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Found 53 results

  1. https://loopvids.s3.amazonaws.com/July07Post.mp4 Curiosity is a very powerful persuasive tool. Some sales pages for the most goofy sounding ideas work because they create curiosity. Some cheap plastic gizmo that promises to give you X-ray vision, or help you travel back and forth through time will sell. Not because people will actually think it will work. But if they make it sound compelling enough, if the sales page is interesting enough, and it's cheap enough, people will buy it just to see what the deal is. This is a long standing and proven marketing strategy. They even did a study of this on crayons. Both crayons were for sale, side by side. Same exact color, chemical components, etc. One was called "Tangerine Orange." This evoked ZERO curiosity. Tangerines are orange. This crayon is orange. I get it. This creates very little buying interest. But the other crayon was called "millennium orange." (This was back around 2000). When people saw THIS crayon, it "hooked" their brain a little bit more. People saw the tangerine orange and that didn't require ANY thinking to comprehend. But the other one, people HAD to stop and stare at and wonder why the heck it was called millennium orange. Just spending this extra brain time triggered an instinctive response. One that says: "I can't figure this out. This is really interesting!" The same response to X-Ray glasses and mental time machines. If you've even given away too much too soon in a relationship, you've KILLED this effect. Being too available, revealing too much. Everybody likes a little bit of MYSTERY. We like to WONDER about things. We like to THINK about things. We have a kind of "meta curiosity" interest in things we don't understand. We apply this "meta curiosity" in many ways that keeps our brains interested. Movies with twist endings, jokes with unexpected punch lines, even straight up puzzles. We LOVE to wonder about stuff. We LOVE things that seem to be more confusing that we first thought. More complex than we first thought. When you reveal too much, too soon, this creates the OPPOSITE effect. Like a movie that is boring that is predictable. Nobody likes those kinds of movies. Nobody likes those kinds of people. At least not when thinking about initial attraction and having fun. Sure, there is a time to be predictable and boring. Taking care of business, doing your job. But when having fun, meeting people, creating relationships, BE MYSTERIOUS. Be complex. Don't be boring. Learn More: https://mindpersuasion.com/creativity/
  2. https://mindpersuasion.com/easy-and-effective-persuasion-techniques/
  3. https://loopvids.s3.amazonaws.com/Feb15Post.mp4 When it comes to sales, there are two extremes. On one side, you spend tons of time with each potential client. Build rapport, elicit criteria, leverage criteria, close, overcome objections, close, etc. On the other side you spend the absolute minimum time possible. You give a pitch in less than twenty seconds, and check for interest. If there is ANY interest whatsoever, you covertly put the burden on the customer to qualify themselves. Most beginning salespeople are terrified of this. If you don't have a lot of prospects, this is also very difficult. There are advantages and disadvantages to both sides. But if you find that sweet spot, you can do very, very well. How, specifically, do you find that sweet spot? First, you refine your initial pitch. To make it as compelling as you possibly can. To create as much initial interest as you can. With the right words, and the right hypnotic patterns, you can create interest in pretty much any qualified candidate. Once you create this interest, you begin reeling them in. How? By IMPLYING scarcity. Most people understand scarcity. But applying it is much more subtle. If you blatantly say anything that indicates scarcity, it usually won't work. But if you can IMPLY scarcity, so your target can DISCOVER the scarcity, it will work a million times better. One way to imply scarcity is the "my way or the highway" model. You don't blatantly say that. But you imply that. Once you've got the initial hook set. You imply something like: "This is what I've got to offer. If you're interested, I'll keep talking. But since I don't want to waste your time, any hint from you that this isn't 100% for you, as it is presented, and I'll go find somebody else. After all, plenty of people want this. If not you, somebody else." A funny thing happens when you try the persuade-everybody-with-a-pulse model. Many people have ZERO intention of buying whatever you are selling. But they LIKE being pitched to. They keep asking questions AS IF they are "just about" to buy. But they really have no intention of buying. But if you always make them qualify themselves, you'll not only not waste time on those folks, but you'll INCREASE buying temperature. If you IMPLY (not state overtly) that you've got plenty of other people to talk to, AND you make it clear that ANY uncertainty on their part will get you to LEAVE, it imply a ton of scarcity. And the most powerful buying force of all time. FOMO, or fear of missing out. Create this conversationally, and people will be begging you to stay. Learn How: https://mindpersuasion.com/sugar-baby-hypnosis/
  4. https://loopvids.s3.amazonaws.com/Feb04Post.mp4 In the preface of Cialdini's book, he talked about how persuasion is really a science. Most, including people who get paid tons of money to come up with effective advertising for huge products, disagree. Most believe that advertising is an art. If you've ever watched the TV show, "Mad Men," it certainly seems like an art. Those skirt chasing, hard drinking dudes led by Don Draper didn't seem like the scientist types. Cialdini's reasons were simple. The things that influence happen outside of our conscious awareness. And we always come up with a post event, rational sounding reason why we THINK we did what we did. Neurologists tell us one of the main functions of the brain is an "after the fact" storytelling device. This makes a lot of sense, from a big picture point of view. The line is extremely blurry between primitive primates and humans. Our self-awareness and language evolved ON TOP OF the previous existing chimp brain. Our ancient instincts are still very much in control. We don't like that idea. We like the idea that WE, the part of us that is