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  1. Your State Of Brain: https://mindpersuasion.com/your-state-of-brain/ https://mindpersuasion.com/3x3/
  2. Secret Weapon Brain: https://mindpersuasion.com/secret-weapon-brain/ https://mindpersuasion.com/3x3/
  3. Dream Yourself A Fortune: https://mindpersuasion.com/dream-yourself-a-fortune-2/ https://mindpersuasion.com/3x3/
  4. The Three Parts Of You: https://mindpersuasion.com/the-three-parts-of-you/ https://mindpersuasion.com/3x3/
  5. Dream Yourself A Fortune: https://mindpersuasion.com/dream-yourself-a-fortune/ https://mindpersuasion.com/3x3/
  6. https://loopvids.s3.amazonaws.com/Jan_07Post.mp4 One cool element of storytelling is when they go "meta." In the terms of covert hypnosis, this is called "blurred realities." One way to use blurred realities is with the quotes pattern. You tell a story about a couple of guys. One is talking to the other guy and says something silly. But when you "quote" the guy saying the silly thing, you look directly at your friend, or the audience. It's called a quotes pattern because you are quoting somebody else. But it's also a blurred reality because the listener isn't sure what's really happening. It creates a kind of "wait, is he saying that to me?" response. A movie a few years ago did this and got the Oscar. Right off the bat, the whole thing was blurred reality. The movie was about a "washed up actor" who used to play a superhero called Birdman. But the main character was played by a (maybe) "washed up actor" that used to play a superhero called Batman. There were tons of blurred realities throughout the movie. The Coen Brothers make plenty of movies that use this technique via the "story within a story." Consider that this ability of us humans to go "meta" is a very powerful, and often under appreciated skill. It probably started way back in the day, long before we were humans. Back when we became nomads. Every other animal is pretty constrained to a certain area. They look for a narrow range of food, and they have a pretty narrow range of predators. We, however are literally at the TOP of the food chain. The APEX predators of Earth. This is based on our ancient "meta skills." We have instincts, and we have the ability to learn new instincts. Or another way to say this is we have a "meta" instinct. An instinct that allows us to learn new instincts. To program skills and behaviors to the level of unconscious competence. How does this meta instinct work? We look out into the world. We see what exists. And we build MORE. Not more of the same. But BETTER ways to do the same thing. We see horses, and invent cars. We see cars, and invent planes. We see planes, and invent spaceships. Etc. Think of this mental experiment. Take a baby born today. And put him or her 1000 years into the future. What will they do? They'll grow up in all that future technology, stuff we can't even CONCEIVE of today. And they'll create MORE. The same brains that exist today, will be soaking up what's around them, and create BETTER versions of what they see. The real question is WHY do we do this? What do we GET in exchange for our inventions, creations and contributions? We get PAID. Learn More: https://mindpersuasion.com/prosperity-mindset/
  7. https://loopvids.s3.amazonaws.com/Jan05Post.mp4 A very useful skill is to be able to "go meta." Meaning look at the big picture, outside yourself. And as objective as you can. For example, it's very EASY to see the biases in others, but hard in ourselves. It's easy to see somebody else trapped in a dangerous relationship or habit, but very hard to spot in ourselves. Going meta is also another way to find out, or at least get closer, to some very "eternal" questions. Questions like, "why are we here" or "what is our purpose." For example, suppose there as an invisible alien outpost just outside of Earth. A very advanced race of aliens put these observational outposts around all planets that might develop life. Earth developed life long ago, and "it" evolved into "us." Self aware sentient beings. And suppose some alien came to collect the data, and had to go back home and give a short presentation. In the form of: "Humans are X, Y, and Z, etc." Maybe there were a few dozen aliens giving data summaries that day and he or she or it or whatever had to be succinct. What would they say? How would you describe humans over the past 50,000 years? In the past 10,000 years? In the past 500 years? What is it we DO more than anything else? Or perhaps one representative of Earth was at a cocktail party with a bunch of other aliens. And some alien approached him or her and said: "So, Earthling, what do you do?" What would they say? What is the ONE thing that humans DO? The pessimists say we might like to kill each other. But that can't be THE reason, because population keeps getting BIGGER. If killing each other were our main purpose, we'd have gone extinct a long time ago. So, Earthling, what do you do? We build stuff. We make stuff. We invent stuff. Suppose our secret alien observer was comparing "human planet" to "kangaroo planet." If you looked at Kangaroo Planet every 1000 years, it would be the same. It would be an equilibrium between kangaroos, whatever kangaroos eat, and whatever ate kangaroos. But if they checked in on Earth every few hundred years, every single time there would be more STUFF. The NEXT questions (maybe at the cocktail party) would be WHY do you guys on Earth keep inventing so much stuff? Because it's fun? Because it serves your fellow man? Maybe. But there's something else that keeps INCREASING every time our imaginary observer checks in on us. Every single time, there would be WAY more money. The stuff keeps increasing. The money keeps increasing. This would create a puzzle in the mind of the alien cocktail conversationalist. Why do you Earthlings keep making more stuff? So we can get more money. Why do you want more money? So we can get more stuff. THIS is what humans do. THIS is our purpose, or at the very least, what we DO. Making money so we can get stuff. Making stuff to we can get money. Join The Party: https://mindpersuasion.com/prosperity-mindset/
