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  1. https://loopvids.s3.amazonaws.com/Dec16Post.mp4 Once of the main features of us humans is the ability to hallucinate. Every single thing that exists was once an imagination. Granted, most things came into being as being slight changes from what already existed. Even when humans invented fire to use for hunting, they probably copied it from nature. And then changed it slightly. Perhaps it all started when an ancient group of cave people saw some lighting hit a tree in the distance. Then the fire started. Then the animals in the forest started running a
  2. https://loopvids.s3.amazonaws.com/Dec14Post.mp4 Humans have a collection of deep instincts, and conscious desires. The deep instincts operate more or less subconsciously. Our conscious desires are kind of how those are represented up on the surface. You don't have to remember to get hungry. If you don't eat, that will happen automatically. But it's up to you and your conscious brain to figure out HOW to satisfy that desire. For something simple like eating, the transition from subconscious instinct, to conscious desire, to action, to satisfaction happens pret
  3. https://loopvids.s3.amazonaws.com/Dec08Post.mp4 Linguistic presuppositions can be a very, very powerful weapon. But as they are almost always used subconsciously, and defensively. Kind of like we tend to favor injured parts of our body. For example, if you've got a sore left elbow, you'll tend to keep it close. It's instinctive and protective. You don't want it exposed. Similarly, we have tons of ideas we like. But we wouldn't really feel comfortable defending them logically. This is why using the meta model can get you in a lot of trouble, very,
  4. https://loopvids.s3.amazonaws.com/Dec06Post.mp4 A very powerful law of influence, which operates outside of conscious awareness, is commitment and consistency. This is the psychology behind sales funnels. This is why it's hard to change your mind once you've stated your opinion publicly. One reason why this law is so powerful is it conserves thinking. Our brains are very powerful, but they are huge energy hogs. We don't like to think if we don't have to. This is why doing things that are familiar are so comfortable. If you had a choice between riding you
  5. https://loopvids.s3.amazonaws.com/Dec05Post.mp4 I had this crazy nightmare once. I told my friend about it, but then I forgot. Later, he told me a story that matched my nightmare perfectly. He knew that I'd forgotten. As he was explaining it, he phrased it as if it was something that was about to happen. For a while, I was freaked out. I thought I was trapped in some kind of inter-dimensional rift. Finally I told him that what he'd just described was exactly like a dream I'd had. I thought maybe I'd tapped into some time travel, telepathic, future p
  6. https://loopvids.s3.amazonaws.com/Dec04Post.mp4 Imagine this scenario. You're at a party or social gathering. Bar, pub, club, etc. You see a cute girl or guy across the room. They're flirting with you. You're flirting with them. You've exchanged eye contact a few times. Flirty, quick, coupled with a slight, perhaps embarrassed smile. From a purely objective standpoint, it's on. On like Donkey Kong. But from inside your own subjective brain, it's kind of like what old school announcer for the Lakers, Chick Hearn used to say: "Ladies an
  7. https://loopvids.s3.amazonaws.com/Nov23Post.mp4 When talking about persuasion and seduction, it's very common to focus on what words to say. People imagine going into a situation, they imagine somebody they'd like to meet. But then they get stuck on what, specifically, to say. When we tend to imagine unknown social situations, we tend to imagine our worst fears. We imagine the other person saying something that we don't know how to handle. This keeps us stuck. Even if we imagine how to respond to that, then our social fears pop up and we imagine them respondi
  8. https://loopvids.s3.amazonaws.com/Nov22Post.mp4 The fear of rejection is very, very common. It's a remnant of our childhood. All kids ask for a billion things. Even if a kid has a 50% success rate, this also means they have a 50% failure rate. Which means even the most successful humans have a crap ton of memories of asking and being told no. Sometimes with patience and kindness. Sometimes with anger and frustration. But we humans are pretty resilient. If you have kids, you maybe wish sometimes that your kids weren't so resilient. We keep pushi
  9. https://loopvids.s3.amazonaws.com/Nov20Post.mp4 Hacks are very compelling. Way back when I was in Junior High school, my friends and I all played video games. The kind where you had to put in a quarter. Some games had "patterns" that only some kids knew about. Knowing about these patterns was pretty cool. Many games had different patterns for different levels. Most kids I knew had the patterns for lower levels, but not for higher levels. Trying to figure out what the patterns were was as fun as the game. Once I came across a coupon in the Sunday
  10. https://loopvids.s3.amazonaws.com/Nov18Post.mp4 Social skills are necessary. But social skills are also very difficult to practice. Anything that has social skills built into it is something we don't even think of as skills to learn and improve. We tend to put them in the category of being good at them, or not being good at them. Being shy or outgoing. Being introverted or extroverted. There's even some very complex ideas about a personality TYPE. And once you determine your type, that's it. If you're not the "type" to make a lot of money, oh well.