watching and choosing is doing the thinking and the choosing. But according to those who study the brain, this isn't the way it is. Which makes perfect sense considering Cialdini's "persuasion is science." The way we "don't" persuade is as follows. Something influences us. Those things that influence us happen OUTSIDE of our conscious awareness. We then MAKE UP a logical sounding reason why we did what we just did. We BELIEVE that reason. So we USE that reason to try and get somebody else to do what we just did. But since that's NOT the real reason, it rarely works. Our ego doesn't like to believe that we suck at anything. So it makes up ANOTHER story. One that says persuasion is an art. A completely mysterious process that few understand. But Cialdini wasn't just some goof with a bunch of random ideas. He did some serious field testing. And again and again, he proved that persuasion IS a science. Understand the science, and you'll never wonder why people do things again. This is hard to do. You'll have to get rid of the idea that your ego is the center of everything. That's likely the hardest part. We WANT to take credit. Our ego is like a little kid who is ALWAYS screaming for attention. Hey! Everybody! Look at me! Look what I can do! But if you CAN manage to turn off your ego? And you take the time to learn the SCIENCE of persuasion? You'll easily turn into a mad scientist. And the entire world will become your laboratory. Learn More: https://mindpersuasion.com/hypnotic-copywriting/
  5. https://loopvids.s3.amazonaws.com/Feb02Post.mp4 I used to know this guy who lived in Japan. He used to be a magician. And he did still did magic as a hobby. Bar tricks, a few shows here and there. Loved to be the center of attention. Absolutely fearless. Would walk to the center of a crowd, start talking, and doing tricks. But he had an interesting business. He started out as a consultant, visiting businesses and helping them land clients. Eventually he started his own business training other consultants. One description of a consultant I heard, from another consultant, is they look at your watch and tell you what time it is. It's kind of surprising, but plenty of high level, high earning people have the same needs as us normal folk. They just need to be told what they are doing is OK. That their ideas and plans are OK. And plenty of people are willing to pay plenty of money to be told what they want to hear. This is one of the secrets of marketing. To tell people what they want to hear. We all have the same fears and desires. But most of us are too busy complaining about those fears and desires to notice that everybody else is saying the same thing. Joseph Campbell wrote a book called, "The Hero With 1000 Faces." The first of many books about the Hero's Journey. We all love that same Hero's Journey because it reflects our own fears and inhibitions. For example, most hero's don't leave their comfort zone voluntarily. They need to be forced out. Even modern hero's are more or less forced onto the journey. Why is this? We all feel the call, but most of us are too terrified to take a step outside of our comfort zone. We LOVE the idea of a mentor coming and FORCING us out. If you can combine these two basic ideas, you can make quite an impact. How's that? First, by understanding people's fears and concerns. Second, but putting them in a hero's journey format. Of course, simply because it's called the "Hero's Journey" doesn't need it has a be a three hour epic. That same, three-part structure can be delivered through a quick metaphor, a short anecdote, or even the recalling of something that happened to you earlier that day. When you combine these two structures, you'll find opportunities for them everywhere. It's kind of like rubbing your finger over the rim of a wine glass. With the right frequency, you can make them sing. Speak to people with the right frequency, and they'll never forget you. Use this however you like. But if you like to write, or like the idea of writing, your words will resonate with them on deep and profound levels. Learn How: https://mindpersuasion./hypnotic-copywriting/
  6. Post Event Persuasion: https://mindpersuasion.com/post-event-persuasion/ https://soundcloud.com/mindpersuasion/post-event-persuasion https://loopvids.s3.amazonaws.com/Jan15Loop.mp4
  7. https://loopvids.s3.amazonaws.com/Oct12Post.mp4 Pretty people have it much easier than non pretty people. This is something that everybody kind of feels, and knows, but it's extremely hard to talk about. But it happens to be one of those things that can lead to some stunning realizations. A rough metaphor would be if you have deep money anxiety. Like most people do. Most people hate to balance their bank account. You go to the ATM, and even if you know you just got paid, you got this horrible fear of getting the dreaded, "insufficient funds" message. This leads to all kinds of horrible, mostly subconscious, conclusions. The halo effect is similar. If we do admit there IS a halo effect, it's bad for everybody. At least initially. If you are one of the pretty people, it means that it's not really YOU that's doing the work. It's your genetic gifts. Nobody gives a crap about your ideas and thoughts and beliefs. So long as they are coming out of a pretty face, that's good enough. This is why naturally attractive people HATE to be told that their success is largely due to their looks. On the flip side, normal looking folks like us HATE the halo effect idea just as much. Since we're NOT genetically gifted with gorgeous looks, there's not much we'll EVER be able to do. Both sides are correct, but only in a VERY superficial way. Because with a little effort, you can CREATE your own halo effect. No matter HOW you look. How's that? First, let's understand exactly HOW the halo effect works. It's not conscious. It's purely subconscious. The halo effect is when we feel a deep physical attraction. A deep and ancient POSITIVE feeling. And whatever the pretty person is talking about will be UNCONSCIOUSLY associated with that ancient, deep, positive feeling. It's critical to understand this is NOT conscious. Which means if you can CREATE a positive feeling in the other person, it will have the SAME effect. Even better is a genetically based halo effect has only one setting. Because it's based on their physical presence. But a custom made halo effect is based on their unique dreams and desires and fantasies. Which means you can BUILD it as strongly as you want. And since it's based ONLY on the ideas that exist inside THEIR brain, it doesn't matter WHO you are. It doesn't matter WHAT you look like. Not only does it NOT matter who you are or what you look like, since EVERYBODY'S got an endless stream of desires in their brain, you can use this technique on anybody you want. Learn How: https://www.udemy.com/course/get-anybody/
