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https://loopvids.s3.amazonaws.com/Jun30Post.mp4 In some situations, it's pretty easy to con people. In other situations, it's almost impossible to con people. For example, back when TV's were really big, the manufacturers noticed that the ones that were heavier sold more. So they started purposely making them heavier. People would tend to think it was more valuable if it was heavier. This is a kind of easy con because it's based on our common short memory. If you spend an extra $50 for a TV, thinking it's worth it (when it really isn't) you won't buy another TV for a few years anyway. This is the kind of "con" that's arguably not really a con. More like very, very shrewd marketing. Another type of con works, but for different reasons. Like when I was a kid, in the back of comic books they'd always have these silly things being sold. X-ray glasses. They even had a picture of a kid looking through a ladies dress. Most people buy things like this not because they actually work, but because of curiosity. So you buy it NOT because you think you can suddenly get X-ray vision from a $3 pair of glasses, but just to SEE what the deal is. Then you get them, satisfy your curiosity, and aren't really surprised when they don't work. Other cons are much, much more elaborate, and much, much more deceptive. Like many, many foods are being marketed as "keto friendly" meaning they have few carbs. For example, consider a tortilla company that says they are low carb. And supposed this was a blatant lie. They KNEW they had carbs but they purposely lied. How, specifically, would anybody know? The FDA doesn't spend a lot of time on things like this. No individual consumer is going to spend millions of dollars suing the tortilla company over a $3 product that had more carbs than it promised. And even if somebody suspected they had carbs, the food companies can say they were using a different definition of carbs, or some other thing. All these cons are large scale, "institutional" cons. But other cons we try and play on each other. We pretend to be friendly with people we really don't like. We pretend to be more than we really are. We inflate our resumes, and downplay our "bad past." In the dating arena, this comes across as guys "lying" to women. Now, some guys have no problem with this. They blatantly lie, knowing they are only in it for the hit it and quit it. This is pretty easy. In fact, you might even say this is a two-way lie. The guy pretends to be something he isn't, and the girl, who is equally interested in a short term fling, pretends to believe it. But what if you don't want to lie? What if you don't want to need to, or have to lie? What if you just want to show up, and automatically CREATE attraction in most ladies? That's where your deep, honest, and attractive frame comes in. Learn More: https://mindpersuasion.com/seductive-frame/
I watched a fascinating documentary several years ago. About the marketing strategy of a state lottery. Whenever we buy something, we get TWO kinds of value. Direct value, and emotional value. All cars, for example, will serve the purpose of getting you from point A to point B. And all newer cars will have fairly similar safety features. So most of the decision is the KIND of car. Most of which satisfies emotional reasons. On the other hand, when you're at the grocery store choosing what to get for dinner, it's mostly DIRECT value. When you're taking a date out to dinner, the atmosphere is important, and so it's more of an emotional decision. We tend to get into trouble when we buy things we THINK are for direct reasons, but in reality are for emotional reasons. Which was the subject of the documentary. The direct value of a lottery ticket is a 1/20,000,000 chance of winning money. Based on pure mathematics, it's a horrible bet. The actual chance of winning is one in 20 million. But the amount you win is FAR LESS than 20 million. So when they came up with the marketing angle, they didn't talk about odds and expectation values. They sold the emotional value. And the emotional value is a two or three day FANTASY that people have. The two or three days between the day they buy the ticket, and when they have the drawing. You get to FANTASIZE about having a better life. And that three days fantasy costs only $5 or $10. That is a GOOD DEAL. Buying a one out of twenty million chance of winning is a horrible deal. This is why people keep buying lottery tickets. For the SAME REASON people keep watching movies and reading books. The EMOTIONAL VALUE is a fantastic return on your investment. You spend $20 and for two hours you can FEEL LIKE you are in a super hero adventure. You spend $20 and for three days you can FANTASIZE about a better life. Since the RETURN you get for the money you spend is POSITIVE, it's natural and rational (not irrational) to keep buying it. Just like it's NOT IRRATIONAL to spend $10 watch a movie every weekend, it's NOT IRRATIONAL to spend $5 to play the lottery every week. We can say the SAME THING about self help seminars. They are a FANTASTIC EXPERIENCE. You get to hang out with cool people. You get to interact with a famous guru. You can to IMAGINE a much better life. The trouble comes when you DON'T RECOGNIZE that is in an experience. And you expect to change your life. Unfortunately, a lot of people go through this. They go to a seminar, and don't recognize it as an experience. They expect their life to change, and it doesn't. This causes a lot of stress. Luckily, there is a MUCH CHEAPER way to actually CHANGE YOUR LIFE. Learn How: http://mindpersuasion.com/self-help-fail/