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Humans have been telling each other stories since the dawn of time. One way to think of stories is a device to implant post-hypnotic suggestions. The way these are shown in movies (usually comedies) is by putting somebody in a trance. While they are in a trance, they say something simple like, “Every time you see the color red, you will talk like a penguin!” Since it’s fiction, it has to be simple for the audience to understand. Essentially, it’s presented as a cause-effect idea. “Color red” = “talk like a penguin” But from a structural standpoint, that is pretty much the way it really happens. Put somebody in a trance, and then slip in the new causal connection. The way it happens stories is much more organic. And it can take a lot more time. This could be THE REASON we humans developed an instinct for stories. SO THAT these “new” causal loops could be implanted. Old people tell young people stories. In a very ancient, hunter-gather, tribal environment, how would that work? Old people tell young people stories. About heroes battling monsters. Killing the monsters and saving their friends, family and loved ones. Told enough time, it builds in the “causal-effect” connection. But instead of something silly, it builds in something EXTREMELY POWERFUL. Namely, that seeing a big animal (monster) will cause them to feel CONFIDENCE and a massive desire to kill it. So they can “save” their family, friends, and loved ones. All stories are designed to implant cause effect ideas in our brains. To give us confidence where we might feel fear. Or hope when we might feel sadness. This is why we LOVE stories so much. They are designed, on an instinctive level, to make us feel good. This is also why the BEST sales letters are told in story format. They do the same thing. The hero is the reader. The villain is the problem the reader is having. The tool they can use to slay the villain is the product. When they buy the product, they feel heroic and uplifted. Able to save their friends, family and loved ones. Sometimes this is very subtle and covert. Sometimes this is very blatant and overt. But it’s always there. Lucky for us, plenty of smart people have studied the structure of these sales letters. Not just the sales letters as a whole, but the individual components. From a story standpoint, from a sales standpoint, from a linguistic standpoint, and from a hypnosis standpoint. Which means you can learn ALL these techniques. And slay whatever villains you feel like slaying. And to help others do the same. Learn How: http://mindpersuasion.com/hypnotic-copywriting/

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Watching actors give speeches is interesting. Especially when they are nervous. For example, if they give a thank-you speech after getting an award, they frequently rely on notes. (Assuming they don’t go off on a political tangent...) These are people that are the absolute best in the world at communicating carefully crafted words. Normally, the words are written by experts. The actors practice them over and over. When they make movies, they take plenty of takes. They record them from plenty of angles. Even the crappiest movies on Netflix are practiced and filmed and dubbed and cut together. So when you see an A-lister giving a speech, it’s always interesting to see how NORMAL they sound. It’s very easy to imagine that people actually talk like they do in the movies. But when giving a speech in front of others, even the most skilled communicators in the world are too terrified to glance away from their notes. If you ever watched politicians go off on rants, that too is very practiced. Politicians practice those rants over and over in front of staff. AND they hire professional coaches. The idea of somebody just standing up and speaking eloquently and spontaneously off the top of their head is EXTREMELY rare. Even “man on the street” interviews on the news are rehearsed. They stop a guy, and spend a few minutes going over what he wants to say, and let him practice a few times. The people that are the most eloquent persuaders are salespeople. And they are eloquent because they have the SAME conversations with the SAME people over and over. Practicing spontaneous speaking is NOT something most people consider. But it IS something YOU can practice. Funny thing is you don’t need to speak to practice. Because just like martial arts, you can practice certain MOVES over and over again. Until those individual MOVES become second nature. There are certain “moves,” or linguistic patterns that can be practiced over and over, through writing. And since practicing these will build in new neurological connections, you’ll be able to speak in these linguistic patterns. This is something very few people are aware of. Even fewer take the time to practice. So when you make this a habit, you’ll have major advantage. Whenever, and however you do your speaking. AND your writing. Writing, of course, allows you the ability to take something that is already written, already out there being read, and slowly tweak it. So it keeps getting better. Learn How: http://mindpersuasion.com/hypnotic-copywriting/

