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https://loopvids.s3.amazonaws.com/Aug18APost.mp4 One of the primary assumptions in persuasion and influence is our logical minds aren't involved. This idea pops up in a lot of places with a lot of different descriptions. Cialdini showed we are influenced by things outside of our conscious awareness. If you've ever tried to use logic to get a girl or a guy to sleep with you, it probably didn't work. Logical arguments rarely work unless we are building rockets or doing brain surgery. Choosing movies, choosing dinner, choosing short term or long term romantic partner
https://loopvids.s3.amazonaws.com/Nov08Post.mp4 Metaphors are very helpful, and they are also very dangerous. They are helpful as they ease the transmission of ideas from brain to brain. They facilitate communication. They don't need to be accurate. So long as everybody has an internal idea of what they mean. We all have plenty of shared experiences. But these shared experiences are very hard to articulate. For example, say you see a cute girl across the room. You start walking over, but then you lose your nerve. So you slightly shift your traj
https://loopvids.s3.amazonaws.com/Oct13Post.mp4 If you were to approach strangers on the street and try and sell them a religion, this would be one of the hardest sells there is. In sales, there is the hard sell, and the soft sell. The soft sell is much, uh, softer. It's when the salesperson is the opposite of pushy. Like the guy who works in the electronics store and is paid only 10% of his salary on commission. And he's a tech geek so he knows everything about everything. He enjoys talking about the products. And since he only gets a little bit of a bu