  11. https://loopvids.s3.amazonaws.com/Nov15Post.mp4 In fiction, there several common archetypes. A fictional hero must be relatable. Which means we must be able to see ourselves in that hero. Part of being a relatable hero is having flaws. The same human flaws we all have. But heroes also have mad skills. Mad skills we wish we all had. Mad skills we all want to strive for. We LOVE the idea of having super powers. Of being able to do things other people can't do. So we can HELP people. To make people feel better. This is a deep human
  12. https://loopvids.s3.amazonaws.com/Nov14Post.mp4 When we humans interact with one another, we very much want to create a positive reaction. This is so deeply instinctive we rarely think about it. Generally speaking, there are only three categories of interaction, with respect to outcome. The most common is we interact with others, and we want very much to create a positive impression. Second is we want them to leave us alone. Third is when we want to be aggressive and defeat them. This can be in a physical confrontation. This can be in a direct argument.
  13. https://loopvids.s3.amazonaws.com/Nov13Post.mp4 There are two ways to make an impression on somebody. One is to be "better" than everybody else. This is what nearly everybody does. Even when we are having regular conversations with regular people, everybody tends to outdo one another. The loudest laugh, the most interesting comment or anecdote. Most of the stuff most people do is done to hopefully impress others. Imagine, just for a moment, that nobody was allowed to talk about things like watching documentaries, or other non-fictional material. Sure,
  14. https://loopvids.s3.amazonaws.com/Nov11Post.mp4 A very common issue is as follows. A guy or gal will want something socially. Maybe a date, maybe a sale, maybe simply increasing their network. They make an attempt. And it doesn't go very well. For a guy, it might be talking to a girl to get her number. For a gal, it might be the same. Talking to somebody, sort of "feeling it" but not knowing quite how to close. Or it could be somebody who is at a networking meeting, but they don't get as many contacts as they'd wished. The basic structure, tho
  15. If you watch a lot of movies, you'll start to see patterns. Long ago, when the first Harry Potter movies started coming out, a buddy of mine was perplexed. He didn't read the books, and wanted to know what all the fuss was about. So he went to see the first movie. After he saw it, he was still a bit perplexed. "Dude, it's just like Star Wars. I don't get it," he said. And he was correct. An orphan finds out he's special. This special orphan has to go on a mission. To find and kill some bad guy. Harry and Voldemort, Luke and Vader. Luke had
  16. Everybody loves to laugh. Nobody really knows why. But we can imagine a kind of split test. Like advertisers and marketers do. Send two different ads to two different zip codes. Then see which one works best. Keep the good one, ditch the old one. If you keep doing this, you'll eventually have a very highly converting ad. This works just as well on sales pages. Human evolution can be thought of as a very long, organically evolving split test. Every generation has people made from the previous generation. Of course, there are a few mistakes.
