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https://loopvids.s3.amazonaws.com/Nov08Post.mp4 Metaphors are very helpful, and they are also very dangerous. They are helpful as they ease the transmission of ideas from brain to brain. They facilitate communication. They don't need to be accurate. So long as everybody has an internal idea of what they mean. We all have plenty of shared experiences. But these shared experiences are very hard to articulate. For example, say you see a cute girl across the room. You start walking over, but then you lose your nerve. So you slightly shift your trajectory and walk somewhere else. All the while pretending that was your initial plan. You do this so nobody will know, except you and your buddies, that you chickened out at the last minute. This is a very common experience. So when you came back, and face your friends, EVERYBODY knows what's up. They ask, "Why did you abort?" You answer, "Just wasn't feeling it." They know what you mean. You know what you mean. But supposed you were hosting an exchange student from another planet. A creature that was like Spock. Pure logic. He wouldn't understand why you used the term "abort." He would have no clue what it means to say, "not feeling it." Between humans, these two simple phrases, "abort" and "not feeling it" convey a TON of information. But to a Vulcan, they would be meaningless. This is how metaphors work to convey a TON of information, utterly rich in emotional complexity, with only a few phrases. However, when we argue, metaphors are the LAST thing we need. Because metaphors used to argue tend to completely miss the point. When having a verbal confrontation, often metaphors get in the way. They make very simple arguments SOUND complex. But if you pay close attention, the metaphors are REALLY saying some very, very simple ideas. Your idea is stupid. No, your idea is stupid. You are stupid! No, YOU are stupid!! If you pay close attention to any disagreement, especially online, this is basically the structure. Even worse is when you have a bunch of people on either side of the argument. Because the colorfully metaphorical statement of "you are stupid" means a great deal to one side. Just like "abort" and "not feeling" it means a great deal. The trick is to train yourself to look beneath the metaphors. To FORCE the other person to present their case in NON metaphorical terms. Because when they do that, they will be forced to admit their ENTIRE argument is of the form, "you" or "your idea" is stupid. Once you get them to admit that, it's very easy to crush their position. Just keep asking them why they think that. Since nearly ALL arguments are based on emotions, and NOT logic, this is an easy way to WIN every single argument. With anybody. Learn How: https://www.udemy.com/course/verbal-assassin/
https://loopvids.s3.amazonaws.com/Oct20Post.mp4 What makes a classic movie? Nobody really knows. It's one of those things we all know when we see it. But if anybody could make on purposely, they would. Even decent movies vs. crappy movies. We all agree, more or less, which movies are really good, and which ones are really crappy. Sure, we disagree on the so-so movies. But classic movies like, "The Godfather," or "Citizen Kane," are pretty unanimous. Few people would watch "The Godfather," and say: "Yeah, that movie sucked." Nobody would ever watch "Howard The Duck," and think that they'd just seen the next classic of the ages. But the weird thing is that while we can all agree that movies like "The Godfather," are awesome, and movies like "Howard The Duck," pretty much suck, nobody can CREATE something that is awesome. For every Godfather, there are tons of movies that suck. But while they were making those movies, they all thought they were going to be awesome. Nobody makes a crappy movie on purpose. Even Al Pacino, when he was making The Godfather, thought HE sucked. He admitted that while they were filming the movie, he kept having self doubts. He thought people would see him, think he sucked as an actor, and that would be that. All this is due to the simple idea that things we value, we value SUBJECTIVELY. If somebody told you to make a cube made out of a certain mix of metal, and had a certain density and set of measurements, it would be easy. You wouldn't create it, measure all the dimensions, and hand it off to your boss thinking, "Gee I hope his scale measures weight the same way my scale does!" That would be silly! We all like good things. But it's equally hard to CREATE good things. One common idea in marketing is "you are not your market." If you absolutely LOVE peanut butter sandwiches, and can't live without them, that doesn't mean you'd be successful opening up a peanut butter sandwich restaurant. One common reason most businesses fail is they are too attached to THEIR OWN idea of success. To the extent you can be absolutely OBEDIENT to the demands of the market, you'll be successful. This is also why we all have a deep fear of expressing what WE subjectively like and want. We KNOW everybody is else might have a different opinion. We a movie, we think it's awesome, and can't wait to tell everybody. But then we read some online reviews and find out that everybody else on the planet think it absolutely sucked. So we tend to keep our opinions to ourselves. This means that everybody is FILLED with opinions, desires and fantasies that they are DYING to share. If you help them express them, expand them and validate them, they'll do ANYTHING for you. Learn How: https://www.udemy.com/course/get-anybody/