  8. https://loopvids.s3.amazonaws.com/Nov02Post.mp4 A long, long time ago, humans were "persistence hunters." Or more accurately, proto-humans were persistence hunters. This is why we evolved hairless sweaty bodies and arched feet. Arched feet to absorb the shock of jogging or running. Sweaty and hairless so we could bleed off body heat. The animals we chased after couldn't do this. They would sprint up ahead, overheat, and have to stop and pant. Eventually, we'd catch up. Like an ancient tortoise vs. hare death match. This was HOW we got energy. Every animal needs energy. And humans, and all primates like us are hierarchical. Top monkeys are alpha. Based on productivity. So the ancient proto-humans who could consistently run the furthest to catch enough food for everybody were the heroes. That all changed when we discovered fire. Fire allowed us to strategize. To light a bunch of fires to scare away the animals. So we could hide in strategic places. Running after an animal doesn't require much brainpower. But lighting fires in strategic places does. It requires a lot of conditional abstract thinking. If this happens, then this might happen, so do this instead. It requires a lot of teamwork, which requires a leader. An ancient quarterback. This is when our BRAINS became the alpha-tool. Whoever had the BEST idea was the alpha. Whoever had the best idea they could turn into delicious meat to feed starving tribal members would be loved, respected and admired. It's not mystery why our BRAINS started growing around the time we invented fire. Our visual cortex is 50% of our brain. Seeing and processing images. Imagining all the potential outcomes of any potential future. Before fire, humans competed on PURE stamina. After fire, humans competed by BRAINS. Even today, two million years later, we compete with our brains. If you're sitting in a boardroom trying to solve a problem, whoever has the BEST idea will win. Ancient people who could their ideas into FOOD were respected, loved, and admired. Modern people who can turn their ideas into products, services, interesting stories, etc., are loved, respected and admired. If you're at party, and you can talk a good game, you'll be the center of attention. If you're talking to a hot lady or a hot guy, and you can move their emotions with your brain-language power, they'll love you forever. And brains are like muscles. You can build them. Build your thinking skills. Build your speaking skills. Build your imaginations skills. There are few things that having a BETTER BRAIN won't make easier to get. Get Started: https://mindpersuasion.com/creativity-accelerator/
  9. https://loopvids.s3.amazonaws.com/Nov01Post.mp4 Imagine if you were watching your favorite cooking show. And you get inspired, and wanted to cook something fantastic. So you went into your kitchen, ready to rock. But the only raw ingredients you had were half a jar of mayonnaise, two moldy pieces of cheese, and some leftover takeout from three weeks ago. Or how about this goofy idea. Suppose you were out wandering around and stumbled into a Home Depot weekend class about how to build a deck in your back yard. The teacher was charismatic and inspiring. There were plenty of hot ladies in the class. And you talked to some of these hot ladies during the break. And they said things like: "I love a guy with a deck, especially if he built it himself." "It makes me SO horny!" So you excitedly rushed home, ready build a deck for your future fantasy weekend orgy parties. Only you don't have a back yard, you don't have any wood, and you don't even have a hammer, let alone nails. These silly ideas sound pretty goofy. But this is pretty much how people go about doing things. We want a bunch of cool results, but we don't have the tools. Or the skills. If you want to cook some pretty cool stuff, you'll need three things. Plenty of raw ingredients. Plenty of cooking utensils. Plenty of cooking skills. Same goes with building a deck or building any other physical structure. But this isn't just true for specific things. This is true on the META level. For example, suppose you wanted to cook something, but you had no idea WHAT. So long as you had ingredients, utensils and some basic skills you could make something up. Some people can ONLY cook from a recipe. Some people can ONLY live life from a recipe. That's fine if you want an average and safe life. But if you want to live life like an experimental chef, you've got to have a KEY ingredient. The ability to look at what exists, both in the world and in your brain, and MAKE SOMETHING NEW. Suppose you waned to make something new, in your kitchen, but all you had was a slice of cheese and a half empty jar of peanut butter. Not much flexibility. But suppose you wanted to make something new and your kitchen was FULL of good stuff? Much easier. Suppose you wanted to make something new in your life, but all you had in your brain were copy and paste recipes? On the other hand, suppose you wanted to make something new, and you looked into your brain and found an INFINITE reserve of ideas? That would be much easier, much more enjoyable, and much more FUN. Get Started: https://mindpersuasion.com/creativity-accelerator/
  10. https://loopvids.s3.amazonaws.com/Oct31Post.mp4 The story of rubber is pretty interesting. Vulcanize rubber was invented twice, at least. Not really invented, but discovered. Vulcanized, or hardened rubber is useful. The sticky sappy stuff that comes out of trees, not so much. It was first discovered by the Aztecs. They described it as the semen from a flower mixed with the blood of a tree. Or something like that. But then when their civilization collapsed, so did the secrets or rubber. If you've seen the movie "The Lost City of Z," it's got a pretty interesting premise. A bunch of British guys had an "idea" that deep in the Amazon jungle was a huge ancient city. Nobody believed them. They went looking, and found a lot of ancient ruins. But here's the kind of cool part. The Natives that were living in the jungle at the time, had NO idea who build those ancient ruins. Same people, but a few hundred years after the collapse. This is what happens when a large and complex civilization loses most of it's population. The population in any large civilization, no matter how complex, can be seen as a "collective memory." So long as somebody writes down all that information, it CAN be preserved. But this is rarely the case. So once the population dies down, and without a lot of written records, and not a lot of literacy in the subsequent people, the mysteries and scientific breakthroughs of any previous "hive mind" are lost. Until somebody "re-discovers" the same thing. Which is exactly what Charles Goodyear did. The tire empire guy built his