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Found 43 results

  1. https://loopvids.s3.amazonaws.com/Sept20Post.mp4 A long ago I used to work in a lab. For a large company that made medical devices. Since medical devices are heavily regulated, we had to follow a lot of rules. And since we sold medical devices in many countries, we had to follow a lot of rules set by a lot of international organizations. One of the many ways we had to show we were following those rules were to let these folks drop by any time they wanted. A surprise inspection. They would check all our lab books, to make sure we signed and dated all the data correctly. They were VERY careful about checking the calibration tags on all our measuring equipment. A lab has TONS of measuring equipment. And every single one of these things MUST be calibrated. For example, if they see a thermometer, one question they would ask is HOW, specifically, do you KNOW what the thermometer says is accurate? Turns out there is an entire industry set up around calibration. There are federal agencies that DEFINE things, like how long a meter is, and what the SPECIFIC definition of 100 degrees is. Otherwise, any kind of scientific study would just fall apart. When you work in a big lab, making sure all the equipment has up to date calibration records is a HUGE pain in the you know what. But if they find ONE piece of equipment that was used in any experiment that DIDN'T have an up to date calibration tag, the entire study would be invalidated. And since studies cost tons of money, AND they are usually part of a LONG and VERY EXPENSIVE product development cycle, this is NOT a mistake you want to make. It's very EASY to NOT make that mistake. Just keep everything up to date. And very costly if you DO make it. So it wouldn't be out of the question to GET FIRED or suffer a serious career setback if you DID make that mistake. In a lab, this makes perfect sense. But we HUMANS are also calibrated. We WERE, at least. Our instincts were CALIBRATED to a very specific environment. One that was much harsher than the one we live in. One where the rules were simple. If you don't kill, you don't eat. And killing wasn't easy. It meant chasing a big animal and killing with handmade tools. This meant that the stuff NECESSARY to stay alive was very, very difficult. Today, it's the opposite. If anything is difficult, we think we don't have to do it. In fact, most of us feel ENTITLED to free stuff. This is not a very effective strategy. What IS an effective strategy? Find Out: http://mindpersuasion.com/seven-rules/
  2. https://loopvids.s3.amazonaws.com/Sept14Post.mp4 There are a lot of cartoon events that make for useful metaphors. A common one is when Wiley E. Coyote runs off a cliff. And he doesn't know he's no longer on solid ground. He stops, looks the viewer, and holds up a sign. He has to hold up a sign since coyotes can't speak. The sign usually says something like, "uh oh..." This is a very applicable metaphor. Useful for when describing something that has gone on too long. And what worked before is no longer working. Only nobody realizes it. The idea being that once people realize what's happening, they'll have a "Wiley E Coyote" moment. Then everything collapses. Lately, this metaphor has been applied to our economy. Specifically, the MASSIVE amount of global debt. Supposedly, everybody is going to realize that it's no longer working. And we'll all plummet to our death. Or something. But like many metaphors, they are very easily misapplied. The map, as they say, is not the territory. Even in the cartoon, Wiley E never dies. Even though if anybody DID run off a cliff, they would. Gravity is pretty quick. But collapsing economies usually take a while. Plenty of things can go on FAR longer than people think. From a purely historical standpoint, every single society that has ever existed has ended. Sometimes slowly and boringly. Sometimes quickly and chaotically. But they all end. One of the reasons may be that our mind-body systems were not exactly created to keep large societies. Our mind-body systems were designed to live in small, tight-knit communities. Where everybody knew everybody. And everybody had the idea that if you wanted to consume, you had to produce. Even a few decades ago, you won't find nearly the social problems we have today. From a pure social issue standpoint, we ran off the cliff long, long time ago. And only now are we starting to realize it. This is another MIS-APPLICATION of that metaphor. Wiley E Coyote is ONE dude. Society is made up of MILLIONS. And unless we've got our arms linked together, and we are all running of the cliff at the same time, we can not only survive, but thrive. It's just matter of understanding HOW our instincts are causing so much modern disasters. Once you figure this out, it's actually pretty easy to NOT run off the cliff with every other goof. You just need to stop and think for yourself. Look around, figure out what you want, and get it. Learn How: http://mindpersuasion.com/love-instinct/
  3. https://loopvids.s3.amazonaws.com/Sept13Post.mp4 Being told what to do is a comfortable feeling. If somebody tells you what to do, there isn't any worry or anxiety. If somebody tells you what to do, there is little risk. If somebody tells you what to do, so long as you follow the instructions, even if it doesn't work, you can't get in trouble. There are also many drawbacks to being told what to do. You are limited by the person telling you what to do. If they run out of choices, so you do. If they are up to no good, and they keep that from you, you may get in more trouble than you realize. The, "I was only following orders" excuse doesn't usually work out so well. We generally LOVE the idea of being told what to do when it involves money and social skills. If you wanted to learn how to ride a unicycle, you would need to practice. Nobody would ever think they could read a book on how to ride a unicycle and get it right the first time. But for some reason, we think we can learn how to make money or get people to do things WITHOUT needing to practice. Everything takes practice. But since most of us are terrified of practicing social skills or money skills, we pretend that's not true. Kind of like a meta cognitive dissonance. But there are some very sneaky ways to practice these things. Especially when you have a secret operators manual for the human brain. When looking at ourselves, from our own brains, we can be VERY confusing. But when you step back, and take our conscious, self-awareness OUT of the picture, it's surprisingly easy. Turns out that humans are the EASIEST to "train" animals there are. We are so easy to train we can train ourselves. This is one reason why we HAVE self awareness. But you don't need to "train" anybody. Just understand our very basic collection of instincts. Social validation instincts. Social status instincts. Communication instincts. Attraction instincts. And the most important collection of instincts there. Love instincts. Turns out love IS a very, very powerful feeling. But it's not based on magic, or alchemy, or metaphysics. Pure science. The BEST kind of science. The science that is easy to understand objectively. But the absolute BEST feeling there is subjectively. Understand the difference, and you'll see. Learn More: http://mindpersuasion.com/love-instinct/
