Jump to content
Mind Persuasion Forum

Search the Community

Showing results for tags 'copywriting'.



More search options

  • Search By Tags

    Type tags separated by commas.
  • Search By Author

Content Type


Forums

  • Mind Persuasion
    • Mind Persuasion Videos
    • Mind Persuasion Products
    • Mind Persuasion News
    • Mind Persuasion Affiliates
  • NLP and Hypnosis
    • NLP
    • Hypnosis
  • Self Development
    • Books
    • Techniques
  • Wealth
    • Entrepreneurial
    • Investing
    • Online Marketing
  • Relationships
    • Attraction
    • Maintenance
    • Breakups
  • Beyond Science
    • Tools
    • Techniques
  • Anything Else
    • Anything Goes

Blogs

  • Member Videos
  • Bhardwaj1994's Blog
  • GaiaWise's Blog
  • Skye's the Limit
  • CONTEMPLATIONS OF EXISTENCE
  • The Adventures of Light
  • The Sacred Warrior Blog
  • My way to start the last change!
  • firekid1331's Blog
  • Peyton Dracco's Blog
  • Subliminal Shinobi's Blog

Categories

There are no results to display.


Find results in...

Find results that contain...


Date Created

  • Start

    End


Last Updated

  • Start

    End


Filter by number of...