entire fortune by accident. To his credit, he'd been TRYING to figure out how to vulcanize rubber for a long time. But the as the legend goes, one day he got frustrated, and angrily threw something. Something accidentally mixed with something else and BOOM. Vulcanized rubber. Kind of like a lucky, peanut butter in my chocolate, accident. This is one of the meanings of the famous saying: Genius is 1% inspiration and 99% perspiration. This is often misunderstood. That one day, you're sitting there staring off into space, and you "get" a genius idea. Only after that genius idea comes do you get to work. But the reality is much different. The reality is that 1% inspiration comes WITHIN a ton of perspiration. When your "go to" background thinking is: "How can I do X better?" Most people have a much different background thinking pattern. More like: "I'm bored. Somebody entertain me." The space in which genius shows up MUST be curiosity. Curiosity about you can MAKE something or DO something or EXPRESS something better than before. Better than everybody else. Curiosity combined with continuous trial and experimentation. In the lab, in your mind, in conversations. This is where genius lives. Get Started: https://mindpersuasion.com/creativity-accelerator/
  11. https://loopvids.s3.amazonaws.com/Oct30Post.mp4 I've always loved movies. Most of them suck, but some a pretty good. Particularly the way the ones make you think. And within the ones that make you think, I've found two basic kinds. Where you're left with a kind of puzzle, and you need to solve it. And you can solve it by asking questions like: "What did that final scene mean?" An example is the last scene from Inception. Was he still dreaming, or was he awake? This is one scene that can be interpreted in many ways. And like a well written story, either choice, awake or dreaming, are supported by the facts that ONLY exist within the story. This leads to a surface level "agree to disagree," but a much deeper agreement. The agreement that it was a good movie worth talking about. But some movies go much deeper. They kind of force you to think in terms of "game theory." If this meant X, and then later that X was displayed this way, then the whole theme of the movie is Z. On the other hand, if it really meant Y, and then that later scene really meant Q, which means the entire theme was W. These are the very well written movies where nobody is even sure of what happened. My favorite "flavor" of this last type is the "was that real or was the character hallucinating?" question. That we tend to agree on "good" movies, "really good movies" and "spectacular movies" is an indication we all have the same AFFINITY for ideas or stories that are both complex and entertaining. This is, essentially, what makes a classic. Nobody can sit down and "write" a classic. Any book, movie, play, poem, or other piece of art MUST be "tested" by time. Ideas that are judged "high quality" over many generations have SOMETHING about them that is intriguing that is BEYOND language, or culture of technology. This is a function of our "collective memory." Things that are interesting or worthy (whatever that means) will STAY in people's brains. This that are boring, or superficially interesting will slip in and out. The more complex YOUR brain is, the more you'll appreciate everything. The more capably you can describe the THOUGHTS in your complex brain, the more people will admire you. For our species, our BRAINS are our best feature. The better shape your brain is in, the better shape you'll be in. The better shape you can turn thoughts into words, with creative articulation, the more INTERESTING you'll become. The more entertaining you'll become. The more pleasing you'll become. The more mesmerizing and attractive you'll become. Fortunately, you can practice ALL these just like you can practice things like juggling or pushups. Get Started: https://mindpersuasion.com/creativity-accelerator/
  12. https://loopvids.s3.amazonaws.com/Oct29Post.mp4 One of the reasons we love fiction so much is it's much more entertaining that regular life. From a purely instinctive standpoint, ancient stories and archetypes served to give us something to live up to. This same idea showed in Dale Carnegie's books and trainings. If you want to motivate somebody to do something, give them a positive idea or image to live up to. Imagine little cave kids sitting around a fire. They're listening to the old storyteller tell another story about hero's and monsters. They hero kills the monster, is loved by his people, and gets the gorgeous young princess. All the little kids hear that and think that same thing: "That's what I want to be when I grow up." But that idea, of watching a hero in a story, and wanting very much to BE like hero, requires an environment that both allows it and requires it. For ancient humans, the requirements were simple. If you don't kill, you don't eat. But there was also the very positive motivation. Whoever was the BEST killer, would get the BEST of everything. Respect, admiration and plenty of sex. This two-sided feedback loop is required. Pain if you don't try to emulate the hero. If you don't at least TRY to become the best hunter, you won't get squat. The positive side of the feedback loop is also required. The better you do, the more rewards you get. This is why modern movies don't motivate us NEARLY as much as they used to, way back in the day. Very few kids watch Iron Man and think: When I grow up, I'm going to be a billionaire genius and invent all kinds of cool things. But even then, the same drive is there. "When I grow up, I want to do great things." This deep drive exists in everybody. So we'll always have this meta structure built into movie heroes. But since we have conscious brains, and can point our decisions in deliberate directions, there is another trait we can emulate. One that is almost ONLY found in movies. But this trait is INSANELY compelling real life. One because it is instinctively compelling. Two because it is so RARE in real life. And since trait is VERY compelling in the movies, if you CAN emulate this in real life, you will be a kind of social hero. The super charismatic guy or gal EVERYBODY wants around. What is this trait, specifically? The ability to speak articulately and passionately about ANY story or topic. It turns out WHAT you are talking about isn't nearly as important as HOW you talk about it. Specifically when you're talking about intangible ideas and stories. Ideas and stories that EVERYBODY has in their brains but few can describe. So when YOU show up, and YOU describe these with energy, articulation and charisma, they'll be mesmerized. Learn How: https://mindpersuasion.com/creativity-accelerator/