  8. https://loopvids.s3.amazonaws.com/Oct08Post.mp4 In sales, they have an idea of a laydown. This is somebody who stumbles into your shop. You give them the memorized sales pitch, and they don't object at all. They look at you and say, "Wow, that's EXACTLY what I was looking for!" And then you give them the price. And they say, "Wow, that's way cheaper than I thought!" They buy whatever you are selling, and everybody lives happily ever after. This, however, is very, very rare. It's about as rare as walking up to a gorgeous girl and saying: "Hey, you don't know me, but wanna have sex?" And her thinking about it and saying: "Sure, why not? Let's go to my place!" This happens to be the most common male sex fantasy. And the basic plot of every "bang bus" porn movie. Guys driving down the street in a creepy van, pulling up to a super hot girl wearing very revealing clothing and asking her to come on in the van. "Sure, I was hoping to be asked to join a gang bang!" Of course, there is fantasy, and there is reality. The reality is you may talk to 50 girls, or guys, and get 2-3 phone numbers. And those may even be given to politely get rid of you. If you listen to any hiring sales pitch, every sales job sounds like easy money. All you have to do is memorize a pitch, and the customers will LOVE to buy. But just like extremely unrealistic sex fantasies, the reality is much different. The reality is you MAY get one laydown every few months. Not enough to even pay ONE month's rent. At same time, a memorized pitch SOUNDS like a good idea. If you can somehow come up with a really good memorized pitch, it's easy, once you memorize it. This idea is based on not having a regular, back and forth conversation. Having back and forth conversations with strangers is not something most people are comfortable doing. ESPECIALLY if the purpose of the conversation is to get something from them. Like a sale, or a number, or even them to agree to your idea. But this is ONLY uncomfortable from the position of the ASKER. If you are ultimately going to ASK THEM something, you know it. They know it. They can feel it. The solution? Don't ask. Instead, build up their desire. Turns out this is VERY EASY. It's kind of goofy at first, but when you get the hang of it, you'll be blown away by how simple it is. Learn How: https://www.udemy.com/course/get-anybody/
  9. https://loopvids.s3.amazonaws.com/Aug20Post.mp4 There's a psychological idea called the "pushback effect." If you've ever gotten into an argument online, you've no doubt experienced it. This, like most of our biases, is something that's easily seen in others, but very hard to see in ourselves. Which means it is an ego-based survival instinct. The pushback effect is triggered when somebody tries to counter your argument. The INSTINCT is to hold fast, regardless of the other person's logic. The MORE you come at the opponent with logic, the MORE they'll dig into their position. Our beliefs are very much associated with our identity. This goes along with the "beliefs as food" idea. We don't really eat food because it's healthy. We eat food because it tastes good. Way back in the day, this was perfect. The BETTER something tasted, the BETTER it was for us. Meat and fat were ideal, as they were dense sources of needed calories. Sweet fruit even better. Roots, and tubers, not so much. They were better than nothing, but not as good as a freshly killed slab of meat. Of course, today, with recent discoveries in chemistry, food is engineered to be delicious. But at the cost of health. Beliefs can operate the same way. We don't believe things because they are true. We believe things because the help us and make us feel good. So when somebody attacks our beliefs, it very much FEELS like they are attacking US. Hence the pushback effect. Somebody attacks our beliefs, which makes us dig in. Very much like a physical confrontation. If somebody pushes you, you push them back. Nearly all "fighting technology" is based on pushing back BETTER than they pushed you. Only few are based on NOT pushing back, but instead using THEIR energy. This can be done conversationally as well. Not in arguments, but in persuasion and influence. For any purpose. Sales, friend making and seduction. Since the pushback effect is based on ego, it's very HARD to turn off. But if you can manage to turn it off, and simply ask very easy to answer, linguistically calibrated questions, they will feel FANTASTIC. Even enjoyable conversations between friends have the pushback effect. Each person is very subconsciously trying to OUTDO the other. But once you shut off your ego, they will be able to EXPAND. The more they EXPAND the better they feel. And when you carefully allow them to expand their ego, they'll be willing to do whatever you want. Learn How: http://mindpersuasion.com/get-anybody/
  10. https://loopvids.s3.amazonaws.com/Aug18Post.mp4 There are a quite a lot of truisms. The problem with truisms is three fold. One is that they are popular. Two is that they are true. Three is where the problems begin. It's how our brain treats "knowledge" and "experience." If you hear something once, it might seem like a good idea. But if you hear it a bunch of times, and eventually begin to repeat it yourself, then it starts to FEEL very familiar. But familiar in a superficial way. Not in a deep, experiential way. You can tell that somebody has this level of "knowledge" when you ask them to explain EXACTLY what they mean. But they can't. They have a weird combination of KNOWING that something is true. They know it as well as their own name. But they can't explain HOW or WHY it's true. When people have ideas, you can tell how they explain them. They say things like, "Well if you think about it, it makes sense." Since that's how THEY experience it inside their own brain. They've ACCEPTED the idea from others. The idea makes them feel good. They've thought about that idea a whole bunch of times. But they've never take the time