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  1. https://loopvids.s3.amazonaws.com/Oct09Post.mp4 Criteria are interesting things. If you're shopping for dinner, even if you don't have a clear idea what you want, you'll kind of know it when you see it. Not much conscious brain is required. On the other hand, if you're buying some spark plugs, you need to be very specific. Very conscious with the "pass fail" criteria. The more involved you and your "choice" will be, the more complex the criteria will be. The more of a mix of conscious and unconscious the criteria will be. What does it mean to be more "in
  2. https://loopvids.s3.amazonaws.com/Oct04Post.mp4 Humans have a big problem with cause and effect. According to scientists, we evolved a "cause effect" linkage system, in our brain, to think much faster. So, we make a lot of causal connections that aren't really true. In the harsh world of hunter-gatherers, being SAFE was more important than RIGHT. Being wrong, but safe was better than being right and dead. So, even thought most of the fast and quick conclusions we made about our environment were wrong MOST of the time, that was OK. This is kind of like a shot
  3. https://loopvids.s3.amazonaws.com/Sept09Post.mp4 A study was done on guys picking up girls in parks. It wasn't quite an academic level study. And it wasn't completely scientific. But since it kind of makes sense, it seems pretty accurate. It was done by a men's magazine, not a scientific magazine or an academic, peer reviewed magazine. The study? They sent a guy, or a group of guys to the park. These guys tried to get ladies phone numbers under three different scenarios. The first one was the dude by himself. The second one was a dude with a do
  4. https://loopvids.s3.amazonaws.com/Sept03Post.mp4 Memorized lines are very, very tempting. These go all the way back to the dawn of time. Of using some kind of magic words to shortcut the regular effort. Tons of diets and get rich quick schemes are based on the idea of circumventing normal efforts. Nowhere is this more prevalent in the area of dating and seduction. Think of the typical male fantasy for sex. To see what this is, structurally, you don't have to look much further than porn. Particularly something like "Bang Bus." Guys are driving down t
  5. https://loopvids.s3.amazonaws.com/Jun26Post.mp4 I love eating peanuts. Particularly in the shell. Ever since I was a kid, I loved eating peanuts in the shell. I'll get a really big bowl, and dump a bunch of unshelled peanuts. Then I'll slowly dig around while I'm watching a movie on TV or something. Theoretically, I could keep the uneaten peanuts on one bowl, and put the shells in another bowl. But part of me likes the treasure hunting aspect. Of digging around in a bowl of mostly peanut shells, hoping to find one that hasn't been eaten. Sometimes I
  6. https://loopvids.s3.amazonaws.com/Jun25Post.mp4 If you've ever made the switch from regular soda to diet soda, it might be a little harsh at first. But it's easy to get used to. And if you drink regular soda by accident, it will taste like pure sugar water. This happens to your taste buds, if you gradually shift to a healthier diet. If you get into the habit of eating healthy, processed food taste really bad. If you re-calibrate your taste buds to the natural sweetness of fruit, eating some ice cream would be too much. If you work out regularly, but can't for
  7. https://loopvids.s3.amazonaws.com/May19Post.mp4 Imagine you were having a big dinner party. You just got a promotion, or she said yes, or any other reason. You were cooking something that you'd never cooked before. Some huge roast pork of some kind. All your dinner guests were excited, ready to taste the delicious smelling pork. You check the recipe, and it says to cook it until it reaches an internal temperature of 170 degrees. You check it, and sure enough, 170 degrees. You pull it out, cut it up, serve to your guests. They eat it. Only twent
