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  1. Become A Modern Killer: https://mindpersuasion.com/become-a-modern-killer/ https://mindpersuasion.com/3x3/
  2. One Mind Shift To Rule Them All: https://mindpersuasion.com/one-mind-shift-to-rule-them-all/ https://mindpersuasion.com/3x3/
  3. The Nurse Killer Authority Pattern: https://mindpersuasion.com/the-nurse-killer-authority-pattern/ https://mindpersuasion.com/3x3/
  4. Awaken Your Ying Yang Authority: https://mindpersuasion.com/awaken-you-yin-yang-authority/ https://mindpersuasion.com/3x3/
  5. Xenophon And The Warriors https://mindpersuasion.com/xenophon-and-the-warriors/ https://mindpersuasion.com/3x3/
  6. How To Be The Source Of Truth: https://mindpersuasion.com/how-to-be-the-source-of-truth/ https://mindpersuasion.com/3x3/
  7. How To Demonstrate Real Authority: https://mindpersuasion.com/how-to-demonstrate-real-authority/ https://mindpersuasion.com/3x3/
  8. Why Experts Recommend This Hack: https://mindpersuasion.com/why-experts-recommend-this-hack/ https://mindpersuasion.com/3x3/
  9. Our brains are always looking for shortcuts. One way to frame this is we humans are pretty silly. Plenty of experiments demonstrate this. The Milgram experiment showed that 2/3's of us will blindly follow the orders of an authority figure. Even when that authority figure is telling us to physically harm another human. 2/3's of people gave another guy a "shock," even while he was begging them to stop, simply because the authority said it was OK. The shocks were fake, and the experiment was only to see how many would actually give a dude a shock. They thought i
  10. https://loopvids.s3.amazonaws.com/Feb11_Post.mp4 The halo effect is a very real thing. Or as it is commonly called, "beauty privilege." Of course this is one of those "truths" we very much don't like to accept. If you ARE a pretty person, you very much want to believe your success is due to something in your control. Not your lucky genetics. Similarly, for us non-beauties, we don't like to believe looks matter so much. Because if they REALLY do matter as much as we think they do, that means us non-beautiful types are screwed. But here's the thing. T
  11. https://loopvids.s3.amazonaws.com/Feb10_Post.mp4 Marketers are very clever people. At least some of them are. The ones that truly understand human nature. One of my favorite examples is way back in the day, when they had TV commercials. These were the proto-type infomercials. Before the informercials highly choreographed. When they should show some product, explain a few benefits and then you'd "call the number on your screen." The very first time they tried this, they said: "Call now, operators are standing by." Nobody called. The person
  12. https://loopvids.s3.amazonaws.com/Dec27Post.mp4 You can get away with a lot if you act like you know what you are doing. This is understandable from a couple of different viewpoints. One is that most people are uncertain. This comes out in many social experiments. The Ash Conformity tests show that people will go along with the crowd, even when they know what the crowd is doing is wrong. A single test subject is given a simple visual problem. Super easy. But then that same test subject is put in a room with other "test subjects." Those other "test s
  13. https://loopvids.s3.amazonaws.com/Dec26Post.mp4 There's an interesting scene from the old movie, "Jaws." That movie has a lot of iconic scenes. This isn't really one of them. But it is kind of interesting. Not likely an original scene, as this particular scene, in different forms, but the same structure, can be found everywhere. Not just the movies. Anyhow, it was early in the movie. A few people had washed up dead. A bunch of people were arguing over what to do. Nobody had any real authority. Everybody was talking over everybody else.
