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  1. https://loopvids.s3.amazonaws.com/Mar10Post.mp4 One of the top compelling forces of persuasion is scarcity. Even when it's blatantly fake, it still works. The less of something there is, the more we want it. The less of something there is, the more we value it. This was famously demonstrated in the cookie jar experiment. A bunch of people were asked to take a cookie from a jar, eat it, and then fill out a taste questionnaire. When the cookie jar was nearly full, it had an average level of quality. When the cookie jar was nearly empty, it had a much HIGHER perceived quality. From a marketing and advertising standpoint, there are TONS of ways to leverage scarcity. Scarcity of product. Scarcity of availability. Scarcity of information. As an individual, there are also plenty of ways to leverage scarcity. To dramatically increase the perceived value of YOU. Remember, same cookie, nearly empty jar = VERY TASTY. Same cookie, full jar = AVERAGE TASTY. Unfortunately, people kind of mess this up. Especially when romance kicks in. This is when you call too much, text too much, make yourself too available. You are making yourself very much like the FULL cookie jar. On the other hand, when you call or text sporadically, and infrequently, this creates the nearly empty cookie jar effect. VERY DELICIOUS! But even within an interpersonal relationship, one that is already established, you can INCREASE or DECREASE your perceived scarcity. Even if you live with somebody, and you both have work from home jobs, and you are both super agoraphobic (scared to go outside). How the heck can you INCREASE scarcity when you live with and see somebody 24/7? By setting boundaries. Personal boundaries are like nearly empty cookie jars. No personal boundaries are like overflowing cookie jars. But this is also a two way street. By setting boundaries, you are demonstrating value. By setting and defining boundaries, you are demonstrating that YOU value YOU. And when YOU value YOU, other people will value YOU. The MORE you value YOU, the more other people will value you. Enter the chicken and the egg. Or the egg and the chicken, whichever you prefer. Simply by CREATING and DEFINING boundaries, YOU will value YOU more. The more you create and set personal boundaries, the more people will value you. Soon, this will become a self-fulfilling cycle. The more you value you more, the more they value you more, which will make you value you more. All it takes is a first few steps. Learn How: https://mindpersuasion.com/self-esteem/
  2. There's one X-men character that can freeze time. Not really freeze time, but slow it down. So he can run around and do stuff. Like undo people's belts. Make them punch themselves in the face. This was also a theme in one of the Simpson's. If you suspend disbelief, there is a lot of creative ways you can play with the time freezing idea. For example, every time Homer was about to take a bite out of a donut, they would freeze time and remove the part he was about to bite. This would come across to Homer as the piece disappearing just as he was about to bite into it. In other movies they reposition people as they are walking. And get them to crash into things like trees and poles. If it were possible, it would be a clever way to hurt your enemies. But there is also a very insidious way that people do this now. But using very clever insults. They often don't know exactly HOW they are doing that. Neither do you, and neither do any of the observers. It just seems like you've been insulted. And since you stand there not knowing what to say, this verifies that. Some people are naturally gifted in the art of the covert insult. This is actually a good thing. It would be one thing if they were practiced ninjas in the art of covert insults. That would make it much harder to defend against them. Lucky for us, the people that talk this way have NO IDEA how they do it. They just happen to be very good at it. So when you take the time to understand the linguistic structure, you can absolutely obliterate them. It takes practice, but once you put in the time, you'll NEVER look at the statements made by others the same way. Not only will be able to OBLITERATE any insults you hear, but you'll be able to see MUCH DEEPER than the surface structure language. We all have deep thoughts, beliefs, fears, dreams, hopes and anxieties. Yet most of us don't really know what those are. But with a little practice, you'll be able to see THROUGH the surface structure language. And look DEEPLY into their minds. And be able to understand their thoughts. Much more than they understand themselves. Needless to say, this will give you an INCREDIBLE amount of interpersonal power. Not quite as powerful as being able to stop time, but pretty close. Learn How: http://mindpersuasion.com/verbal-assassin/
