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  1. How To Demonstrate Real Authority: https://mindpersuasion.com/how-to-demonstrate-real-authority/ https://mindpersuasion.com/3x3/
  2. Moving Pictures and Seductive Ideas: https://mindpersuasion.com/moving-pictures-seductive-ideas/ https://mindpersuasion.com/3x3/
  3. https://loopvids.s3.amazonaws.com/Feb22_Post.mp4 There are some pretty funny jokes based on logical fallacies. Based on the following structure. All kangaroos are mammals. But not all mammals are kangaroos. The joke involves some kind if misinterpretation of this. Sometimes this is used as a kind of "seemingly insightful" political statement. For example, imagine the following said with utmost seriousness: "Not all people who support candidate are X, but all bad people support candidate X." But that sentence basic logical truth can be twisted in pre
  4. https://loopvids.s3.amazonaws.com/Feb21_Post.mp4 Here's a cool party trick you can try. It's easy and can get you some pretty quick positive results. It does require you do this with friends, or people you feel at least a little bit comfortable with. Anyhow, here's the trick. Talk about something that happened to you recently. A regular, average story. Nothing spectacular. In fact, the more boring the better. For example, talk about how you made a peanut butter sandwich. First, figure out how you'd describe it normally. "Yesterday I was hu
  5. https://loopvids.s3.amazonaws.com/Feb07_Post.mp4 Most kids like treasure hunts of one kind or another. Most kids are told or read stories of buried treasure. Usually involving pirates. They steal a bunch of stuff, hide it on some uncharted island so they can come back and get it later. The idea of a secret stash is pretty common. The entire existence of the Swedish banking system is centered around hidden money. Accounts with only names, not numbers. One funny scene from "The Wolf of Wall Street," was when he and his friends were smuggling money out of t
  6. https://loopvids.s3.amazonaws.com/Jan02_Post.mp4 One of the most common frustrations before ANY meaningful conversation is knowing what to say. Especially if it's with somebody you don't know. Even if it's somebody sitting next to you on an airplane. This is something that most people wish they could do better. Having a regular, friendly conversation with a stranger. So much so that people who are naturally good at this are admired. They make EVERYBODY feel comfortable. A social magnet. Normally, this isn't a big deal. We are born, slide throug
  7. https://loopvids.s3.amazonaws.com/Dec28Post.mp4 Humans have a cause-effect generator in our brains. Or more accurately, we assume there is a cause-effect relationship between things that are not related. This was necessary back in the day, when life was very dangerous. This is very hard to imagine today. We tend to believe logically, or at the very least having logical reasons for doing things. At the same time, if we're honest with ourselves, we'll understand everything is a numbers game. There isn't, unfortunately, any guaranteed way to get ONE specific guy
  8. https://loopvids.s3.amazonaws.com/Dec19Post.mp4 The boundary between unconscious competence and conscious competence is a pretty interesting place. This is where your self awareness is most conspicuous. Like when you've JUST about, but not quite, learned something by heart. When we are born, we have a ton of pre-wiring in our brains. Language, basic addition, and plenty of other things. Other things we need to learn as we grow up. In ancient times, this was how to get food, not get eaten, and stay safe in different environments. Humans have figured out h
  9. https://loopvids.s3.amazonaws.com/Dec16Post.mp4 Humans are learning machines. We have a both a huge collection of instincts and a nearly infinite learning potential. Infinite doesn't mean you can put an infinite amount of data in your brain. But the things you CAN learn, are infinite. But these require you spend some time learning those things. Unfortunately, most people today have a kind of misguided idea about learning, what learning really means. For most of us, we associate learning with school. Us sitting there. Some teacher telling us thing
  10. https://loopvids.s3.amazonaws.com/Dec15Post.mp4 The idea of outcome independence is very compelling. Very compelling for two reasons. For two reasons on both sides of the equation. We all have experiences of both sides of the equation. We all know the more we want something the harder we try, and this can cause anxiety, which messes up our performance. Kind of like when you are ALMOST to the point of being unconsciously competent at something. For example, suppose you wanted to learn how to juggle. And you were getting better and better a juggling three
  11. https://loopvids.s3.amazonaws.com/Dec14Post.mp4 It's a common idea that men shouldn't express their emotions. That men should be tough, and resilient. The leaders that others follow. This is kind of true. It's also like many, many other "truisms." The are far too vague to be of any help. It's a harsh truth about male-female relationships that if men are always "weak" then they will lose attraction. This is absolutely true. If a lady thinks her guy has it in him to get a promotion at work, but he's too scared to ask for one, that will decrease her
  12. https://loopvids.s3.amazonaws.com/Dec10Post.mp4 A study was done on plenty of fictional books. To figure out what the overall structure was. And they found a certain short term pattern in nearly all of them. A good thing happened, and then a bad thing happened. Some of these were small, almost insignificant events, some were much larger. On a more meta level, you can find a bigger structure. Protagonist, Antagonist, build up, massive conflict, and (usually) happy ending. Or not "happy" ending, but a "satisfying" ending. Even thought some characters
  13. https://loopvids.s3.amazonaws.com/Dec09Post.mp4 A while ago I saw some pictures of what life was like during the Soviet Union. They had a big room where people were all selling things. But all everybody was selling were apples. There's one Monty Python movie about a marketplace during some ancient plague or other catastrophic event. Some dude had a table and was selling nothing. And he was pitching his nothing like crazy. "I've got nothing for sale! Come and get your nothing!" Imagine getting excited about going to see a world famous symphony. You w
