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A useful statement is that you can lead a horse to water, but you can't make him drink. A horse is trained to obey the rider. You pull one way, the horse goes that way. You pull the other way, the horse goes the other way. Speed up, slow down, stop, the same structure. Now, why would a horse be in front of water and NOT drink? Obviously, because he's not thirsty. Another way to express this truism is you can kind of manipulate people's actions, but you can't really manipulate their internal desires. Supermarkets and those who engineer them have been trying for years. They set up the store so we, the customers, are led wherever they want us to go. And their entire angle is to try to create buying desire. Colorful packages, enticing smells, sexy people, TV branding, etc. These are all designed to lead US to PRODUCTS and make us BUY. If you put a horse in front of water, he'll only drink if he's thirsty. Put a human in front of a bunch of products that we really don't need, and it turns out you CAN make us buy. But that only goes so far. This is only possible with a HUGE combination of VERY EXPENSIVE elements. TV advertising, lots of research and development. Training us to go to the same supermarket over and over. For individuals, it seems we're stuck with the horse model. For example, you COULD get a girl to come to your place, but this is NOT going to automatically make her want to jump your bones. You COULD convince a potential customer to let you in their house so you can give them a twenty minute product pitch. But it WON'T automatically make them desperate to buy. However, both of these are locked into the horse model. The rider of the horse gives the horse EXTERNAL stimulus that changes the horses EXTERNAL behavior. It does nothing for the horses INTERNAL desires. When you get a girl to your place, or your demo in front of a customer, it's essentially the same thing. A bunch of EXTERNAL IDEAS to move their behavior. But just like the non-thirsty horse, it won't do much for their desires. Luckily, there is a much easier way. It's based on absolutely DITCHING the idea of giving them a bunch of external ideas. And instead, carefully and slowly pulling their desires from the inside out. And making them bigger and bigger and bigger. So big they will naturally go after their desires. And with a little bit of practice, you can carefully build their desires so they'll go WHEREVER you want. And DO whatever you want. Learn How: http://mindpersuasion.com/deep-mind-persuasion/

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One of my favorite movie scenes is from the movie, "Man on Fire," with Denzel Washington. It's a remake of an earlier movie. Kind of a common structure. A washed up assassin takes a job baby sitting a rich family's kid. Through the relationship with the kid, the hero "re-discovers" his core truth. Then some bad guys come and kidnap the kid. The assassin regains his power and kills everybody. But one scene had Denzel's character walking along side the kid he was baby sitting as she was swimming laps in a pool. She was training for an upcoming competition. And he gave her some very sound, "assassin" advice. The advice is that contrary to what we like to believe, people DO NOT rise to the "occasion." We don't perform at above average levels when the situation demands. Instead, the assassin-hero says, we rise to our level of training. A common reframe we give ourselves is we want to do something, and then we chicken out. So instead of admitting that we chicken out, we reframe the objective. We artificially "lower" that which we were too scared to go after. We say to ourselves that we didn't "really" want that. If we REALLY wanted it, we would have "risen to the occasion." This would be like a free-throw shooter who only makes 40% during practice, and thinking he is going to make 80% during the big game. This is a fantastic movie ending, but real life is a little different. In real life if you hit 40% during practice, you're likely going to hit 40% during the games. This is made more difficult by watching highlight reels. For every bottom of the ninth home run that wins the game in stunning fashion, there are many, many more bottom of the ninth strike-outs. Consider the idea that "rising to the occasion" is a myth. A tool our self-deception uses to keep us on the sidelines. Instead, consider the reality. Than in every situation, you will rise to your level of training. So, start training. How do you "train?" Every single social situation is an opportunity. Even if you only watch others, you can train by going home and journaling. Not only what you DID but what you COULD HAVE DONE. When you imagine what you COULD HAVE DONE, you are training in new ideas. Every conversation that you have, whether it ends good or bad, is also a source of training. The more you train, the better you'll get. The better you get, the more you'll enjoy it. The more you enjoy it, the more FUN it will be to train. Learn How: http://mindpersuasion.com/deep-mind-persuasion/