to actually take apart the idea. This type of thing pops up ALL OVER THE PLACE in self help and self development. Entire seminars are filled with gurus saying these truisms in a whole bunch of different ways. But never once explaining how EXACTLY to apply them. Here's an example. A very common, and often repeated marketing strategy is as follows: "Encourage their dreams, allay their fears, and throw rocks at their enemies." This SOUNDS fantastic. Who wouldn't want their dreams encouraged? Who wouldn't want their fears allayed? Who wouldn't want help throwing rocks at their enemies? Everybody would. Which is why this is GOOD advice and TERRIBLE advice at the same time. Good advice because it rings very true. Terrible advice because it doesn't explain HOW, specifically, to do that. For example, how, exactly would you ENCOURAGE somebody's dreams? You could say something silly and common: "You should TOTALLY go after your dreams!" Or ask them what their dreams are. And then say: "Yeah! You should totally do that!" Problem is that this is the SAME strategy that every other fake goof tries. If you went into an upscale department store, and tried on an expensive shirt, THIS is what they'd say: "That shirt looks great! You'll DEFINITELY get laid!" This is an ATTEMPT to encourage your dreams. Unfortunately, it's the same fake line that EVERY salesperson uses. Luckily, there is a very specific set of linguistic techniques that you can learn. To make it very easy to elicit and BUILD up their dreams. And some more specific linguistic techniques to ENCOURAGE their dreams. In ways they've NEVER experienced. Learn How: http://mindpersuasion.com/get-anybody/
  11. https://loopvids.s3.amazonaws.com/July26Post.mp4 Like most people, I enjoy watching movies. I also enjoy TV shows. And like most, some movies and TV shows I enjoy watching over and over. But I've noticed that the ones I enjoy watching more than once fall into two different categories. The first are TV shows that keep my attention, but they plots are pretty complicated. So when I watch them again, especially after a year or so, I kind of forget what happens at the end. Many of these are mysteries, and the plot is so convoluted you need to pay close attention. Frequently I'll watch them again, but forget who the killer is. But other shows are much different. That first group, I can really only watch twice. The first time, then about a year later, long enough to forget what happened, but once more. But that's it. Other, rare, shows and movies are ones I can watch many times. Even when I KNOW everything that is going to happen. These are very well written. The characters have a lot of depth. But more than just clever writing, the characters RESONATE. I can see myself in them. I can identify with a lot of the issues these characters are going through. Every once in a while, a work of fiction will be able to do this for different generations. This is when they start to be called "classics." Because they resonate with true human NATURE. The kind that doesn't change from generation to generation. Cultures, fashion, interests change. But deep nature does not. It's easy to forget this. To get lost in fads and trends and memes. But deep beneath all of this, human nature is the SAME as it has been for thousands of years. Tens of thousands of years. Which means if you understand this nature, you will understand people. Even people you don't know. Even people from different cultures and different languages. This idea isn't very popular. It's popular to believe that all people are unique in their own special way. But the science says otherwise. Linguistics says otherwise. Jungian psychology says otherwise. Mythology says otherwise. Anthropology says otherwise. Underneath our complex conscious thought patterns lies a very simple animal. Understand THIS and you can do magic. Speak to THIS and you can move people. Leverage THIS and you can get people to do anything you want. Learn How: http://mindpersuasion.com/instinct-persuasion/
  12. https://loopvids.s3.amazonaws.com/July23Post.mp4 One of the biggest problems of modern society our attention span. Some studies put our attention span the same as a goldfish. Not sure how accurate that is, but there is a LOT of data suggestion we are getting dumber, lazier and far less capable. For example, if you look at the grade level of presidential state of the union speeches since WWII (75 years ago), they have been slowly getting worse and worse. In the 50s a typical presidential speech was at the twelfth grade level. Today it's much lower. And it's been STEADILY declining. Another thing that has been getting worse and worse is our ability to DELAY gratification. This makes total sense. Imagine living a 100 years ago. No TV, very scarce radio. Everything you COULD know about world had to be READ and understood. Naturally, people back then were MUCH more informed. Today, if something is more than a couple hundred words, our eyes glaze over and our minds start to drift. This is both terrible and fantastic, depending who you are. If you are somebody who can't focus for very long, then it sucks. But if you CAN still think relatively strongly and have a decent level of intelligence, this gives you a HUGE advantage. Because despite how seemingly lazy and stupid most of us have become, deep down inside we are the SAME humans we've been for thousands of years. Before they invented the printing press, people had to REMEMBER a ton of stuff. The only people nowadays who even come close to utilizing their total brain power are career stage actors. People who have memorized DOZENS or even HUNDREDS of plays. The guys who have to get up in front of tons of people and REMEMBER a short story worth of words. Not just the basic idea, but the EXACT words in the EXACT order. And not the stuff that's on TV. Well written stuff. Like Shakespeare. Even better, they've got to say them CONGRUENTLY. This means they've got to remember them intellectually and emotionally. Ancient storytellers did the same thing. Viking storytellers were capable of telling ancient Norse sagas, some that went on for HOURS. All from memory. This is the POTENTIAL of the human mind. A potential that most people would be TERRIFIED to even think about. Even if you only scrape the surface of what's possible, you can be a shining star surrounded by dullards DESPERATE for somebody to tell them what to do. Desperate for somebody to capture and lead their attentions, imaginations, and emotions. Learn How: http://mindpersuasion.com/instinct-persuasion/