  14. https://loopvids.s3.amazonaws.com/Dec08Post.mp4 Way back in high school I worked at a movie theater. It got really busy in Friday and Saturday nights. There'd be a big line outside, and went it was ready, we'd open the doors. There'd be a mad rush to by candy popcorn and soda. Common for one person to grab some seats, and somebody else to grab the popcorn. Then my boss got the idea to set up another stand in the back of the theater. Not a full fledged stand, but a cart with some stuff pre-made. A few cokes, a few popcorns, some candy. The first girl
  15. https://loopvids.s3.amazonaws.com/Nov26Post.mp4 We silly humans have a hard time with cause and effect. Particularly when things are linked. But plenty of things can be mathematically linked, but have zero causality. A famous example is ice cream and sharks. During the summer, people eat more ice cream. During the summer, there are more shark attacks. So, you could create a positive correlation between the two. But, it would be silly that eating ice cream causes shark attacks. Like every time you bite into any kind of ice cream, some poor dude is ge
  16. https://loopvids.s3.amazonaws.com/Nov25Post.mp4 It's common, and fun, to have staring contests as kids. This is the one "sport" that is open to everybody. Sports, or any athletic competition is not. Any kind of educational competition is not. Even many games requires some basic learning and practice. A guy who's played a few dozen games of checkers against somebody who's never played isn't even. But staring contests are open to everybody. Sometimes they are planned. Sometimes they are spontaneous. And it's easy to "cheat." To stare into th
  17. https://loopvids.s3.amazonaws.com/Nov09Post.mp4 Effective copywriters can make a ton of money. And it's something you can do from pretty much anywhere. So it's a very, very desirable job for a lot of people. The idea is pretty simple. To understand human nature. To understand things like the seven laws of Cialdini. To understand the problems people have that products will alleviate. If you can combine this understanding with some clever and intriguing writing, you CAN make a fortune. Especially if you want to promote any kind of evergreen product.
  18. https://loopvids.s3.amazonaws.com/Nov08Post.mp4 One of the curious things about us humans is our self awareness. The concept is incredibly simple, but it's also extremely baffling. Neurologists and other scientists really have no idea what it is. We sort of know how to describe it, and we know when it's gone (when we're sleeping or passed out). But exactly HOW it works is a mystery. All we know is we are aware of our own thinking process. But this can make us think we have much more power than we really do. Being aware of something doesn't mean you can c
  19. https://loopvids.s3.amazonaws.com/Nov06Post.mp4 Humans come with a lot of pre-wired circuits. What's probably the most famous is Chomsky's theory of transformation grammar. Particularly the X-bar theory. Sentences have a specific grammatical structure. English is subject-object-noun. But this goes all the way down. Noun phrases, verb phrases, the way multiple adjectives connect with long noun phrases, etc. So when little kids are between the ages of zero and 2 or so, they are literally calibrating all these "switches." Once they calibrate all the sw
  20. https://loopvids.s3.amazonaws.com/Oct12Post.mp4 Feedback loops are critical. Not just for humans, for all living things. Even species require the necessary constraints of nature's feedback loop. For example, consider a human technique for self improvement. You have an objective in mind. Something simple, like playing a simple song on the piano. You look at the notes as your guide. You take your understanding of the notes, through your eyes, into your brain, and try to make your fingers move. If they move at the right rhythm and hit the right keys at
  21. https://loopvids.s3.amazonaws.com/Sept22Post.mp4 TV salesman are very charismatic, and very entertaining. One example is the guy from "Halt and Catch Fire." A fictionalized drama about the beginnings of the computer age. PC's, internet, web browsers, back when all that stuff was invented. But the main character that was the sales type was VERY stereotypically charismatic. When he spoke, he had tons of confidence, and unbreakable frame, and he spoke in very well calibrated, very beutiful metaphors. Similarly, fictional seducers are either one of two types.
  22. https://loopvids.s3.amazonaws.com/Aug13APost.mp4 The human mind is incredibly powerful. In many, many more ways that we'll probably ever understand. One way is how our memory works. Sure, for things like taking tests and remember names, our memory kind of sucks. But consider that it wasn't really meant to be a simple input-output device. It was meant to be a motivating device. A learning device. You saw somebody doing something, and you wanted to copy them. So you kept them memory as a guide, as you tried to get the same outcome. Since we're fo
  23. https://loopvids.s3.amazonaws.com/July21Post.mp4 One of the curious things about our brains is the difference between structure and content. Our brains are essentially pattern recognition devices. But most of the time this happens subconsciously. In the background. For example, imagine a bunch of ancient cavemen hanging around next to some tall brown grass. And in that tall grass was a lion sneaking up on them. Their subconscious is ALWAYS scanning for patterns and structures. Their subconscious would see the lion's hair mixed in with the tops of the gra
  24. https://loopvids.s3.amazonaws.com/July20Post.mp4 There's one structure that, if you start looking for it, you'll find this everywhere. Not only will you find this everywhere, but this simple structure is about as close to success strategy as you'll find. If not in and of itself, but a very necessary requirement to any kind of success. Money, sex, love, genuine social validation and status, etc. The structure involves delayed gratification. Not just for the sake of delaying gratification. But under an "acquired taste" structure. For example, suppose you h
  25. https://loopvids.s3.amazonaws.com/Jun23Post.mp4 One problem that pops up in plenty of places lack of communication. Even when this isn't consciously identified, it's the problem. A funny scene from an old movie that illustrates this is from the Blues Brothers. The two brothers showed up at a bar where they'd been hired to play. They were setting up and the bartender gave them each a beer and said it was on the house. So they kept drinking while they played. At the end of the night, they got the bill. Since they were expecting to be paid, (that had been h
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