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There are a lot of over the counter "drugs" that are marketed for weight loss. And when it comes to weight loss, there's really ONE way to do it. You MUST burn more calories than you consume. This means you can either INCREASE the calories you burn, and keep the calories you consume constant. Or DECREASE the calories you consume, and keep the calories you burn constant. Or, of course, any combination. No matter WHAT kind of pills you take for weight loss, they will do one of those two things. Some are stimulants, and they speed up your metabolism. Some are appetite suppressants, and help you consume less. Some do both. But some are very tricky, especially how they are marketed. There was one company that got into trouble a few years back. Their whole angle was the magical sounding, "Lose weight while you sleep." Their particular pills were "precursors." These are building blocks of larger chemicals. The larger chemicals these precursors allegedly made were human growth hormone, or HGH. If you get an injection of REAL HGH, it IS like magic. Increased metabolism, faster healing, etc. A real fountain of youth. But the weight loss pill's angle was you'd take these precursor, they would "link up together" in your blood to build HGH. Then the HGH would do the job of making you lose weight while you slept. As a half baked idea, it DOES sound pretty convincing. But as a fully baked idea, it's not really so great. I would be like dumping all the "precursors" to a building, and waiting for a building to magically appear. Bricks, cement, lumbar, nails, paint etc. If you put all that stuff in a pile and waited, NOTHING would happen. You would need the actual builders to put the stuff together. And the plans, and somebody to PAY them. That's why those "lose weight while you sleep" pills never worked, and the company that was marketing them got in trouble with the FCC. But the idea of precursors IS a good one. Because no matter WHAT you are building, you NEED the smaller components. If you are going to make a sandwich, you need bread and peanut butter (or whatever else). But sandwiches, houses, HGH, these are NON-SENTIENT entities. When it comes to people, we have these programs that are already running. Our instincts are ALWAYS driving us to do things. Eat, sleep, reliever ourselves, get horny, get new stuff. And since we are EXTREMELY SOCIAL creatures, we have TONS of social instincts. That's why we LOVE meeting new people. That's why we LOVE hanging out with friends. And when you can carefully elicit the right social-instinct-precursors in the right order, that will add up to some POWERFUL social desire. And you can stick that desire to anything you want. You, your ideas, your products. Anything. Learn How: http://mindpersuasion.com/deep-mind-persuasion/

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There's a powerful technique in the Milton Model. Of course, there are many, and this is but one. It's called the, "I'm not going to tell you..." pattern. It works because as soon as you utter those words, people's brains kind of turn down their defensive shields slightly. So if you say something like, "I'm not going to tell you to buy this product." It is a sneaky way to slip in the "buy this product" command. But it's very useful if you add on a bunch of stuff after. And that it seems like the stuff you add on after is the main part of the sentence. It's kind of like a magic trick. If you study magicians, they often to the "trick" part very early on in their routine. Then they do a bunch of talking after. If they can spit some pretty good game, the talking part is kind of a "mental cover" so you'll forget what happened before. So when they do the "reveal" it will seem much more magical. So when you use the "I'm not going to tell you..." pattern, it works the same way. You put in the command directly AFTER the "I'm not going to tell you..." and then you add on a bunch of stuff that will give them a reason to do EXACTLY what you said you weren't going to tell them to do. For example: I'm not going to tell you to BUY THIS EBOOK, because I want you to decide for yourself whether you would like to significantly increase your charisma and seductive powers. After all, many people find they don't like having gorgeous women following them everywhere and begging for sex. But you can also do this in a much subtler and more profound way. You don't ever actually SAY, "I'm not going to tell you." But you CREATE that feeling. Whenever you approach somebody, either a romantic target or a customer, it's hard to do so and pretend you aren't. If you are a guy, and you walk up to a girl in a social situation (or vice versa) it's pretty obvious what's going on. It's even MORE obvious if you are a salesperson and you approach somebody browsing in your shop. But there IS a way to approach WITHOUT any sales or romantic energy. And then through VERY relaxed and VERY subtle conversation, TURN UP their desire (buying, romantic or otherwise). And do so SO delicately they believe it is COMPLETELY their idea. They will actually believe that they are SPONTANEOUSLY feeling buying or romantic desires. For THEIR reasons. Which means there will be very little, if any, internal resistance. Learn How: http://mindpersuasion.com/deep-mind-persuasion/

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If you can talk a good game, you can go pretty far. Stand up comics make tons of money by telling stories. If you learn the basic structure of humor, and learn how to tell a string of essentially basic stories, you can make a lot money. Of course, learning how to do this takes a lot time. Most people simply cannot speak very articulately. Even the "man on the street" TV interviews are rehearsed. People often misunderstand to be some kind of "fake news conspiracy." But in reality, the reporters ask the guy or gal some questions, and they practice answering those questions over and over. Until they can say a fairly articulate and well thought out answer. A pretty simple rule of thumb is that ANYTHING you see, either on TV, or YouTube, is either practiced, or edited. Even those goofy videos where they do pick up examples, magic tricks, or just simple questions to show how "dumb" people are, are heavily edited. They may interact with 20-30 people in a day and then show the 4-5 that look the BEST. The bottom line is if you walk up to ANYBODY, and expect them to be able to speak cleverly or articulately, you will be disappointed. This is why walking up and trying to IMPRESS somebody often backfires. You walk up, say something clever and witty (and rehearsed). And they feel very much on the spot. And if they can't respond in kind, it won't be very enjoyable for them. On the other hand, if instead of trying to impress people with your awesome wit and cleverness, instead make it as EASY as possible on them. Ask simple questions that are EASY to answer. The first few should ONLY serve to CREATE an interaction. Once rapport is established, then start to ask questions about them. Forget about talking about how awesome you are. Instead, ask them questions that simply by answering will make them feel good about themselves. No need to talk about yourself at all. Which means ANYBODY can do this. Bling, looks, game, charisma, none of that will matter. And if you READ their answers, they'll subconsciously tell you EXACTLY the follow up questions you should ask. So you can keep asking them questions they will ENJOY answering. Soon they'll be subconsciously associating all those good feelings with you. Which will make them VERY interested in you. Learn How: http://mindpersuasion.com/deep-mind-persuasion/