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Most people have an idea of the halo effect. It’s when people that are attractive have an easier time than the rest of us. A famous study unquestioningly illustrated this. They sent in attractive people to job interviews. Carefully prepped them to give purposely boneheaded answers. They also prepared normal looking people. The normal looking people gave very good answers. As you’d expect, the pretty people who gave dumb answers were hired at a higher rate than the normal people who gave intelligent answers. The conclusion most people draw from this is life ain’t fair. Lucky for us normal folks, it isn’t fair. That is FANTASTIC news. Why? Because the halo affect only applies to those who are GENETICALLY gifted. The halo effect is something you either have, or don’t have. Sure, you can dress nice, wear some nice perfume or cologne, but if you ain’t got a pretty face, there’s not much to do. At least if you’re a normal human. Lucky for you, you know how the halo effect works. It’s used in advertising all the time. They put a sexy person next to a toaster, and people buy toasters. (Put my ugly mug next to a toaster and somebody’ll call the cops...) But for those skilled in the arts of covert hypnosis, you know you can CREATE the halo effect. The way it normally works is somebody looks at a pretty girl with big boobs. And that creates a GENETICALLY PROGRAMMED feeling of, “Holy crap! I’d like some of that!” That feeling, of course, gets stuck to the toaster, or whatever else they are selling. But there are MANY ways to create that, “I want that” feeling. Sure, sticking a model up there with big boobs is easy. She just stands there and creates that feeling all by herself. But you can create an equally powerful feeling with words. The thing with words is you can shape them. Form them like a master sculptor. Allowing you to create LASER TARGETED halo effects that you can attach to ANYTHING you want to. This is a skill. And skills can be learned. Practiced. Enhanced. The more you practice them, the better they’ll get. As long as you can breathe and think, the more you can enhance your super customizable halo effect powers. Compare to that sexy model with the big boobs. Time is NOT her friend. But it is YOURS. Get Started: http://mindpersuasion.com/hypnotic-copywriting/

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Everybody loves resonance. Of course, few people ever take the time to study the scientific aspects of it. But if you’ve ever had fun on a swing as a kid, you were a perfect student of resonance. Scientifically, resonance is vibrating a system with an externally applied force, where the externally applied force is the SAME frequency as the system. Kids swing their legs with the same frequency as the kid-swing system. This is how they can get such big oscillations. It’s also how a group of soldiers allegedly collapsed a bridge. Their marching cadence was the same frequency as the bridge. And they got such big oscillations, the bridge collapsed and everybody dies. Of course, this may be a myth. They tried to prove (or disprove) this on the TV show, “Myth Busters,” and were unable to. Resonance is also how you can run your fingers around the rim of a wine goblet, and get it to sing. The small jumps, due to the friction between your finger and the glass, are the SAME frequency as the wine goblet. And by varying the level of wine, you change the resonance frequency, and therefore the pitch. This is how those guys on YouTube can play music with wine goblets. Resonance is also how professionally trained singers can break glass. This is similar to the soldiers on the bridge. The soldiers marched at the same frequency of the bridge until it broke. The singer sings at the same frequency of the glass until it breaks. Humans also can have a resonance frequency. When two people “click” that’s what this means. They are on the same “wavelength.” Their energy is overlapping on many levels. This is those magical dates that start off as simple “meet and greets” and end up as marathon conversations that you NEVER want to end. Most people think these are rare and chance events. But you know better. You know that by studying the art of conversational hypnosis, you can deliberately resonate with a great number of people. And if you can create a carefully written sales page that resonates with a great number of people, you can make a HUGE amount of money. This is why doing this via text is actually MUCH easier. In a conversation, once the words leave your mouth, you can’t re-speak them. But once you’ve got a sales letter and some traffic, you can tweak it. Just like a little kid on a swing keeps tweaking his legs until he’s got the MAXIMUM oscillations. Setting up a sales page and tweaking it until you’ve got MAXIMUM conversations is basically the same process. Learn How: http://mindpersuasion.com/hypnotic-copywriting/

