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https://loopvids.s3.amazonaws.com/Sept23Post.mp4 One of the greatest feelings as a human is one that few people feel today. Ideas like happiness are great for writing newspaper articles. Plenty of academics like to do research on things like happiness. It's something everybody wants, nobody knows how to define, and everybody is clueless on how to get it. So this means there's a lot of interest in the subject. Lots of interest means a lot of people can write a lot of articles about it. But the problems come with HOW they do their research. The first mistake is to ASK people. A common rule in dating, for men, is not to pay attention what women say, but rather what they do. This is not only excellent advice, but it applies to EVERYBODY. If you are a marketer, and you ask people what they want or like, you're wasting your money. Marketers and advertisers have known for DECADES that watching what people do is MUCH MORE useful than listening to what they say. One reason for this is that VERY FEW people can admit the truth to themselves, let alone to a goof with a clipboard. The second mistake these happiness researchers make is trying to come up with some kind of happiness INDEX. Income, health, friends, sex, etc. These are all external things. Two different people with the SAME EXACT lifestyle will have two different levels of happiness. They could even look alike and live next door to one another. Maybe one guy, while he was in high school, had a HORRIBLE childhood. All his teachers told him he'd be lucky to get a job digging ditches. The other guy may have been told since he was a toddler what a SUPER GENIUS he was. One guy expected a horrible life and ended up with a pretty good one. This guy is HAPPY. His next door neighbor expected a wonderful life but ended up with "only" a pretty good one. This guy is MISERABLE. But you'd never know by looking ONLY at the external things. Not only is happiness a completely INTERNAL state, but it's a SIDE EFFECT. The side effect of looking back into your past. Seeing where you are today. And then extrapolating into an even better future. That STATE creates a real, genuine, feeling of happiness. But here's the thing. The content of the past, present and future are IRRELEVENT. If you are better than you were, and you KNOW you will be better than you are, THAT is what creates the most wonderful human feeling. Continuous forward movement. Continuous improvement. Consistent happiness. Get Started: http://mindpersuasion.com/seven-rules/
If you read any copywriting book they'll go over the idea of a slippery slope. The purpose of the headline is to get you to read the sub headline. Which has the purpose of getting you to read the next part. If you watch any video sales letter, it follows the same form. A common video sales letter structure is to create a "hook" and then hold off on delivering. For example: "Let me tell you about a great new technique that allows you to turn sand into gold. But first, let me tell you a little about myself... It all started when I fell asleep at the library..." And you have to watch the whole 10 minute video (that doesn't seem to have a fast forward control) to find the secret of turning sand into gold. TV shows are written like this as well. On many streaming services, they have a category called "Binge-able TV shows." Funny how whatever activity follows "binge" tends to be not so healthy. Binge eating. Binge drinking. Binge shopping. Binge watching. Lots of slippery slopes are purposely created. To make it easy for us to spend money. Others are wholly of our own doing. One of the powerful laws of influence is "commitment and consistency." We keep doing what worked before. We eat the same type of food, shop at the same stores, and use the same brands. All else equal, we'd much rather do what's comfortable than take a risk on something new. When you combine this (commitment and consistency) with two other laws of influence, the slippery slope becomes inescapable. What other two laws? Social proof and authority. We join ANY group, for any reason. So long as the authority is compelling, the social proof is compelling, the longer we stay in, the harder it is to pull out. Most of the time the only thing we risk losing is time, and maybe a little money. However, consider your TIME is your most precious resource. It is the ONLY thing you can't get back. Money, friends, a job, even another place to live. Those are replaceable. But once TIME is gone, it's gone. Even the old idea about buying real estate (because they aren't making more land!) might eventually be obsolete. Imagine what a successful Mars colony would do to real estate prices on Earth! Time, on the other hand, will always flow relentlessly into the past. And because those three laws, when combined together, can feel SO comfortable, you might not realize something's wrong until you're at the end of your life. And you're wondering what happened with all your time. Consider forcing your mind into objective, meta mode, and question everything. One simple question you can ask, at the end of EVERY DAY might be this: Suppose I spent EVERY DAY for the rest of my life like I spent TODAY, what would my life add up to? If you don't like the answer, consider making changes. Learn How: http://mindpersuasion.com/gurutrap/