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  1. https://loopvids.s3.amazonaws.com/July31Post.mp4 Externalizing is a useful instinct. To blame things outside of ourselves for our failures. We can do an imaginary split test and see why. Imagine two hunters, going after two animals. Two different valleys, but otherwise the same. They both throw their spears and they both miss. The guy WITHOUT the externalizing instinct has a very OBJECTIVE description of what just happened. He realizes his spear throwing abilities are not what they could be. Sure, he'll still go after that animal. But he'll do so with the realization that he needs to work on his skills. Now imagine the second guy. WITH the externalizing instinct. The one that IMMEDIATELY blames things outside himself for "his" failures. He throws and spear, and misses. But he gets ANGRY not at himself, at that animal. That ANGER makes him try again a little bit QUICKER. With a little bit more motivation, fueled by that anger. Over a few hundred generations, people with the externalizing instinct would tend to survive better. So here, we are, a few million years later. We STILL have that same instinct. Like many of our other instincts they CAN mess us up today. Like hunger. If your only criteria for food was that it tasted good, you'd be in bad shape. But you know you've successfully managed your hunger instinct many times before. You've successfully managed plenty other instincts before. This is the prime skills of an enlightened human. To NOT be driven mindlessly by instincts. To make rational choices. This externalizing instinct is no different. But this can present itself in insidious ways. Especially when combined with FALSE ideas we picked up when we were young. This is what drives MOST limiting beliefs. We all have plenty of memories of trying to express ourselves, and getting shut down. This creates some very POWERFUL limiting beliefs. We try to express ourselves, and we fail. Then we come up with an externalized reason. Even worse is we find plenty of others with those SAME externalized reasons. This creates social proof. If our social group is large enough (social media, etc.) they're be a few AUTHORITY figures. Now we've got social proof, authority, false beliefs from childhood AND the externalizing instinct. Unless you bring all these ideas up to the conscious level, and dismantle them, these can keep you trapped. Inside a cage of your own making. Or you can get to work. And take apart this cage. And live your life the way you want. Learn How: https://mindpersuasion.com/anxiety-killer/
  2. https://loopvids.s3.amazonaws.com/May07Post.mp4 One powerful yet somewhat confusing law of influence is the idea of comparison and contrast. When we look at any one thing, we look at it differently under various scenarios. When that "thing" is by itself, it's got a certain subjective value. When that "thing" is next to something else, it's got a completely different value. If you can strategically put the "thing" next to something, that "thing" will be perceived as have a MUCH higher value, that if that "thing" was all by itself. Marketers use this with profitable cleverness. For example, a $300 coffee machine sits on a shelf, and nobody buys it. But they put it next to a $500 coffee machine that only has one more feature, and now that $300 coffee machine looks like a STEAL. Or a restaurant has a $50 wine as their top wine. Since it's the most expensive one on the list, nobody buys it. (This is an actual case study from a marketing text). So they hired a consult to help. Turns out the wine salesman sold them a LOT of $50 wine bottles. No problem says the consultant. But ONE case of $250 a bottle wine. Put THAT one at the top of the list. Now, compared to the $250 bottle of wine, the $50 bottle looks like a STEAL! They sell out within weeks. One more example. A company is about to report earnings. Everybody expects earnings to be $.75 a share. But they report $.80 a share. The stock SKYROCKETS. It BEATS expectations. They THOUGHT it would be only $.75 a share. So compared to that expectation, $.80 looks FANTASTIC. Now, the money question. How can you USE this little known facet of psychology? By practicing how well you communicate. First a bit of honesty. Most of us are NOT hot looking Chads. We don't have six packs, we aren't model gorgeous, if we tried to sneak on the cover of Men's Health we'd get arrested. That's absolutely PERFECT. So there you are, with your non-Chad clothing and your non-Chad face and your non-Chad body. But then you start speaking. BAM! The stories you tell, the gestures you use, the embedded commands you drop here and there. Way, way better than what ANYBODY expected. Even better, is if you practice speaking this way with regular people, you'll develop MASSIVE social proof. And since you'll be the one talking, and they'll be the one listening, you will ALSO have authority. This trifecta of unexpected seduction power works BEST if you don't look like a men's health cover model. And the more you practice this storytelling technique, the more ALL THREE of these psychological triggers of influence and seduction will work in your favor. Get Started: https://mindpersuasion.com/hypnotic-seduction/