  13. https://loopvids.s3.amazonaws.com/Oct28Post.mp4 Imagine if you had to play in a golf tournament. And if you won, you got a bunch of money. But if you didn't come in the top ten, you had to pay a bunch of money. BUT, the only club you could use would be a nine iron. Even if you don't like golf, never want to know anything about golf, you probably know that certain clubs are for certain situations. So being restricted to one club, a nine iron, (only good for short distances) would make it pretty difficult. Or suppose you were a pitcher, (this is gonna be a messed metaphor) and you were starting in the last game of the World Series. Suppose some terrorists kidnapped your wife and kids. Just before the game started, they called you and said: "Not only do you HAVE TO win, but you can ONLY throw knuckleballs!" That would suck. Even if you were famous for your knuckleballs, they only work if the batters DON'T KNOW when you are going to throw a knuckleball. Or suppose your friend entered you in a birdhouse building contest. Winner gets ten billion dollars. All the non winners have to live in their birdhouses for one year. BUT all you can use to build your birdhouse is a Phillips head screwdriver. Yeah, I know, we're getting silly. The common theme is obvious. The more tools you have, the more you can do. Pitches, clubs and actual tools. This isn't just for physical tools, but for strategies and thinking patterns. Suppose you were in a pick up contest. Against the world's most recognized natural. He can do whatever wants. You ALWAYS have to use the same line: "Hi, I don't make a lot of money and my penis is pretty average. Will you go out with me?" Clearly, you'd get destroyed. Now, here's the thing. It doesn't matter WHY you are limited, or WHERE those limitations come from. It's kind of like what Mark Twain said about reading. The difference between somebody who CAN'T read and somebody who DOESN'T read is NOTHING. The difference between limitations imposed by outside forces and limitations due to inside elements (emotions, self esteem, etc.) is NOTHING. A pretty basic "presupposition of NLP," which is kind of no-brainer that existed long before NLP was invented is: More flexibility is better than less flexibility. The more lines you can use to try to impress a pretty girl, the better. The more creatively you can try to impress a pretty girl, the better. The more creative flexibility you have to impress a pretty girl, the better. But after a certain point, this creates a META positive impression. It's ONE thing to have a pretty funny line that makes her smile. But it's genuinely IMPRESSIVE (not just to her but to everybody) to have so much CREATIVITY that you use in normal conversations. This is WAY beyond pick up techniques into the realm of genuinely attractive human. Learn More: https://mindpersuasion.com/creativity-accelerator/
  14. https://loopvids.s3.amazonaws.com/July10Post.mp4 Humans are incredible complex creatures. About two million years ago, we discovered fire. And this changed everything. Before fire, we had to hunt like every other animal. Find something to eat, and chase it until we caught it. One theory is that this strategy is why we developed sweaty, hairless bodies and arched feet. Arched feet so we could run long distances without messing up our knees and hips. Sweaty, hairless bodies so we could bleed off body heat. The only way animals can get rid of body heat is to stop and pant. (Or maybe jump into a river) But since we can sweat, we run really slowly, for a LONG TIME. Animals can sprint, but not very far. They'll have to stop and pant, to get rid of body heat. This gave us an advantage over animals, but it was only a PHYSICAL advantage. Running after a deer for a couple hours until you finally caught it didn't require any brainpower. Fire changed all that. For one, fire was the first time we could purposely use, and direct, energy OUTSIDE of our body. And this helped us to hunt. The pre-historical quarterback would call the plays. Send a bunch of guys to the far end of the forest. Send your best spear throwers on the other end of the forest. The first guys would light the forest on fire. The animals would run away from the fire. Toward the waiting spear throwers. This happened about two million years ago. That's also when our brains started growing really fast. Before, it was essentially a running contest. The longest, most endurance, runners survived. But with fire, came strategizing. Testing the wind, guessing what kinds of animals were in the forest, AND being able to communicate what WOULD happen. It's one thing to talk about what we can SEE. "See that animal over there? Run after it, catch it, kill it, bring it back." It takes WAY more brain power to talk about what MIGHT happen. To think about all the things that might go wrong. And to communicate possible ways to OVERCOME those things that might go wrong. Whoever could do this the BEST, was the leader or the tribe. And the leader of the tribe would get the most sex, and have the most kids. This went on for two million years. And because of this ABSTRACT THINKING contest, this STRATEGIZING CONTEST, our brains tripled in size. And this strategy is STILL with us today. Look out into the world. Figure out what you want. Think of all the ways to get it. Think of all the possible obstacles that might pop up. Choose the best ones, and GET IT. Learn More: https://mindpersuasion.com/obstacle-obliteration/