  4. https://loopvids.s3.amazonaws.com/Sept11Post.mp4 When I was in elementary school, we had a dog. He was trained just enough. He LOVED to run. I learned how to get him to pull me on my skateboard. It'd scream at him, he'd start running, and off we'd go. Of course, sometimes he'd go too fast for me to keep up. Or he'd take off running before I was ready. He pulled me crashing to the ground plenty of times. Probably the funniest was when I was on my bike. Just cruising along. Not even holding the handle bars. We passed this intersection. Going right was to a big park. Going straight was just along the same residential street. He thought we were going to the park. He didn't bother checking with me first. He just took off. And since I wasn't holding the handle bars, he yanked me right onto the ground. I was a bit upset, as I didn't expect nor want to be yanked onto the pavement. But he just looked at me. "Dude, what? Are you coming or not? Hey, why are you lying on the ground?" This is what happens when you are being led by something powerful. Something with a mind of its own. Something that actually makes decisions without checking with you. This is a perfect metaphor for our instincts. These very powerful "entities" that can pull places we weren't expecting. And when we fall on the pavement, they just look at us funny. "Dude, what?" Sometimes this happens when you find yourself standing in front of the freezer eating a carton of ice cream. Way back in your mind, you had the goofy idea you'd only eat one bite. But there you are. 18, 19, 20... (one more).... 21.. 22... Sometimes, we can PREFRAME our instincts. Like thinking ahead and NOT having any ice cream in the freezer. Or NOT shopping when we are hungry. Avoiding temptation. But sometimes this happens when we least expect. When we see people on the street. Or start talking to people at work. At first we're friendly. Next thing we know we're laying in bed thinking about them. Our instincts are very much like the Borg. Resistance is futile. Or like that one Mohawk dude in The Road Warrior. You! You can run! But you can't hide! If you are really hungry, and are craving a double cheeseburger, this CAN suck. But you can also eat some healthy stuff to take away the craving. Other instincts aren't so easy. Particularly the LOVE instinct. Once this one gets you, watch out. This IS, however, an instinct. And understanding how, why and when it works will be helpful. So you won't end up on the pavement. Learn More: http://mindpersuasion.com/love-instinct/
  5. https://loopvids.s3.amazonaws.com/Sept09Post.mp4 What does it mean to put the cart before the horse? Normally horses pull carts. Horses have a lot of strength. Which is why horsepower is a unit of power. Power is energy per time. A cart, on the other hand, can only hold stuff. It can't do anything. So putting the cart before the horse means to get things backwards. Or to misunderstand which part is doing the work. And which part is being effected by the work. Another similar metaphor from self help is "the wake doesn't drive the boat." Boats move under their own power. The wake is behind the boat. A passive effect. This is normally used to talk about how our past doesn't drive our future. Our past is an effect of our past actions. Another similar metaphor is driving by looking in the rear view mirror. Instead of looking ahead, we sometimes look behind. Of course, if you're actually driving, and this isn't a metaphor, you'll crash. Crashing comes when not looking where you are going. All these metaphors are based on misunderstanding cause and effect. This is pretty common for humans. We see cause effect everywhere when it doesn't exist. Which means we mostly misunderstand pretty much everything. The most complicated interactions are emotional. Especially when other people do and say things, and we don't know why. We wonder what they want. We wonder why they did or didn't do what they did. If you aren't careful, we can start to project. We might imagine something bad that happened to us before. And since we FEAR those things happening again, we'll tend to see them when they don't exist. Which can actually CREATE those things. This is hard to see from inside your brain. Human emotional interactions are very complicated. Very easy to misunderstand. Even couples who have been together for a long time have a hard time communicating. However, all humans are driven by our deep instincts. Even if we don't want to acknowledge them. But if you take the time to understand what these instincts are, understanding complex human behavior is much easier. Turns out things are much simpler that we imagine. Because most of the time we are projecting. Which means most of the time we are reading MUCH MORE into a situation that is actually happening. Take a step back and see what makes people tick. You'll be able to predict actions. You'll be able to read emotions. You'll be able to create the relationships you want. And avoid the ones you don't. Learn How: http://mindpersuasion.com/love-instinct/
