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  1. https://loopvids.s3.amazonaws.com/July07Post.mp4 Curiosity is a very powerful persuasive tool. Some sales pages for the most goofy sounding ideas work because they create curiosity. Some cheap plastic gizmo that promises to give you X-ray vision, or help you travel back and forth through time will sell. Not because people will actually think it will work. But if they make it sound compelling enough, if the sales page is interesting enough, and it's cheap enough, people will buy it just to see what the deal is. This is a long standing and proven marketing strate
  2. https://mindpersuasion.com/easy-and-effective-persuasion-techniques/
  3. https://loopvids.s3.amazonaws.com/Feb15Post.mp4 When it comes to sales, there are two extremes. On one side, you spend tons of time with each potential client. Build rapport, elicit criteria, leverage criteria, close, overcome objections, close, etc. On the other side you spend the absolute minimum time possible. You give a pitch in less than twenty seconds, and check for interest. If there is ANY interest whatsoever, you covertly put the burden on the customer to qualify themselves. Most beginning salespeople are terrified of this. If you don't have
  4. https://loopvids.s3.amazonaws.com/Feb04Post.mp4 In the preface of Cialdini's book, he talked about how persuasion is really a science. Most, including people who get paid tons of money to come up with effective advertising for huge products, disagree. Most believe that advertising is an art. If you've ever watched the TV show, "Mad Men," it certainly seems like an art. Those skirt chasing, hard drinking dudes led by Don Draper didn't seem like the scientist types. Cialdini's reasons were simple. The things that influence happen outside of our conscious awa
  5. https://loopvids.s3.amazonaws.com/Feb02Post.mp4 I used to know this guy who lived in Japan. He used to be a magician. And he did still did magic as a hobby. Bar tricks, a few shows here and there. Loved to be the center of attention. Absolutely fearless. Would walk to the center of a crowd, start talking, and doing tricks. But he had an interesting business. He started out as a consultant, visiting businesses and helping them land clients. Eventually he started his own business training other consultants. One description of a consultant I
  6. Post Event Persuasion: https://mindpersuasion.com/post-event-persuasion/ https://soundcloud.com/mindpersuasion/post-event-persuasion https://loopvids.s3.amazonaws.com/Jan15Loop.mp4
  7. https://loopvids.s3.amazonaws.com/Oct12Post.mp4 Pretty people have it much easier than non pretty people. This is something that everybody kind of feels, and knows, but it's extremely hard to talk about. But it happens to be one of those things that can lead to some stunning realizations. A rough metaphor would be if you have deep money anxiety. Like most people do. Most people hate to balance their bank account. You go to the ATM, and even if you know you just got paid, you got this horrible fear of getting the dreaded, "insufficient funds" message. Thi
  8. https://loopvids.s3.amazonaws.com/Oct08Post.mp4 In sales, they have an idea of a laydown. This is somebody who stumbles into your shop. You give them the memorized sales pitch, and they don't object at all. They look at you and say, "Wow, that's EXACTLY what I was looking for!" And then you give them the price. And they say, "Wow, that's way cheaper than I thought!" They buy whatever you are selling, and everybody lives happily ever after. This, however, is very, very rare. It's about as rare as walking up to a gorgeous girl and saying: "Hey, y
  9. https://loopvids.s3.amazonaws.com/Aug20Post.mp4 There's a psychological idea called the "pushback effect." If you've ever gotten into an argument online, you've no doubt experienced it. This, like most of our biases, is something that's easily seen in others, but very hard to see in ourselves. Which means it is an ego-based survival instinct. The pushback effect is triggered when somebody tries to counter your argument. The INSTINCT is to hold fast, regardless of the other person's logic. The MORE you come at the opponent with logic, the MORE they'll dig into
  10. https://loopvids.s3.amazonaws.com/Aug18Post.mp4 There are a quite a lot of truisms. The problem with truisms is three fold. One is that they are popular. Two is that they are true. Three is where the problems begin. It's how our brain treats "knowledge" and "experience." If you hear something once, it might seem like a good idea. But if you hear it a bunch of times, and eventually begin to repeat it yourself, then it starts to FEEL very familiar. But familiar in a superficial way. Not in a deep, experiential way. You can tell that somebody
  11. https://loopvids.s3.amazonaws.com/July26Post.mp4 Like most people, I enjoy watching movies. I also enjoy TV shows. And like most, some movies and TV shows I enjoy watching over and over. But I've noticed that the ones I enjoy watching more than once fall into two different categories. The first are TV shows that keep my attention, but they plots are pretty complicated. So when I watch them again, especially after a year or so, I kind of forget what happens at the end. Many of these are mysteries, and the plot is so convoluted you need to pay close attention.