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There’s a pretty cool phenomenon called “dead water.” It’s when two different layers of water are different temperatures. And they are going in separate directions. You can’t tell from the surface. You’ll be sailing along, and suddenly you’ll stop. You won’t see anything, but your boat suddenly slows down. But if you set up an experiment, where you can watch from the side, it’s clear what’s happening. Many people do things for different reasons. Often, we don’t know ourselves why we do things. There are the surface structure reasons that we tell ourselves. Then there are the deeper reasons that we sometimes know, but sometimes don’t. If you’ve ever gotten pretty close to success, but then blew yourself out, that’s why. On a deep level, you had beliefs that were incongruent with what you wanted on the surface. This is commonly called “self sabotage.” If you pay close attention to how people speak, you can actually tell what their deep beliefs are. These are the beliefs they use conversationally, but in a very subtle way. Once you train yourself, you can see these deep beliefs everywhere. So much you can understand other people MORE than they understand themselves. What you DO with this information is up to you. It can help you know who to trust, and who not to. It can help you understand what people REALLY want, and figure out how to give it to them. Even better is when you can deliberately SPEAK with these deep beliefs. Most people only speak and understand these deep beliefs subconsciously. It creates the “feelings” we get about other people. Whether we like them, trust them, or want to have nothing to do with them. Needless to say, understand how to speak in these deep beliefs is a VERY powerful skill to have. A skill this powerful takes practice. To be sure, it’s not something you’ll understand just be reading about it. But if you take the time to understand it (which is easy) and to practice it (which is easy but takes time and consistency) you will be VERY effective in all forms of communication. Speaking and writing. For any purpose. Learn More: http://mindpersuasion.com/hypnotic-copywriting/

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They say that we’ve got to see an advertising message about six times before we take action. This is a pretty old statistic based on old advertising techniques. Billboards, TV ads, newspaper ads, etc. Things that pop up and only exist in our peripheral attention. For example, you’re sitting and watching TV, and an ad pops on. You don’t pay attention to the ad very much. So we watch ads passively like we watch most TV. There are a lot of variables that determine how well a TV ad slips into your brain. What kind of a day you are having. The interest (or lack) you have on the TV show. Wether you are putting off doing something (like the dishes) or are finished for the day. Reading long sales pages are something else entirely. The longer people read, the more their interest is held. And if you have a well written sales page, based on slippery slope technology, they’ll get more and more interested. Especially when you apply fractionation. Fractionation is a very misunderstood concept. People think it’s a quick and easy “trick” to use to seduce women. But it’s a type of covert hypnosis. It can only be used WITHIN covert hypnosis. It’s not something that can be used on it’s own. Unless you are conversationally fluent in covert hypnosis, you can’t use fractionation. It’s kind of like an advanced photoshop technique. Until you learn the basics of photoshop, you can’t learn any advanced photoshop techniques. So, what IS fractionation? It’s when you slip the reader (or listener) in and out of hypnosis. In a conversation or on a slippery slope. Every time they slide BACK INTO hypnosis, it will be much deeper. This is essentially the process of fractionation. Slowly pulling them OUT and slowly putting them BACK IN to a comfortable and pleasant state of hypnosis. Being able to do this conversationally takes a LOT of practice. But you can also do it through text. It requires a fairly long, slippery slope sales letter. But so long as they keep sliding DOWN that sales letter, if they are also sliding IN and OUT of hypnosis, you can use fractionation. So by the time they get to the END of the sales letter, it will FEEL LIKE they have been EXPOSED to the product several times. Many guys do this with girls and seduction without really knowing they are using fractionation. Meet her in one part of the bar. Take her to another part. Take her to another bar. Take her out for waffles. Done correctly, it will FEEL LIKE 4-5 dates, but in ONE NIGHT. And after four or five dates, or four or five exposures to the product, THAT is when the ACTION happens. Learn More: http://mindpersuasion.com/hypnotic-copywriting/

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