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Showing results for tags 'comparison and contrast'.
https://loopvids.s3.amazonaws.com/May07Post.mp4 One powerful yet somewhat confusing law of influence is the idea of comparison and contrast. When we look at any one thing, we look at it differently under various scenarios. When that "thing" is by itself, it's got a certain subjective value. When that "thing" is next to something else, it's got a completely different value. If you can strategically put the "thing" next to something, that "thing" will be perceived as have a MUCH higher value, that if that "thing" was all by itself. Marketers use this with profita