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  1. There is a very critical transition that humans need to make. This has nothing to do with culture or politics or any kind of metaphysical mumbo jumbo. This is based purely on biology and mathematics. Societies need stuff. They need a certain number of people to make that stuff. Doesn't matter if the society is filled with 100,000,000,000 people or 100 people. Every human needs a certain amount of energy in the forms of calories, and energy in other forms. Electrical, gas powered, solar, etc. We need food to live, and we need energy to power our stuff. Even ancient cavemen had these constraints. Calories to live, and heat to keep warm and keep away the predators. A certain consumption of food-energy inside their bodies, and a certain consumption of heat-energy outside their bodies. Whether you've got a group of caveman, or a massively modern society, this energy doesn't just fall out of the sky. It needs to be produced. By people. And when it comes to the bare bones necessities, you can separate people into two categories. Producers and consumers. Based on pure math, you need a bare minimum of stuff (food, energy, materials) to run a society. The fewer people that are producing this stuff, the harder it will be to maintain this society. One of the deadliest mind-viruses that can literally KILL any society is, "it's not my responsibility to produce stuff. It's somebody else's responsibility." The reason this is a DEADLY mind-virus has nothing to do with politics, or demographics, or religion or any type of ideology. It's deadly because of pure math. Because if you ever get to point where NOT ENOUGH people are "producing" and TOO MANY people are consuming, it's game over. Imagine a tribe of cave people who ALL decided it wasn't "their job" to go out hunting. So nobody hunted. As you can guess, these dudes wouldn't live very long. Today is no different. Fundamentally, you can be a producer, or you can be a consumer. Most people are a little of both. But most people consume MORE than they produce. This is equally deadly. Luckily, humans are not naturally lazy. We are driven to produce. To compete to see WHO can produce the most. Who can kill the biggest animal. THIS is human nature. For many, it's been hammered to sleep. Through our hopeless educational system, endless crap on TV and social media, but it's there. And when you wake it up, your life will transform. This is the HUMAN drive that has created EVERYTHING. Fire Yours Up: http://mindpersuasion.com/beta-male/
  2. Since the dawn of time, humans have been telling each other stories. As a studier of story structure, I find it fascinating that TV shows and movies like "Game of Thrones," "Lord of the Rings," and all the hobbit movies have not only the same structure, but the same content, as stories told thousands of years ago. Structure is easy to see. Hero's start off being uncertain in some way. Then they meet some friends, and finally beat the bad guy. This structure can be applied to almost anything. A kid going to middle school. A girl starting her own business. A guy joining the navy. But the same content, dragons, wizards, sorcerers, etc., is pretty cool. That even in our modern age, we still respond to those same character types. The good wizard vs. the bad wizard. Plenty of modern stories have elements of magic in them. All super hero characters can be seen as having some kind of magical powers. Humans seem to NEED these stories just as much as we need food, sex, and companionship. They seem to represent the stages of life we go through. Starting any new endeavor is very close to the classical "hero's journey." One way these stories support us is how they motivate us to overcome the daily obstacles we face. Hercules, Odysseus and Harry Potter all had to go through a bunch of "tests" before they the good stuff. Just like we do. At least that's the way it used to be. Until very recently, if you had a problem, the only response was to dig deep, step up your game and get over the obstacle. Having a collection of stories and mythical heroes in mind made this easier. But today, that is not the only response. Plenty of people have been convinced that whenever they have a problem, it's somebody ELSE'S responsibility to fix. The obvious question is what happens if EVERYBODY uses that strategy. What happens if we have a HUGE society-wide problem, and all everybody can do is wait for SOMEBODY ELSE to come and fix it? That's not a good situation to be in. But it seems to be the way we are heading. Individually, we can choose to go along with it. To brush up on our, "it's not my responsibility" response. Or we can do what humans have done since the dawn of time. Dig deep, suck it up, and face the enemy. Just like the heroes of the past. You've got the hero instinct within you. Find It: http://mindpersuasion.com/beta-male/