  15. https://loopvids.s3.amazonaws.com/July09Post.mp4 Your brain is an incredible machine. Many people believe that self aware, AI is just around the corner. Consider that this is not likely. Sure, if you tell a good story about your AI company, you'll get a lot of attention. A lot of venture capital funding. From rich guys hoping to put their brains inside a computer before they die. But consider that just the process of reverse engineering our brain is next to impossible. Here's an example to illustrate why. Imagine you had a sales page. You sold shoes. And your sales page had a 2% conversion rate. Meaning every hundred visitors got you two sales. OK, but you wanted to do better. So you did a split test. You copied that original sales page (called the "A" page) and made on tiny change. This is the "B" page. And you sent half the traffic to the A page, and half to the B page. The B page with the one tiny change, but otherwise identical to the A page. The first money question: Before the split test, do you KNOW which page would do better? Nope. So you run the test, to see which page wins, A or B. Suppose B wins. A has a conversion rate of 2%. B has a conversion rate of 2.5%. So you do it again. B is now the new A. So you make another, new B, with one tiny change. Again, do you know which will win? Nope. And suppose you did this for THREE YEARS. And each test ran for one week. And every other test, the B page was better than the A page. That meant every two weeks, you'd get a slight improvement. And let's imagine that after 3 years you had a 20% conversation. Now for the BIG money question. Suppose some goof came along and wanted to reverse engineer your page that was converting at 20%. Would they be able to? No way. Impossible. Why? Because every single time you did a split test, before the test, you had ZERO IDEA which would win. Which meant every time you had a winner, (A vs. you would have zero idea WHY that page won. So, the question, of how is that new page, after three years of split testing, converting so highly? The honest answer is you would have ZERO IDEA. So it would be IMPOSSIBLE for somebody to reverse engineer that winning sales page and apply it to another market. That's what AI goofs are trying to do when they reverse engineer our brains and turn them into a computer. Our brains are the result of MILLIONS of years of "split tests." Organically done by Mother Nature herself. This is why AI is very, very, unlikely. But what is likely is much, much better. Not to copy your brain. But to re-calibrate it. So it works MUCH BETTER in our modern environment. This is just ONE of the many, many benefits of your genius brain. Learn More: https://mindpersuasion.com/obstacle-obliteration/
  16. https://loopvids.s3.amazonaws.com/July08Post.mp4 One of the presuppositions of NLP is that having more flexibility is better than having less flexibility. This generally refers to problem solving. Getting stuck is common. Getting frustrated when you are stuck is also common. But with enough flexibility of thinking, getting stuck won't ever last long. The opposite of flexible thinking is the "tell me what to do" attitude. This IS a very compelling idea. To have a problem, and have somebody tell you what to do. This is essentially a human instinct. A combination of social proof and authority. A common response most everybody has when facing a problem is to look around for an authority figure to tell you what to do. Consider that stronger this instinct is, the less likely you'll BE the authority figure. One side of this spectrum is pure, "tell me what to do" energy. Pure helplessness. Zero flexibility of thinking. On the other side is "let me figure this out" energy. Maximum flexibility of thinking. Zero helplessness. Both are very useful. If you are building a team to conquer as specific task, then you would much rather have a bunch of intelligent order followers. The last thing you want is a bunch of people always trying to figure out different ways to do things. They even made a TV show like this. They purposely chose a few very high alpha type males. Then they gave them a collective task of rebuilding an engine. EVERYBODY wanted to be in charge. This kind of thing rarely happens organically. Most of the time, most people will ALWAYS look around for somebody to tell them what to do. Most people don't like to think. Thinking is hard work. Most people don't like to take on more responsibility. Responsibility creates a lot of stress. So when a problem comes up, most of us will EAGERLY look for somebody to tell us what to do. No brain energy required. No anxiety and responsibility required. This is fine most of the time. When you ONLY want to get over the problem as quickly as possible. When is it NOT a good idea? When you are trying to make a good impression on somebody. This is why job interviews PURPOSELY ask really weird questions. They aren't really interested in the answer. They are interested to see how you handle the unexpected. Do you freak out? Or do you work out the issue? This is also a why women INSTINCTIVELY test males. To see how they handle unexpected statements. Having a strong sense of flexibility will help you in both cases. Of seeing something unexpected pop up, and EASILY dealing with it. The more flexibility of thinking you develop, the MORE you'll stand out in more situations. Learn How: https://mindpersuasion.com/creativity/
  17. https://loopvids.s3.amazonaws.com/July07Post.mp4 Curiosity is a very powerful persuasive tool. Some sales pages for the most goofy sounding ideas work because they create curiosity. Some cheap plastic gizmo that promises to give you X-ray vision, or help you travel back and forth through time will sell. Not because people will actually think it will work. But if they make it sound compelling enough, if the sales page is interesting enough, and it's cheap enough, people will buy it just to see what the deal is. This is a long standing and proven marketing strategy. They even did a study of this on crayons. Both crayons were for sale, side by side. Same exact color, chemical components, etc. One was called "Tangerine Orange." This evoked ZERO curiosity. Tangerines are orange. This crayon is orange. I get it. This creates very little buying interest. But the other crayon was called "millennium orange." (This was back around 2000). When people saw THIS crayon, it "hooked" their brain a little bit more. People saw the tangerine orange and that didn't require ANY thinking to comprehend. But the other one, people HAD to stop and stare at and wonder why the heck it was called millennium orange. Just spending this extra brain time triggered an instinctive response. One that says: "I can't figure this out. This is really interesting!" The same response to X-Ray glasses and mental time machines. If you've even given away too much too soon in a relationship, you've KILLED this effect. Being too available, revealing too much. Everybody likes a little bit of MYSTERY. We like to WONDER about things. We like to THINK about things. We have a kind of "meta curiosity" interest in things we don't understand. We apply this "meta curiosity" in many ways that keeps our brains interested. Movies with twist endings, jokes with unexpected punch lines, even straight up puzzles. We LOVE to wonder about stuff. We LOVE things that seem to be more confusing that we first thought. More complex than we first thought. When you reveal too much, too soon, this creates the OPPOSITE effect. Like a movie that is boring that is predictable. Nobody likes those kinds of movies. Nobody likes those kinds of people. At least not when thinking about initial attraction and having fun. Sure, there is a time to be predictable and boring. Taking care of business, doing your job. But when having fun, meeting people, creating relationships, BE MYSTERIOUS. Be complex. Don't be boring. Learn More: https://mindpersuasion.com/creativity/