  13. https://loopvids.s3.amazonaws.com/July20Post.mp4 One of the biggest problems in modern society is social approval. In ancient human societies, social approval was essentially the currency. Today, the currency is money. Duh. You work, applying your unique set of skills. They pay you money, and you take that money and buy whatever you want. But in ancient times, BEFORE money was invented, the "currency" was social status. This allowed ancient societies to THRIVE based on selfish behaviors. Any society that DEPENDENDED on non-selfish behavior wouldn't have lasted long. How was did selfish behavior work? Every day, dudes went out hunting. They wanted to get the BIGGEST kill possible. Not because it was the right thing to do. Not because it was what other people THOUGHT they should do. Not because they were worried about being a positive role model. Because whoever came back with the BIGGEST kill got treated like a ROCK STAR. Including a ton of sex. This INSTINCT made EVERYBODY want to kill the biggest animal possible. Tribes filled with these types of people, with that type of instinct, ALWAYS had enough to eat. The more any ancient hunter CONSISTENLY brought back big kills, the more social status he had. The more social status he had, the better life he had. But his social status, his ROCK STAR status, was directly connected to his productivity. How many calories he acquired. This was a perfectly calibrated system. Today, it's pretty messed up. We WANT social status, and we very much like the IDEA of getting social status, but it can easily BACKFIRE. Because nearly all socials status today is NOT connected to real productivity. You can buy a bunch of bling on your credit card, go way into debt and still kind FAKE IT. This is the whole idea of "keeping up with the Jones'." The underlying concept beneath the famous saying: "We buy things we can't afford to impress people we don't like." Because EVERYBODY is competing with each other to get FAKE social status. But guess what? That ancient instinct still lives inside everybody. That's why we LOVE hero's journey movies. Where hero's go out, kill the bad guy, and get ROCK STAR treatment. This is EXACTLY what our instincts CRAVE. Which means this is a very useful instinct to leverage. Take any idea, and wrap it around this ancient instinct, and people will be BEGGING to do what you want. All without knowing what's going on. This can make you more persuasive then ever. Learn How: http://mindpersuasion.com/instinct-persuasion/
  14. https://loopvids.s3.amazonaws.com/July16Post.mp4 A very common desire among would-be persuaders is a secret collection of magic words that would work on anybody. The idea is very compelling. It's as old as written language itself. Ever since the dawn of time, humans have struggled to survive. The idea of conjuring magic to shortcut the necessary work is therefore very compelling. For the longest time, people sought out alchemy. Isaac Newton, the guy who invented calculus and physics, was an alchemist. Not in the modern sense of the word. But back then, BEFORE they figured out chemistry and the structure of atoms and molecules, they really had no idea what the difference between dirt and gold was. So the idea was compelling. To figure out a way to turn dirt into gold. Of course, to the modern brain, this sounds silly. Like it should only happen in fantasy cartoons. But this idea is the source of ALL human invention. To always be dreaming of an EASIER way of doing something. When they discover it, it seems like magic. Then they figure it out, explain it, refine it, etc. And it's no longer magic. But you can't take something that SEEMS like magic, and then explain it scientifically, unless you BELIEVE in magic. At least some type of science that hasn't been discovered yet. Which is essentially what the famous quote is all about. Science, when it's far above our level of understanding, IS magic. Modern desires for conversational alchemy are similar. In the movies, it's pretty easy. If you remember McFly from back to the future, he had a memorize line that was SUPPOSED to make his future wife fall in love with him. But he mispronounced it. He MEANT to say, "You are my destiny." But instead, he said, "You are my density." But he recovered, said it correctly, and it worked. Like magic. This is the core idea of a magic spell. You say it correctly, and it works. You say it incorrectly, and it doesn't work. But is there modern magic? Linguistic alchemy? Yes, but not in the way most people are looking. People are looking for memorized statements. Phrases and patterns. Like in the movies. The trick is not in SAYING the right things, in the right order. But asking the right questions in the right order. This makes this type of magic much more flexible. Much more applicable. Friends, strangers, lovers and everybody in between. Learn How: http://mindpersuasion.com/instinct-persuasion/
  15. https://loopvids.s3.amazonaws.com/July14Post.mp4 One common complaint about modern society is the idea of consumerism. That there is something wrong with buying stuff, only to want to buy more stuff later. A famous quote describes this as follows: "We buy things we can't afford to impress people we don't like." But if you look at the underlying REASONS beneath those very common behaviors, you'll find some truth. First, let's look at the buying part. Humans are consumers. We MUST be, or else we'll die. We need to keep eating. And for the bulk of our history, we had to get food ANY WAY possible. One of those ways was to forage. This is something that no modern human has experienced. Not like our ancestors did. Imagine ALWAYS being hungry. And NEVER knowing WHERE or WHEN you would find food. What is foraging, exactly? Always looking and collecting ANYTHING that looks good. You keep looking, you keep eating, you keep collecting. This INSTINCT was perfect in an ancient environment. This ancient instinct translated into modern times creates a never ending desire to BUY STUFF. We might call this the "shopping mall" instinct. What about the part about impressing people we don't like? Another instinct that worked PERFECTLY back in the day, but pretty much SUCKS now. Back in the day, we lived with the same people our entire lives. We DEPENDED on them, and