  3. https://loopvids.s3.amazonaws.com/Apr19Post.mp4 All animals, including humans, are driven by instincts. William James, an old school psychologist from 100 years ago said humans have tons of instincts and tons of learning capability. Consider that these CAN be the same. One reason for our "self awareness" is we can use it to learn new instincts. To learn new things to the point of unconscious competence. Normally, when we talk about learning things to this point, we say things like "learning by heart." Or learning them until they become "second nature." That term, "second nature" is very instructive. There is our "first nature," or our programmed instincts. We get hungry, we get horny, we jump when we see a cockroach or a spider. Or we have our "second nature." The things we PROGRAM into ourselves, that we no longer need to think about. If you sneak up behind a black belt and try to choke him out, he or she WON'T need to consciously think to put you on the floor. This is ONE of the main benefits of our conscious, self aware minds. We can LEARN any new "instinct" that we want. Most people don't. Most people are content to let others do their thinking for them. This is our "first nature." To find any kind of authority figure when we are in trouble. To figure out what to do. But what about those people who GIVE the orders? For most of them, that is THEIR "first nature." Some people are natural authority figures. They naturally gravitate towards positions of power. You put any group of people together, and somebody WILL hold that position. We humans are primates. We CANNOT not organize into a hierarchy. Most of the time, this is done unconsciously. From a "first nature" perspective. When we think about learning anything from a "second nature" perspective, we think in terms of specific skills. Programming, boxing, other sports or music. But the truth is that you CAN learn pretty much ANYTHING to the point of being second nature. You just need to figure out what to practice. For most people, even THIS is something they leave up to others. They go to school, and learn what they are TOLD. They get a job, and learn to do what they are TOLD. This is "second nature" learning, but through a "first nature" frame. You don't HAVE to learn this way. Sure, for most people, this is enough. But you CAN learn META skills. Like how to RADIATE authority. How to BE the authority in more and more cases. This is a muscle, like any other muscle. The more you strengthen this AUTHORITY muscle, the stronger it will get. Learn How: https://mindpersuasion.com/pre-framing/
  4. Invisible Violin Player: https://mindpersuasion.com/invisible-violin-player/ https://loopvids.s3.amazonaws.com/Feb22Loop.mp4 https://soundcloud.com/mindpersuasion/invisible-violinist
  5. https://loopvids.s3.amazonaws.com/Nov27Post.mp4 I used to have this friend that liked doing magic tricks. It was his hobby. But not the tricks themselves, the actual performance of the tricks. Nowadays, with YouTube, there are plenty of people, who make plenty of money, doing tricks on camera. For those who are introverted, yet highly skilled in technical tricks, this is a dream come true. The more you practice, the more you learn, the more money you'll make. My friend told me he had a "magic demon" living inside him. Not really a demon, just a metaphor. Whenever he saw a crowd of people he HAD to do tricks. He always have a few large coins and some cards. That's all he needed. He would just start working the crowd, and doing tricks with coins and cards. He never got any negative reactions. Something about doing magic tricks triggers some kind of ancient filter in humans. We LOVE the idea of magic. So even if some goof is doing bar tricks, we HOPE they are successful. This is something that we even talk about. "Do anything interesting last weekend?" "Well, sort of." "What do you mean?" "I saw this guy down at the bar doing these tricks, disappearing coins, things like that. It was pretty cool." This is why doing simple magic tricks is a FANTASTIC way to pick up girls. Which is why my buddy learned magic in the first place. Just being surrounded by people who are watching you and listening to you will create both social proof AND authority. Two things that instinctively trigger attraction. But you can do magic without any props. This is the heart of mentalism. Doing what is essentially "word magic." This is actually much easier than doing physical magic. ESPECIALLY if nobody is expecting it. If you overtly promote yourself as a mentalist, people will expect you to do some crazy things with your words. But when you learn some simple covert technology, you can drop in brain bombs anywhere you want. This is kind of like humor, but a little different. Humor works by leveraging confusion with a small window. For example, simple jokes are based on something called phonetic ambiguity. Two words that sound the same but mean different things. For example, what did the beach say when the tide came in? Long time no see/sea! But when you take this same type of technology and stretch it out much WIDER than the normally short attention span, it creates a FANTASTIC effect. A very pleasant, "who was that guy" effect. One that will do the same thing as actual magic. Create social proof and authority. And if you want, tons of attraction. Learn How: https://mindpersuasion.teachable.com/p/party-hypnosis/