  18. https://loopvids.s3.amazonaws.com/July06Post.mp4 They say that our memories can't distinguish between a false memory and real memory. There is plenty of data to support this. For example, most of our memories are false anyhow. But these false memories drive our behaviors, as if they are real. This usually involves how we give intentions to actors in our mind. We remember the behavior, the things others did or said. But we tend to imagine the worst case intentions behind those words or actions. But this false memory idea also works when you purposely create false memories. A famous study was done on basketball players. They separated them into three groups. One practiced normally. One didn't practice. One practiced, but only mentally. For the same duration as the real practice people, this third group only imagined practicing. But the real practice group and the imaginary practice group improved about the same. As you'd expect, the non practice group didn't. But there is a very clever way to leverage this "fake" memory idea. People judge other people quickly and subconsciously. Most of this has to do with the strength of our frame. This has to do with our level of confidence in any particular situation. On a very deep, very subconscious, and very ancient level, we are very attracted to folks who have a strong belief that they can handle themselves. We feel the opposite of attraction around strangers who exhibit the opposite. Of not having any clue what to do. This is essentially the difference between having a strong frame and a weak frame. But most of us are not really either extreme. Not super charismatic cult leaders. But not helpless wallflowers hiding in the corner. So people need to interact with us to get more data. To see if they are attracted to us, or not. Beyond first impressions, how we handle ourselves conversationally is the next level of determination. This is where "fake memories" can come in helpful. If you have a lot of real memories, of interacting with real people, in a lot of real situations, that will come across how you speak. From a purely organic standpoint, people have creativity based on how much they've passively soaked up from others. If you've been stuck inside a room your whole life, only watching reruns of "Leave it to Beaver," your language will reflect that. But if you have a lot of interpersonal experience, your language will reflect that. Normally this is all done organically. You develop creativity organically. You "sense" for creativity in others organically. But you can build creativity consciously, deliberately, and consistently. Which will add to your natural attraction and frame strength. And the cool thing about creativity is it increases exponentially. Giving you a huge advantage. Learn More: https://mindpersuasion.com/creativity/
  19. https://loopvids.s3.amazonaws.com/July05Post.mp4 One of the biggest myths of modern society is where money comes from. This is definitely a conspiracy theory that is true. Most people have a belief that money comes from the government. That it is a reward for good behavior. Like when we're kids, and we do our chores, and we get an allowance. On a much deeper level, this childhood view of the world is why most folks have such a hard time. We believe so long as we do what we are "supposed" to, we will get a reward. This is a common complaint among people whose lives aren't what they expected. I did what I was told. I did was I was supposed to. Where's my reward? This is an extremely painful idea to accept. That our society is run by folks who really don't care about us as much as they pretend to. But if you step back a bit and study history, this has always been the case. In fact, one historian has the opinion that ALL LEADERS from all societies had a very common way of getting money. And that was to TAKE IT. From their neighbors, and from their citizens. Everybody else has to work for a living. Meaning they have to DO THINGS that others voluntarily pay them for. These guys are the creators. The inventors. Edison is famous for being an inventor, but he was more of a businessman. Even the most famous, modern musicians, who are thought to be artists, creators of music and lyrics, are ALSO very shrewd businesspeople. Consider that in order to become a world famous rock star, you MUST have music skills, and you must have business skills. The starving artist, on the other hand, has artistic, creative skills, but not a lot of business skills. What does all of this have to do with anything? One is that we do live in a messed up society. And if you are lucky, and happen to have a job that pays well and is guaranteed in some way by dudes in charge, that's good. Count your lucky stars. But most people don't. But that's OK. You still have a brain. You will have your ancient instincts of creativity and money making. Why these two? Because every single thing that was ever invented was done for ONE reason. To get paid. Even way back in the day, before they knew how to fix longitude, the British Government knew they couldn't do it. So they created a big, fat, monetary reward. This is why everything around you was once an idea in somebody's brain. But the process that transformed it from a thought to a thing was a desire to GET PAID. All you need is two basic brain ingredients. One, an idea, any idea. Any idea that is BETTER than most of the junk out there. And two, your ancient desire. The desire that says: "If I can turn this thought into a thing, I can make a TON of money." Get Started: https://mindpersuasion.com/creativity/