Joined

  • Start

    End


Group


AIM


MSN


Website URL


ICQ


Yahoo


Jabber


Skype


Location


Interests

Found 31 results

  1. https://loopvids.s3.amazonaws.com/Feb08Post.mp4 The halo effect is a real effect. One that everybody tries very hard to pretend is not a real effect. Plenty of studies indicate that our physical appearance plays a much bigger role than we'd like to believe. Taller, more attractive men get more VC money, compared to everybody else. (VC = venture capitalist) Attractive job applicants get hired more so than normal ones, even when they are coached to give silly answers to interviewer questions. You'd think that VC's and hiring people would be more interested in raw talent, but remember who we are. We aren't Vulcans, we aren't robots, we aren't angels. We are basically monkeys that learned how to talk. So, yes, the halo effect is real. But pretty people don't want to believe it's real. Because pretty people like to believe it's not ONLY their looks that are driving their success. And the rest of us ugly looking goofs don't like to believe in the halo effect, because that means we're screwed. Right? No so fast! There's an idea called "fool's mate." It's kind of like beginners luck, but a bit more complicated. If you step up to the craps table in Vegas, and win a bunch of money in a short time, this is beginner's luck. Nobody would believe they won at craps because of some mad dice throwing skill. But fool's mate is about beginners luck, but with chess. To win in chess, you need to make at least a few moves. It's hard to believe you can beat a better opponent simply by luck. But from a pure probability standpoint, it happens. From the sheer number of games, you'll find a few where some goof gets lucky six or seven moves in a row. And this lucky goof ends up winning. But whenever people talk about "fool's mate," the focus is usually NOT on the lucky win. It's on the aftermath. People who win money in craps KNOW they are lucky. People who win at fool's mate actually BELIEVE they are skilled. This is VERY dangerous. If you believe your skills are higher than they really are, it's just a matter of time until you get smacked in the face. It's VERY EASY for super pretty people to believe that they are where they are because of skill, or insight, or raw talent. Especially in today's train wreck economy, with billions of dollars being added to our monetary system every day. Inevitably plenty of that cash is going to flow to the pretty people. But here's the thing. How you look, whatever your genetic starting point, that is JUST a starting point. All you need to do is get started building some skills. And it won't be long before you leave EVERYBODY in the dust. Especially all those pretty people who will never admit that being pretty is pretty much ALL they've got. What particular skills should you practice? The two more important skills us talking monkeys can develop. Thinking skills, and speaking skills. Get Started: https://mindpersuasion.com/hypnotic-copywriting/
  2. https://loopvids.s3.amazonaws.com/Feb06Post.mp4 One of the reasons sociopaths can be successful is they can mimic whatever people need them to be. We can imagine three kinds of sociopaths. The criminal type, who end up in prison. The high performing types, who have high level jobs like politicians. These types can do pretty much anything, but they are intelligent enough to not do anything against the law. For most non-sociopaths, the law is close to our own morals. We don't kill people because doing so would cause irreversible damage to our psyche and emotional health. High level sociopaths don't kill people because they don't want to end up in prison. But then there is the run of the mill sociopath. The kind of person who can easily morph into anything they need to. These are the kind most of us interact with. They are compelling in part because they act EXACTLY like we need them to. They essentially mirror what we project. Without really feeling it. They get what they need, and then disappear. The reason these types are so compelling is because most people are nowhere NEAR this level of "connection." Most of us are hidden inside our own protective shell. So when we meet others, we are essentially getting to know them through THEIR own protective shell. This is why it takes a while to really get to know somebody. Sociopaths don't have that protective shell, since they feel no emotions, and therefore they aren't afraid. Afraid of what? Most of us have a deep fear of somebody getting to know the REAL us. And rejecting it because of it. But this is based on false idea. That it is possible for people to see US separate from our behavior. That deep fear of rejection (that all non-sociopaths have) is from before we could really think. Way back when we were screaming babies. But when we get older, nobody is even capable of judging us one some abstract concept of who we "really" are. They can ONLY judge is, in the moment, based on our behavior. As little kids, we really are just, "are." But as adults we ARE our behaviors. Our behaviors are an outer representation of who we are. If you are a quiet, shy wallflower, that says one thing. If you aren't making any efforts to let people know about you, that makes it very unlikely that others are going to make an effort to know about you. However, there are a few more variables that meet the eye. You likely have FANTASTIC ideas about yourself. You just can't put those ideas to words. So it may be just a matter of learning HOW to express yourself. Of learning more flexible linguistic skills. These will give you plenty of options on how, specifically, to express all those ideas in your brain. Ideas that people are desperate to hear. Learn More: https://mindpersuasion.com/hypnotic-coypwriting/
  3. https://loopvids.s3.amazonaws.com/Feb03Post.mp4 Motivation is a dangerous thing. It's also a very misunderstood concept. Motivation is the biggest associated ingredient to any kind of success. If you want more money, you need to learn more skills. In order to learn more skills, you need motivation. If you want better health, you need to exercise. In order to exercise, you need motivation. If you want a better relationship, you need to get out there and meet people. To get out there and meet people, you need motivation. This is one reason why decent motivational speakers can easily make millions. Because it's something everybody wants. But the motivation you get from motivational speakers is like candy. It feels fantastic when you are consuming it. When the words are coming out of the speaker's mouth. When everybody is jumping around and screaming and hollering. But a couple hours after it's all over? You're back to where you are started. This is why good motivational speakers make tons of money. You can listen to the same person over and over again. But never really make much progress on those things you need motivation for. You still want more money, a better body, and better relationships. Something is missing from this picture. If motivation was ALL you needed, AND it was possible to be permanently motivated from motivational speakers, then EVERYBODY who ever went to a Tony Robbins seminar would be rich with a six pack and hanging out with super models. But they aren't. In fact, it is a VERY COMMON scene among motivational speakers to see the same types over and over. Some folks spend tens, or even hundreds of thousands of dollars seeing the SAME motivational speakers over and over and over. From a purely objective, scientific standpoint, motivational speakers are not really "motivating" us. Sure, they're making us feel really good. But unless you've got more money, better health, better relationships as a result, they must be doing something else. Here's something else to think about. Nobody NEEDED to be motivated until the last couple hundred years or so. Ancient hunter gathers didn't need to be motivated. At least not by a bunch of imaginary ideas or affirmations or weird chants. They were motivated by their external environment. Back then, if you didn't kill, you didn't eat. It seems that the more successful we are collectively, the EASIER it is to fall behind individually. This makes sense. What's the answer? Consider to ditch the idea of motivation. Instead, consider building MOMENTUM. Of doing something small today. Super easy. Then do the same thing tomorrow. Pretty soon, you'll have a habit. Habits are easy to maintain. Especially if you are practicing something that will enhance all areas of your life. This will create something few people experience. You'll look behind you, and see what you've done. You'll look out ahead of you, and see where you're going. This feeling of forward MOMENTUM will be self sustaining. That's when life feels good. Learn More: https://mindpersuasion.com/hypnotic-copywriting/