  8. https://loopvids.s3.amazonaws.com/May18Post.mp4 The best relationships are mutually beneficial. Even raising kids. Sure, the kid doesn't do much except receive stuff from the parent. Food, safety, love, various forms of teaching, etc. But the benefit to the parent is immeasurable. The child knows absolutely nothing about this ancient arrangement. They just show up, and suck as much experiential data into their brains as possible. But once you have a kid, it changes everything. It changes your outlook, your priorities and the things make you happy
  9. https://loopvids.s3.amazonaws.com/May17Post.mp4 Mother Nature is a genius. The way she calibrated our instincts to survive back in the day was fantastic. Particularly when you consider our brains, our main feature. Brains are extremely expensive. Thinking about difficult subjects is literally hard work. Our brains burn more calories per gram than any other body part. So sitting and studying algebra literally is hard work. And way back in the day, when our brains were tripling in size over a couple million years, a decision had to be made. Our brains
  10. https://loopvids.s3.amazonaws.com/Apr19Post.mp4 All animals, including humans, are driven by instincts. William James, an old school psychologist from 100 years ago said humans have tons of instincts and tons of learning capability. Consider that these CAN be the same. One reason for our "self awareness" is we can use it to learn new instincts. To learn new things to the point of unconscious competence. Normally, when we talk about learning things to this point, we say things like "learning by heart." Or learning them until they become "second nature." T
  11. https://loopvids.s3.amazonaws.com/Apr13Post.mp4 Why do we humans love stories so much? Not just stories, but storytellers? Maybe because they move us through some very powerful and enjoyable emotions. Way back in ancient Greece, they discovered the idea of Catharsis. Of being able to experience non-normal emotions, without having to experience the real and dangerous events that normally produce those emotions. Way back when they first started showing silent movies people were AMAZED. They actually believed that trains were going to come out of the screen.
  12. https://loopvids.s3.amazonaws.com/Apr08Post.mp4 One of the curious things about being human is we think we are logical. We all believe we make logical choices and decisions. And those who disagree with us are NOT logical. They are irrational, emotional, crazy, etc. But according to most psychological and neurological research, our conscious brains are NOT in charge most of the time. This is the basic idea behind Cialdini's research. Cialdini is the guy who came up with the idea of Authority, Social Proof, Scarcity, etc. And through his research, and plen
  13. https://loopvids.s3.amazonaws.com/Aug07Post.mp4 There are two "best case" scenarios or outcomes if you are proficient salesperson. One is to eventually start your own company. This is risky, but it can come with massive rewards. The guys who invented the Go-Pro camera, essentially a camera on a stick, are ultra rich. But in order to make Go-Pro cash, you've got get Go-Pro lucky. You've got to go through a ton of risk, rejection, years of trial and hustle error, all without a guarantee success. So being very good in sales is really just an entry ticket. W
  14. https://loopvids.s3.amazonaws.com/Feb22Post.mp4 There's an economist named Basiat, who is known pretty well in certain economic circles. One is most famous sayings is, "It's not what you see, it's what you don't see." This describes how "reality" really works. Our monkey brains evolved in a very different environment than the one we live in. We could get by, back then, but thinking in very simple, very linear terms. Do X, and you'll get Y. If you get Y, you'll get Z. For most dudes for most of history, there were only three things to think about.