  3. There's a very powerful way to respond to insults. And when you can do this correctly, the insulter will be absolutely speechless. Everybody watching will think you are super hero of language. It requires that you have an idea of the type of insult. The linguistic structure. It's very similar to the idea of agreeing and amplifying. This is very useful when done playfully. Say you are wearing a particularly bright shirt. And your friend sees you and makes a joke. "Dude, you should have told me, I would have brought my sunglasses" The structure of agree and expand means to agree that your shirt is bright and roll with it. So you might say something like: "Yeah, sorry, I had an eye exam today. I can't see very well so I wore this shirt so I wouldn't bump into stuff." Whenever somebody insults us, they expect to knock us off balance. So when you agree and amplify, it's NOT what they are expecting. And it makes you look pretty cool. Not only can you take a joke, but you can agree with the implied insult (dude that shirt is bright) but you can make a BETTER joke than the insulter. It's a way to maintain the frame while allowing them to keep theirs. Essentially, you make your frame bigger and more compelling. This is fairly easy when done playfully. But what about when the insult is real? When it's NOT friendly? When it's genuine purpose is to make you look bad? Same structure, except when you agree and amplify, you turn the meaning around so it makes the insulter look bad. And you deliver it with dead pan seriousness. This takes a lot of practice, and some quick thinking. OR if you have an idea of the insults that will come. For example, consider the bright shirt comment. If it came from an enemy, and not a friend, here's one way you COULD respond. First agree, that the shirt is bright. But instead of making a joke, you take that idea and make it a negative comment about the insulter. He says the bright shirt is BAD. You extend that to mean that bright lights are bad. Which could mean he prefers darkness. Those that prefer to operate in darkness are shady characters. So a possible comeback, delivered with pure deadpan, humorless energy could be: You prefer to operate in the dark, where nobody can see you? This would stun them. It's logical ENOUGH so they'd have to think about it. They would be silent for long enough to shift the focus from you, onto them. All you need to do is drop a couple comments like this and you'd quickly build a STRONG reputation. It takes practice, but it is well worth it. Learn How: http://mindpersuasion.com/verbal-assassin/
  4. When I was a kid, we all had a pretty robust insult defense system. I don't know who invented it, but everybody seemed to have it down pretty good. You may have even learned it yourself. It's a fantastic strategy, that works just as well as adults. The basic structure is this: "I'm rubber and you're glue. What you say bounces off me and sticks to you!" Of course, if you said this during an office meeting, it would be pretty silly. It's one thing to SAY, but it's extremely powerful if you can ACT this way. The first step is to NOT get knocked off balance emotionally. This is the ENTIRE PURPOSE of any insult. If you are hanging out with friends and playfully trading insults, there are two basic rules. One is you have to have a comeback. The comeback MUST be linguistically sound. It has to be a little more complex than: You're an idiot! Yeah? Your mom's an idiot! But the second important rule is it has to be within a certain amount of time. If your buddy insults you, and you hit him back a couple minutes later, that is WAY too late. The whole point of a REAL insult is to hurt you emotionally so you CAN'T come back. Sure, if you want to fight fire with fire, you can not only NOT get knocked off balance, but you must also come back with something MORE vicious. But the "rubber-glue" strategy works just as well. The first step is to remain as emotionally neutral as possible. This requires some kind of "early insult defense system." It takes time, but once you've got it down, it's VERY POWERFUL. As soon as you sense any "insult energy," you simply shift into pure neutral zone. Then when they are finished, you simply look at them and ask: "I don't understand. What do you mean?" If you say this honestly and congruently, they will feel like an idiot. ESPECIALLY if they tried to slam you in front of others. When people slam us in front of others, they are COUNTING on us sitting there not knowing what to say. But when you use the "rubber-glue" strategy, EVERYBODY will be focused on them, waiting for THEM to explain what they just said. This will give you a frame of un-insult-ability. Very, very powerful. The first step is developing the state of emotional neutrality. Once you figure that out, you can have a LOT more fun with your responses. Learn More: http://mindpersuasion.com/verbal-assassin/