  4. https://loopvids.s3.amazonaws.com/Feb02Post.mp4 I used to know this guy who lived in Japan. He used to be a magician. And he did still did magic as a hobby. Bar tricks, a few shows here and there. Loved to be the center of attention. Absolutely fearless. Would walk to the center of a crowd, start talking, and doing tricks. But he had an interesting business. He started out as a consultant, visiting businesses and helping them land clients. Eventually he started his own business training other consultants. One description of a consultant I heard, from another consultant, is they look at your watch and tell you what time it is. It's kind of surprising, but plenty of high level, high earning people have the same needs as us normal folk. They just need to be told what they are doing is OK. That their ideas and plans are OK. And plenty of people are willing to pay plenty of money to be told what they want to hear. This is one of the secrets of marketing. To tell people what they want to hear. We all have the same fears and desires. But most of us are too busy complaining about those fears and desires to notice that everybody else is saying the same thing. Joseph Campbell wrote a book called, "The Hero With 1000 Faces." The first of many books about the Hero's Journey. We all love that same Hero's Journey because it reflects our own fears and inhibitions. For example, most hero's don't leave their comfort zone voluntarily. They need to be forced out. Even modern hero's are more or less forced onto the journey. Why is this? We all feel the call, but most of us are too terrified to take a step outside of our comfort zone. We LOVE the idea of a mentor coming and FORCING us out. If you can combine these two basic ideas, you can make quite an impact. How's that? First, by understanding people's fears and concerns. Second, but putting them in a hero's journey format. Of course, simply because it's called the "Hero's Journey" doesn't need it has a be a three hour epic. That same, three-part structure can be delivered through a quick metaphor, a short anecdote, or even the recalling of something that happened to you earlier that day. When you combine these two structures, you'll find opportunities for them everywhere. It's kind of like rubbing your finger over the rim of a wine glass. With the right frequency, you can make them sing. Speak to people with the right frequency, and they'll never forget you. Use this however you like. But if you like to write, or like the idea of writing, your words will resonate with them on deep and profound levels. Learn How: https://mindpersuasion./hypnotic-copywriting/
  5. https://loopvids.s3.amazonaws.com/Jan31Post.mp4 Many things are a mix between form and function. One leads the other, and vice versa. Sometimes it goes more in one way than the other. Smiling is a good example. If you're happy, you smile. But if you're in a bad mood, and you FORCE yourself to smile, you'll start to giggle. It's not like our brain is different from our body. Our lip and face muscles are attached to our brain. And these are two way electrical circuits. It's not like our brain is some metaphorical energy center that controls us from another dimension. However, most of us don't think of doing anything differently. Our mind body systems are delivered like most PC's these days. Open the box, plug it in and Bob's your Uncle. You might get a small "manual" that shows you where all the USB ports, etc. are. Beyond that, you're on your own. Our mind body systems are like that. For most of us, we show up, run on auto pilot and call it good. But there are plenty of ways to significantly hack your own operating system. Ways they'll never teach you in school. Not because of any conspiracy. But because teachers are pretty much like everybody else. Show up, do the bare minimum, and expect a paycheck. So, how do you hack your own operating system? By levering the form-function idea. Smiling and making yourself happy is pretty easy. It's more of an example rather than a useful skill. The best ways are by leveraging the form function relationship between your language and your thought. You increase the quality of your thought, you'll increase the quality of your language. But if you increase the quality of your language, you'll increase the quality of your thought. How, specifically, do you increase the quality of your language? By doing drills on language STRUCTURE. Most people don't even think about language or thought structure. They have half baked ideas (that they copied from others) and spit them out with garbled words. But you, on the other hand can develop real wizard language skills. Real wizard thought skills. And since most humans can't tell the difference between magic and complicated science, they'll believe you've got some magical powers. Sure, you'll know exactly what you are doing. You'll have developed the powerful skills of language structure to the point of unconscious competence. Which will allow you to not spit out poorly chosen and garbled words, but instead to use laser targeted words, phrases and structures. To seduce, to influence, to persuade, and to outframe any argument you hear. To most, they'll feel the effect, but not have any idea what, or how you just did that. Which is perfectly fine. Since hiding magic out in the open will only enhance your effect. Get Started: https://mindpersuasion.com/hypnotic-copywriting/
  6. https://loopvids.s3.amazonaws.com/Jan30Post.mp4 Humans love having goals, but for some reason, they seem hard to achieve. For every milestone we achieve, we have about a kajillion we've given up on. One reason is that most of us are motivated MORE by moving away from pain than we are by moving toward pleasure. But since we don't like to admit this, we pretend we are motivated toward pleasure. But if we really WERE motivated toward pleasure, we would ALWAYS be moving forward. But our behaviors tell a different story. Many of our goals are reframed subconsciously to be toward pleasure, but in reality are away from pain. For example, many people love the idea of financial independence. But this is really to get rid of negative financial situations. For most, financial independence means and ABSENCE of financial pain. Another reason we often fail at our long term goals is we start WAY too fast. Motivation can only take you so far. Momentum, on the other hand, is much, much better. Most people who exercise every day, and have for several years, wouldn't DREAM of ever giving up. People that jog, for example, very much enjoy the process. Of being in the zone, when your mind is kind of drifting, and your body is producing those fantastic endorphins. People that jog or exercise everyday simply assume they will continue to do that the rest of their lives. They don't NEED motivation. Because they have massive momentum. When you are just starting anything, building momentum is critical. To start VERY SLOWLY. This requires you GET RID of any ideas of permanence. Of silly questions like, "How long until the results are permanent?" This question indicates you see the "practice," whatever it is, as ONLY a means to itself. Do it, get the results, and then get on with your life. But if you start slowly, pretty soon the practice will be a means in and of itself. Just like jogging is a benefit IN ITSELF, and it CREATES long term benefits. This is the secret of creating any goal you want. Start slow, go as slowly as you can, until the practice itself is a benefit. Then you will ALWAYS be improving for the rest of your life. And when it comes to practices that will generate continuous improvements for the REST of your life, there are two basic kinds. For your mind, and for your body. For your body, there are plenty. But what about for your mind? Take A Look Here: https://mindpersuasion.com/hypnotic-copywriting/
  7. https://loopvids.s3.amazonaws.com/Jan29Post.mp4 The relationship between thoughts and words is complex. There are some folks who have brilliant minds, and write brilliant books, but they are less than inspiring speakers. Then there are some that are powerful speakers, but their minds are average. These folks tend to get others to write their speeches for them. Every time you see a politician go off on a rant, like they often do during congressional hearings, you can bet on two things. One, is that somebody else helped them come up with those words. Two, is that they've practiced that "rant" plenty of times beforehand. Even those "man on the street" interviews are pretty well rehearsed, and edited. They are very rarely live. The ones that ARE live are really just the newscaster talking to the camera, saying things they've rehearsed over and over. (Some of these are comedy gold, not because of the reporter, but because of all the goofs doing silly things behind them.) The people that CAN spit our pretty articulate thoughts on the spur of the moment are few and far between. Most highly articulate people you see on TV interviews only SEEM to be articulate. Because they are talking about things related to their jobs. Things they've thought about over and over and over for a long time. Things they've talked about over and over and over for a long time. But to become articulate and intelligent sounding in spur-of-the-moment conversations, when it really counts, you have to do some META practice. Everybody mentioned so far only does surface level practice. They practice talking about the same CONTENT over and over. If you followed your favorite comedian around the country, going to all their shows, they'd get pretty boring. They don't tell a completely different set of jokes every time. They tell the same jokes every time. To develop in-the-moment articulation and demonstrate DEEP intelligence, you need to practice STRUCTURE. The structure of persuasion. The structure of influence. The structure of seduction. The structure of reframing. The structure of overcoming objections. Once you get the structure down, you can take any CONTENT, drop it into the structure, and sound like a GENIUS. This will make your spoken language sound compelling and powerful. But your written language much, much more so. Why? Once you have the structure down, you can refine whatever you write until it is ABSOLUTELY perfect. Most people write like an artist. That's only half the game. What's the other half? Write like an artist, but edit like a scientist. A MAD scientist, writing in your secret money making lab. Build one, and you'll simultaneously build the other. Learn How: https://mindpersuasion.com/hypnotic-copywriting/