  6. https://loopvids.s3.amazonaws.com/Sept08Post.mp4 There are two basic ways you can cook. One is to follow a recipe step by step. This doesn't require you know anything about anything. Only that you can follow directions. If you are careful, you can create some pretty good stuff. On the other hand, if know some basics, you can invent your own stuff. Which kinds of things go with others. Some sales jobs offer very little training. They are based on pure numbers. They give you a list of names and numbers, and a script. The more people you call, the more you'd sell. Similarly, the more people they'd hire, they more sales the company would get. Even better is if everybody is paid on commission. At least from the company's perspective. This way, they would need to pay the people who can't sell. Only the people who can. These types of companies tend to sell very basic products and services. The better of a salesperson you are, the higher quality stuff you could sell. The more money you could make. This requires knowing a bit about human nature. Which turns out is pretty simple. Similarly, there are tons of tricks and techniques about how to get a girl to fall for you. Or how to get a guy to fall for you. Even more prevalent are all the ideas, books and courses about how to get your ex back. If you went ahead 1000 years into the future, people would still be trying to find out how to get people to fall for them. Love is the most confusing yet most coveted thing out there. Or in here. But it's not really that complicated. When you are IN love, or OUT of love, it's insanely hard to understand from inside your own head. But from several different viewpoints, and timelines, it's pretty easy. Easy to understand, easy to predict. Which means when it does happen, it will be much more enjoyable. Not only that, but you can accelerate it. Enhance it. Even create it. Learn How: http://mindpersuasion.com/love-instinct/
  7. https://loopvids.s3.amazonaws.com/Sept06Post.mp4 Few people would disagree that the modern dating scene is a train wreck. A train carrying a bunch of dumpster fires. Headed toward a cliff. Being driven by some drunken clowns. And everybody riding the train is hammered and passed out. OK, so maybe a little over dramatic. But spend any time on any of the online dating sites and apps, and it's like walking through a jungle at the edge of time. All kinds of monsters and witches and ghosts. Acting all sweet and friendly on the outside. But secretly wanting to bake you into a pie. OK, so it's not THAT bad. But it's far from ideal. It's not THAT much different then the growing obesity problem. (see what I did there?) Way back in the day, being super hunger was a great instinct. Not only being hungry, but REALLY enjoying eating. That twin instinct keep people looking for food. And it MAXIMIZED how much we would store as extra energy. Today, that same instinct that helped us is killing us. Kind of like the guy on the ship during a storm. The boat was rocking, so he grabbed onto the first thing he could see. Which was the anchor. He hang on for dear life, and the anchor saved him. Only a couple hours later, when the weather was calm, they dropped the anchor. But he STILL held on. And what helped him before ended up killing him. This is what happens today when we BLINDLY follow our instincts. Metabolic syndrome and dating disasters. Obesity is pretty easy to understand. Not only is it physical, but it's pretty linear. Eat too much, and you've got problems. Manage your hunger, and you can avoid problems. But all the INSTINCTS that are built into human relationships are much more complex. Much more NON-LINEAR. And much more emotional. Which CAN make them much harder to manage. If you WING it, like pretty much everybody else, you risk ending up on the clown train of death. But if you take the time to UNDERSTAND the love instincts, you can get a massive advantage. Avoiding heartbreak. Knowing BEST how to screen people, to create the best relationships. You'll even be able to predict which of your friends' relationships will last, and which won't. Kind of like having a secret set of blue prints for modern love. Learn More: http://mindpersuasion.com/love-instinct/
  8. https://loopvids.s3.amazonaws.com/Sept04Post.mp4 A long time ago, our taste buds were carefully calibrated to our environment. The stuff we liked to eat happened to be very healthy. Maybe once upon a time there were some goofy cave people who liked eating tree bark. Or maybe tree bark mixed with dirt. But since tree bark and dirt isn't part of a healthy caveman diet, those guys all died. So today, nobody has the "tree bark is delicious" genes. It's an interesting discovery that people who existed before the agricultural revolution had slightly different bodies. They were meat eaters. While the post agricultural people ate mostly grains. This slightly changed people's makeup. This was still pretty healthy though. But one of the unrecognized changes AFTER the Industrial Revolution was the introduction to sugar into the modern diet. Ancient cave people RARELY got a taste of sugar. Most modern health problems can be linked to eating over processed foods. From a manufacturing standpoint, it's a dream come true. It's pretty cheap to produce the processed stuff most people eat. The same stuff that's very hard to NOT stop eating once you start. This is a clear case of instincts gone mad. Another case of instincts gone mad is the modern dating dumpster fire. Most people are lonely. Finding a steady and loyal partner is next to impossible. Which is kind of strange, since there's a whole slew of dating sites. But in a sense, it is the same as food. The MORE food technology they create, the WORSE our health gets. The MORE dating technology they create, the WORSE our relationships and emotional health gets. But just like we can use our rational minds to figure out the BEST food to eat to consciously create the BEST health, we can do the same for dating. This means taking the time to find out WHAT people are craving. The thing they aren't getting. It's one thing to eat some junk food. You KNOW it's junk food. It's no mystery WHAT you need to do to get into shape. Eat healthy and exercise. But very few people KNOW why modern dating is such a horrific mess. Which means if you take the time to figure this out, you'll have a HUGE advantage. And you can use this however you want. Learn How: http://mindpersuasion.com/love-instinct/
  9. https://loopvids.s3.amazonaws.com/Aug19Post.mp4 Once upon a time there was an anthropologist named Brown. He wanted to find a set of Human Universals. Characteristics that all humans share. Kind of like Noam Chomsky's idea of Universal Grammar. Most linguists and historians will tell you that there are plenty of different languages on Earth. But Chomsky believed we really only have ONE language. His theory was very technical, and he had a lot of supporting ideas. One of his reasons was that all languages have nouns and verbs and adjectives etc. And you can take any kid and put them any household in any country in the world and they'll grow up speaking that language like a native. His theory was we all speak different dialects of the same language. Similarly, Brown wanted to find a similar set of traits that we all share. Which he did. All of us are scared of snakes. Everybody has some kind of beliefs that could be called mythology, or religion, or superstition. Going back through all major civilizations, they all had SOME kind of "religion philosophy" that connected one's behavior