  3. Imagine if you had a web page. And the web page was a sales page. And you decided to do some split testing. Meaning that you would tweak something, and compare it to the original. This is also called "A-B" testing. You've got version A, and version B. You run each one and keep the winner, and ditch the loser. Let's say you did this every day for a few years. Meaning you ran several hundred A-B tests. Eventually, you would have a VERY high converting sales page. If any B version didn't do better, you'd ditch it. But if B version DID do better, you'd keep it. So you could ONLY increase the success of your web page. Now for the million dollar question. Suppose somebody came along, and wanted to STUDY your web page. The one that was doing VERY WELL after a few hundred split tests. And they asked, "Why is this page doing so well?" The ONLY answer would be, "I don't really know." Because you WOULDN'T know. All you would know is you kept trying random things, tweaking this font, changing that color, putting in a slightly different image. This is one of the DEEP PROBLEMS of studying success. We really have NO IDEA why things are successful. Sure, people could look at your winning web page, and guess, but it would only be a guess. This is why copying others who are successful is ONLY a starting point. The REAL ingredient to ANY success is trial and error. Every A-B test was a trial and error. Try something, and see if it works. If it works, keep it. If it doesn't work, try something else. This simple concept is the VITAL ingredient to ANY success. Unfortunately, this simple idea has been more or less BRAINWASHED out of the population. TV tells us if we feel bad, we should ask our doctor for a pill. Our politicians tell us that if something is wrong, it's somebody else's fault. Even schools try and convince us that all we need to do is show up and be our special selves and get our special reward for just being special. And that EVERYBODY is above average. Now, WHY would somebody want to do that? Why would somebody want to take away the MAIN REASON for success? Maybe they don't want competition? Maybe it's easier on THEM if we are all passive and obedient? Lucky for us, that trial and error learning is EXACTLY what it means to be human. To crave experiences. Learning experiences. When we keep trying new things, and see what works. This will take a while of getting used to, but once you fire up this ancient drive, you will feel on purpose. Get Started: http://mindpersuasion.com/beta-male/
  4. Social proof is a very powerful force. But since the term, social proof, is so common, we tend to overlook it. People say things like using social proof to become more attractive. Or adding some social proof on a website to increase sales. The way the term is used conversationally, it sounds like a spice you'd put on food. "I'm going to add some social signals to my site to increase conversions." "I'm going to add some crushed red peppers to my pizza to increase flavor." As if social proof, or social signals (things that indicate social proof) are some physical things kept in a separate jar. We can use them if we want to, but we don't have to. But social proof is something that is always present. And it is something that is always affecting us. Humans are highly social creatures. We simply cannot function without being around, or at the very least, referencing our social peers. Even getting dressed in the morning. You either wear clothes to attract attention, or to avoid attention. The kajillion's that are spent on fashion and accessories, for men and women, are specifically BECAUSE of the power of social proof. Humans and social proof are like fish and water. It's not something we "can" use "some times." It's something that affects us every second of our lives. The Asch experiment showed how powerful it is. Even when choosing something as simple as a line length, we choose the WRONG answer if everybody else around us is choosing the WRONG answer. This has been proven time and time again. But because it's always happening unconscious, we pretend it isn't there. We hate public speaking BECAUSE of the negative social pressure we'll feel. Most of us would prefer to blend in WITH the group, rather than stand out in front of it. One of the most compelling social forces is based on LOSING our social reference group. The famous "FOMO" or "fear of missing out" is when we think our social group is leaving us behind. Walk through any crowded mall and see how easily you can find mothers trying to leverage FOMO to get their kids to behave. "If you don't hurry up I'm going to leave you here!" But there's a positive side to this. If you KNEW you were going into the Asch experiment, you could purposely mess with the researchers. Meaning if you KNEW the other "subjects" were purposely choosing the wrong line length, you could choose the correct one. Or you choose the wrong one that was different than the others were purposely choosing. This would make the researchers go nuts! All that requires is you PRE-FRAME any situation by understanding the social proof that is always operating. Once you KNOW what the game is, you can easily jack it in your favor. Learn More: http://mindpersuasion.com/beta-male/
