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  1. https://loopvids.s3.amazonaws.com/Nov09Post.mp4 Effective copywriters can make a ton of money. And it's something you can do from pretty much anywhere. So it's a very, very desirable job for a lot of people. The idea is pretty simple. To understand human nature. To understand things like the seven laws of Cialdini. To understand the problems people have that products will alleviate. If you can combine this understanding with some clever and intriguing writing, you CAN make a fortune. Especially if you want to promote any kind of evergreen product.
  2. https://loopvids.s3.amazonaws.com/Feb08Post.mp4 The halo effect is a real effect. One that everybody tries very hard to pretend is not a real effect. Plenty of studies indicate that our physical appearance plays a much bigger role than we'd like to believe. Taller, more attractive men get more VC money, compared to everybody else. (VC = venture capitalist) Attractive job applicants get hired more so than normal ones, even when they are coached to give silly answers to interviewer questions. You'd think that VC's and hiring people would be more interested in r
  3. https://loopvids.s3.amazonaws.com/Feb06Post.mp4 One of the reasons sociopaths can be successful is they can mimic whatever people need them to be. We can imagine three kinds of sociopaths. The criminal type, who end up in prison. The high performing types, who have high level jobs like politicians. These types can do pretty much anything, but they are intelligent enough to not do anything against the law. For most non-sociopaths, the law is close to our own morals. We don't kill people because doing so would cause irreversible damage to our psyche and emot
  4. https://loopvids.s3.amazonaws.com/Feb03Post.mp4 Motivation is a dangerous thing. It's also a very misunderstood concept. Motivation is the biggest associated ingredient to any kind of success. If you want more money, you need to learn more skills. In order to learn more skills, you need motivation. If you want better health, you need to exercise. In order to exercise, you need motivation. If you want a better relationship, you need to get out there and meet people. To get out there and meet people, you need motivation. This is one reason why
  5. https://loopvids.s3.amazonaws.com/Feb02Post.mp4 I used to know this guy who lived in Japan. He used to be a magician. And he did still did magic as a hobby. Bar tricks, a few shows here and there. Loved to be the center of attention. Absolutely fearless. Would walk to the center of a crowd, start talking, and doing tricks. But he had an interesting business. He started out as a consultant, visiting businesses and helping them land clients. Eventually he started his own business training other consultants. One description of a consultant I
  6. https://loopvids.s3.amazonaws.com/Jan31Post.mp4 Many things are a mix between form and function. One leads the other, and vice versa. Sometimes it goes more in one way than the other. Smiling is a good example. If you're happy, you smile. But if you're in a bad mood, and you FORCE yourself to smile, you'll start to giggle. It's not like our brain is different from our body. Our lip and face muscles are attached to our brain. And these are two way electrical circuits. It's not like our brain is some metaphorical energy center that controls us
  7. https://loopvids.s3.amazonaws.com/Jan30Post.mp4 Humans love having goals, but for some reason, they seem hard to achieve. For every milestone we achieve, we have about a kajillion we've given up on. One reason is that most of us are motivated MORE by moving away from pain than we are by moving toward pleasure. But since we don't like to admit this, we pretend we are motivated toward pleasure. But if we really WERE motivated toward pleasure, we would ALWAYS be moving forward. But our behaviors tell a different story. Many of our goals are reframed subconscious
  8. https://loopvids.s3.amazonaws.com/Jan29Post.mp4 The relationship between thoughts and words is complex. There are some folks who have brilliant minds, and write brilliant books, but they are less than inspiring speakers. Then there are some that are powerful speakers, but their minds are average. These folks tend to get others to write their speeches for them. Every time you see a politician go off on a rant, like they often do during congressional hearings, you can bet on two things. One, is that somebody else helped them come up with those words. Two, is th