  5. One of the hardest things to accept is the idea of ever present human hierarchies. A lot of us believe, and a lot of people WANT us to believe, that everybody can be equal. But in reality, we are primates. We've been living together as primates for a couple million years. We've only been "human," capable of language for about 100,000 years. We've only had large societies for about 5,000 years. We've only had post industrial societies (electricity, cheap travel, etc.) for a couple hundred years. Internet, email, text, etc. for a couple decades. From an instinctive level, we are very much still driven by tribal programming. This is just as powerful as hunger. It's very hard to lose weight ONLY using willpower. This is a clear case of conscious intention vs. deep instincts. Social hierarchies are the same. Often, this is very helpful. When you are hanging out with your friends and playfully insulting each other. Or having "contests" to see who can come up with the cleverest, and funniest way to make fun of your idiot boss. Even if you are meeting somebody new, being playfully and funny is a GREAT WAY to demonstrate confidence. In movies, the "alpha" male tends to show his "dominance" by playfully teasing the girl he's with. These are all very healthy, very enjoyable, and very NORMAL ways to demonstrate hierarchical "dominance." More so in straight up competitions. Kids learn in school to have debate contests. To use advanced thinking and logic to demonstrate hierarchical dominance. Two people in a meeting are using their ideas to try and demonstrate hierarchical dominance. So long as the strongest idea that wins is going to help EVERYBODY at the company, it's all good. This goes wrong when people try underhanded ways to demonstrate hierarchical dominance. Teachers tell kids, that they shouldn't let people "push them around." Parents tell kids they need to "stand up for themselves." How, exactly do you do this? How do you respond to the office bully when his insults are so subtle you aren't even sure that they ARE insults? The first step is to understand that most communication is NON-VERBAL. This means that most communication is subconscious to subconscious. The words aren't really that important. It's very much like being physically pushed on the playground. The playground bully's whole angle is he pushes you, and you DON'T push back. This is a clear signal to EVERYBODY else that he is SUPERIOR to on the social hierarchy. The office bully (or any other verbal bully) has the SAME angle. To push you, so you don't push back. And demonstrate to EVERYBODY who's the "man." Luckily, there are TONS of ways you can "push back." All of which are easy, and safe, and won't require any "bully energy" on your part. Easy for you, and devastating for them. Learn How: http://mindpersuasion.com/verbal-assassin/
  6. Once upon a time a guy was at the end of his rope. His business was failing, he was in debt, and he didn't know what to do. He and his wife just had a kid, and they were on the brink. So he went to a park to off himself, hoping his wife would get the insurance money. That's where he met Warren Buffet. He told Buffet his problems. Buffet said that most successful businesses only come after failure. That in failure is the seed of great success. But just in case, he gave the guy a check for $1,000,000. The guy was grateful. He went home, put the check in a safe place and went to work. A year later, he was successful. Really successful. And he never needed to cash the check. So he went to the park to try and find Buffet to thank him. He waited for a while and then saw him wandering around in the bushes. He approached him, but before he got there, a couple of guys in white suits came and started putting a straightjacket on him. "Hey! What are you guys doing?" our hero asked. "That's Warren Buffet!" he cried. "No, he just thinks he is. He keeps escaping from the mental institution." The guy was dumbfounded. His whole business had been built on the alleged safety of his "backup check." Of course, the moral of the story is beliefs don't have to be true to work. The guy believed he had a million bucks in backup money, and acted accordingly. Of course, he had a reason to believe in the backup money. He didn't just decide one day to believe he was rich. The belief was based on his observations, and something tangible. (How a mental patient got checks with Buffet's name on them is not important...) Beliefs are important, very important. But it's very hard to conjure up beliefs out of thin air. You need to have a legitimate, reality based reason for your beliefs. This is exactly what happens when you practice skills. As you practice the skills, you're also slowly building your belief to use the skills. Both are necessary for the skills to be useful. What kind of skills should you practice? Ultimately, that's up to you and what you want to achieve. But consider learning the structure of language. There's a lot more than most people realize. There is a way to practice them to both build in powerful beliefs about yourself, and extremely useful defensive skills against any enemies. Because unfortunately, most mental patients don't wander around handing out checks. Learn More: Weaponized Hypnosis