  6. https://loopvids.s3.amazonaws.com/Sept26Post.mp4 One of the hardest things to do as a human is to be responsible. The easiest thing to do in modern times is to find a reason, outside of yourself, for why you can't get what you want. Plenty of modern movements are centered around this common idea. It works like this. You've got somebody who wants something, but can't get. The first step is to externalize the problem. Something that worked fantastically in our ancient past. You throw a spear at an animal, and you miss. It's GOOD to get angry at the animal, rather than yourself. That angry makes you WANT to kill that mother-effer much more. So you do. Today, that has the opposite effect. Like most of our ancient instincts. Especially if what you want comes from other people. Getting mad at animals so you'll be more motivated to KILL THEM is fantastic. Getting mad at PEOPLE is not fantastic. But that's the instinct. So our hero has NOT gotten what he wanted, and his natural instinct is to EXTERNALIZE the problem onto others. The next step is to find other people who have SIMILAR issues. Now that externalized problem has SOCIAL PROOF. They get together once a week to complain about this issue. Now this problem has SOCIAL PROOF and COMMITMENT and CONSISTENCY. Two very powerful Cialdini laws. The group gets big enough and some guy writes a book about it. Has a popular YouTube channel with a couple hundred thousand subscribers. Maybe he even goes on TV. Now this problem, that has been externalized, has THREE Cialdini laws of influence. Social proof, commitment and consistency, and AUTHORITY. Once it gets to this level, it is INSANELY hard to detach from this. Now for the money question: You have TWO choices. Choice one is to stay safely in this "tribe." A tribe that offers three very COMPELLING and POSITIVE instinctive feelings. Social proof, authority and commitment and consistency. But the COST of this is you will NEVER get that original THING that you wanted. What's the other choice? To break free of the tribe. To think for yourself. To MAYBE improve yourself enough to actually GET that thing. What's the "thing"? It could be ANYTHING related to other people. Sex, relationship, money, business, etc. In case you hadn't noticed, both benefits have associated costs. All benefits have associated costs. The first situation has IMMEDIATE benefits. Social proof, authority, and commitment and consistency. But LONG TERM costs. Not getting the thing you want. The second choice has short term costs. Ditching all those positive feelings of the group. The benefits, are long term. One is easy. One is not. One leads to actual success. One does not. Which will you choose? Get Started: http://mindpersuasion.com/seven-rules/
  7. https://loopvids.s3.amazonaws.com/July18Post.mp4 One very common metaphor when it comes to sales is to "sell the sizzle, not the steak." What does this mean? To appeal to people's emotions, rather than their logic. If you sell the steak, you can talk about where it came from. The kind of beef. How it was raised, what it was fed, etc. But when you sell the SIZZLE you sell how the product will be interpreted by the senses. That's because we humans are not nearly as logical as we'd like to believe. Sure, you may do some research on a product. Read consumer reports to find out the specifics. But most of our decisions are emotional. Even huge decisions like where to go to college. That's why kids like to go and take a tour of college campuses. Even when buying important things like houses, our emotions play major part. Advertisers know that many of our decisions are based on social proof and authority. This is why McDonalds has always listed the billions of burgers they've sold. This is why famous actors use their VOICE to sell cars. These authority and social proof based decisions are made BENEATH conscious awareness. Even when we are deciding what to wear, we quickly and subconsciously imagine how our social peers might respond. How those we would LIKE to be our social peers would respond. One thing that is also very powerful, in addition to social proof and authority, is the HALO effect. Attractive people sell things and are more persuasive than non attractive people. Study after study demonstrates this. Does this mean if you are NOT attractive, you can't be persuasive? Does this mean if you DON'T have authority, you can't be persuasive? Does this mean if your idea DOESN'T have social proof, you can be persuasive? Not at all. The reason advertisers LOVE these three very powerful factors is they are SET and FORGET. They create a script or an ad campaign, fill it with persuasive tech, hire a hot model and set it loose. Once it's created, it just runs on auto pilot. Interpersonal persuasion is actually MUCH EASIER. Because there is one trigger that is much more powerful than authority, social proof and the halo effect. If you can leverage this much more powerful instinct, you'll be more persuasive than any authority, social proof, or even a sexy halo effect. Hit this ONE instinct, and you'll easily be able to get anybody to do anything. Learn How: http://mindpersuasion.com/instinct-persuasion/