  9. https://loopvids.s3.amazonaws.com/Jan28Post.mp4 One way to think about our conscious awareness is as a "new instinct" generator. Whenever we learn something to the point of unconscious competence, it's essentially a new instinct. Imagine you were relaxing at home, watching TV with half eaten pizza on the coffee table in front of you. And imagine a mouse ran across the pizza. You'd jump and suddenly wake up. This reaction is a programmed instinct. Or imagine you were walking down the street, your mind on auto pilot. Then suddenly you looked up and a super
  10. https://loopvids.s3.amazonaws.com/Jan27Post.mp4 Some skills are very technical, and don't spill over too much in other areas. Some skills are very broad, and have a huge impact on pretty much all areas. General conditioning exercise is an example of something that has a positive impact on nearly everything. You sleep better, you become more confident, you get better posture, etc. This is why hitting the gym is always good advice for anybody who's just gotten dumped. Any kind of practice is also beneficial to many areas. This is why having hobbies that are bot
  11. https://loopvids.s3.amazonaws.com/Jan26Post.mp4 The student loan debt crisis is a perfect storm. The idea of going to college is very, very compelling. To be "taught" how to do something. And get a degree, and then use that degree as your ticket to success. At least, that's the theory. It seems like a fantastic idea. Especially when student loans are so easy go get. It even makes sense on a financial level. Borrow some money, get an education, get a decent job, pay back the loan, and get on with your life. Only for a lot of people, it's not wor
  12. https://loopvids.s3.amazonaws.com/Jan25Post.mp4 The biggest inventions have had to do with energy use. Way back in the day, humans had to chase animals, kill them, and eat them. Because their food lived in small groups, so did humans. When they invented farming, that all changed. Now they could CREATE food at will. This happened 10,000 years ago. This is where they get the phrase, "fruits of your labor." For cavemen and women, the fruits of your labor didn't last long. You spent a time chasing and killing something. You ate it, and pretty soon
  13. https://loopvids.s3.amazonaws.com/Jan23Post.mp4 One of Dale Carnegies golden rules is that you can get anybody to do anything, so long as you get them to believe it was their idea. This can be applied in many, many ways. This is why well written movies are much better than lazily written movies. Well written movies show, rather than tell. We get to discover the meaning for ourselves. And since we discovered this, it's OUR idea, just like Carnegie said. This is precisely why covert hypnosis works so well. It's based on very well calibrated vagueness.
  14. https://loopvids.s3.amazonaws.com/Jan22Post.mp4 For most of human history, we were hungry. Literally. Every day the main goal was to find something to eat. The hungriest survived the best. Then they figured out how to grow stuff. This changed everything. This changed how people thought about wealth. Before, wealth was meat. Fish, fruit, roots, etc. Maybe a few animal skins. But after agriculture, wealth was still food. But food could be stored for a long time. Particularly grain. All ancient societies realized that building
  15. https://loopvids.s3.amazonaws.com/Jan20Post.mp4 You can make a strong argument that written words are what gives us humans the ultimate advantage. Way back in the days of cave people, spoken words ruled. If you had the best ideas, the best ways of describing your ideas, you'd be in pretty good shape. If you could tell stories around campfire every night that would motivate and inspire all the young hunters, you'd be in pretty good shape. One way to think of these campfire stories is a way to slowly implant post hypnotic suggestions. Normally, when we think of post
  16. https://loopvids.s3.amazonaws.com/Jan19Post.mp4 People love discovering secret things. In many movies, they put in Easter eggs. Hidden references to other movies. Weird characters that don't really belong. One of my favorites is from Fight Club. Early on, when one of the characters is in some weird therapy session, the famous Tyler Durden appears in the back ground for a split second. I only noticed it after I'd seen the movie a few times, and was watching it on DVD, where you could watch one frame at a time. The Da Vinci code and many similar books and
  17. https://loopvids.s3.amazonaws.com/Jan18Post.mp4 Language is both extremely powerful yet something we humans rarely think about. It's one component of our powerfully imaginative brains. It can be thought of as a hallucination transmission device. You have an idea, you put words to that idea, and that same idea is now in somebody else's brain. That simple concept, of thinking of an idea, and transmitting that idea to another human may well be the driving force that grew our brains. Between two million years ago and now, our brains tripled in size. Thought an