  8. https://loopvids.s3.amazonaws.com/Jan28Post.mp4 One way to think about our conscious awareness is as a "new instinct" generator. Whenever we learn something to the point of unconscious competence, it's essentially a new instinct. Imagine you were relaxing at home, watching TV with half eaten pizza on the coffee table in front of you. And imagine a mouse ran across the pizza. You'd jump and suddenly wake up. This reaction is a programmed instinct. Or imagine you were walking down the street, your mind on auto pilot. Then suddenly you looked up and a super GORGEOUS person was smiling at you as if the wanted to bang you silly. You would have a reaction. An instinctive reaction. But we can also practice skills until they become JUST as automatic. Generally speaking, programmed instincts are drivers and responders. Drivers to make us sleepy or hungry. Responders that wake us up in case of danger or opportunities, mostly for food or sex. But new instincts, or skills programmed to the point of unconscious competence can respond to our desires. Like if you learned an instrument to the point of unconscious competence, this would be an "instinct" that you have full control over. A mouse running across your pizza, or a super sexy person essentially grabs your attention without your consent. But learned instincts are different. They are under our complete control. What is likely the BEST new instinct to create is one few think of as a skill. Which means if YOU practice this, you will have a huge advantage. Language is something we do INSTINCTIVELY. We learn it unconsciously. Nobody remembers learning how to speak. And for most people, spitting out whatever words pop into their mind is good enough. But if you practice language, it can become as deadly as martial arts. Or it's opposite, the powers of unconscious persuasion and seduction. This is combining a programmed instinct with a new, consciously chosen set of skills. Very much like martial arts. If you don't spend any time training, and somebody attacks you, you'll respond automatically. And you'll look like those politicians who get into fights. Very clumsy, very off balance and VERY silly. This is most of us speak. But if you train your language, you'll have much more choice how to respond. Or how to speak proactively to CREATE the result you want. Persuasion, seduction, humor, anything. For most people, language is back and forth and NOT something we feel any control over. But when you practice language, it will be like seeing an ENTIRE world of opportunity. Not just in speaking, but in writing. You train in writing, and it will automatically train your speaking. Most people have a vague idea, spit out a bunch of poorly chosen words, and hope for the best. After you train in new language instincts, you'll never need to hope again. Get Started: https://mindpersuasion.com/hypnotic-copywriting/
  9. https://loopvids.s3.amazonaws.com/Jan27Post.mp4 Some skills are very technical, and don't spill over too much in other areas. Some skills are very broad, and have a huge impact on pretty much all areas. General conditioning exercise is an example of something that has a positive impact on nearly everything. You sleep better, you become more confident, you get better posture, etc. This is why hitting the gym is always good advice for anybody who's just gotten dumped. Any kind of practice is also beneficial to many areas. This is why having hobbies that are both interesting, technically challenging, and have no upper limit also have a spillover effect. Continuous learning will create a very good feeling. You look back in your past, and see how far you've come. You look into your future, and see how much better you'll get. This is why no upper limit, challenging skills and hobbies are very, very powerful additions to any life or career. Especially if these skills can get you paid. Sure, it's not always possible to have a hobby that makes you money. Unless you plan on being world class, most hobbies will always be hobbies. Studying photoshop, learning an instrument, practicing martial arts or any other sport. These are all very beneficial in their own right for the previously mentioned reasons. One of the reasons these types of things are difficult to get you paid is because many, many other people are doing them. So, if you did want to earn a little cash, doing a hobby, it would have to be one that few people know about. Or one that is common, but has an aspect that few people know about. Enter Hypnotic Copywriting. This is something that is based on writing, specifically the writing of persuasive language. This is something EVERYBODY and their sister, (even if they don't have any sisters) knows about. On the surface, it SEEMS like a dream come true. Write a letter, make some money. Live anywhere with an internet connection. Problem is that EVERYBODY has the same idea. But few people see language as a SKILL. A skill that can be continuously improved. And since most people nowadays are pretty lazy, you ALREADY have an advantage. But wait, there's more! Because when you apply the ideas within covert hypnosis, you can make your writing even better. That's TWO advantages you have. Going deeper, you can understand the main drivers of persuasion, which are based on human instincts. Cialdini, the guy who INVENTED the terms authority, scarcity and social proof, said that persuasion is a SCIENCE. Science can be perfected, measured, and improved. This makes hypnotic copywriting the IDEAL hobby. Giving you the best of everything. Get Started: https://mindperusasion.com/hypnotic-copywriting/
  10. https://loopvids.s3.amazonaws.com/Jan26Post.mp4 The student loan debt crisis is a perfect storm. The idea of going to college is very, very compelling. To be "taught" how to do something. And get a degree, and then use that degree as your ticket to success. At least, that's the theory. It seems like a fantastic idea. Especially when student loans are so easy go get. It even makes sense on a financial level. Borrow some money, get an education, get a decent job, pay back the loan, and get on with your life. Only for a lot of people, it's not working out so well. In fact, many people are finding it's like living in a horror movie. Tons of debt, no hope of ever paying it off. These are the kinds of things that keep you awake at night. Everybody needs money. And so long as you make it honestly, more money is better than less money. This is essentially the American Dream. The dream that many people think is dead. This isn't really an American dream, this is the HUMAN dream. It has been since the dawn of time. The idea of finding SOME way to make some money. The more money you make, the less you need to worry about the petty stuff. It's not that money creates happiness. But with enough money to pay the bills and not have to worry too much, you can CREATE the space in which to PURSUE happiness. The happiness that comes from relationships, increasing skills, and following your bliss. That is still possible. It won't happen magically, but if you can think outside the box a bit, you still can create a decent future. How so? A lot of people are worried that robots are going to take all our jobs. Sure, they'll take some. But not the ones that require PEOPLE skills. Human skills. Skills like communication and persuasion. Consider the following scenario. You learn some basic writing skills. You learn some basic persuasion skills. You keep honing your skills. So long as you keep getting better, you'll keep increasing your earning potential. You have many advantages. One is the rapidly shrinking ability of most folks to delay gratification. If you keep practicing, you'll keep getting better. Consider a contest. Between YOU and somebody who borrows $50K to get a four year degree in any NON-science or math related degree. If four years, what do they have? A lot of debt, and if they're lucky, a job at Starbucks. What would YOU have? Four years is a long time. But with only an hour a day of practice, your brain and your laptop, you'd EASILY have six figure skills. Likely a lot more and likely a lot sooner. Especially if you Start Now: https://mindpersuasion.com/hypnotic-copywriting/