  20. https://loopvids.s3.amazonaws.com/July04Post.mp4 Most people are familiar with the plateau idea. If you've ever done any kind of exercise, you've experienced this. When you first start any kind of physical based sport or activity, the gains in the beginning come pretty quickly. You put in X amount of effort and get Y amount of gains. The plateau comes when you are putting in the same X amount of effort, but the gains, Y, are getting less and less. This can be maddening, especially if you have a particular target in mind. The time it will take to get to your target is a function of your daily gains, or Y. And when you start, you tend to underestimate how long it will get there. You want to lose fifty pounds, for example. Week one, you put in X amount of effort, and you lose two pounds. Cool, you think. Twenty five weeks, and I've hit my target. But after a month or two, you're STILL putting in the same weekly time and effort, but now you're only losing ONE pound per week. This means your goal is now further out in the future. This is the plateau that everybody has problems with. There are plenty of strategies and mental techniques to deal with this. This type of idea shows up pretty much everywhere. Health, money, relationships, career, etc. Put in a little effort, get some results. Based on the efforts and the results, we extrapolate. Only to later find out we underestimated the time it is going to take. This is even a function of natural selection and evolution. They call it "punctuated equilibrium." A species will unchanged for a LONG time. Then something drastic will happen, and they'll go through tons of changes in a very short time. This is also what happens when you learn to "love the plateau" as many recommend. Instead of focusing on the end point, just learn to love the journey. And allow those sudden shifts described by "punctuated equilibrium" to show up whenever they show up. This is a fine strategy. A very useful, life long, self development strategy for nearly every area of life. Why, "nearly"? There's one area where this doesn't hold true. And that is in the realm of human inventions. These are a function of human creativity. We look out into the world, and see a bunch of stuff. We imagine better stuff, and make it happen. Every time anybody does this, the "stuff" out there changes. This means the stuff that exists in the world, the stuff that was first an idea in somebody's brain, doesn't follow the "punctuated equilibrium" theory. It's more like a continuously increasing EXPLOSION of stuff. What is an economic description of stuff? Wealth. What do you GET when continue to create more and more wealth? Money. A TON of money. This is what your brain is capable of. Every single day, there is more "stuff" out there to use as raw material. To CREATE better things. Learn How: https://mindpersuasion.com/creativity/
  21. https://loopvids.s3.amazonaws.com/July03Post.mp4 One cool movie about the entrepreneurial spirit is a true story called "Ingenious." It's got plenty of "truisms" built in about inventions, genius, etc. It shows in perfect detail what it means that genius is 1% inspiration and 99% perspiration. The movie is about two guys. They both wanted to get rich. Neither could stand a normal job. So their dream was to invent something, and make millions. Which they did. When they movie started out, they were making these custom watches. Watches with dogs on the faces, golf clubs or tennis rackets for the hands. They kept trying different goofy gadgets. They had their man in China who would make them for $1 a piece, and they would try and sell them for $5 a piece. Their idea was simple. Keep trying things. All they need is ONE idea to hit big, and they'd be rich. If one thing sold in the millions, that would be enough. Make it for $1 a piece, sell it for $5 a piece. A simple plan. One that panned out. They almost got divorced to their wives along the way. They almost got scammed out of everything. But that simple plan paid off in the end. Keep inventing simple, cheap to make things. If one sells big, they get rich. The thing that did eventually make them their millions? A cheap, mostly plastic bottle opener. With a small chip and a small speaker built it. So when you opened a bottle of beer, you would hear Homer Simpson's voice say, "Mmmm... Beer!" Now, plenty of people can think up something like that. You don't need to have an advanced degree in ANYTHING to put those two ideas together. Opening a bottle of beer, and Homer Simpson's voice. But what usually comes AFTER a thought like that is: "Yeah, that won't work because of..." And then we fill in the blanks with our imaginations of why we won't be successful. Even WORSE is when we believe our own self deceptions. For example, suppose you had the idea for a Homer Simpson bottle opener. But then you thought: "Yeah, but we'd get sued, and end up broke." If you BELIEVE that, you'll get stuck. But you'll blame the CONTENT of that idea for keeping you stuck. You'll start to think if it WASN'T for all the lawyers, you'd be rich. This is our super genius brain working AGAINST ourselves. But those two guys who became millionaires DIDN'T listen to their excuses. They ignored, the common: "It won't work because..." Idea. Instead, they had an OPPOSITE idea. One that says this: "Yeah, it probably won't work. But what if it DOES?" If you let THAT thought lead you, where will you end up? Find Out: https://mindpersuasion.com/creativity/
  22. https://loopvids.s3.amazonaws.com/July02Post.mp4 Once, a long, long time ago, I was in elementary school. Our teacher gave us this math problem. Kind of like a puzzle. She said the first one that finished would get a prize. So, I raced through, got the answer, but was pretty sure I'd finished first. I looked around at all the other kids, and they were still working. But I also had a huge crush on my teacher. So I hesitated. Some other kid raises his hand, and got tons of praise from the teacher. While I sat there, silently cursing myself. Mark Twain famously said the difference between people who can't read, and can but don't, is nothing. I was the first one finished, but only I knew about it. Which means as far as everybody else is concerned I wasn't the first one finished. If you can read, but never do, then you're not much different than people who can't. Some of the most important inventions in the history of the human race are very, very simple. For example, men fought on horses LONG BEFORE anybody got the idea of a stirrup. But those who had the idea of a stirrup suddenly had a HUGE advantage. The guy who came up with the formula for Coca