  12. https://loopvids.s3.amazonaws.com/July23Post.mp4 One of the biggest problems of modern society our attention span. Some studies put our attention span the same as a goldfish. Not sure how accurate that is, but there is a LOT of data suggestion we are getting dumber, lazier and far less capable. For example, if you look at the grade level of presidential state of the union speeches since WWII (75 years ago), they have been slowly getting worse and worse. In the 50s a typical presidential speech was at the twelfth grade level. Today it's much lower. And it's be
  13. https://loopvids.s3.amazonaws.com/July20Post.mp4 One of the biggest problems in modern society is social approval. In ancient human societies, social approval was essentially the currency. Today, the currency is money. Duh. You work, applying your unique set of skills. They pay you money, and you take that money and buy whatever you want. But in ancient times, BEFORE money was invented, the "currency" was social status. This allowed ancient societies to THRIVE based on selfish behaviors. Any society that DEPENDENDED on non-selfish behavior wouldn't
  14. https://loopvids.s3.amazonaws.com/July16Post.mp4 A very common desire among would-be persuaders is a secret collection of magic words that would work on anybody. The idea is very compelling. It's as old as written language itself. Ever since the dawn of time, humans have struggled to survive. The idea of conjuring magic to shortcut the necessary work is therefore very compelling. For the longest time, people sought out alchemy. Isaac Newton, the guy who invented calculus and physics, was an alchemist. Not in the modern sense of the word. But back th
  15. https://loopvids.s3.amazonaws.com/July14Post.mp4 One common complaint about modern society is the idea of consumerism. That there is something wrong with buying stuff, only to want to buy more stuff later. A famous quote describes this as follows: "We buy things we can't afford to impress people we don't like." But if you look at the underlying REASONS beneath those very common behaviors, you'll find some truth. First, let's look at the buying part. Humans are consumers. We MUST be, or else we'll die. We need to keep eating. And for the bulk o
  16. https://loopvids.s3.amazonaws.com/July12Post.mp4 Getting an opponent to commit is a highly regarded skill in sports. For example, if you are basketball, and you're on offense. And you pretend you are going one way, so much that the opponent believes you, you can get him to "commit." Meaning that his momentum is going that direction. But since your momentum isn't, as you were only pretending, you can shift. But since he's committed, he can't. The more effectively you can do this, the better you look. This is a very common strategy. Used in sports and
  17. https://loopvids.s3.amazonaws.com/Jun10Post.mp4 Science is, at it's core descriptive. Meaning they look at things, and describe what happens. To the extent that what they describe is repeatable, they can predict what's going to happen. Even things that are complex, yet repeatable, can be used scientifically without really knowing why. A prime example is anesthesia. Tens of thousands of time per day, people are knocked out, cut open, sewed back up, and are perfectly fine. A week or so later they can get up and walk around like nothing happened. But
  18. The quickest way to become the alpha of any group. https://mindpersuasion.com/public-speaking-confidence/
  19. It's hard to withhold giving advice. For example, somebody you know is having some problem. Since they are trapped INSIDE the problem, they don't have such an objective view. Since you can see the problem from the OUTSIDE, the solution is clear. But for some reason, whenever we give people advice, they don't take it. When people give US advice, we don't take it. Why is this? There are a couple of reasons. One is that advice sounds and feels like people are telling us that they know more about us than the situation. And since we are the ones trapped
  20. Most sales involves memorizing a pitch of some sort. The stereotypical sales person is the guy or gal who can deliver that pitch with maximum charisma. Even a BETTER salesperson can sort of "read" the customer and deliver a pitch. This is based on the idea that the salesperson knows WHY people SHOULD buy the item or service in question. It's fundamentally based on the salesperson doing the talking, and the customer doing the listening. This is why VERY charismatic people are the BEST salespeople. The have a certain "halo effect." What is a halo effect? I
  21. It's very common to want a surefire set of techniques. Either for persuasion or seduction. The idea that you could memorize a set of phrases and lines that would work on everybody. There certainly ARE a large collection of courses that teach that. But when you understand how marketing works, it makes sense. There are a lot of courses that teach memorized patterns simply because there is a lot of demand. Just like there is a lot of demand for super hero movies, that's what they make. But is it REALLY possible? If you have a LONG ENOUGH set of patterns, an
  22. Brain dead simple persuasion and seduction techniques https://mindpersuasion.com/deep-mind-persuasion/
  23. Frame is a very squirrely concept. Mainly because the frame of any situation is shifting consciously. Also because frame is very, very subjective. It's never anything that can be proven or disproven. It's very much a "might makes right" kind of thing. That term, "might makes right" tends to be associated with physical battles and quests for military power. But it's very appropriate when speaking of inter-personal frame battles. Whoever has the strongest frame will determine the outcome. Strongest is very similar to being the "mightiest." In a sense,
  24. Long time ago I sold cars. Learned a lot about persuasion. Both sides tend to use a lot of strategies. One thing customers tend to is to leave. When done correctly, this definitely increases the motivation of the seller. Especially if it's a beginning salesperson without a lot of experience. A customer will come on and look around. The salesperson will see them, get excited. He'll talk to them for a while. Sometimes an hour or so. They'll seem pretty interested. He'll start to anticipate a fat commission. Finally they get down to bras
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