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https://loopvids.s3.amazonaws.com/Apr08Post.mp4 One of the curious things about being human is we think we are logical. We all believe we make logical choices and decisions. And those who disagree with us are NOT logical. They are irrational, emotional, crazy, etc. But according to most psychological and neurological research, our conscious brains are NOT in charge most of the time. This is the basic idea behind Cialdini's research. Cialdini is the guy who came up with the idea of Authority, Social Proof, Scarcity, etc. And through his research, and plen