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Showing results for tags 'halo effect'.
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https://loopvids.s3.amazonaws.com/Feb08Post.mp4 The halo effect is a real effect. One that everybody tries very hard to pretend is not a real effect. Plenty of studies indicate that our physical appearance plays a much bigger role than we'd like to believe. Taller, more attractive men get more VC money, compared to everybody else. (VC = venture capitalist) Attractive job applicants get hired more so than normal ones, even when they are coached to give silly answers to interviewer questions. You'd think that VC's and hiring people would be more interested in raw talent, but remember who we are. We aren't Vulcans, we aren't robots, we aren't angels. We are basically monkeys that learned how to talk. So, yes, the halo effect is real. But pretty people don't want to believe it's real. Because pretty people like to believe it's not ONLY their looks that are driving their success. And the rest of us ugly looking goofs don't like to believe in the halo effect, because that means we're screwed. Right? No so fast! There's an idea called "fool's mate." It's kind of like beginners luck, but a bit more complicated. If you step up to the craps table in Vegas, and win a bunch of money in a short time, this is beginner's luck. Nobody would believe they won at craps because of some mad dice throwing skill. But fool's mate is about beginners luck, but with chess. To win in chess, you need to make at least a few moves. It's hard to believe you can beat a better opponent simply by luck. But from a pure probability standpoint, it happens. From the sheer number of games, you'll find a few where some goof gets lucky six or seven moves in a row. And this lucky goof ends up winning. But whenever people talk about "fool's mate," the focus is usually NOT on the lucky win. It's on the aftermath. People who win money in craps KNOW they are lucky. People who win at fool's mate actually BELIEVE they are skilled. This is VERY dangerous. If you believe your skills are higher than they really are, it's just a matter of time until you get smacked in the face. It's VERY EASY for super pretty people to believe that they are where they are because of skill, or insight, or raw talent. Especially in today's train wreck economy, with billions of dollars being added to our monetary system every day. Inevitably plenty of that cash is going to flow to the pretty people. But here's the thing. How you look, whatever your genetic starting point, that is JUST a starting point. All you need to do is get started building some skills. And it won't be long before you leave EVERYBODY in the dust. Especially all those pretty people who will never admit that being pretty is pretty much ALL they've got. What particular skills should you practice? The two more important skills us talking monkeys can develop. Thinking skills, and speaking skills. Get Started: https://mindpersuasion.com/hypnotic-copywriting/
https://loopvids.s3.amazonaws.com/Oct19Post.mp4 Many things can be seen from two completely different perspectives. Once I was with a bunch of friends. We'd just sat down in a restaurant, and were looking over at the menu. My friend noticed that his water glass was different than all the rest. Same size, but a slightly different shape. He immediately took this to mean that something was wrong with him. Of course, he was only being about 5% serious. But this is a common response whenever we are singled out for any reason. Another friend was quick with the helpful reframe. "That doesn't mean you are worse than everybody, that means you are better than everybody!" Both can be equally correct. We can be singled out because there is something wrong with us. Or we can be singled out because we are special in some way. Our brains are quick with these kinds of reframes. We can turn bugs into features, and features into bugs. Usually very quickly and subconsciously. This may indeed be a deep human instinct. A necessary human instinct. Way back in the day, in order to get our daily calories, we had to put in a lot of effort. And a lot of that effort was of the trial and error kind. Of chasing an animal, or several animals, a long time before we caught and killed it. Or shaking a bunch of trees before we got enough bananas to eat. We are pretty good with doing this with ourselves. Turning failures into positives. We kind of suck at doing this with others. Especially when it comes to people who are naturally gifted. Nowadays, there's a lot of ideas associated with some kind of "privilege." That some people, by their lucky virtue of genetics, have it easy. And the rest of us normal goofs have to work harder. But this is also something you can easily reframe. People that are exceptionally attractive, for example, DO have it easy. Studies have shown this. But only in some situations. The situations that call for deep intellect, long game planning, effective conversational and social skills, these are not associated with super gorgeous people. Because super gorgeous folks rarely feel any need to develop any of those deep traits. Super gorgeous people just show up, and by virtue of their gorgeousness, they can get their feet into doors most of us can't. But that's all they can do. Get their foot into a door, stand on the other side of that door, and look pretty. But with some very targeted conversational skills, you can make yourself much more attractive, from a subconscious energy standpoint, than the most gorgeous person on Earth. You can BUILD your own halo effect as big as you want. With whomever you want. Learn How: https://www.udemy.com/course/get-anybody/