  11. https://loopvids.s3.amazonaws.com/Jan25Post.mp4 The biggest inventions have had to do with energy use. Way back in the day, humans had to chase animals, kill them, and eat them. Because their food lived in small groups, so did humans. When they invented farming, that all changed. Now they could CREATE food at will. This happened 10,000 years ago. This is where they get the phrase, "fruits of your labor." For cavemen and women, the fruits of your labor didn't last long. You spent a time chasing and killing something. You ate it, and pretty soon you'd have to do this all over again. But with farming, you need to do the work up front, and then you can LITERALLY live by the fruits of your labor. Waiting around for your apple tree to grow apples is MUCH easier than chasing an animal that absolutely doesn't want to be killed. Surviving by the fruits of your labor is even friendlier. You don't kill the apple tree when you eat the apples, like you kill the buffalo if you want some buffalo meat. It's almost like there is an unwritten agreement between humans and fruit and grain producing plants. You can think of modern labor in the same way. There is the most basic form of labor. Trading time for money. Even doctors who go to school for nearly a decade are essentially highly skilled traders of time for money. And when you trade time for money, there's always the harsh truth. That if you stop working, you stop earning. Very much like ancient hunters. You stop hunting, you stop eating. Sure, life on a farm is hard work as whttps://mindpersuasion.com/step-by-step-magic/ell. But it's more maintenance. And the bigger farm you've got, the more likely you can hire other people to do the work. This is why money wasn't invented until farming was. At least in any large scale form. But suppose you aren't the farming type? Suppose you also don't like the idea of trading time for money? You can still plant seeds. Seeds that will grow into income that will keep paying you. These, of course, are metaphorical seeds. Yielding fruits of not your physical labor, but your mental and intellectual skills. If you can write a few well converting sales letters, for example, they will be JUST LIKE an apple tree. Spitting out fruit (money) every year. The more of these metaphorical sales-letter-seeds you plant, the more passive income you'll make. Sure, it will still take work. But you'll be BUILDING something that feeds you. Something that won't stop when you do. This is way to leave forever behind the "trading time for money" game so many are forced to play. Get into THIS game, and never look back. Learn How: https://mindpersuasion.com/hypnotic-copywritng/
  12. https://loopvids.s3.amazonaws.com/Jan23Post.mp4 One of Dale Carnegies golden rules is that you can get anybody to do anything, so long as you get them to believe it was their idea. This can be applied in many, many ways. This is why well written movies are much better than lazily written movies. Well written movies show, rather than tell. We get to discover the meaning for ourselves. And since we discovered this, it's OUR idea, just like Carnegie said. This is precisely why covert hypnosis works so well. It's based on very well calibrated vagueness. So the listener to reader gets to "discover" their own meaning. Milton Erickson, the inventor, came up with a way of delivering VERY confusing stories. They were structurally sound, but the were missing a lot of content. After listening to these confusing stories, the patients would leave, wondering what in the heck just happened. But over the next three or four days, the vague stories would resonate in their brains. And they would slowly fill in the missing pieces with their OWN experiences. This would give them the feeling of "discovering" their own meaning. And much more than a well written book or movie, these self-discovered meanings would be the solution to their problems. Most therapists, then and now, TELL patients what to do and think. These are like those lazily written movies. Erickson, on other hand, would carefully put these "vague story bombs" in their mind. Like secret treasure maps, where they'd go hunting for the meaning. And when they found it, everything would click together. They would have a memory of Dr. Erickson "helping them" figure out their own problems. Compare that to modern therapy and modern patients. Modern patients say things like, "my therapists says..." Doing it like Dr. Erickson is difficult, but not for reasons many believe. We humans LOVE to take credit. Modern therapists LOVE the idea of curing people, and having all their patients saying things like: "Dr. Wizard is Amazing! I did what he told me to do and he cured me!" This is why nearly everybody has heard of Freud, but few people have heard of Dr. Erickson. Freud and nearly every other therapist since him TELLS people what to think. They TELL people what to do. They TELL them what their dreams and ideas mean. Erickson didn't really care much about recognition. Lucky for us, Erickson wrote down how he helped his patients. So we can learn how to do what he did. When you apply this to copywriting, it's VERY powerful. You write copywriting sales letters like stories. Your readers read your stories, and DISCOVER inside the solution to their problem. And the solution will be a product or service, that will help them SOLVE their problem. And since they will discover that meaning on their own, they are much more likely to not only OWN the decision, but very much want to OWN whatever you are selling. Learn How: https://mindpersuasion.com/hypnotic-copywriting/
  13. https://loopvids.s3.amazonaws.com/Jan22Post.mp4 For most of human history, we were hungry. Literally. Every day the main goal was to find something to eat. The hungriest survived the best. Then they figured out how to grow stuff. This changed everything. This changed how people thought about wealth. Before, wealth was meat. Fish, fruit, roots, etc. Maybe a few animal skins. But after agriculture, wealth was still food. But food could be stored for a long time. Particularly grain. All ancient societies realized that building huge grain warehouses was a good idea. The idea is exactly the same as body fat. If you eat as much as you can, you can store the fat as extra energy. So you could live off that in case you couldn't find anything. But grain could be stored outside the body. And in massive amounts. So you could "coast" a long time, in case of calamity like bad weather or dried up rivers. But this also created another powerful idea. Of using wealth to make more wealth. You weren't required to keep all your excess for yourself. If you were a caveman, and you were hungry, you couldn't exactly borrow some of your friends body fat. (unless you happened to be a cannibal caveman...) But with grain? You could sell it. And do what with the money? Buy more land. Grow and sell more grain. And then buy even MORE land. Keep doing this, and you will own a TON of land. And you'll have a ton of power and influence. This is essentially how wealth has been created since the dawn of time. Figure out a way to make money. Take the money you make, plow it back into the system, and make even more money. This is why land is STILL connected the idea of wealth. Land produces food, which is energy. Land can be mined to find precious metals, or other resources, which is money. But what if you don't have any land? How can you make money? The digital age has created a NEW way to earn a living. Plant seeds, and wait for them to grow. Where, specifically, do you plant seeds? In people's brains. How? The easiest way possible. Words. Powerfully written words. Words that they'll think about. Words that will compel them to action. This is precisely what covert hypnosis is. The idea of telling stories, to plant ideas in their mind. That will grow and help those people become more productive, more confident, more intelligent. And when you combine this idea, of planting seeds in their mind, with the art of copywriting? You've got the absolute best of EVERYTHING humans have ever invented. Language. Wealth generating that will create more wealth. Hypnotic language patterns. And a globally connected economy that will allow you to do this ANYWHERE. Learn How: https://mindpersuasion.com/hypnotic-copywriting/
  14. https://loopvids.s3.amazonaws.com/Jan20Post.mp4 You can make a strong argument that written words are what gives us humans the ultimate advantage. Way back in the days of cave people, spoken words ruled. If you had the best ideas, the best ways of describing your ideas, you'd be in pretty good shape. If you could tell stories around campfire every night that would motivate and inspire all the young hunters, you'd be in pretty good shape. One way to think of these campfire stories is a way to slowly implant post hypnotic suggestions. Normally, when we think of post hypnotic suggestions, we think of movie hypnosis or stage hypnosis. Every time you hear your name, you'll jump around like a kangaroo. Even in the movie, "The Manchurian Candidate," they had the idea of a post hypnotic suggestion. The secret assassin would get a call, hear the secret phrase, and suddenly shift into assassin mode. How would this play out in ancient hunter-gatherer story telling? All the young kids would understand the adults need to go out hunting every day. And they would invariably experience death, or loss. Ten guys would go out hunting, and only nine would come back. So before they were very old, they would realize that hunting is both necessary, and VERY dangerous. So the stories told HAD to inspire them. To give them a positive motivation to hunt that HAD to be stronger than the fear. What kind of stories were they told? The same structure that is in modern books and movies. That fighting the bad guys is dangerous, but necessary. Necessary to protect your friends and family. But if you DO manage to kill the monster, the rewards are ENORMOUS. Fame, fortune, and the admiration of all the young ladies. This is, in a nutshell, the hero's journey, What, specifically, is the post hypnotic suggestion? That when you see the monster, you'll feel courage, motivation and deep desire to destroy him. This is the power of words. Spoken words are incredibly powerful. Written words much more so. Sure, they lack the tonality, the expressions, the social cohesion of all the kids listening to and responding to the story in real time. But what they lack, they make up for in potential scale. If you write an effective story, it could resonate for years. Across generations. This is precisely why copywriting is a powerful skill to develop. Sure, you could be a novelist or a scriptwriter. Write something that will entertain people. But if you can write words that move people, persuade them, spur them to action, this is real power. This is the human spirit. To read and write moving messages that make us feel incredibly courageous, so we can overcome our fear and destroy the demons. This is real, tangible, magic. Learn How: https://mindpersuasion.com/hypnotic-copywriting/