  5. There was one episode of Seinfeld when George, one of the characters, accidentally discovered the secret of success. He was a typical guy who had less success with the ladies than he wanted. And one day, he gave up and tried something different. What he did was the opposite of what he would normally do. He would walk up to tall, gorgeous women (he was short) and say that he was unemployed, and that he lived with his parents. And it would work like magic. Of course, it was a comedy. And it was TV. But like most art, it imitates life. Meaning when you are in a situation, sometimes doing the OPPOSITE of what your instincts are screaming at you to do is generally good idea. For example, a guy sees a girl across the room. He'd love to go over and talk to her. So he waits, and thinks, and tries to come up with the perfect thing to say. The more he does this, the more he "pedestalizes" her. Meaning if she were just a normal person, he'd just walk over and say hey. But the longer he tries to come up with the PERFECT line, the more he builds her up as this PERFECT creature in mind. And the ONE THING that most gorgeous girls want is that people treat them like normal people. Because they are gorgeous, guys are always walking on egg shells around them. But on a much bigger picture, the "George Costanza" theory is even more accurate. Because walking up and talking to a gorgeous girl might not even be the right strategy. Why? Think of what it implies. Girls just show up, and guys have to do all the work. Pretty girls sit there, wait for all the guys to approach them, and then choose the best one. Simply by walking over there, you're playing into that strategy. It's certainly not HER strategy. That's just the way it ends up. Imagine girls were always nervous around you since elementary school. And every time they tried to talk to you, they were nervously trying to impress you. You'd NEVER have to worry about approaching anybody. You'd just sit there and let all the girls do the work. Unfortunately, it's not like that. Does this mean you've got to play the same game everybody else is playing? Not at all. In fact, this whole "guys approach the girls" strategy is VERY RECENT. Instinctively, guys never had to worry too much about girls. For the longest time, guys would chase life. And girls would chase guys. It's only been in the last few hundred years that the scripts have flipped. But if you dig deep, and find your instincts. And let them guide you. Learn More: http://mindpersuasion.com/beta-male/
  6. One cool thing about studying linguistics is finding all the interesting connections built into language. Like if you're a fan of the Hunger Games, you know it takes place in a country called Panem. That name, "Panem," is significant. As the Roman Empire was collapsing, they had to do certain things to keep the riff-raff from revolving. This is one of the main reasons behind the gladiator fights. They figured if they showed the common folks some bloody battles up close, these common folks wouldn't cause problems for the government. If you've watched the Spartacus show, (especially the first season) there's plenty of close ups of these riff-raff types being entertained by the gladiators killing each other. The Romans actually had a name for this policy. Where they would provide free entertainment and food to the masses, so they wouldn't notice their empire was decaying. The called this policy "Bread and Circuses." Of course, they didn't speak English in Rome, they spoke Latin. And in Latin, that policy is pronounced "Panem et circenses." And "Panem," means bread. It's also the name of Hunger Games country. Which is essentially the same plot of the hunger games. Poor people bashing each other's heads in to entertain the elites. Funny thing is Panem still means "bread" in many countries that have Latin influence on their language. Like Portugal. And when the Portuguese first visited Japan way back in the day, it was the first time the Japanese had seen bread. So they called it what the Portuguese called it. Pan. Kind of like how we call Karate Karate, since there's no word for it in English. So today, all over Japan, when people eat bread, they call it Pan. Also in Japan is the idea of an "herbivore man." The kind of guy who doesn't date, doesn't eat meat, doesn't like typical guy stuff like cars and clothes and girls. And in the West, many people are noticing similarities to the "bread and circuses" policy of the decaying Roman empire. Free stuff, plenty of entertainment to keep your mind off the real issues. What ARE the real issues? They are whatever you want them to be. If you want to live the life of an herbivore man, that's your call. If you want much more, that's also your call. Consider that we humans have a "nature." Personally, I don't believe humans, in general, were meant to be herbivores. We were meant to be hunters. Explorers. Creators. Discovers. Not grass eaters. You can choose to be the gladiator, or you can choose to be the spectator. Or you can choose to be something else entirely. Learn More: http://mindpersuasion.com/beta-male/
