The other night I stumbled across a comedian on Netflix.
The jokes weren't that funny, but the crowd loved her.
I tend to "reverse" engineer people when their "content" doesn't hold my attention.
Meaning I stopped listening to the actual jokes, and started paying attention to her delivery.
If you've ever watched TED talks, their kind of the same.
The actual CONTENT of the talks aren't really that groundbreaking.
Simply because they're meant for the non-scientific, mainstream audience.
If you read a TED talk as a blog post, it wouldn't be nearly as interesting