  15. https://loopvids.s3.amazonaws.com/Jan19Post.mp4 People love discovering secret things. In many movies, they put in Easter eggs. Hidden references to other movies. Weird characters that don't really belong. One of my favorites is from Fight Club. Early on, when one of the characters is in some weird therapy session, the famous Tyler Durden appears in the back ground for a split second. I only noticed it after I'd seen the movie a few times, and was watching it on DVD, where you could watch one frame at a time. The Da Vinci code and many similar books and movies are centered around secrets and hidden messages. In one study of chimps, they dropped a box of oranges in the chimp compound when everybody was sleeping. The first to find them was a young chimp. He clearly knew that if everybody woke up, he would only get a couple oranges. All the higher status males would get them. So, this young clever chimp hid them. So he could slowly eat them, one at a time, without being detected. Even chimps like the idea of hidden treasure. Even chimps can run long game to get an advantage over their betters. Many movies have secrets hidden in that compel us to watch them a second time. Movies like Sixth Sense, or Inception. Where people argue about the ending, and need to watch it a few times to see what it REALLY means. We LOVE the idea of finding hidden meanings in words and texts. Study some lyrics of some songs by the Beatles and you'll find all kinds of cryptic sounding phrases. People LOVE to discuss this stuff. Sometimes to extreme levels. Charlie Manson famously thought some of the Beatles' songs were about the Book of Revelation. The Book of Revelation itself is filled with symbolic writing and images. If you can write things that have deeper meanings, meanings that people will enjoy discovering, you can make a lot of money. How do you do this? Some people just kind of do this naturally, without needing to think. These are the guys like the Beatles, Shakespeare and guys who write movies like Inception and Sixth Sense. But you CAN learn how to do this. There is a science to writing in a specific way so people will find their own versions of deeper meanings. Some styles are specifically written so everybody can find their own, personal, subjective meaning. But other styles are designed so they can find SPECIFIC things. What things? If you are a copywriter, things about your product. Things that will make them WANT to buy. Because this is a very rare skill, it can fetch quite a lot of money. Which means if you learn how, you'll have a skill that will ALWAYS be in high demand. Learn How: https://mindpersuasion.com/hypnotic-copywriting/
  16. https://loopvids.s3.amazonaws.com/Jan18Post.mp4 Language is both extremely powerful yet something we humans rarely think about. It's one component of our powerfully imaginative brains. It can be thought of as a hallucination transmission device. You have an idea, you put words to that idea, and that same idea is now in somebody else's brain. That simple concept, of thinking of an idea, and transmitting that idea to another human may well be the driving force that grew our brains. Between two million years ago and now, our brains tripled in size. Thought and language may have been the driving force. How so? Humans are hierarchical. The higher you are up the ladder, the more sex you get. The more sex you get, the more babies you make. Those babies will have the very same traits that got YOU up that hierarchy ladder. This makes perfect sense if we imagine that having the best ideas, and describing those ideas was a key component of social hierarchy for the past couple million years. Even way BEFORE we invented language. Even chimps, whom we split with six or eight million years ago live in a tight hierarchy. And just like us, the higher a chimp is up the ladder, the more sex he gets, and the more babies he makes. And unlike gorillas, whose sheer size determines status, chimps rely more on their wits. They behave in very clever, and very long game strategizing ways. So it's easy to imagine how proto humans a couple million years ago (four million years AFTER we split from chimps) would win the hierarchy contests by having the BEST ideas. Today, those ideas are expressed with words. Words and thoughts are not generally thought to be related. The "art" of expressing your thoughts with well chosen words is NOT something most people are skilled in. Everybody has plenty experiences poorly expressing fantastic ideas. But it is something you can practice. And like anything else, the more you practice, the better you get. This is what Voltaire meant when he said one of his most famous quotes: "Give me ten minutes to talk away my ugly face, and I'll bed the queen of France." This is TRUE confidence. One that does not care about looks. One that says let me talk, and I can talk my way into ANYTHING. This can be applied to conversations to make sales or to make anybody dream about you. But this can also be applied to the written word. To get people salivating over WHATEVER you are writing about. Learn More: https://mindpersuasion.com/hypnotic-copywriting/
  17. Humans have been telling each other stories since the dawn of time. One way to think of stories is a device to implant post-hypnotic suggestions. The way these are shown in movies (usually comedies) is by putting somebody in a trance. While they are in a trance, they say something simple like, “Every time you see the color red, you will talk like a penguin!” Since it’s fiction, it has to be simple for the audience to understand. Essentially, it’s presented as a cause-effect idea. “Color red” = “talk like a penguin” But from a structural standpoint, that is pretty much the way it really happens. Put somebody in a trance, and then slip in the new causal connection. The way it happens stories is much more organic. And it can take a lot more time. This could be THE REASON we humans developed an instinct for stories. SO THAT these “new” causal loops could be implanted. Old people tell young people stories. In a very ancient, hunter-gather, tribal environment, how would that work? Old people tell young people stories. About heroes battling monsters. Killing the monsters and saving their friends, family and loved ones. Told enough time, it builds in the “causal-effect” connection. But instead of something silly, it builds in something EXTREMELY POWERFUL. Namely, that seeing a big animal (monster) will cause them to feel CONFIDENCE and a massive desire to kill it. So they can “save” their family, friends, and loved ones. All stories are designed to implant cause effect ideas in our brains. To give us confidence where we might feel fear. Or hope when we might feel sadness. This is why we LOVE stories so much. They are designed, on an instinctive level, to make us feel good. This is also why the BEST sales letters are told in story format. They do the same thing. The hero is the reader. The villain is the problem the reader is having. The tool they can use to slay the villain is the product. When they buy the product, they feel heroic and uplifted. Able to save their friends, family and loved ones. Sometimes this is very subtle and covert. Sometimes this is very blatant and overt. But it’s always there. Lucky for us, plenty of smart people have studied the structure of these sales letters. Not just the sales letters as a whole, but the individual components. From a story standpoint, from a sales standpoint, from a linguistic standpoint, and from a hypnosis standpoint. Which means you can learn ALL these techniques. And slay whatever villains you feel like slaying. And to help others do the same. Learn How: http://mindpersuasion.com/hypnotic-copywriting/