  14. https://loopvids.s3.amazonaws.com/Aug24Post.mp4 Way back when I was in high school, I went through a rebellious phase. I was very anti-authority of any kind. One of my favorite quotes was from Johnny Rotten, the singer of the Sex Pistols. It wasn't really a quote, more of an opening line before the music started. It was on their cover of "Substitute," originally by The Who. The quote? "You don't need permission for anything..." A similar "truism" is that getting forgiveness is easier than getting permission. If you're a kid, you discover this over a
  15. https://loopvids.s3.amazonaws.com/Aug22Post.mp4 Socrates and Marcus Aurelius were two different guys from two different times. One guy was a Greek philosopher. One guy was an orator and a Roman Emperor. But they both had the same idea about the human thought process. Socrates believed that everything everybody believed was wrong. And he could prove this. This is where they get the Socratic method from. By asking enough simple and well placed questions, it's very easy to PROVE that any idea anybody has is false. Of course, eventually Socrates started
  16. <iframe width="420" height="315" src="https://loopvids.s3.amazonaws.com/Aug19Post.mp4"></iframe> https://loopvids.s3.amazonaws.com/Aug19Post.mp4 When I was a kid I was a huge fan of the Twilight Zone. Spooky stories with unexpected twists. One was kind of weird. A bunch of guys had this airplane that didn't fit anywhere. Nobody remembered anything, and they kept disappearing. But the crux of the whole episode was realizing that it wasn't true. Just some horrible imagination that became real. And it was proven to be false when on
  17. https://loopvids.s3.amazonaws.com/Aug18APost.mp4 One of the primary assumptions in persuasion and influence is our logical minds aren't involved. This idea pops up in a lot of places with a lot of different descriptions. Cialdini showed we are influenced by things outside of our conscious awareness. If you've ever tried to use logic to get a girl or a guy to sleep with you, it probably didn't work. Logical arguments rarely work unless we are building rockets or doing brain surgery. Choosing movies, choosing dinner, choosing short term or long term romantic partner
  18. https://loopvids.s3.amazonaws.com/Aug14APost.mp4 One thing our brain does very, very well is take shortcuts. Our brains are VERY fast, but that does come with a cost. All things come with a cost. The cost for how fast our brains are is how inaccurate they are. As much as we love thinking we are "right," most of the time, we aren't. One way to think about this that our brains aren't really "truth seeking entities," rather they are "perception chambers" that are more of a means to an end. In some ways, our lives are much less chaotic today than when our mind-bo
  19. https://loopvids.s3.amazonaws.com/Aug13APost.mp4 The human mind is incredibly powerful. In many, many more ways that we'll probably ever understand. One way is how our memory works. Sure, for things like taking tests and remember names, our memory kind of sucks. But consider that it wasn't really meant to be a simple input-output device. It was meant to be a motivating device. A learning device. You saw somebody doing something, and you wanted to copy them. So you kept them memory as a guide, as you tried to get the same outcome. Since we're fo
  20. https://loopvids.s3.amazonaws.com/July31Post.mp4 Externalizing is a useful instinct. To blame things outside of ourselves for our failures. We can do an imaginary split test and see why. Imagine two hunters, going after two animals. Two different valleys, but otherwise the same. They both throw their spears and they both miss. The guy WITHOUT the externalizing instinct has a very OBJECTIVE description of what just happened. He realizes his spear throwing abilities are not what they could be. Sure, he'll still go after that animal. But he'll
  21. https://loopvids.s3.amazonaws.com/May07Post.mp4 One powerful yet somewhat confusing law of influence is the idea of comparison and contrast. When we look at any one thing, we look at it differently under various scenarios. When that "thing" is by itself, it's got a certain subjective value. When that "thing" is next to something else, it's got a completely different value. If you can strategically put the "thing" next to something, that "thing" will be perceived as have a MUCH higher value, that if that "thing" was all by itself. Marketers use this with profita
  22. https://loopvids.s3.amazonaws.com/Apr19Post.mp4 All animals, including humans, are driven by instincts. William James, an old school psychologist from 100 years ago said humans have tons of instincts and tons of learning capability. Consider that these CAN be the same. One reason for our "self awareness" is we can use it to learn new instincts. To learn new things to the point of unconscious competence. Normally, when we talk about learning things to this point, we say things like "learning by heart." Or learning them until they become "second nature." T
  23. Invisible Violin Player: https://mindpersuasion.com/invisible-violin-player/ https://loopvids.s3.amazonaws.com/Feb22Loop.mp4 https://soundcloud.com/mindpersuasion/invisible-violinist
  24. https://loopvids.s3.amazonaws.com/Nov27Post.mp4 I used to have this friend that liked doing magic tricks. It was his hobby. But not the tricks themselves, the actual performance of the tricks. Nowadays, with YouTube, there are plenty of people, who make plenty of money, doing tricks on camera. For those who are introverted, yet highly skilled in technical tricks, this is a dream come true. The more you practice, the more you learn, the more money you'll make. My friend told me he had a "magic demon" living inside him. Not really a demon, just a metaph
  25. https://loopvids.s3.amazonaws.com/Sept26Post.mp4 One of the hardest things to do as a human is to be responsible. The easiest thing to do in modern times is to find a reason, outside of yourself, for why you can't get what you want. Plenty of modern movements are centered around this common idea. It works like this. You've got somebody who wants something, but can't get. The first step is to externalize the problem. Something that worked fantastically in our ancient past. You throw a spear at an animal, and you miss. It's GOOD to get angry at the an
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