they DEPENDED on us. So when we brought back a big bag of STUFF that we'd gotten from foraging, it VERY MUCH impressed them. Whoever brought back the MOST stuff, the BEST stuff, got the MOST social validation. This is a VERY POWERFUL social instinct. Think of it this way. A cave guy or gal out foraging ONLY for themselves of their family wouldn't be motivated to get very much stuff. But that same guy or gal driven by an instinct to want to IMPRESS people would be driven to get more stuff. And since this stuff was NECESSARY stuff that helped the tribe survive, this was a VERY POWERFUL instinct. A very USEFUL instinct. To go out, get stuff, and impress people with your stuff. Today, that translates into the famous quote. Underneath ALL modern messed up behaviors are very powerful instincts. Instincts that CANNOT be turned off. No more than you can NOT get hungry. This means if you take the time to learn WHAT these instincts are, this will give you an incredible amount of power. Powers of influence over others. Speak to these deep instincts, and you can get people to do ANYTHING. Learn How: http://mindpersuasion.com/instinct-persuasion/
  16. https://loopvids.s3.amazonaws.com/July12Post.mp4 Getting an opponent to commit is a highly regarded skill in sports. For example, if you are basketball, and you're on offense. And you pretend you are going one way, so much that the opponent believes you, you can get him to "commit." Meaning that his momentum is going that direction. But since your momentum isn't, as you were only pretending, you can shift. But since he's committed, he can't. The more effectively you can do this, the better you look. This is a very common strategy. Used in sports and war. It's the basis of the Normandy invasion. The allies tricked the Germans into thinking they were attacking somewhere else. Hoping the Germans would commit all their resources in that other place. It's also a common tactic used in both sales and cons. If you're in sales, a very useful technique is to flip the script somehow. So the customer is trying to convince the salesperson to sell him the product. Sometimes this happens naturally. When there are more customers than products. Sometimes that is engineered. The companies purposely OVER advertise. Creating HUGE demand. Only to deliver less products than they KNOW are being demanded. In con movies, it's somewhat similar. To trick the mark into really WANTING what the con man wants them to want. Then the con man pulls back, essentially "conning" the mark into trying to persuade the con artist to let him in on the deal. All of these techniques involve getting the target to OWN the decision. Any time you can get anybody to OWN a decision, you don't have much to worry about. When we don't own the decision, bad things can happen. Imagine somebody convinces you to do something, and you're ONLY doing it on their recommendation. Then it doesn't work out. AND it ended up costing you something. It's very natural, in this situation, to feel TRICKED. To feel CONNED. But when somebody OWNS the decision, even if it doesn't work out, they won't get angry. Normally, we do this to ourselves. When we RATIONALIZE after the fact. It's a very common way to preserve the integrity of our ego. But you can also engineer this. By leveraging your targets deep instincts. So not only will they OWN the decision, but they'll THANK YOU. Even if it doesn't work out. What kinds of things can you get people to do? Whatever you want. Learn How: http://mindpersuasion.com/instinct-persuasion/
  17. https://loopvids.s3.amazonaws.com/Jun10Post.mp4 Science is, at it's core descriptive. Meaning they look at things, and describe what happens. To the extent that what they describe is repeatable, they can predict what's going to happen. Even things that are complex, yet repeatable, can be used scientifically without really knowing why. A prime example is anesthesia. Tens of thousands of time per day, people are knocked out, cut open, sewed back up, and are perfectly fine. A week or so later they can get up and walk around like nothing happened. But WHY, exactly, does anesthesia work? Truth is nobody really knows. They have a lot of educated guesses, but beyond that, they're not sure. This is especially true with ANYTHING involving us humans. Sure, if you're doing experiments on things like plants or interactions between inanimate objects, you can do it over and over. But you can't really do that with humans. So any time anybody talks about us humans, especially when people start tossing numbers around, it's ONLY a metaphor. And metaphors are NOT the "thing" they are trying to describe. The are less complex descriptions of more complex things. So we can understand. Why do we want to understand? Well, there are only two reasons. One is to have an academic, logical, rational understanding. But since with humans this is impossible, there's only one other option. And that is because we want to achieve an objective. For doctors and anesthesiologists, the objective is simple. To be able to knock 'em out, cut 'em open, sew 'em back up, and send them on their way. So long as they can achieve that, HOW, exactly it happens is not so important. Often times we humans tend to overly focus on the metaphor. Usually when we DON'T WANT to look at our objectives. This is very common in social situations. Somebody will toss about a metaphor about this or that social idea. And instead of seeing that metaphor for what it is, a tool to help GET IN THE GAME, we instead focus on the metaphor. We want to dissect the metaphor. Try to outdo each other with BETTER and CLEVERER metaphors. This is what they mean when they say, "Don't look at the finger, look where it's pointing." A very common example of this is whenever people talk about our subconscious mind. The subconscious is a metaphor. The conscious is a metaphor. They describe different categories of thinking and behavior. Very GENERAL categories. You KNOW when you're stuck up in metaphorical la-la land when you're worried about the SPECIFIC intentions of your "subconscious." "Maybe I should wait because my subconscious wants me to do this or that or the other thing..." Uh huh. Instead, consider just getting in the game and having some fun. http://mindpersuasion.com/eq/
  18. The quickest way to become the alpha of any group. https://mindpersuasion.com/public-speaking-confidence/