  18. Watching actors give speeches is interesting. Especially when they are nervous. For example, if they give a thank-you speech after getting an award, they frequently rely on notes. (Assuming they don’t go off on a political tangent...) These are people that are the absolute best in the world at communicating carefully crafted words. Normally, the words are written by experts. The actors practice them over and over. When they make movies, they take plenty of takes. They record them from plenty of angles. Even the crappiest movies on Netflix are practiced and filmed and dubbed and cut together. So when you see an A-lister giving a speech, it’s always interesting to see how NORMAL they sound. It’s very easy to imagine that people actually talk like they do in the movies. But when giving a speech in front of others, even the most skilled communicators in the world are too terrified to glance away from their notes. If you ever watched politicians go off on rants, that too is very practiced. Politicians practice those rants over and over in front of staff. AND they hire professional coaches. The idea of somebody just standing up and speaking eloquently and spontaneously off the top of their head is EXTREMELY rare. Even “man on the street” interviews on the news are rehearsed. They stop a guy, and spend a few minutes going over what he wants to say, and let him practice a few times. The people that are the most eloquent persuaders are salespeople. And they are eloquent because they have the SAME conversations with the SAME people over and over. Practicing spontaneous speaking is NOT something most people consider. But it IS something YOU can practice. Funny thing is you don’t need to speak to practice. Because just like martial arts, you can practice certain MOVES over and over again. Until those individual MOVES become second nature. There are certain “moves,” or linguistic patterns that can be practiced over and over, through writing. And since practicing these will build in new neurological connections, you’ll be able to speak in these linguistic patterns. This is something very few people are aware of. Even fewer take the time to practice. So when you make this a habit, you’ll have major advantage. Whenever, and however you do your speaking. AND your writing. Writing, of course, allows you the ability to take something that is already written, already out there being read, and slowly tweak it. So it keeps getting better. Learn How: http://mindpersuasion.com/hypnotic-copywriting/
  19. Most people have an idea of the halo effect. It’s when people that are attractive have an easier time than the rest of us. A famous study unquestioningly illustrated this. They sent in attractive people to job interviews. Carefully prepped them to give purposely boneheaded answers. They also prepared normal looking people. The normal looking people gave very good answers. As you’d expect, the pretty people who gave dumb answers were hired at a higher rate than the normal people who gave intelligent answers. The conclusion most people draw from this is life ain’t fair. Lucky for us normal folks, it isn’t fair. That is FANTASTIC news. Why? Because the halo affect only applies to those who are GENETICALLY gifted. The halo effect is something you either have, or don’t have. Sure, you can dress nice, wear some nice perfume or cologne, but if you ain’t got a pretty face, there’s not much to do. At least if you’re a normal human. Lucky for you, you know how the halo effect works. It’s used in advertising all the time. They put a sexy person next to a toaster, and people buy toasters. (Put my ugly mug next to a toaster and somebody’ll call the cops...) But for those skilled in the arts of covert hypnosis, you know you can CREATE the halo effect. The way it normally works is somebody looks at a pretty girl with big boobs. And that creates a GENETICALLY PROGRAMMED feeling of, “Holy crap! I’d like some of that!” That feeling, of course, gets stuck to the toaster, or whatever else they are selling. But there are MANY ways to create that, “I want that” feeling. Sure, sticking a model up there with big boobs is easy. She just stands there and creates that feeling all by herself. But you can create an equally powerful feeling with words. The thing with words is you can shape them. Form them like a master sculptor. Allowing you to create LASER TARGETED halo effects that you can attach to ANYTHING you want to. This is a skill. And skills can be learned. Practiced. Enhanced. The more you practice them, the better they’ll get. As long as you can breathe and think, the more you can enhance your super customizable halo effect powers. Compare to that sexy model with the big boobs. Time is NOT her friend. But it is YOURS. Get Started: http://mindpersuasion.com/hypnotic-copywriting/
  20. Everybody loves resonance. Of course, few people ever take the time to study the scientific aspects of it. But if you’ve ever had fun on a swing as a kid, you were a perfect student of resonance. Scientifically, resonance is vibrating a system with an externally applied force, where the externally applied force is the SAME frequency as the system. Kids swing their legs with the same frequency as the kid-swing system. This is how they can get such big oscillations. It’s also how a group of soldiers allegedly collapsed a bridge. Their marching cadence was the same frequency as the bridge. And they got such big oscillations, the bridge collapsed and everybody dies. Of course, this may be a myth. They tried to prove (or disprove) this on the TV show, “Myth Busters,” and were unable to. Resonance is also how you can run your fingers around the rim of a wine goblet, and get it to sing. The small jumps, due to the friction between your finger and the glass, are the SAME frequency as the wine goblet. And by varying the level of wine, you change the resonance frequency, and therefore the pitch. This is how those guys on YouTube can play music with wine goblets. Resonance is also how professionally trained singers can break glass. This is similar to the soldiers on the bridge. The soldiers marched at the same frequency of the bridge until it broke. The singer sings at the same frequency of the glass until it breaks. Humans also can have a resonance frequency. When two people “click” that’s what this means. They are on the same “wavelength.” Their energy is overlapping on many levels. This is those magical dates that start off as simple “meet and greets” and end up as marathon conversations that you NEVER want to end. Most people think these are rare and chance events. But you know better. You know that by studying the art of conversational hypnosis, you can deliberately resonate with a great number of people. And if you can create a carefully written sales page that resonates with a great number of people, you can make a HUGE amount of money. This is why doing this via text is actually MUCH easier. In a conversation, once the words leave your mouth, you can’t re-speak them. But once you’ve got a sales letter and some traffic, you can tweak it. Just like a little kid on a swing keeps tweaking his legs until he’s got the MAXIMUM oscillations. Setting up a sales page and tweaking it until you’ve got MAXIMUM conversations is basically the same process. Learn How: http://mindpersuasion.com/hypnotic-copywriting/
  21. There’s a pretty cool phenomenon called “dead water.” It’s when two different layers of water are different temperatures. And they are going in separate directions. You can’t tell from the surface. You’ll be sailing along, and suddenly you’ll stop. You won’t see anything, but your boat suddenly slows down. But if you set up an experiment, where you can watch from the side, it’s clear what’s happening. Many people do things for different reasons. Often, we don’t know ourselves why we do things. There are the surface structure reasons that we tell ourselves. Then there are the deeper reasons that we sometimes know, but sometimes don’t. If you’ve ever gotten pretty close to success, but then blew yourself out, that’s why. On a deep level, you had beliefs that were incongruent with what you wanted on the surface. This is commonly called “self sabotage.” If you pay close attention to how people speak, you can actually tell what their deep beliefs are. These are the beliefs they use conversationally, but in a very subtle way. Once you train yourself, you can see these deep beliefs everywhere. So much you can understand other people MORE than they understand themselves. What you DO with this information is up to you. It can help you know who to trust, and who not to. It can help you understand what people REALLY want, and figure out how to give it to them. Even better is when you can deliberately SPEAK with these deep beliefs. Most people only speak and understand these deep beliefs subconsciously. It creates the “feelings” we get about other people. Whether we like them, trust them, or want to have nothing to do with them. Needless to say, understand how to speak in these deep beliefs is a VERY powerful skill to have. A skill this powerful takes practice. To be sure, it’s not something you’ll understand just be reading about it. But if you take the time to understand it (which is easy) and to practice it (which is easy but takes time and consistency) you will be VERY effective in all forms of communication. Speaking and writing. For any purpose. Learn More: http://mindpersuasion.com/hypnotic-copywriting/