  8. Secrets of Unlimited Authority https://mindpersuasion.com/over-the-line/
  9. I had a friend once who bought a Volvo. This was about fifteen years or so ago. I don't remember the exact circumstances, but he had to special order it. It took about a month, then he and his wife had to drive to a nearby city (couple hours away) to pick it up. If you are a company that makes products, it's good to have products that are in such high demand, customers are willing to wait to get them. Sometimes this is normal, and not done to purposely increase sales. Building a car takes time, and if you build too many that you can't sell, that will end up costing you a lot. For much smaller products, that are much easier to make, companies tend to play with things like scarcity. In one famous case, a toy manufacturer combined a few laws of influence in very powerful ways. At first, they blasted TV with ads for toys. A couple months before Christmas. Embedded in the ad was the idea that kids should make their parents PROMISE to get them a toy. So plenty of kids got their parents to PROMISE them that toy for Christmas. This leveraged the law of commitment and consistency. Then a couple weeks before Christmas, right when most parents started shopping, the PULLED most of the toys. This leveraged the law of scarcity. Since the poor parents couldn't find the toy, they had to buy replacements. Since they felt guilty (they HAD promised) they spent MORE than they normally would have. Christmas comes and goes, and then a month or so later, they FIND the toys. And blast TV again with the same ads. Like clockwork, millions of kids reminded their parents that they'd PROMISED. Following through on commitment and consistency. So by careful manipulation, the toy companies got TWICE as many sales. There are plenty of ways to use laws of influence like this. To manipulate people and trick them into buying things. All of these techniques are reverse engineered from how they work naturally. Meaning something that TRULY IS valuable WILL be scarce. It won't be around for very long. It will create social proof, since everybody wants it. Since we humans have a VERY HARD TIME understanding cause and effect, these techniques work both ways. Meaning high quality products will CREATE scarcity, social proof, etc. But social proof, scarcity, will also IMPLY high quality products. This works for products, and for humans. Meaning if you are a valuable human, you WILL create scarcity, social proof, etc. But the flip side is also true. By creating scarcity, social proof etc., you will IMPLY that you are a high quality human. With just a little bit of work in the front end, you can create a very powerful, very ATTRACTIVE self-sustaining loop. Making YOU more and more attractive as time goes on. Learn How: http://mindpersuasion.com/walk-away/
  10. There have been a lot of weird end-of-the-world cults. My favorite is a fictional one, from one of the Poltergeist movies. The fist movie was in a house that was on top of a cemetery. They'd moved the headstones, but not the bodies. (greedy real estate company) The second movie was something similar. Apparently a preacher (1800's or so) had collected a bunch of kids. Saying he was going to save them from the apocalypse. So he gathered them in some cave. Waiting for the end times. The date and went, but nothing happened. So the crazy old preacher kept the kids anyway. They all died, and then a 100 years later poltergeist family was being haunted them their angry ghosts. This sounds like a stretch, but good enough for a horror movie. But this actually does happen quiet a bit. (not the ghost part, the end of the world nutjob part) One famous "cult" back in the early 1900's was CERTAIN the world was coming. The closer it got, the more their members grew. Many of them sold EVERYTHING. Quit their jobs, gave all their money to the church. Certain the end was coming. But then the expected date of the end came and went, and nothing. So what happened? Did all the members feel like idiots? After all, they'd pretty much RUINED their lives. But something strange happened. The "non-event" actually STRENGTHENED their beliefs? WTF? Their thinking was that BECAUSE of their "great works," they actually PREVENTED the end from coming. This made them MORE committed to their "religion." Now, on one level, this sounds absolutely ABSURD. It's like the old joke about keeping garlic around. "Hey, why do you have so much garlic in your house?" "To keep away the vampires!" "Dude, that's lame. There's no such thing as vampires!" "See! It's working!" But on another level, it makes perfect sense. Especially when you consider the massive amounts of human biases. Once you have a belief in your mind, no matter WHAT happens, it will verify that belief. Especially when you make a significant COMMITTMENT to your belief. Once you make a commitment to ANY belief, it is MUCH HARDER to admit you're wrong. This is why many CULTS and other religious groups hang