much simpler than most people realize. That's because our "nature" was calibrated for a much simpler life. Get food, stay safe, and have sex. All of these were tied together. The more you produced, in excess of consumption, the more of an "alpha" you were. This was mostly true before we invented agriculture. The dudes who killed the biggest animals, and shared the excess, got the most social love. The dudes who did this consistently, had the highest status. Those with the highest status
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https://loopvids.s3.amazonaws.com/Aug26Post.mp4 Voltaire famously said he only needed ten minutes to talk away his ugly face, and he'd bed the queen of France. Maybe he was being truthful. Maybe was really just bragging to his buddies. But the idea is very, very compelling. In one episode if "The Last Kingdom," a serial drama that takes place when the Vikings were running around creating havoc in pre-united England, one character gave another some very good advice. The character giving the advice was leaving. The character receiving advice was going to hang a
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https://loopvids.s3.amazonaws.com/Aug17APost.mp4 Cialdini made a huge impact with his first book about persuasion and influence. He is a psychology professor, but he did his experiments, and came to his conclusions, as a true marketer. There is a long known about phenomenon in psychology that people rarely tell the "truth" when answering surveys. They do tell the truth, but it's a "altered truth." For example, imagine you saw an ad on Craigslist or somewhere. They paid you $50 to come in for a day and taste a bunch of different snack crackers and give your feedbac
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https://loopvids.s3.amazonaws.com/July07Post.mp4 Curiosity is a very powerful persuasive tool. Some sales pages for the most goofy sounding ideas work because they create curiosity. Some cheap plastic gizmo that promises to give you X-ray vision, or help you travel back and forth through time will sell. Not because people will actually think it will work. But if they make it sound compelling enough, if the sales page is interesting enough, and it's cheap enough, people will buy it just to see what the deal is. This is a long standing and proven marketing strate
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https://loopvids.s3.amazonaws.com/Jun20Post.mp4 Our instincts were calibrated WAY before our brains evolved. Which is good. Really good. Our instincts are essentially automatic compulsions to keep us doing things that are healthy, and avoiding things that are dangerous. One instinct that everybody struggles with is eating. Here's an interesting experiment you can try. Wait until you are really hungry. Like, really, really hungry. And fix yourself (or order) something absolutely DELICIOUS. And while you eat that delicious food, try to do some
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https://loopvids.s3.amazonaws.com/May06Post.mp4 Back when I was in high school, I ran cross country. And even before that, I was an avid jogger. And I used to play these tricks on myself when I was out running. One of them was when I turned up my street, and only had a hundred yards left, I would play mind games on myself. I would pretend that I was running to the end of my street. But my house was only halfway up. This would give me some mental energy to push all the way through. This was to counter a habit I'd had of slowing into the finish line.
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https://loopvids.s3.amazonaws.com/Apr26Post.mp4 Some of the best conversations I've had didn't include words. One was when I was haggling with a street vendor in Thailand. It was some kind of souvenir. A carved elephant or something. But what made the conversation so memorable was that the woman selling the items was deaf. But she was VERY animated in her haggling. We relied on a calculator to back and forth on price. She wanted a higher price, I wanted a lower price. The conversation lasted twenty minutes, and was very enjoyable. Another in
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https://loopvids.s3.amazonaws.com/Apr22Post.mp4 Once I was looking to buy something. Something that I could only find from some woman a couple of cities over. We talked on the phone, and negotiated a price. I went to her place, cash in hand, but she started to get cold feet. Even though she hadn't used it in years, she was worried that as soon as she got rid of it, she would want it, need it, and not have it. I understood her concerns. She was still the owner, and she was within her rights to change her mind. But for some reason, I decided I wasn't going
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https://loopvids.s3.amazonaws.com/Apr18Post.mp4 A very common communication anxiety is what to say. You are going into a job interview, so you practice what to say. You want to walk across the room and talk to somebody interesting, and you wonder what to say. You've got a number, and you want to call, or text, and you wonder what to say. On the other hand, some people can get away with saying pretty much anything. When we focus only on the words, we miss a LOT of what's going on. In fact, words are only the surface level of much deeper communication that is g