in this world with the world beyond. All humans in all cultures modify their speech when talking to children. A kind of universal "baby talk." You may say that if you go deep enough, we are all similar. But the closer you get toward the surface, the more different we become. Even among family members and close friends you can find this dynamic. We all have a favorite food, but we all have DIFFERENT favorite foods. Closer to the surface are our own conscious reasons and ideas. The deeper you go, the more you get to the driving instincts that we all need to satisfy. Instinctive need for food, love, companionship, safety, self expression. It's common in persuasion to use more top level ideas. We believe OUR reasons for doing things will be persuasive to others. After all, they're good enough for us, right? From inside our own brains, they make perfect sense. But this usually only works with close friends whom we know well. The less you know your target, the deeper you'll need to go in order to persuade. This actually makes it much easier. Since the deeper you go, the MORE similarities we have. Even better, if you start deep enough, and use THEIR ideas that exist up on the surface, persuading them will be easier than you think. Learn How: http://mindpersuasion.com/get-anybody/
  10. https://loopvids.s3.amazonaws.com/Aug15Post.mp4 Cialdini laws can be found everywhere. These are very much like biases, in that you can see them in others, but it's very hard to see them in ourselves. For example, social proof, authority, and commitment and consistency are three of Cialdini's laws. And these three ideas are behind most beliefs in our brain. Most of us NEVER take the time to consider any of our most closely held ideas. Humans didn't evolve by being slow thinking logicians. Humans evolved by thinking quickly. As a means to an end. The END was not "truth." The END was safety, food, sex, social status, etc. Advertisers know all about Cialdini laws. Even before Cialdini showed up. Social proof, authority, scarcity, commitment and consistency, you'll find these in all things sold. But since they operate BENEATH conscious awareness, we can ONLY see them in other people. We are not robots, we are not Vulcans. We are ILLOGICALLY thinking, emotionally driven humans. And we very much NEED to believe we are logical. Normally, this isn't a problem. Normally, this is a BENEFIT. If you had to logically prove everything, not only would be you lonely, but you'd be EXTREMELY depressed. Unless you are hard core scientist who NEVER leaves the lab, (and is married to a robot sex doll), being illogical and emotional is WHO WE ARE. The problem comes when we try and PERSUADE others. We tend to make decisions emotionally. Based largely on Cialdini laws. But THEN, because we have a need to BELIEVE that we are logical and rational, even when we aren't, we come up with a logical sounding reason WHY we did what we just did. When we only tell ourselves these reasons, that's PERFECT. But if we use these SAME REASONS to try and influence others, it won't work. Since they aren't the REAL reasons. Luckily, there is a way to temporarily SHUT DOWN this post logic imagination. Which is essentially an ego protection tool. Once shut off (temporarily) you can talk to others to BUILD up their deep desire. The STRONGER their desire is, the more they'll enjoy talking to you. The more they'll be ATTRACTED to the things you are talking about. The more they'll want to DO THEM. The more they'll want to DO YOU, but you gotta be careful. Because this works VERY QUICKLY, and very strongly, the LAST thing you want is somebody you DON'T KNOW being super attracted to you. So go slow, and you'll be fine. Learn How: http://mindpersuasion.com/get-anybody/
  11. https://loopvids.s3.amazonaws.com/Aug09Post.mp4 A common strategy is to anticipate somebody's intention. For example, defenders who can accurately read the offense tend to predict movements before they happen. In movies, enemies are always trying to out think and out fake each other. Sometimes they use chess terminology to describe this. Chess is a game of strategy and hidden intentions. The pieces are plainly visible, but the intentions behind the pieces are not. A common sales objection strategy is to understand the intention behind the objection. If you DON'T understand the intention, it's hard to address the objection. Sometimes our intentions are hidden, even from ourselves. When patients visit therapists, for example, there are often two issues. The presenting issue, which is the one the patient thinks is the real issue. And the deeper issue, which may take quite a bit of time to get to. This is why couples tend to get into vicious fights about things that don't appear to be a big deal on the surface. But underneath there is some deep emotional issues. The longer we let these emotional issues fester, the worse we'll explode during silly arguments about toilet seats and toothpaste caps. Sometimes our outward expressions are the OPPOSITE of our intentions. Because we have doubts about our intentions. But we don't want to acknowledge those doubts. So we ignore them, usually by externalizing them. And we end up seeing them in other people. When you have two people, like a couple, that have similarly structured doubts, that are both hidden and externalized (onto each other) the arguments can be very explosive. Like a self-destructive dance of death between matter and anti-matter. From a structural standpoint, this can be pretty easy to understand. On a deep level, we have our basic instincts. Food, sex, social validation, etc. Then we have our surface level, conscious expressions of those instincts. In between we have our doubts about HOW we may or may not get those outcomes satisfied. It can seem pretty confusing at first, but if you take the time to understand our basic thought process, it gets pretty easy. It's kind of like having X-ray vision. Knowing what moves the other guy is going to make. Before they make it. Like advanced athletes, chess players, and movie spies. Needless to say, this will give you an incredible advantage. Learn More: http://mindpersuasion.com/watching-mind/
  12. Hindsight Bias and Time Travel: https://mindpersuasion.com/the-history-erasure-paradox/ https://soundcloud.com/mindpersuasion/erasure-of-personal-history https://loopvids.s3.amazonaws.com/Aug07Loop.mp4