on to the VERY END. They have authority, the charismatic leader. They have social proof, all the members who all believe the same stuff. But when you add in massive public commitment, it's pretty much a lock. In the above example, all the people quitting their jobs and giving away all their money was about a serious and public commitment as they could make. Pretty much GUARANTEEING that no matter WHAT happened, it would VERIFY their belief. This is VERY DANGEROUS. It shows that the presence of authority, social proof and commitment and consistency is STRONGER than the validity of the belief. Meaning once you get stuck with those three things, it's pretty hard to get out. Trouble is, those three things are EVERYWHERE. How do you know what's real, and what's not? Learn How: http://mindpersuasion.com/gurutrap/
  11. A very common idea in business is split testing. Even way before the internet, split testing was common. Markers know that if they want to get useful data, they need to do something other than ask people directly. Psychologists tell us that when we answer questions, we usually give answers that make us look good. Or if some marketing company is having some kind of focus group, they usually have to pay people. And since the person who is paying you is asking the questions, this also makes us give less than honest answers. But when they can set up situations where we behave naturally, that is about as accurate as the information gets. For example, they'll send two flyers out to two different zip codes. Then they measure the sale changes in each zip code. This is an old school way of split testing. If they did this for a few months, eventually they'd get an ad that worked pretty well. But here's the interesting part. If somebody came along and asked the advertising company WHY that particular ad was working so well, what would the answer be? Since ad guys get paid a lot, they would tend to justify their salaries by explaining their theory as to WHY the ad worked so well. (Which is again an example of people not able to tell the TRUTH when answering a question). But the reality is that NOBODY would know exactly WHY the ad worked so well. Remember, that ad was the result of a whole bunch of split testing. If they KNEW why the ad worked, they wouldn't have needed to do the split testing in the first place. Most people that have any kind of success get it the same way. Nobody knows at the beginning of their career know EXACTLY how they will be successful. In fact, the most successful people are successful because they admit to themselves early on they have no idea how they will be successful. (huh?) They essentially turn their entire lives into a split test. They just keep trying things. They do more of what works, and less of what doesn't. EXTREMELY few businesses are started with a completely brand new product. NEARLY EVERY business is created by copying what works, and changing it slightly. And even then, it takes a lot of trial and error testing. Which creates a strange problem. We have world filled with "experts." But HOW and WHY they became experts is anybody's guess. Especially theirs. Just like those imaginary admen a couple sentences before, they really don't know WHY their final ad worked so well. And most people who are successful also don't really know WHY they are so successful. If they DID, they would have done that from the beginning. Instead of spending their entire lives on trial and error. The problem comes as if we listen to these experts as if they KNOW how to become successful. When they really have no idea. In reality, listening to "experts" feels like it makes perfect sense, when it's the LAST THING you should be doing. What should you be doing? Starting your OWN path of trial and error learning, and ditch the experts. Learn More: http://mindpersuasion.com/gurutrap/
  12. The behavior of human structure is very easy to see in other people. We give somebody advice, and they say: "Yeah, easy for you to say!" But it's nearly impossible to see in ourselves. One way is to "go meta." Which means to purposely look at ourselves, and our behavior from a "higher' or more "objective" perspective. This is the kind of thing people learn in NLP seminars. But it's also something people do VERY naturally and EXTREMELY effectively. How? If you ever keep any record of any of your behavior, either before or after, you are going meta. Two common ways are tracking your progress when exercising, or making a shopping list. For example, say you have a notebook in which you write down how much you lift at the gym. Every time you look at that list, you are going meta. You are NOT exercising, and you are looking at your results. You extrapolate out a few weeks, choose a target, and then carry that target in your head while you exercise. The "you" reading and planning is a different "you" doing the exercising. The same thing happens when you make a shopping list. The "you" making the list is a different "you" that is doing the shopping. The "you" doing the shopping is almost using the list as their "shopping coach." We are all also VERY familiar with what happens when we go shopping without our "shopping coach." Meaning we go