  7. One thing we humans always look for is safety. And one of the most common and instinctive ways of doing this is by finding safety in numbers. We generally don't feel comfortable doing anything unless we see other people going first. At the same time, we are hierarchical animals. Every time they test this, and every way they test this, it always comes out that way. Humans are self-organizing, hierarchical creatures. So are chimps. And the higher up a chimp is on the food chain, the more sex he gets. And the more bananas he gets. And since we also line up according to hierarchy, AND we split from chimps over 6 million years ago, it's not hard to see how much this social hierarchy plays into our daily lives. Meaning the higher up we are on this hierarchy, the better off we'll be. For a long time, this was fine. So long as society stuck into a basic structure. So long as everybody followed the rules. But in the last decade or so, it's become every human for themselves. The inherent structure that has been the glue of society is coming undone. But our hierarchy instinct is just as powerful as it was 6 million years ago. So is our tendency to seek safety in numbers. But here's the thing. The MORE you seek safety in numbers, the LESS social status you have. The higher up you are on the food chain, the more authority you have. The more you seek the safety of numbers, the more social proof you have. The more you have of one, the less you have of the other. If you seek social proof at the expense of personal authority, it's easy to get left behind. Not physically, but socially. Ignored. Not recognized. This isn't fair, this isn't comforting, but it's the way it is. How you respond to our rapidly shifting social order will determine how much you enjoy your life. But think of it this way. Every generation of primates-to-humans, from the time we split from chimps to very recently, has been fathered by males with high authority. That means YOU have the genes and instincts within you for high authority. But they still need to be cultivated. Strengthened. Nobody's going to do it for you. Learn More: http://mindpersuasion.com/beta-male/
  8. We humans are curious creatures. We have a complex mix of instincts and learning ability. Once we learn something, it feels just like an instinct. This was famously shown in the movie, "Karate Kid." By training certain movements over and over, they became instinctive. We can train our thinking to be instinctive as well. Humans are natural learners. Due to our curious evolutionary history, we are born WAY before we are fully formed. This means human children are EXTREMELY resource intensive. And due to the way we split along gender lines according to productivity, this more or less is why men and women are different on a fundamental level. Men hunt, women gather. Women can gather at the same time they can watch the kids. Or carry them around for a couple of years. Way back in the day, when women had kids, they are on call 24/7. And since humans lived this way for a LONG TIME (tens of thousands of years) these instincts still echo in our modern lives. It is also the source of friction (and has been) between the sexes. When it comes to our instincts, you can run, but you can't hide. This is easy when thinking of the hunger instinct. Few people succeed on the willpower diet. When our hunger instinct decides its hungry, IT doesn't care at all what you want. This is why the majority of people in modern society are overweight or obese. As much as we pretend we are advanced logicians and thinkers, we CANNOT ignore our instincts for long. As as much as modern academics will pretend otherwise, male and female instincts are different. And when they are out of whack, problems aren't far behind. Today, they are out of whack. Of course, nobody can fix things society wide. Despite how much politicians pretend otherwise. But we CAN fix our own lives. Contrary to our hunger instinct, you CAN ignore your male instincts. For a LONG time. But that's not a good idea. It may seem so in the short term, but it is DISASTROUS in the long term. Learn Why: http://mindpersuasion.com/beta-male/
  9. Men and women are fundamentally different. Way beyond just the plumbing. A fantastic book described this in terms of our long time spent as hunter-gatherers. (Book: Why Men Don't Listen and Why Women Can't Read Maps) Lot of interesting differences once you understand how our respective natures were "cooked." For example, the male habit of not talking much stems from how men were always hunting. And if you yammer away while hunting, you'll scare away the animals. Women, on the other hand, talk endlessly. Since they were gathering, they needed to keep themselves from getting too bored. It also explains differences in our eyesight. Women evolved eyesight for gathering. Close range, and a very WIDE view. Men, on the other hand, have LONG range, and a very NARROW view. This is why men don't notice clutter, and why men can't find the mayonnaise in the fridge. All because men's field of vision is narrow compared to women's. A man looks in the fridge and can't see the mayonnaise. His wife walks up, reaches past him and grabs. From her point of view, he's an idiot. From his point of view, she pulled it from another dimension. All societies require a careful balance of masculinity and femininity. The longer something is OUT of balance, the more it needs to come back. Unfortunately, masculinity today is VERY low. In individuals, and in society. Understanding the reasons is the first step. Solving it on an individual level is next. How do you do that? Find Out: http://mindpersuasion.com/beta-male/
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