  19. It's hard to withhold giving advice. For example, somebody you know is having some problem. Since they are trapped INSIDE the problem, they don't have such an objective view. Since you can see the problem from the OUTSIDE, the solution is clear. But for some reason, whenever we give people advice, they don't take it. When people give US advice, we don't take it. Why is this? There are a couple of reasons. One is that advice sounds and feels like people are telling us that they know more about us than the situation. And since we are the ones trapped inside the situation, this doesn't make us feel very good. Another reason is the more we think about any problem we are having, the more we tend to externalize the problem. If we are having a problem with our boss, it's because of him, so the solution must come from him. If we have an issue with any person, we'll tend to externalize it to them. The more we do this, the more we can only accept a solution coming from them. So when somebody comes up and says, "Hey, why don't you try this," it's very much like the OPPOSITE of our solution. Our solution is for THEM to change. The unasked advice sounds like WE should change. And we don't like that. Nobody does. This can be very maddening if YOU are the advice giver. Especially if YOU had the very same problem. And you solved it the same way as the advice you are giving. Fortunately, there's a very powerful way to COVERTLY give people advice. So they'll take it. This works by delivering so covertly they'll later remember it was THEIR idea. Why would you want to do this? It gives you a much more powerful, much more effective and much more RELAXED way to essentially tell others what to do. So long as you LET THEM take the credit for the idea, you can get people to do whatever you want. How do you do this? By telling a couple of stories. First tell a story that paces the problem. Then tell a story that paces a POSSIBLE solution. What kind of stories? The easy kind. The natural and common kind. About a friend of a friend. And something that happened to them. That way, you'll sound like any other goof telling seemingly UNRELATED stories about something happened. All the while covertly planing ideas in their brains. Ideas they'll accept. Ideas they'll obey. Needless to say, this gives you an INCREDIBLE amount of power. Learn How: http://mindpersuasion.com/storytelling-magic/
  20. Most sales involves memorizing a pitch of some sort. The stereotypical sales person is the guy or gal who can deliver that pitch with maximum charisma. Even a BETTER salesperson can sort of "read" the customer and deliver a pitch. This is based on the idea that the salesperson knows WHY people SHOULD buy the item or service in question. It's fundamentally based on the salesperson doing the talking, and the customer doing the listening. This is why VERY charismatic people are the BEST salespeople. The have a certain "halo effect." What is a halo effect? It's when the generally attractive subconscious energy of the person talking is ATTACHED to the thing they are talking about. This mostly happens with VERY attractive women. For example, imagine two real estate people. One is a SUPER GORGEOUS woman. The other is a plain looking, middle aged dude. Both have the SAME pitch. The EXACT same words come out of each of their mouths. But when the middle aged dude speaks, it's flat and monotonous. Like he wishes he were somewhere else. The gorgeous woman, on the other hand is EXTREMELY charismatic. She's bubbly, happy, touch-feely, and gives off the impression that she wouldn't want to be ANYWHERE else on earth. Clearly, the woman would sell more than the man. Even though they are using the SAME words. But BOTH cases still involve taking the ideas out of the head of the salesperson, and putting them in the head of the customer. In both cases, the customer is a passive listener to the salesperson's pitch. So long as the salespeople GUESS about what's important to the customer, they can do pretty well. When it comes to GUESSING what the customer wants, it's not so easy. Two people buying the same car might have completely different reasons. But the deeper you go, the better you can "guess." If you go deep enough, you don't need to guess. Because if you go deep enough, we ALL want the same things. These same things are based on our deep instincts. When you speak to these deep instincts, it is VERY EASY to move people. This is why we love movies and fiction so much. These things MOVE US on a deep, instinctive level. If you speak to people on such a level, you can move people conversationally. AS MUCH as their favorite movie. Leaving them speechless, profoundly moved, and willing to do ANYTHING to keep that feeling. What might YOU use this for? Learn How: http://mindpersuasion.com/storytelling-magic/
  21. It's very common to want a surefire set of techniques. Either for persuasion or seduction. The idea that you could memorize a set of phrases and lines that would work on everybody. There certainly ARE a large collection of courses that teach that. But when you understand how marketing works, it makes sense. There are a lot of courses that teach memorized patterns simply because there is a lot of demand. Just like there is a lot of demand for super hero movies, that's what they make. But is it REALLY possible? If you have a LONG ENOUGH set of patterns, and you practice enough, it certainly CAN work. If you think of any persuasive character on TV or in the movies, that is how they sell. They have a sales pitch that sounds fantastic. Mesmerizing even. Their pitch is SO wonderful that their target only has to sit there and listen, spellbound. And that spellbound energy translates into buying energy. Or romantic energy. Clearly, if you could memorize a five or ten minute soliloquy, filled with gorgeous metaphors and language patterns, you could seduce anybody. But that would take a LOT of work. And some top level acting skills. Luckily, there is a much EASIER way. The whole angle of memorized lines and patterns is based on giving the person YOUR REASONS why they should do what YOU want. Sure, if your reasons are fantastic, and they are delivered with a lot of charisma, this will work. But it's MUCH easier to use THEIR reasons. When we do things for our own reasons, there is LITTLE resistance. There are many ways to do this. One way is to become proficient in the Milton Model. To speak in specifically vague language