  13. https://loopvids.s3.amazonaws.com/Aug07Post.mp4 Humans have a dreaming instinct. Way back in the day, those that laid awake at night dreaming about big things were the most successful. Everything that we have was once an idea. Not an idea that somebody happened to stumble upon. But an idea that DROVE its inventor nearly insane with desire until he or she finally created it. This is a unique human characteristic. Monkeys crave bananas. Dolphins crave fish. But humans crave MORE. We want MORE than we have. This is not a bug. This is a FEATURE. When we humans allow this never ending desire for MORE drive our actions, we are capable of amazing things. But only if we PURSUE those things. Not just for a couple days. Not only when it's convenient. But ceaselessly. This is the PERSPIRATION they talk about when they say genius is 1% INSPIRATION and 99% PERSPIRATION. The one percent exists as an idea in your brain. The 99% exists as your ceaseless behavior, sometimes for YEARS to turn that thought into a thing. One thing that will DESTROY your gift of dreaming and creating is any belief that it SHOULD be easy. Or it SHOULD be anything other than what it is. This is what separates the great humans from the rest of the lazy goofs. Most of wish it different. We say things SHOULD be different. Those other people SHOULDN'T be doing that. The inventors, the creators, the geniuses use their lives not to wish, but to TRANSFORM. They won't wait around for others to make it easy. They won't wait for permission. They don't wait for a guarantee. They won't wait for others to go first, to prove it's safe. They are DRIVEN by the ideas in their brain. Once upon time, there was nothing on Earth but a bunch of primitive humans and some dirt. Now look at all the stuff we have. All of the stuff was once and in the mind of its creator. A potential we all have. A potential YOU have. But that potential doesn't drive itself. The PURPOSE of your ideas is to DRIVE YOU. To turn those ideas into things. Things that will get you paid. Things that will get you the massive social recognition you were put here for. If you're waiting for a step by step plan, or a guarantee, or somebody to hold your hand and show you how it's done, you'll be waiting a while. The choice is yours. Master your mind-body system, and build your empire. Learn How: http://mindpersuasion.com/watching-mind/
  14. https://loopvids.s3.amazonaws.com/July28Post.mp4 Imagine you had a conversation with a boxer. A guy who was about to have the fight of his career. Imagine the fight was going to start in a couple of hours. And suppose you asked his strategy was. What do you imagine he might say? I suppose that would depend on the other fighter in this particular metaphor. And it would depend on the hero of this metaphor. We can assume the fighting style of the hero. We can assume the fighting style of the opponent. This might give us a better imagination how he might answer that question. But even then it would only be a general strategy. If you asked him what specific punches he planned on throwing, and in what particular order, he'd look at you funny. Clearly, that would depend on what the other guy was doing. Once upon a time there was a guy named Lorenz. He came up with mind experiment to help predict weather patterns. A beaker of water, with four variables. Only four. But each variable was dependent on the other three. Change one and you change the other three. But each time you changed any of the other three, you would then change the OTHER other three. They found that by changing the starting conditions only slightly, the system would be WAY different only a few minutes out. This is the foundation of CHAOS THEORY. Even know they KNOW the starting conditions. Even know they KNOW the laws of chemistry and physics. They still CANNOT predict complex systems very far out. Now imagine two people standing across a room. Flirting with one another. Eye contact, smiles, etc. Open posture. But the guy never walks over and starts the conversation. The excuse he gives himself is common. "I don't know what to say." But this is also a complete and absolute myth. That would be like a boxer being afraid to fight because he doesn't know what PUNCHES to throw. But since the guy in this metaphor is a HUMAN, and has plenty of time speaking to OTHER HUMANS, he knows what to say based on unfolding conditions. In reality, that excuse, "I don't know what to say," is a self defensive, self deception. To avoid social exposure. To avoid rejection. Two very PAINFUL things. But that's by looking only at the surface. Of worrying about what they might say, and then worrying about how you might reply. When you focus on the deeper instincts, it is MUCH EASIER. Because the deeper instincts are MUCH easier to lead. To leverage. Making all communication and persuasion VERY easy. Learn How: http://mindpersuasion.com/instint-persuasion/
  15. https://loopvids.s3.amazonaws.com/July26Post.mp4 Like most people, I enjoy watching movies. I also enjoy TV shows. And like most, some movies and TV shows I enjoy watching over and over. But I've noticed that the ones I enjoy watching more than once fall into two different categories. The first are TV shows that keep my attention, but they plots are pretty complicated. So when I watch them again, especially after a year or so, I kind of forget what happens at the end. Many of these are mysteries, and the plot is so convoluted you need to pay close attention. Frequently I'll watch them again, but forget who the killer is. But other shows are much different. That first group, I can really only watch twice. The first time, then about a year later, long enough to forget what happened, but once more. But that's it. Other, rare, shows and movies are ones I can watch many times. Even when I KNOW everything that is going to happen. These are very well written. The characters have a lot of depth. But more than just clever writing, the characters RESONATE. I can see myself in them. I can identify with a lot of the issues these characters are going through. Every once in a while, a work of fiction will be able to do this for different generations. This is when they start to be called "classics." Because they resonate with true human NATURE. The kind that doesn't change from generation to generation. Cultures, fashion, interests change. But deep nature does not. It's easy to forget this. To get lost in fads and trends and memes. But deep beneath all of this, human nature is the SAME as it has been for thousands of years. Tens of thousands of years. Which means if you understand this nature, you will understand people. Even people you don't know. Even people from different cultures and different languages. This idea isn't very popular. It's popular to believe that all people are unique in their own special way. But the science says otherwise. Linguistics says otherwise. Jungian psychology says otherwise. Mythology says otherwise. Anthropology says otherwise. Underneath our complex conscious thought patterns lies a very simple animal. Understand THIS and you can do magic. Speak to THIS and you can move people. Leverage THIS and you can get people to do anything you want. Learn How: http://mindpersuasion.com/instinct-persuasion/