https://loopvids.s3.amazonaws.com/July18Post.mp4 One very common metaphor when it comes to sales is to "sell the sizzle, not the steak." What does this mean? To appeal to people's emotions, rather than their logic. If you sell the steak, you can talk about where it came from. The kind of beef. How it was raised, what it was fed, etc. But when you sell the SIZZLE you sell how the product will be interpreted by the senses. That's because we humans are not nearly as logical as we'd like to believe. Sure, you may do some research on a product. Read consumer reports to find out the specifics. But most of our decisions are emotional. Even huge decisions like where to go to college. That's why kids like to go and take a tour of college campuses. Even when buying important things like houses, our emotions play major part. Advertisers know that many of our decisions are based on social proof and authority. This is why McDonalds has always listed the billions of burgers they've sold. This is why famous actors use their VOICE to sell cars. These authority and social proof based decisions are made BENEATH conscious awareness. Even when we are deciding what to wear, we quickly and subconsciously imagine how our social peers might respond. How those we would LIKE to be our social peers would respond. One thing that is also very powerful, in addition to social proof and authority, is the HALO effect. Attractive people sell things and are more persuasive than non attractive people. Study after study demonstrates this. Does this mean if you are NOT attractive, you can't be persuasive? Does this mean if you DON'T have authority, you can't be persuasive? Does this mean if your idea DOESN'T have social proof, you can be persuasive? Not at all. The reason advertisers LOVE these three very powerful factors is they are SET and FORGET. They create a script or an ad campaign, fill it with persuasive tech, hire a hot model and set it loose. Once it's created, it just runs on auto pilot. Interpersonal persuasion is actually MUCH EASIER. Because there is one trigger that is much more powerful than authority, social proof and the halo effect. If you can leverage this much more powerful instinct, you'll be more persuasive than any authority, social proof, or even a sexy halo effect. Hit this ONE instinct, and you'll easily be able to get anybody to do anything. Learn How: http://mindpersuasion.com/instinct-persuasion/
Most people have an idea of the halo effect. It’s when people that are attractive have an easier time than the rest of us. A famous study unquestioningly illustrated this. They sent in attractive people to job interviews. Carefully prepped them to give purposely boneheaded answers. They also prepared normal looking people. The normal looking people gave very good answers. As you’d expect, the pretty people who gave dumb answers were hired at a higher rate than the normal people who gave intelligent answers. The conclusion most people draw from this is life ain’t fair. Lucky for us normal folks, it isn’t fair. That is FANTASTIC news. Why? Because the halo affect only applies to those who are GENETICALLY gifted. The halo effect is something you either have, or don’t have. Sure, you can dress nice, wear some nice perfume or cologne, but if you ain’t got a pretty face, there’s not much to do. At least if you’re a normal human. Lucky for you, you know how the halo effect works. It’s used in advertising all the time. They put a sexy person next to a toaster, and people buy toasters. (Put my ugly mug next to a toaster and somebody’ll call the cops...) But for those skilled in the arts of covert hypnosis, you know you can CREATE the halo effect. The way it normally works is somebody looks at a pretty girl with big boobs. And that creates a GENETICALLY PROGRAMMED feeling of, “Holy crap! I’d like some of that!” That feeling, of course, gets stuck to the toaster, or whatever else they are selling. But there are MANY ways to create that, “I want that” feeling. Sure, sticking a model up there with big boobs is easy. She just stands there and creates that feeling all by herself. But you can create an equally powerful feeling with words. The thing with words is you can shape them. Form them like a master sculptor. Allowing you to create LASER TARGETED halo effects that you can attach to ANYTHING you want to. This is a skill. And skills can be learned. Practiced. Enhanced. The more you practice them, the better they’ll get. As long as you can breathe and think, the more you can enhance your super customizable halo effect powers. Compare to that sexy model with the big boobs. Time is NOT her friend. But it is YOURS. Get Started: http://mindpersuasion.com/hypnotic-copywriting/