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Finding motivation is a common desire. There are tons of motivational videos. Lots of offices have motivational posters. If you are a decent motivational speaker, you could earn a lot of money. But motivation might not be the best idea. Why not? Motivation is essentially trying to find energy that you don't have. For example, if you were walking down the street, and you saw a $100 bill on the ground, would you need to motivate yourself to bend over and pick it up? No, you'd pick it up without even thinking. Imagine if you just spent the afternoon at the park, running around the track. Say you'd finished running five miles. And you'd done your quickest time yet. There you were, sitting on the park bench. Completely exhausted. And then you saw a $100 bill floating by in the breeze. Would you need to find some hidden "motivation" to reach out and grab it? Or would you grab it automatically? The idea of needing motivation is the same as thinking you SHOULD do something, but part of you doesn't want to. Or part of you wants to, but another part, a STRONGER part, doesn't want to. We can imagine that we always have a couple parts. One wanting to do something, and one not wanting to do that thing. When you AUTOMATICALLY reach over to grab found money, the part that wants it is WAY stronger than the part that doesn't. So admitting you need "motivation" is admitting that the part that DOESN'T want to take action is STRONGER than the part that wants to take action. But motivation that comes from speakers, and videos, and songs, and posters is VERY GENERAL. And it doesn't last long. The internal motivation, the natural motivation that makes you AUTOMATICALLY pick up money comes from the inside. It happens UNCONSCIOUSLY. Wouldn't it be better, then, to figure out how to make that happen for the stuff you WANT? Instead of needing songs and seminars and posters? If you want to be "motivated" to be more outgoing socially, there are some easy exercises that will do the trick. They won't require you "push yourself," or "fake it until you make it." It's based on internal thinking. Observational and journaling. But slowly building up your NATURAL desire, until you reach that tipping point. So going over and talking to interesting people is JUST as automatic and natural as picking up money. Learn How: http://mindpersuasion.com/deep-mind-persuasion/

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A very popular and useful book is "Psycho Cybernetics." It's one of those old school type books. Based not on metaphysical theories, but real data. It was written by a doctor. A plastic surgeon. Not the kind that builds fake boobs or younger faces. But the kind that fixes people's appearance after accidents. And he found something very interesting. He found ZERO correlation between somebody's appearance and their self image. Some people had HUGE self confidence, self image, etc., while having not so stellar looks. On the other hand, people who had FANTASTIC looks sometimes had the worst image of themselves. Of course, sometimes it was the opposite. This is what they mean when they say ZERO correlation. Just by looking at how gorgeous (or not gorgeous) somebody is, you have ZERO idea how they feel about themselves. And since Maltz (the author) was a trained medical doctor and not a metaphysician, he decided to figure out the reason. And the result was his book, Psycho Cybernetics. One of the things he found about people who have HIGH self image was that they NEVER compared themselves to others. On the other hand, people with self image troubles were ALWAYS comparing themselves to others. The only people we SHOULD compare ourselves to is how we USED to be. Because no matter HOW awesome we are, there will ALWAYS be somebody better. So comparing yourself to others will RARELY end well. Unfortunately, this is the EXACT same strategy most people use when trying to make a positive impression on others. They talk ABOUT themselves. They talk ABOUT their opinions (which they think are very clever). They talk ABOUT their dreams and accomplishments, which they believe to be better. The problem is that as soon as you operate from this mindset, you are making it very EASY for the other person to REJECT you. Because all they need to do is think of somebody who is BETTER. Of course, this strategy MAY have worked twenty or thirty years ago. Because the only people they could have compared you to were the people they actually met. But if you tried this SAME strategy on somebody with a healthy social media following? Forget it! Our modern Frankenstein social media environment makes it easy for ANYBODY to pretend they are famous. Which means trying to IMPRESS them is very, very difficult. Luckily, there is a much better way. A much easier way. One that REQUIRES face to face conversation. So no matter HOW many billions of followers they have, nobody can touch you. Learn How: http://mindpersuasion.com/deep-mind-persuasion/

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