  16. https://loopvids.s3.amazonaws.com/July24Post.mp4 When I was in boy scouts, I got a lot merit badges. Some were pretty boring. Mostly stuff you had to study, like school. The exciting ones were hands on. Like archery, or marksmanship. My favorite was orienteering. Where you had to demonstrate proficiency with a compass. My friend and I got it together. We had to follow this course out in the desert. Going from point to point. It took few hours, and you had to be precise. Walk so many paces in the specific direction. Without maps, humans would be pretty messed up. Location is very important. Directions are very important. So important that we store location information in a different part of our brain. This is why highway hypnosis is so "trance like." Compared to movie hypnosis, where you are using both brains. Conscious and subconscious. A very pleasant, relaxed state of focus. This is more like typical hypnosis. But highway hypnosis is in a class all by itself. Since once you've got the directions down, you're literally not using your conscious mind. This makes sense, from an evolutionary point of view. Ever since humans climbed out of the trees and started nomadically wandering around, location was VERY important. Since we'd go out hunting and gathering each day. We'd have to remember how to get home. Chances are we developed the ability to get back home BEFORE we developed much of our conscious awareness. Kind of like a homing instinct. Instincts operate very much outside of our conscious awareness. You don't need to remember to get hungry or sleepy or thirsty. You don't need to use ANY of your brainpower to decide if you want to be attracted to a certain person. Movie hypnosis is compelling because most movies FEED our instincts. The story FEELS very familiar. Movies are kind of like music. In music, the melody and lyrics are what our CONSCIOUS brains pay attention to. The chord progression is what feels familiar. In movies, the plot, characters etc., that's the stuff we pay attention to. But the movie "chord progression" is what puts us in a deep trance. And moves our emotions. If you learn to speak in "movie hypnosis" you can easily move the emotions of anybody. In any direction. For any purpose. Learn How: http://mindpersuasion.com/instinct-persuasion/
  17. https://loopvids.s3.amazonaws.com/July22Post.mp4 Humans are very attached to the idea of free will. A common metaphor that describes the relationship between the conscious mind and the unconscious mind is of a captain and a ship. The unconscious mind is the powerful ship. The conscious mind is the captain who steers the ship. The problem with many beliefs is they are very much like food. We don't eat food because it is healthy. We eat food because it tastes good. To the extent you DO eat food because it's healthy, it's not automatic. And it's not easy. Beliefs are the same. We don't believe things because they are true. We believe things that make us feel good. Truth can be a very dangerous thing. Ignorance, on the other hand, is bliss. Take the captain and the ship metaphor. We love the idea that "we" up in our brain has free will. That "we" can steer our ship wherever we want. But think of the things we'd do if that were true. Using our free will to CHOOSE to study would be easy. So easy we'd spend all our time studying and learning and getting smarter and smarter. We'd our free will to exercise instead of sleep in. Which means we'd all have super fit bodies. We'd use our free will to DECIDE to walk across the room and talk to interesting people. So we'd be healthy, smart, and have plenty of healthy, happy relationships with smart, healthy people. But we don't. So the idea of free will CAN'T be true. But even in the face of EVIDENCE it's hard to accept that. So we deceive ourselves. We tell ourselves we don't WANT all those things. But if there was a magic pill, that had zero side effects, was permanent, and gave us ALL those things (intelligence, health, massive confidence) and it only cost a dollar, EVERYBODY would take it. So we DO want those things, it's just that we aren't willing to pay the costs. It's much easier to follow our INSTINCTS. Instincts that make us want to play it safe, sleep late, and only eat food that tastes good and believe things that make us feel good. This, actually, is FANTASTIC news. Because when you want to PERSUADE somebody, all you need to do is leverage these INSTINCTS. Most people try and leverage the CONSCIOUS reasons we tell ourselves WHY we do the things we do. But as an advanced persuader, you know better. Once you learn about the basic human instincts that drive ALL human behaviors, persuading people is EASY. Learn How: http://mindpersuasion.com/instinct-persuasion/
  18. https://loopvids.s3.amazonaws.com/July21Post.mp4 I was listening to this "pundit" the other day. He was talking about the "ideal" way to express your skills, or live a good life, or whatever "pundits" like to talk about. He said the ideal situation is where you have a set of skills that you ENJOY doing, that there is a market for, that will earn you some money AND will allow you to "do good." The first three are perfect. In fact, you really only need the first two. Skills that you enjoy doing and will make you money. The only caveat is that money is VOLUNTARILY being given to you. If you were a highly skilled bank robber, and enjoyed robbing banks, then that wouldn't really qualify. People sometimes feel a need to add on a "do good for society" whenever they talk about making money. As if there is something inherently WRONG with ONLY wanting to make money. That unless you are ALSO taking time to "do good" (whatever that means) then ONLY making money isn't enough. But when you do something and somebody VOLUNTARILY gives you money in exchange, that IS good. Imagine that you and a friend decided to trade $20 bills. Just for fun. How would that feel? Pretty silly. Now imagine trading a $20 for $21. That would feel better. That's why people LIKE to buy things. We WANT the thing we are getting MORE than the money we are paying. If you run the BEST bread shop in town, and people LOVE to come and buy your bread, then you ARE doing good. Selling bread that people enjoy buying IS doing good. You have a skill that you ENJOY. Baking the best bread around. That skill is getting you PAID. So long as that money is coming from happy people who EAGERLY hand over the cash in exchange for the bread, there's NOTHING ELSE you need for a happy life. At least from a making money, career, financial stability standpoint. And in a few happy relationships, and Bob's your uncle. This idea rests on top of ANCIENT instincts. Instincts that drove people to act selfishly. Not an evil selfish. But a very ancient and very MUTUALLY BENEFICIAL selfish. The mutually beneficial selfishness that makes bees and flowers team up. And dogs and humans. And humans and humans. The SAME mutually beneficial selfishness that makes people WANT to develop skills to sell things to people who EAGERLY pay them. This is a very DEEP and very ANCIENT human desire. Everybody has it. Everybody WANTS to express. Learn to leverage it, and you can motivate people to do anything. Learn How: http://mindpersuasion.com/instinct-persuasion/