  17. If you're going to sell something to somebody, there are basically two ways. The thing about sales is it's all about numbers. No matter what kind of technique you're using, you'll never sell all people. You won't even sell most people. The name of the game is to always IMPROVE your percentages. You can improve how well you qualify. So you don't even start your "pitch" until you KNOW you have a high probability candidate. Somebody who WANTS the kind of thing you are selling. And who wants it NOW. These types of sales jobs are hard to find. Why?
  18. There are plenty of ways to use covert hypnosis. Most people immediately think of two categories. Sales and seduction. Once you learn how to use covert hypnosis effectively, you can make a ton of money in sales. Naturally, there is a learning curve. Luckily, this is an ENDLESS learning curve. Meaning the more you practice, the better you get. The better you get, the more money you'll make. If you enjoy talking to people, eliciting their criteria, and then using covert hypnosis to leverage their criteria, this is a pretty good way to make a living. S
  19. Hypnosis and humor have a lot in common. Both use ambiguity in a very specific way. The Milton Model, created by and named after Dr. Milton Erickson, carefully uses vague and confusing language. You can use it to create a structural story, but with a lot of vague elements. The guy listening to the story will sort of "get" the structure, but he'll have to fill in the vague information with his own content. The final feeling is a story told TO him by the hypnotist, but it's filled up with a lot of his own content. So he feels as though he's actually gone through the
  20. Imagine two fighters. Boxers if you will. One guy has spent tons of time practicing lots of techniques. The other guy, not so much. But the first guy, with all the moves, is in very terrible condition. He is barely able to stand up after a couple minutes. He's so exhausted, he hangs on to the other fighter for dear life. But the second fighter, the guy who has very little techniques is in VERY good shape. He can dance and around and bounce on his feet for a full twelve rounds. Who do you think would win the fight? Unless the first guy got lucky
  21. One way to understand attractive personalities is to think in terms of ancient societies. Our brains, bodies and instincts are the same as they were tens of thousands of years ago. We humans just don't evolve very quickly. So, what personality characteristics are MOST attractive? The biggest problem in ancient societies was getting enough food. Of handling problems that came up during that process. Back then, you HAD to be productive. You had to be able to get stuff done. And the more stuff you could get done, the more TRUE CONFIDENCE you would radiate.
  22. There is a clear discrepancy between what we say we want, and what we really want. The things we TELL ourselves (and each other) what we want is based partially on what we SHOULD want. But the things we actively GET, especially when nobody's looking, is what we REALLY want. This is one main reason why marketing studies must be done like medical studies. As objectively as possible. If you ask people for feedback, they'll tell you what they think you WANT to hear. So marketers have to take care to set up special studies so they can OBSERVE what people choose. S
  23. There's a lot of math problems floating around online. They usually have a catchy title. Like, "90% of adults fail this third grade math problem." One I've seen a few times involves something called "order of operations." Say you've got a math problem with some addition signs, subtraction signs, multiplication signs and division signs. According to the strict rules of math, you MUST do them in the correct order. Otherwise you'll get the wrong answer. This is why many adults will "fail" those third grade problems. Because adults will FORGET the correct "o
  24. One of the biggest stumbling blocks to starting a conversation is knowing what to say. You see somebody across the room. You smile, they smile. You flirt, the flirt. But then the thought of walking across the room and starting a conversation keeps you stuck. What would you say? Or you're in line somewhere. Maybe somebody is cute in front or in back of you. You or they glance around, your eyes meet, and you give each other the universal "What's up" nod. But then the same problem pops up. What do you say? You may even go online in search of
  25. Imagine you were just about to walk into a party. And RIGHT before you opened the door, a super sexy person gave you a super sexy look. That would put you in a very GOOD mood. On the other hand, imagine the opposite. Right when you were about to walk into a party, a dog came up and peed on your leg. And the dog's owner, and all her friends, stood their laughing. That would put you in a very BAD mood. Most people accept this as normal. Stuff happens OUTSIDE of us. Then that puts us in a certain mood. That certain mood affects our behavior.
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