  22. They say that we’ve got to see an advertising message about six times before we take action. This is a pretty old statistic based on old advertising techniques. Billboards, TV ads, newspaper ads, etc. Things that pop up and only exist in our peripheral attention. For example, you’re sitting and watching TV, and an ad pops on. You don’t pay attention to the ad very much. So we watch ads passively like we watch most TV. There are a lot of variables that determine how well a TV ad slips into your brain. What kind of a day you are having. The interest (or lack) you have on the TV show. Wether you are putting off doing something (like the dishes) or are finished for the day. Reading long sales pages are something else entirely. The longer people read, the more their interest is held. And if you have a well written sales page, based on slippery slope technology, they’ll get more and more interested. Especially when you apply fractionation. Fractionation is a very misunderstood concept. People think it’s a quick and easy “trick” to use to seduce women. But it’s a type of covert hypnosis. It can only be used WITHIN covert hypnosis. It’s not something that can be used on it’s own. Unless you are conversationally fluent in covert hypnosis, you can’t use fractionation. It’s kind of like an advanced photoshop technique. Until you learn the basics of photoshop, you can’t learn any advanced photoshop techniques. So, what IS fractionation? It’s when you slip the reader (or listener) in and out of hypnosis. In a conversation or on a slippery slope. Every time they slide BACK INTO hypnosis, it will be much deeper. This is essentially the process of fractionation. Slowly pulling them OUT and slowly putting them BACK IN to a comfortable and pleasant state of hypnosis. Being able to do this conversationally takes a LOT of practice. But you can also do it through text. It requires a fairly long, slippery slope sales letter. But so long as they keep sliding DOWN that sales letter, if they are also sliding IN and OUT of hypnosis, you can use fractionation. So by the time they get to the END of the sales letter, it will FEEL LIKE they have been EXPOSED to the product several times. Many guys do this with girls and seduction without really knowing they are using fractionation. Meet her in one part of the bar. Take her to another part. Take her to another bar. Take her out for waffles. Done correctly, it will FEEL LIKE 4-5 dates, but in ONE NIGHT. And after four or five dates, or four or five exposures to the product, THAT is when the ACTION happens. Learn More: http://mindpersuasion.com/hypnotic-copywriting/
  23. There is a lot of mythology built into any kind of self help idea. And that’s because we ourselves have a lot of inner conflicts. It’s very normal for us humans to believe two things on two different levels. Especially any beliefs that might cause us any ego damage. We keep our REAL beliefs deep below the surface. And our fake beliefs up close to our consciousness. Our real beliefs are what drive our LONG TERM actions. These deep, real beliefs are the ones that sabotage us. It’s similar in structure to a guy who has very good “short term game” but not such a great personality. Since he’s got fantastic short term game, he can do pretty well with the ladies. But after a month or two, when he runs out of “techniques” his real personality will start to show. That’s when the relationship crumbles. It’s the same for girls. Once you get past the surface level beauty, and down into her real personality, things can fall apart. For beliefs, we can try really hard on a conscious level, and have some success. But then our deep REAL beliefs will mess us up. One of the ways this surface structure belief works in self help is any idea that learning is quick and easy. This lets us believe that if we read a book, or attend a seminar, or accept any idea, it’s going to actually change our behavior. In the realm of self-help, it this seems very much true. But in other areas, this same idea would be extremely silly. Nobody thinks that by watching a bunch of videos on playing the piano would make you a fantastic piano player. Nobody thinks that by reading a book on martial arts would make you an exceptional martial artist. Both of these require lots of practice. The harsh truth about any self development is it’s EXACTLY the same. Most anything worth doing will require a lot of practice. It’s kind of like the old saying about genius. 1% inspiration and 99% perspiration. For most things that will get you the stuff you want, it’s the more or less the same ratio. A little bit of learning, and a LOT of practice. The question becomes what to practice. Because if you spend a lot of time practicing the wrong thing, you’ll end up with a skill nobody wants. Which is why you should practice something that will give you a skill MANY people not only want, but will pay you a lot of money for. What skill is this? Being persuasive, both in writing and conversationally. The ideas are fairly simple. The practice is where it’s at. Learn How: http://mindpersuasion.com/hypnotic-copywriting/
  24. One of the most powerful forces of persuasion is authority. The Milgram experiment showed this. A guy in a white coat pretended to be an authority figure. And ONLY on his say-so, people would shock some poor guy. Even to the point where the guy was BEGGING for the pain to stop. The pain and the shocks were fake. The study was a set up. What they really wanted to see was how high of a shock somebody would give a stranger ONLY because the authority said so. The shocks were fake, but the person giving them didn’t know it. Nearly 70% of people gave shocks ONLY because the authority said so. Before they did the study, they figured only a small percentage would give them. The results horrified EVERYBODY. The uncomfortable truth about us humans is that when an authority speaks, we pretty much turn off our brains. We do what they say. We believe what they say. Mostly without even the slightest question. This leads to some VERY uncomfortable truths. One of them is that for many of us, the ONLY REASON we believe what we believe is because some authority figure said so. (It HAS to be true! The guy on TV said so!) On the other hand, if you can LEVERAGE authority, you can convince anybody to do pretty much anything. This is why famous actors do car commercials and other goofy ads. Simply by seeing the famous actor, people buy WAY MORE STUFF. It turns out the REASON they are an authority is irrelevant. Only that they ARE an authority. Which is famous actors, singers and athletes can get away with talking about stuff they really don’t much about. Another POWERFUL idea in persuasion is Dale Carnegie’s golden rule. Which says you can get ANYBODY to do ANYTHING (or believe anything) so long as they think it was THEIR idea. Turns out there is a very clever way to combine these two laws. How? If you KNOW the pain that your customer or target is feeling, you can create the idea that YOU are an authority. If you can accurately describe the pain they are going through, even if it’s very slight pain, they will start to think YOU are an authority. And because it will feel like THEIR idea, it will have a very powerful effect. So when you recommend a SOLUTION for their pain, they’ll accept it without resistance. This is a very powerful technique in copywriting. One you can use in many, many areas. Combined with some hypnotic techniques, it can be your own secret weapon. Learn How: http://mindpersuasion.com/hypnotic-copywriting/
  25. A lot of efficiencies are built into our mind-body systems. The more you do something, the more efficient you get. This is built into our sensory systems. If you keep perceiving the same things, you’ll get much more efficient. Meaning you brain will naturally learn to perceive MORE information with LESS energy. A good example is chess players vs. non-chess players. If you take a NON chess player, and show them a chess board configuration, they’ll only remember a certain amount of data. The types of pieces, where they are, etc. But if you take an experienced chess player, they’ll look at the same board, and in LESS time, remember MORE information. BUT with a very important caveat. If the chess board is set up as if an actual game were in process, the chess player would remember it EXACTLY the way it is. Because their brains have learned to see STRUCTURES. They’ll immediately see which pieces are threatening other pieces. Which pieces have been taken. They can even recognize the actual game, if it is a famous one. But here’s the kicker. If the chess board is arranged completely randomly, so it’s NOT set up as if it were mid-game, but with the pieces truly scattered randomly around the board, the chess player won’t be able to remember ANY MORE than a non-chess player. Our brains, then, only become more EFFICIENT with respect to specific structures. So the more you learn and practice any particular structure, the BETTER your brain will get at using that structure. The more you practice, the more efficient your brain will be. You’ll see and use MORE with LESS brain energy. So, what structures should you study? Becoming a chess master would be kinda cool. But in reality, there’s not a lot of money in chess. And if you’ve ever been to a chess tournament, they aren’t exactly known for their after-parties, if you catch my drift. And chess skills can really ONLY be applied to chess. How about another common structure, that you can apply ANYWHERE? What structure is that? Language, of course. The more you CONSCIOUSLY learn and PRACTICE the specific structures of language, the more effectively you can use it. And the more effectively you can recognize it. Meaning you can USE language to implant any ideas in anybody’s brain you want. And you can RECOGNIZE language to SEE all the ideas people THINK they are hiding. This is about as close to a REAL super power that you can develop. Learn More: http://mindpersuasion.com/hypnotic-copywriting/
×
×
  • Create New...