  19. https://loopvids.s3.amazonaws.com/July20Post.mp4 One of the biggest problems in modern society is social approval. In ancient human societies, social approval was essentially the currency. Today, the currency is money. Duh. You work, applying your unique set of skills. They pay you money, and you take that money and buy whatever you want. But in ancient times, BEFORE money was invented, the "currency" was social status. This allowed ancient societies to THRIVE based on selfish behaviors. Any society that DEPENDENDED on non-selfish behavior wouldn't have lasted long. How was did selfish behavior work? Every day, dudes went out hunting. They wanted to get the BIGGEST kill possible. Not because it was the right thing to do. Not because it was what other people THOUGHT they should do. Not because they were worried about being a positive role model. Because whoever came back with the BIGGEST kill got treated like a ROCK STAR. Including a ton of sex. This INSTINCT made EVERYBODY want to kill the biggest animal possible. Tribes filled with these types of people, with that type of instinct, ALWAYS had enough to eat. The more any ancient hunter CONSISTENLY brought back big kills, the more social status he had. The more social status he had, the better life he had. But his social status, his ROCK STAR status, was directly connected to his productivity. How many calories he acquired. This was a perfectly calibrated system. Today, it's pretty messed up. We WANT social status, and we very much like the IDEA of getting social status, but it can easily BACKFIRE. Because nearly all socials status today is NOT connected to real productivity. You can buy a bunch of bling on your credit card, go way into debt and still kind FAKE IT. This is the whole idea of "keeping up with the Jones'." The underlying concept beneath the famous saying: "We buy things we can't afford to impress people we don't like." Because EVERYBODY is competing with each other to get FAKE social status. But guess what? That ancient instinct still lives inside everybody. That's why we LOVE hero's journey movies. Where hero's go out, kill the bad guy, and get ROCK STAR treatment. This is EXACTLY what our instincts CRAVE. Which means this is a very useful instinct to leverage. Take any idea, and wrap it around this ancient instinct, and people will be BEGGING to do what you want. All without knowing what's going on. This can make you more persuasive then ever. Learn How: http://mindpersuasion.com/instinct-persuasion/
  20. https://loopvids.s3.amazonaws.com/July19Post.mp4 The most common persuasion strategy is the features and benefits strategy. When in actual sales, the salesperson is taught to memorize a huge list of features and benefits. Then they rattle them off to any customer that walks in the door. The idea is that if they hit enough of the customer's hot buttons, the customer will have enough buying desire. On TV shows and movies, effective salespeople do this with plenty of charisma. The customer just needs to stand there and be mesmerized by the beautiful metaphors the salesperson comes up with. Even if non-sales persuasion, this is the common, go-to technique for most people. The persuader tries to convince the target why the target should do want the persuader wants. Based on the ideas that exist in the persuader's brain. To the extent that there is a natural OVERLAP between the persuader's brain and the target's, this will work. But there often isn't. This is AS FAR as most persuaders go in their thinking. Of trying to find some kind of MAGIC WORDS to MAKE the target do what the persuader wants. Sales, persuasion and seduction. A much more enlightened approach is to find out the kinds of things the target likes or wants. In sales, this is called eliciting the criteria. First you find out EVERYTHING you can about the target's desires. THEN you take those desires that came from THEIR BRAIN and try and show htem how YOUR idea will satisfy THEIR desires. This works better than the features and benefits approach. It's not nearly as confrontational. But it's also still pretty limited. Why? Because it requires that the target KNOW what they want. AND it requires the conversation ALLOW for such questions. Many times it doesn't. Especially when overt persuasion isn't appropriate. For example, suppose you wanted to give somebody some advice. Somebody you knew. Somebody that you KNEW would benefit from the advice. But they CAN'T see it from their perspective. It's VERY HARD to elicit criteria under this scenario. At least CONSCIOUS criteria. We humans have tons of UNCONSCIOUS criteria. An infinite amount, essentially. At least as long as we are thinking and breathing. If you can leverage THIS unconscious criteria, ALL persuasion is MUCH easier. Luckily, this deep criteria, is very similar from person to person. Which means once you figure it out, the SAME strategies will work on plenty of people. For whatever reasons you want. Learn How: http://mindpersuasion.com/instinct-persuasion/
  21. Benefits Of Female Hypergamy: https://mindpersuasion.com/the-benefits-of-female-hypergamy/ https://soundcloud.com/mindpersuasion/benefits-of-female-hypergamy https://loopvids.s3.amazonaws.com/July19Loop.mp4