  15. https://loopvids.s3.amazonaws.com/Feb09Post.mp4 A shortcut way to understand human nature is to look at our instincts. It's very easy to get lost in the metaphors of human thinking. But Cialdini found that most of the reasons we do things are simple and outside of our conscious awareness. And those reasons are few. Social proof, authority, commitment and consistency, and sex. We all like to think we are complex angels with a lot of esoteric reasons behind our thinking. Complex and rational reasons that we sort of understand ourselves, but are hard to articul
  16. https://loopvids.s3.amazonaws.com/Jan15Post.mp4 Ben Franklin famously said that only two things are certain: Death and taxes. Maybe he was kidding, maybe it was a deep insight into human nature. There are, of course, a lot more things about life that are certain. Yes, we all die. But what about taxes? If you study what they call, "Big History," which is essentially the history of all societies, most have some kind of taxation. But they also have plenty of other similarities. One is they all figured out how to grow a bunch of food in many, many di
  17. https://loopvids.s3.amazonaws.com/Jan10Post.mp4 A long, long time ago, Mother Nature had a decision to make. Our brains were getting really big, really quickly. Too big to be born close to fully formed, like most other mammals. So She had two choices. Make female hips much wider, or make us born much earlier. Since wider hips would have forced us back down on all fours, She, Mother Nature, chose the second option. Of having us born well before we were done "cooking." This is why few of us have a lot of memories before five or so. This is why can't w
  18. https://loopvids.s3.amazonaws.com/Jan08Post.mp4 When we are kids, it's very easy to believe in magic. Up until five or so, our brains are mostly in the theta state. Theta state is when we are dreaming, or having rich fantasies, near sleep. But as we grow up, we shift into mostly beta and alpha. Beta is more awake and alert. Alpha is kind of day dreaming. Most people only experience theta just as the slip into sleep. But we also have an ability to hallucinate. An anthropologist traveled the world, looking for as many similarities as he could find
  19. https://loopvids.s3.amazonaws.com/Dec26Post.mp4 It's hard to eat only a little bit. Especially when you are hungry. Imagine trying to keep to your diet by going to an all you can eat buffet for both lunch and dinner. It's extremely difficult, from inside our own brains, to tell the difference between eating because we like it, from eating because we need it. This is why a common piece of advice is to eat very, very slowly. Our brain is about twenty minutes behind our mouths. I don't know about you, but I can eat plenty in twenty minutes. For any given me
  20. https://loopvids.s3.amazonaws.com/Dec25Post.mp4 One way to figure out what to do is ask what a caveman would do. A common problem people have is with overeating. That's because our hunger instinct is out of calibration. Back in the day, we had to spend a lot of time, energy and risk to get food. So, our bodies slowly calibrated themselves, via natural selection, to our environment. So we have a three phase energy system. The first phase is we get a hungry feeling. This is an unconscious signal that makes us want to eat something. All animals have th
  21. https://loopvids.s3.amazonaws.com/Nov04Post.mp4 One theory from evolutionary psychology is called mismatch theory. It's all about how our instincts were calibrated, way back in the day. And how they are being mis fed today. Hunger is easiest one to understand. Our mind body system was calibrated in an environment where we were always hungry. The food we could get was scarce. Both the amount and the type. Mostly meat, fat, a few fruits here and there, and whatever else we could find naturally growing. This never ending hunger motivated us to alway
  22. https://loopvids.s3.amazonaws.com/Oct30Post.mp4 Our self aware minds can be seen as a new instinct generator. This may seem to be a silly way to look at our brains. But way back in the early days of pre-human evolution, we pre-humans started migrating around the world. Every other animal has a bunch of pre-programmed instincts that help it survive in a certain environment. They have instincts to dictate what they should eat and what they should avoid. If they make any changes, it takes a very, very long time. There are couple of related birds in South America
  23. https://loopvids.s3.amazonaws.com/Oct17Post.mp4 If you've ever tried the willpower diet, you know it's nearly impossible. Because dieting is so hard for so many, we are pretty much suckers for any shortcut idea. These shortcut ideas are all the same. More benefits, with less effort. I get spam emails all the time. One I've been getting lately is about the ice cream diet. Or something like that. The first few lines are about some woman who ate all the ice cream she wanted and still lost weight. Even spam emails use some pretty good copywriting tricks
  24. https://loopvids.s3.amazonaws.com/Oct03Post.mp4 A deep desire for most people is to get more social status. This is based on a very ancient instinct. It works very much like food and sex. For example, you could be walking down the street, minding your own business. You might not think you're hungry. Until you pass a bakery. Or an IN-N-Out. Or perhaps you meet some friends for drinks. You don't feel hungry. Until your friends order some appetizers. Take one bite and it's all over. We even say things like, "Wow, I didn't know how hungry
  25. Leverage Your Hallucination Instinct: https://mindpersuasion.com/hallucination-instinct/ https://loopvids.s3.amazonaws.com/Sept28Loop.mp4
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