  18. Humans have been telling each other stories since the dawn of time. One way to think of stories is a device to implant post-hypnotic suggestions. The way these are shown in movies (usually comedies) is by putting somebody in a trance. While they are in a trance, they say something simple like, “Every time you see the color red, you will talk like a penguin!” Since it’s fiction, it has to be simple for the audience to understand. Essentially, it’s presented as a cause-effect idea. “Color red” = “talk like a penguin” But from a structural standpoint, that is pr
  19. Watching actors give speeches is interesting. Especially when they are nervous. For example, if they give a thank-you speech after getting an award, they frequently rely on notes. (Assuming they don’t go off on a political tangent...) These are people that are the absolute best in the world at communicating carefully crafted words. Normally, the words are written by experts. The actors practice them over and over. When they make movies, they take plenty of takes. They record them from plenty of angles. Even the crappiest movies on Netflix are practi
  20. Most people have an idea of the halo effect. It’s when people that are attractive have an easier time than the rest of us. A famous study unquestioningly illustrated this. They sent in attractive people to job interviews. Carefully prepped them to give purposely boneheaded answers. They also prepared normal looking people. The normal looking people gave very good answers. As you’d expect, the pretty people who gave dumb answers were hired at a higher rate than the normal people who gave intelligent answers. The conclusion most people draw from this is li
  21. Everybody loves resonance. Of course, few people ever take the time to study the scientific aspects of it. But if you’ve ever had fun on a swing as a kid, you were a perfect student of resonance. Scientifically, resonance is vibrating a system with an externally applied force, where the externally applied force is the SAME frequency as the system. Kids swing their legs with the same frequency as the kid-swing system. This is how they can get such big oscillations. It’s also how a group of soldiers allegedly collapsed a bridge. Their marching cadence was the s
  22. There’s a pretty cool phenomenon called “dead water.” It’s when two different layers of water are different temperatures. And they are going in separate directions. You can’t tell from the surface. You’ll be sailing along, and suddenly you’ll stop. You won’t see anything, but your boat suddenly slows down. But if you set up an experiment, where you can watch from the side, it’s clear what’s happening. Many people do things for different reasons. Often, we don’t know ourselves why we do things. There are the surface structure reasons that we tell our
  23. They say that we’ve got to see an advertising message about six times before we take action. This is a pretty old statistic based on old advertising techniques. Billboards, TV ads, newspaper ads, etc. Things that pop up and only exist in our peripheral attention. For example, you’re sitting and watching TV, and an ad pops on. You don’t pay attention to the ad very much. So we watch ads passively like we watch most TV. There are a lot of variables that determine how well a TV ad slips into your brain. What kind of a day you are having. The interest (
  24. There is a lot of mythology built into any kind of self help idea. And that’s because we ourselves have a lot of inner conflicts. It’s very normal for us humans to believe two things on two different levels. Especially any beliefs that might cause us any ego damage. We keep our REAL beliefs deep below the surface. And our fake beliefs up close to our consciousness. Our real beliefs are what drive our LONG TERM actions. These deep, real beliefs are the ones that sabotage us. It’s similar in structure to a guy who has very good “short term game” but not su
  25. One of the most powerful forces of persuasion is authority. The Milgram experiment showed this. A guy in a white coat pretended to be an authority figure. And ONLY on his say-so, people would shock some poor guy. Even to the point where the guy was BEGGING for the pain to stop. The pain and the shocks were fake. The study was a set up. What they really wanted to see was how high of a shock somebody would give a stranger ONLY because the authority said so. The shocks were fake, but the person giving them didn’t know it. Nearly 70% of people gave shoc
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