shopping without a list (and not meta "us" to watch our shopping "us"). This is when buy junk food. Essentially, without a "shopping coach" we get "out framed" by the store. It's almost like we walk into the store, look around and say: "OK, store, I'll do whatever you want! What should I buy?" This is pretty much true in ALL AREAS of life. We can take a little time to "go meta" so we can later watch our own backs, and not get "our framed" by our circumstances. Or we can NOT plan, not go meta, not carry around any "coaches" (our meta and more objective selves) and hope for the best. This is what most people do. And most people get OUT FRAMED by life itself. But since you already know how to go meta, it's just a matter of doing that EVERYWHERE. So you don't waste any time, or money. Amazing things happen when you learn to BE your own GURU. Learn More: http://mindpersuasion.com/gurutrap/
  13. One thing we humans always look for is safety. And one of the most common and instinctive ways of doing this is by finding safety in numbers. We generally don't feel comfortable doing anything unless we see other people going first. At the same time, we are hierarchical animals. Every time they test this, and every way they test this, it always comes out that way. Humans are self-organizing, hierarchical creatures. So are chimps. And the higher up a chimp is on the food chain, the more sex he gets. And the more bananas he gets. And since we also line up according to hierarchy, AND we split from chimps over 6 million years ago, it's not hard to see how much this social hierarchy plays into our daily lives. Meaning the higher up we are on this hierarchy, the better off we'll be. For a long time, this was fine. So long as society stuck into a basic structure. So long as everybody followed the rules. But in the last decade or so, it's become every human for themselves. The inherent structure that has been the glue of society is coming undone. But our hierarchy instinct is just as powerful as it was 6 million years ago. So is our tendency to seek safety in numbers. But here's the thing. The MORE you seek safety in numbers, the LESS social status you have. The higher up you are on the food chain, the more authority you have. The more you seek the safety of numbers, the more social proof you have. The more you have of one, the less you have of the other. If you seek social proof at the expense of personal authority, it's easy to get left behind. Not physically, but socially. Ignored. Not recognized. This isn't fair, this isn't comforting, but it's the way it is. How you respond to our rapidly shifting social order will determine how much you enjoy your life. But think of it this way. Every generation of primates-to-humans, from the time we split from chimps to very recently, has been fathered by males with high authority. That means YOU have the genes and instincts within you for high authority. But they still need to be cultivated. Strengthened. Nobody's going to do it for you. Learn More: http://mindpersuasion.com/beta-male/
  14. Most humans have a hard time thinking on their own. This isn't good or bad, this is just the way we are. Usually if we are in a situation, and something is a bit off, most people instinctively look around. Usually for somebody in charge. Or even a sign (put up by people in authority) that tells what to do. When they put strangers together, and give them a task, they always form a hierarchy. One guy in charge, and everybody else willingly following along. In the movies, like if people are stuck on an island or in an elevator, there's usually a struggle for power. But this is only a plot device. In real life, most people HATE the idea of being in charge. They WELCOME somebody who steps up. Interestingly, when they do experiments like this, people ALWAYS line up. They take a hundred people, and put them in a groups of ten. In each group, one person becomes the leader. It happens quickly, naturally, and without any arguing. Any arguments that happen is when people don't want to be in charge. "Me? Why me? You be in charge!" But then they take those TEN "leaders" and put them together, and the SAME THING happens. This is one of the reasons the world is structured the way it is. There's a couple hundred dudes that are sitting on the board of directors on 90% of all the companies. But you don't need to conquer the world to leverage this powerful law. Because we ALL have internal "filters" for anything that looks or sounds like "leadership." And if you know how to slip this idea into your conversations, people will automatically follow along. What idea? That you, or your ideas, are approved by authority figures. See, when you wrap up ideas of authority with the Milton Model, not only will your ideas (or you) seem WAY more compelling, nobody will really know why. But YOU will. Obviously, this stuff can be abused. Anything that shortcuts the thinking of other people can be used for evil as well as good. So be careful! Because nobody liked it when authority abuses its power. So long as you use to have fun, and create win-win outcomes, everybody's happy. Learn More: Seven Laws
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