  7. There's a cool movie, loosely based on a true story, about a basketball coach. Successful guy (played by Samuel L. Jackson) takes over an inner city high school basketball team. And like most of these movies, he shows them not just how to be good basketball players, but to be good humans. Part of this process was while they were practicing, he'd get up close in their faces and ask, "What is your biggest fear?" Most of the time they didn't know what he was talking about. When one of the main turning points of the movie happened (the high school misfits all decided to be good students) they "answer" was revealed. The answer isn't really important (in the movie they lifted a quote from "A Course in Miracles"). But that question (what is your biggest fear) is ALWAYS on our mind. Why is it a question about our biggest fear and not the fear itself? Because our ego is very squirrely and clever. "It" is terrified that we may FIND our biggest fear, and then fix it. So it keeps our biggest fear well hidden. So while we always have a vague sense of anxiety in a lot of situations, we rarely know WHY. We just know that in some situations we feel a bit uneasy. Since we are biological organisms in a physical world, it doesn't help to give metaphysical meaning to this if we want to FIX IT. (That quote from the "Course in Miracles" sounds pretty cool, but what the heck do you do with it?) Imagine a bunch of cavemen out wandering through the jungle. Their subconscious instincts were ALWAYS on high alert. Scanning the area for danger. So when there was MORE chance of danger than food or safety, their subconscious took all that data (that indicated danger MIGHT be close) and translated it into an uneasy feeling that said, "get the heck out of here." This was all based on probability, not certainty. Those that were MORE SCARED in MORE SITUATIONS tended to get out in time when there actually WAS a tiger behind the bushes. So here we are today, with those same instincts. Only most of our fears are social fears. In some social situations, we feel uneasy, anxious, etc. Our ego (collection of protective social instincts) is telling us to get the heck out. Of course, this warning signal is absolutely false. So, how do we get rid of those uneasy feelings in some situations? One way is to FACE OUR FEARS and prove they aren't true. This takes a lot of courage, and a lot of persistence. Luckily, there's an easier way. By understanding the structure, we can slowly dismantle any social fear. Without ever taking more risk than we're comfortable. And soon, all social fear will be a thing of the past. Learn How: Stop Manipulation
  8. Some skills are easy to practice, while others not so much. For some skills, we don't even think of them in terms of "skills" or "practicing." Imagine if a high school basketball team felt this way. They only played basketball when they had a game. Not even for warm ups. Clearly, so long as these were normal kids (and not genetically engineered mutants) they would suck. Most people realize that to be good in things like basketball, you need to practice. But for some reason, we look at other skills, and put them in binary categories. Things we can do, and things we can't do. But ANYTHING can be thought of as a skill. Just thinking of it as a skill can get it out of the binary category (can do or can't do) and puts it on a sliding scale. Once you've got that out of they way, all you need to do is practice. This isn't always so easy. Take public speaking for example, most people believe that the ONLY way to practice public speaking is to practice public speaking. Luckily, this is far from being true. Because there are a LOT of components that go into public speaking. Curiously, the MOST IMPORTANT component is usually only glossed over. If you pick up any book on public speaking, they'll have all kinds of tips on how and when to look at the audience, when and how to use gestures, how to make your points, etc. But nothing on the most IMPORTANT part. That same part that is also the most important part of every other communication skill. That part that will take care of the rest of the other parts (the outer mechanics) naturally. Which part is this? The part commonly referred to as "inner game." IF you feel flamboyantly confident, you won't need to "learn" how to "publicly speak." It will come naturally. In fact, trying to learn the "outer game stuff" like gestures and words and eye contact, is kind of putting the cart before the horse. The "horse" which is the inner driver of all behavior, is your inner game. And luckily, there are PLENTY of ways to build up STRONG inner game. Many of them you can do all on your own, so nobody will know anything. Until YOU'VE got the strongest inner game around. Learn How: Stop Manipulation
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