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https://loopvids.s3.amazonaws.com/Aug08APost.mp4 There's a kind of popular self help saying that, "the wake doesn't drive the boat." Which kind of means that what happened before doesn't necessarily impact what is going to happen in the future. And like many easy to remember and repeat "truisms" this one is too vague to be of any use. If you were actually driving a boat, you wouldn't even care about the wake. You point the ship or boat where you want to go, and steer accordingly. But humans are not boats. Human memory is very important. And our entire pe
https://loopvids.s3.amazonaws.com/Sept23Post.mp4 One of the greatest feelings as a human is one that few people feel today. Ideas like happiness are great for writing newspaper articles. Plenty of academics like to do research on things like happiness. It's something everybody wants, nobody knows how to define, and everybody is clueless on how to get it. So this means there's a lot of interest in the subject. Lots of interest means a lot of people can write a lot of articles about it. But the problems come with HOW they do their research. The first mista
If you read any copywriting book they'll go over the idea of a slippery slope. The purpose of the headline is to get you to read the sub headline. Which has the purpose of getting you to read the next part. If you watch any video sales letter, it follows the same form. A common video sales letter structure is to create a "hook" and then hold off on delivering. For example: "Let me tell you about a great new technique that allows you to turn sand into gold. But first, let me tell you a little about myself... It all started when I fell asleep at the library..."