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https://loopvids.s3.amazonaws.com/Apr04Post.mp4 If you rub your fingertip along the rim of a wine goblet, you can get it to "sing." If you hold the right note, you can break that same glass. This is difficult because you have to hold the EXACT frequency that the glass naturally vibrates at. There is a bay in Canada that has a HUGE difference between high tide and low tide. What do all these things have in common? Resonance. When you rub your finger along the tip of the wine goblet, you are "calibrating" the small "micro breaks" in the smoothness until it is t
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https://loopvids.s3.amazonaws.com/Apr02Post.mp4 You can find chickens and eggs everywhere. Well, not actual chickens and eggs, but complicated cause-effect relationships. One of our instincts is to see causal relationships where none exist. They believe this was to help us think much more quickly in our much more dangerous past. But today, this mis-firing cause-effect thing in our brain can be pretty funny. It can also create the aforementioned chickens and eggs. We see two things happening at the same time, and we wonder which came first. The honest
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https://loopvids.s3.amazonaws.com/Mar31Post.mp4 A few years ago, a friend of mine asked me to go with her on this weekend business thing. She said it was something she and her sister were interested. She was pretty vague, and didn't make it seem very important. So, since it was Saturday, I wore my Saturday clothes. A pair of shorts, a t-shirt and some sneakers. Everybody else there was wearing a suit. I felt a little out of place. Until I realized it was some kind of MLM scam. The energy at those kinds of places is pretty unique. Everybody h
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https://loopvids.s3.amazonaws.com/Mar29Post.mp4 There are a lot of ways to leave a positive impression on somebody. Meaning you interact with them, the interaction ends, and you go your separate ways. The more you can leave a positive impression, the more they'll think about you. The more they think about you while they are away from you, the BETTER they'll tend to think about you. If you are a salesperson, and you leave a positive impression on them, as they are shopping around, they'll compare all other salespeople to YOU. The BETTER of an impression you leave,
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https://mindpersuasion.com/easy-and-effective-persuasion-techniques/
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https://loopvids.s3.amazonaws.com/Mar27Post.mp4 Structure is everywhere. Joseph Campbell found that most myths from around the world have the same structure. One he called the "monomyth." Commonly called the "hero's journey." Same basic structure, over and over. Similarly, most popular music has the same basic chord progressions. Once you tune your mind to hear these common chord progressions, you'll see them everywhere. Structure is something that we need to choose to see. It's not something we normally see. Even if you've studied music or
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https://loopvids.s3.amazonaws.com/Mar26Post.mp4 A useful angle when selling anything is something called a "USP." Or, "unique selling proposition." This only needs to be presented as unique. Meaning even all the competition has the SAME feature, if nobody else is leveraging it, this is an option. So long as it SOUNDS unique, the customers will ASSUME that your product is the ONLY one with this feature. This is a copywriting way to leverage the "first to market" idea. You can be first to market with an actual product. Or you can be first to market with so
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https://loopvids.s3.amazonaws.com/Mar21Post.mp4 Many guys have problems with girls. Guys would LOVE to know what to say to get certain girls to like them. To get girls to feel certain ways about them. To do certain things. Many girls have problems with guys. Girls would LOVE to know what to say to get certain guys to like them. To get guys to feel certain ways about them. Salespeople have problems with customers. They would LOVE to know what to say to get customers to buy. To buy, buy again, and refer more people to them. This is a very c
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https://loopvids.s3.amazonaws.com/Feb28Post.mp4 If you happened to be wandering through the jungle and found an angry gorilla charging at you, what would be the best response? Those who study primates tell us that you break off eye contact, lower your gaze, perhaps look off to the side. And be as passive as you can. If the gorilla is really angry, he'll put his nose a few fractions of an inch away from yours, and give you the gorilla stare of death. (And probably some pretty nasty breath as well...) Needless to say, this is perhaps the most terrifying thing we
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https://loopvids.s3.amazonaws.com/Feb25Post.mp4 A lot of people are worried about AI robots taking over our jobs. That's partially true. If you have a job that's pretty monotonous, chances are a robot is going to be doing it. Flipping burgers, making pizzas, putting together stuff on the assembly line, even surgery. What WON'T ever be taken over by robots? Anything that requires in-the-moment human interaction. This requires something robots will never do. Look at while people while you are talking and they are talking. Read their emotions and adjus