Cola way back in the day made a FORTUNE. The recipe was pretty simple. Sugar, carbonation, some flavoring. I had a friend that was a musician as a hobbyist, but would always complain that such simple songs made tons of money for their writers. Most ideas are very, very simple. So simple, everybody asks themselves: "Why didn't I think of that?" Even worse, is people use my elementary school strategy. People have a simple idea and make tons of money. Other people look at that same idea and think: "Dude, I thought of that same thing!" The difference between rich creative geniuses and sideline creative geniuses is very much like Twain's statement. The skill of coming up with a million dollar idea DOESN'T depend on the idea itself. It CAN'T. Otherwise, their "brilliant" ideas would be to complex for everybody to appreciate and enjoy. The difference is very, very simple. To take those same simple ideas that YOU have, inside your brain and write them down. Get them out on paper. Because you do have SO MANY ideas, if you write one down every couple days or so, pretty soon you'll find one that's worth following up on. Then you can get to work, and turn your ideas something REAL. Learn How: https://mindpersuasion.com/creativity/
  23. https://loopvids.s3.amazonaws.com/May24Post.mp4 After the Industrial Revolution, the guys running things had a problem. There were all kinds of factories being built. People from the boonies were flocking to the cities. Henry Ford was one of these guys. Bored on the farm, he went to the city to find work. This is essentially how all cities are built. A couple of people start building and selling stuff to each other. The more people there are, the more opportunities they are. A historian drew an interesting parallel between this phenomenon and the formation of stars. Once upon a time, there was only dust floating around the universe, after the big bang. Pretty soon gravity started pulling these clouds of dust closer and closer. This is how stars and solar systems were formed. Civilizations are kind of built the same way. You start off with a bunch of nomads out all wondering around. Somebody settles down and stars growing stuff. Others come in and set up other endeavors. This creates a kind of "gravity" that pulls others closer and closer in. Pretty soon you got a big city. Eventually, these collapse, just like stars will eventually supernova. This happened throughout history. Until the Industrial Revolution. Now they had WAY more people. Way more endeavors. This kind of presented a problem. If you have a slow trickle of people, over a few hundred years, coming into a slowly growing city, that's OK. The people find people who'll train them. But the Industrial Revolution needed people trained FAR quicker and in FAR greater number than ever before. This is when mass education was created. One way to describe "schools" are as factories that produce factory workers. Basic math, English, etc. That is essentially what schools are today. They teach you the very basics. For the longest time, that was enough. Go through the factor worker factory, and find your place. Today, the world is changing VERY rapidly. Those who don't notice, or who don't WANT to notice, will get left behind. Today, you've to take control of your brain. You've got to take control of your skills and your choices. Nobody is going to do that for you. Luckily, we all come pre-programmed with some basic skills. See, this is how life was BEFORE the Industrial Revolution. Like Henry Ford, when you decided to head off to the city, you had to make your own choices. Make your own decisions. Take responsibility for learning enough to make a living. This is the way it has ALWAYS been. Which means all you need to do is re-discover how. Get Started: https://mindpersuasion.com/money-magnet/
  24. Self Sustaining Hallucinations: https://mindpersuasion.com/self-sustaining-hallucinations/ https://loopvids.s3.amazonaws.com/May12Loop.mp4
  25. https://loopvids.s3.amazonaws.com/Mar03Post.mp4 A lot of inventions have come in dreams. The guy who figured out the structure of Benzene had a dream of a snake eating his tail. The guy who invented the sewing machine had a dream of being chased in a jungle with the natives throwing spears with holes in the tips. A common, and very useful piece of advice is to think of a problem while falling asleep. Not in terms of, "poor me, this problem is going to kill me." But in terms of, "I wonder how I can solve this..." Somehow, while sleeping, your subconscious will come up with a solution. Being a creative thinker is a very positive skill to have. Being a problem solver is a very lucrative skill to have. Most people are content to go along with the flow. Plenty of experiments indicate 70% of us are content to let others do our thinking for us. The Milgram experiment showed 70% of people who shock an innocent percent only upon the word of an authority figure. The Asch conformity test showed that 70% of people will go along with the crowd even when they know the crowd is wrong. Whenever a problem pops up and needs to be solved, most people look around for somebody ELSE to solve it. This is normal, this is natural, this is instinctive. This is how humans survived for millions of years, even before we were humans. We are self-organizing, hierarchical primates. But guess what? There's not a lot of money in following the crowd. You won't get a lot of action by staying safely in the middle of the pack. On the other hand, if you are a known problem solver, people will defer to you when something bad goes down. If you are known as a creative thinker, you'll be the one they turn to when they need solutions. How can you build your creative muscle? How can you build your problem solving muscle? By practicing the structure of thought. Most people see a problem, and the best they can do, when thinking of a solution is somehow making the problem vanish. Or thinking in pure opposite terms of the problem. This is very linear, and very basic. They see A causing B, and they see that B is bad. Their only solution is to GET RID of A, whatever A is. Luckily there are plenty of other ways to tackle this. By doing drills that build in different thinking and speaking patterns. The more you do, the more creative you'll become. The more creative you become, the more you'll be the person others defer to. Learn How: https://mindpersuasion.com/tongue-fu/
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