  22. https://loopvids.s3.amazonaws.com/July13Post.mp4 A long time ago, George Carlin had a routine about the seven things you can't say on TV. From a purely legal perspective, and even a linguistic perspective, it would seem that these words are purely arbitrary. How can one short collection of sounds be ILLEGAL to say out loud? It turns out there is a legitimate, emotional reason. Maybe not so much any more, since everybody cusses like sailors nowadays. But way back before internet, before cable TV, people only heard things from their own social circle. And the people they saw on TV. And it turns out that when we grow up in a culture that gives certain meanings to certain words, those words cause an UNCONSCIOUS response in the listener. If you choose friends that use that kind of language, that's one thing. But to see some goof on TV talking, and suddenly they spew one of the "seven words you can't say on TV," that causes and UNCONSCIOUS, unexpected, and NEGATIVE emotional reaction in the listener. Kind of like an emotional sucker punch. This is also one way they test for sociopathic behaviors. They have somebody read a bunch of sentences. Normal people, when they come across certain words, have that same, unconscious reaction. Researchers can tell because it takes a little bit longer for NORMAL people to process these words. Almost like they are thrown off balance, and need an extra half second to recover. But not sociopaths. They breeze right through those words like they mean the same as "puppy dog" or "ice cream." Some of our responses are conscious. Some are unconscious. If you've ever had your reflexes tested at the doctors office, they are testing your unconscious response. If you are too drunk to drive, your pupils WON'T automatically shrink when the cops shine a light in your eyes. On some level, we are like automatic robots. External triggers create internal replies. On top of all those triggers, we have a bunch of conscious choices. Most of our conscious choices fall into only a few categories. If you try and persuade somebody by appealing to their rational mind, you'll only have a little bit of success. But if you persuade people based on these much deeper, instinctive choices, it will be much more automatic. Not only will their behaviors be automatic, but if you create the message correctly, they'll thank you. Giving you an extraordinary amount of power over their behavior. Learn How: http://mindpersuasion.com/instinct-persuasion/
  23. https://loopvids.s3.amazonaws.com/July12Post.mp4 Getting an opponent to commit is a highly regarded skill in sports. For example, if you are basketball, and you're on offense. And you pretend you are going one way, so much that the opponent believes you, you can get him to "commit." Meaning that his momentum is going that direction. But since your momentum isn't, as you were only pretending, you can shift. But since he's committed, he can't. The more effectively you can do this, the better you look. This is a very common strategy. Used in sports and war. It's the basis of the Normandy invasion. The allies tricked the Germans into thinking they were attacking somewhere else. Hoping the Germans would commit all their resources in that other place. It's also a common tactic used in both sales and cons. If you're in sales, a very useful technique is to flip the script somehow. So the customer is trying to convince the salesperson to sell him the product. Sometimes this happens naturally. When there are more customers than products. Sometimes that is engineered. The companies purposely OVER advertise. Creating HUGE demand. Only to deliver less products than they KNOW are being demanded. In con movies, it's somewhat similar. To trick the mark into really WANTING what the con man wants them to want. Then the con man pulls back, essentially "conning" the mark into trying to persuade the con artist to let him in on the deal. All of these techniques involve getting the target to OWN the decision. Any time you can get anybody to OWN a decision, you don't have much to worry about. When we don't own the decision, bad things can happen. Imagine somebody convinces you to do something, and you're ONLY doing it on their recommendation. Then it doesn't work out. AND it ended up costing you something. It's very natural, in this situation, to feel TRICKED. To feel CONNED. But when somebody OWNS the decision, even if it doesn't work out, they won't get angry. Normally, we do this to ourselves. When we RATIONALIZE after the fact. It's a very common way to preserve the integrity of our ego. But you can also engineer this. By leveraging your targets deep instincts. So not only will they OWN the decision, but they'll THANK YOU. Even if it doesn't work out. What kinds of things can you get people to do? Whatever you want. Learn How: http://mindpersuasion.com/instinct-persuasion/
  24. https://loopvids.s3.amazonaws.com/July2Post.mp4 A lot of things exists on continuums. One side is one extreme, another side is another extreme. For example, a very common idea is to be motivated by pain or pleasure. Either being motivated by moving away from pain. Or being motivated toward pleasure. Most are a mix of the two. Too far on either side can cause problems. If you are ONLY motivated away from pain, once you get far enough away so the pain diminishes, you'll lose your motivation. You'll always start things, but never finish. On the other hand, if you are ONLY motivated toward pleasure, the pain won't bother you. You'll always be focused on big projects while late bills pile up. Another continuum is being a cause or an effect. Most people would LOVE the idea of having an easy life, where people tell them EXACTLY what to do, and they do it. And it's get them paid enough to pay the bills and live a decent life. On the other hand, there are people who HATE to be told what to do. These types are always doing their own thing, for better or for worse. Most people with their factory settings, and hope for the best. They are halfway between pain and pleasure, halfway between cause and effect, and that's good enough. But the thing about us humans is we have two kinds of instincts. Our factory setting, and new ones. New instincts are anything we can learn to the level of unconscious competence. Most folks only learn easy things to this level. Things that people teach them. Very few are self-motivated enough to ACTIVELY go out and learn skills. But if you happen to be one of those rare types, you can learn any skill you want. You can move your factory settings to anywhere you want. You can be AT CAUSE when you want to be. You can relax and be an effect when you want to be. This is the real benefit of realizing your ability to learn new instincts. That ANY factory settings you have are ONLY a recommendation. You can be like most people, and accept these and hope for the best. Or you can consciously CHOOSE which new instincts you want, and build them in. Kind of like the difference between choosing an off the shelf computer. Or building one from scratch. To whatever specifications you want. Learn How: http://mindpersuasion.com/self-esteem/
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