patterns. So they will necessarily fill in the blanks with their own information. This takes a lot of practice. There is an even EASIER method. That won't feel AT ALL like persuasion or seduction. Because you're only asking very simple questions. Questions they will ENJOY answering. It's a combination of two very powerful techniques. One is a simple technique to elicit their deepest desires. In a way that doesn't involve much thinking on their part. And while you are doing that, you can also elicit their THINKING STRUCTURES. Everybody has these. But few people know about them. So when you elicit their desires, and their thinking structure, you can carefully wrap them around any suggestion. In sales, this is pretty easy. But now, it's easy to do in seduction as well. Because simply the act of eliciting these thought structures will create a MASSIVE connection. Between you and them. And when you do so WHILE also eliciting their deep desires, those will also be associated with you as well. All will happen naturally and subconsciously. So it WILL be their idea. Learn How: http://mindepersuasion.com/deep-mind-persuasion/
  22. Brain dead simple persuasion and seduction techniques https://mindpersuasion.com/deep-mind-persuasion/
  23. Frame is a very squirrely concept. Mainly because the frame of any situation is shifting consciously. Also because frame is very, very subjective. It's never anything that can be proven or disproven. It's very much a "might makes right" kind of thing. That term, "might makes right" tends to be associated with physical battles and quests for military power. But it's very appropriate when speaking of inter-personal frame battles. Whoever has the strongest frame will determine the outcome. Strongest is very similar to being the "mightiest." In a sense, saying that the whoever has the strongest frame will get their outcome is essentially another way of saying "might makes right." A car salesman is talking to a customer. Both have their own intention. The customer wants the cheapest price possible. The salesman wants the highest price possible. The word "might" doesn't seem to apply. Especially when they finally agree on a price, it's usually a compromise, they shake hands, and they are BOTH happy. But you could also say that their "joined frame" of cooperation over a single goal, the transaction itself, become the strongest or mightiest frame. This is what creating win-win outcomes is all about. It STILL obeys the rules of the "strongest frame" or "might makes right." Even Sun Tsu said the best way to "conquer" and enemy was to make him your friend. One of the strange ways in which the frame control idea presents itself is how we present ourselves to others. Particularly strangers, and particularly non-verbally. We all walk the earth projecting our state whether we like it or not. We are also reading the state of others as they are projecting. Since most of us are in our heads most of the time, nobody ever notices this. But there is always a TON of information being sent and received. Every time there are people around. Subconscious, non-verbal communication is ALWAYS happening. And WHAT we are communication is ALWAYS related to our "state." How we feel about ourselves. How we feel about ourselves related to the situation. In a sense, there is ALWAYS a "might makes right" frame battle going on. OUR idea of ourselves, that we are projecting, and THEIR idea of who we are, based on WHAT we are projecting. Most people don't even notice that this is happening, let alone realize that VERY MUCH of this is under our control. Because with a little practice, you CAN project a VERY STRONG frame. It's a lot like learning how to walk and move with a more confident posture. Kind of like learning to walk and move with a more confident mindset. With a little practice, the results can be astounding. Learn More: http://mindpersuasion.com/walk-away/
  24. Long time ago I sold cars. Learned a lot about persuasion. Both sides tend to use a lot of strategies. One thing customers tend to is to leave. When done correctly, this definitely increases the motivation of the seller. Especially if it's a beginning salesperson without a lot of experience. A customer will come on and look around. The salesperson will see them, get excited. He'll talk to them for a while. Sometimes an hour or so. They'll seem pretty interested. He'll start to anticipate a fat commission. Finally they get down to brass tacks. But then they decide the price isn't right, get up and leave. This, of course, makes the sales person DESPERATE. When they are sitting their negotiation, he's planning on how he'll spend his commission. Probably wondering HOW MUCH he'll get. But as soon as they get up and leave, now he's facing the very likely prospects of ZERO COMISSION. And since ANY commission is better than zero, he'll do ANYTHING to make a sale. This is something that all humans know intuitively. The idea that whoever wants the deal the LEAST has all the power. This isn't only in sales or seduction. This is in ANY KIND of conversation, where both parties want slightly different outcomes. And unlike sales where you have to LITERALLY get up and walk away, in interpersonal conversations, it's very easy to RADIATE that same energy. Without saying anything, the other person will start to get DESPERATE. They'll be like the salesperson who is suddenly facing the prospect of getting NOTHING. And since ANYTHING is better than nothing, they'll start to become VERY generous with their side of the bargain. Most of the time, we only can radiate this "walk away energy" if we REALLY DO have a better deal somewhere else. But there are plenty of ways to shift your thinking, so you radiate that energy even if you DON'T have a better deal somewhere else. Most people try this and don't get away with it. Because it's pretty hard to fake. It's like trying to bluff when EVERYBODY can tell you're bluffing. The trick is to CONVINCE YOURSELF you aren't bluffing. To expand your thinking so that NO MATTER what the "offer" is you can imagine a better one out there somewhere. And the more REAL you make that mental image, the STRONGER your congruent, "walk away energy" will be. And the more DESPERATE the other person will be to "make a deal." Not just in sales and seduction. But everywhere. Learn How: http://mindpersuasion.com/walk-away/
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